The two years from '92 to '94 were called the "years of reform and tackling tough problems" by later economists and government officials, and after '96, it was a period of soft landing for the economy that lasted for more than ten years.

Judging from the point of view of time, the 95th year can be said to be a turning point in China.

In China, which is in charge of the 95 years, the market economic system has been initially established, and after the good general environment of the previous few years, domestic demand has been greatly tapped, and the vitality of the entire market has been stimulated. Under the mutual love and killing of private enterprises and state-owned enterprises, the supply of goods exceeds demand, and there are opportunities and competition everywhere.

And in this prosperity, followed by the opening of the country, the rise of foreign investment.

Previously, when he was in Shandong, Li Xian read a report on the economic section of the "People's Daily", which showed that by the end of September 95, foreign investors had actually invested 110 billion US dollars in China.

What is the concept of $110 billion?

In the mid-90s, the direct investment of foreign enterprises in the United States was only more than 300 billion US dollars!

In the world, the figure of 110 billion US dollars ranks second.

If you use the current word, FDI is second only to the United States.

After the reform and opening up in 79, I saw that KFC opened its first store in the capital, and the annual net profit of a single store was as high as 7 million.

I saw that Coca-Cola opened up the world's fastest-growing new market, and made Coca-Cola a popular cultural symbol in China.

Seeing the joint venture between Volkswagen and SAIC Motor, Santana, a A-class car that is not a leading technology in foreign countries, sold at a sky-high price of 185,000, becoming a symbol of successful people in China and making a lot of money.

I have seen Pierre Cardin redefine the fashion of Chinese men's clothing with the end of the fashion show, each item has become the second skin of successful men, and even some clothing factories that are facing closure casually put a "Pierre Cardin" trademark back to life.

After seeing that Motorola set up a branch in Tianjin in 92 and became the first wholly-owned foreign company in China, it achieved a 240% increase in profits in one fell swoop by relying on Big Brother and pagers, which are incredibly expensive to Europeans and Americans......

Around '95, a large number of foreign companies realized that China had become the fastest growing market in the global economy, and finally they couldn't bear it. Invest in batches and piles in China, build factories, and joint ventures. No matter how bad it is, it is also starting to build its own sales channels and officially open up this increasingly prosperous golden land.

Michelin, Amway, Peugeot, L'Oreal, Procter & Gamble, Walmart ......

A feast of capital has officially opened.

Since then, the curtain of China's market competition has officially opened, forming a three-legged situation of state-owned enterprises, foreign enterprises and private enterprises.

People today do not realize that in the next ten years of this feast, it is not their own family that will sit in the chief.

Li Xian knows it.

"Can I ask, why did you choose a foreign company?"

Halfway through the meal, Li Xian put down his wine glass and asked Lu Xiaoming and a few other students who were in a foreign company.

Faced with this question, several people looked at each other.

In the end, Lu Xiaoming scratched his ears and said with a smile: "Dong Li, you also know that I have been working for investment promotion for several years before. The reason why I decided to resign and join L'Oreal is that I feel that the domestic development is very fast, and the overall economic situation is very good. Foreign enterprises are relatively mature in all aspects. It has formed a certain height in foreign countries, and now it is using foreign advanced experience to open up the hot Chinese market, and there will definitely be good development in the future. As long as you are willing to work hard in such a company, you don't have to worry too much about the future. ”

Obviously, Lu Xiaoming's words are very representative.

After he finished speaking, the others couldn't help but nod their heads in agreement.

Li Xian also nodded lightly, smiled, and said: "Since you feel that the domestic economic situation is good, why don't you start your own business? No matter how well you mix well in a foreign company, you are also working for others." “

"Hey," Lu Xiaoming shook his head helplessly, "Dong Li, I thought about doing it myself." But if you look at us like this, we don't have capital and we don't have too many connections, how can it be so easy to start our own business?"

Seeing the deep thought of everyone at the table, Li Xian knew it in his heart.

It's still a steady picture.

He had a general understanding of the mentality of the crowd.

"But why do you think that foreign companies will definitely be able to develop in China?"

"Didn't the Lu Bureau say it just now, of course, because their management concepts are advanced and all systems are perfect!" a female student almost blurted out.

"Not necessarily!"

Li Xian said with a smile.

Looking at everyone's puzzled eyes, he stood up: "I've been in business for so long, and I actually think a lot about foreign companies. I won't talk about it, have you heard of survivor bias?"

Seeing that everyone nodded, he smiled and said: "You all feel that the current foreign companies are in the wind in China, but you only see Coca-Cola, Pierre Cardin, KFC and Motorola." The reason why these enterprises can make money in China is because of their perfect system and advanced management concepts?"

Looking around at everyone, Li Xian shook his head, "Not necessarily." ”

"Dong Li, how did you say that?" Lu Xiaoming frowned and asked.

"Brother Lu, you used to work as an investment attraction. In order for local governments to achieve GDP and political performance, you should know what the strength of investment promotion is. ”

Lu Xiaoming was stunned when he heard Li Xian say this.

Is there a lot of investment now?

I didn't say it!

Duty-free, the price of cabbage on the land, and some foreign companies can even make a fuss about the policy subsidies of the industry.

What the government values is the jobs and industries that these enterprises will create for the local government in the future. Some large-scale investments, or even the construction of a factory, can be said to be almost zero in other expenses.

"Why do foreign companies value China? Because we have a large market and many potential spenders, and with the relative increase in citizens' income, their purchasing power is also increasing year by year. However, underneath this appearance, it is the low ability and level of our science and technology to transform productive forces, and the people have long been superstitious about goods. Also, our labor is cheap! So the cost of investing in the Chinese market is low, but the benefits are high enough. ”

Seeing that everyone stopped talking, Li Xian said in one breath.

But in addition to these, there was another sentence he didn't say.

Beneath the surface of capital speculation is a complete economic aggression!

Previously, Li Xian had no way to take this general trend.

But now, he felt that he had the size and the ability to do something at this point in the present that would affect the future.

"I say this because I want to make a point. That is, since foreign companies can make money in China, so can the companies we create ourselves!"

"But Li Dong ......," Lu Xiaoming shook his head with a wry smile, "I understand what you said." But after all, we are different from foreigners with deep pockets, we do our own business, but there are no policies to attract investment. Well...... Didn't your New Taipei Group also play a dark Chen Cang at the beginning, and set up a shell company on the other side of the Xiangjiang River to get Huangdao and Bincheng...... Well. Right?"

Others don't know about New Taipei's riotous operation, but it's no secret to people like Lu Xiaoming who have worked in China Merchants.

It is said that Lu Xiaoming said this in front of Li Xian, which was a bit abrupt.

But Li Xian is now singing about foreign companies, which makes Lu Xiaoming feel that he doesn't have back pain when he stands and talks.

It is true that China's economic environment is not said to be the same, but it is too unfriendly for private enterprises, especially private entrepreneurs in the process of starting a business.

Li Xian was not angry.

Lu Xiaoming said the facts.

"Hehe, old Lu, you're wrong. We have disadvantages, but we also have advantages!"

"What advantages?" Jiang Xiaomin drank a little too much, but he didn't get drunk. She watched Li Xian from the side for a long time, and the more she listened, the brighter her eyes became.

"Tell me, since the foreign company has perfect systems and advanced concepts. So why do we still use local employees like you when we are developing our domestic market?"

Faced with this problem, everyone was a little at a loss: "Of course it is convenient! To build a factory for production or to open up channels in our country, it is natural to use employees who are more aware of the domestic situation." Needless to say?"

"Yes. Li Xian nodded, "We know China better than foreign companies! We know better what the Chinese need and what they don't need. This is something that foreign companies will never be able to have. The next 10 years in China will inevitably be the decade that lays the foundation for an era. You stand at this height, and you have surpassed many entrepreneurs. So don't think that I talked a little too much when we met for the first time today, I just felt that instead of trying to create profits for others, it is better to take advantage of this era to achieve yourself. ”

I only met everyone today, and Li Xian doesn't plan to say too much.

When he had finished his order, he picked up his glass.

However, looking at the thoughtful looks of several people present, he knew that he might have planted a seed today.

This seed may become a towering tree, or it may or may not be insignificant.

.......

In the evening, Li Xian drank a lot of wine.

The next day, it was still three poles in the morning to get up slowly, and then squeezed the ferry to Minhang.

The EMBA program is heavy and starts at 7 a.m. However, for a halfway monk, it doesn't mean much to be late for one or two classes - after all, if he goes online, he has to make up for half a year's course.

However, when Li Xian arrived at the larger Minhang campus in a daze and was about to go to class, he suddenly received a call from Li Mingxin.

"Li Xian, you have to come back. ”

Li Xian, who was holding a xiaolongbao and preparing to go to class, was stunned.

What's the situation!

Lao Tzu got up at half past nine in the morning and squeezed the ferry for more than half an hour, and his pants were almost squeezed out of the hole by the working dog on the ferry.

How easy is it to get to school, let me go back?

Funny!

With a stomach full of dissatisfaction, Li Xian asked, "Vice President Li, what's the matter?"

"Just now, two comrades from the police station came to the school and said that there was a case that wanted you to cooperate. ”

Case?

Hearing these two words, Li Xian was stunned.