The next day, the two films "My College Days" and "Little Times" entered the first day of national premieres.

As two movies that have been hyped up since the start of filming, they have whetted the appetite of fans during this time.

In addition, there are no popular movies in China during this time period, so fans have set their eyes on the two movies.

This base is huge, and Rao is the negative news that broke out about the premiere of "My College Days" before its release, and it couldn't stop a large number of fans from entering the theater to watch it.

In particular, because of the rejection of "Little Times", most of the theaters in Sanchuan Cinema and the other five major cinema chains were used to screen "My College Days", so that fans who went to these theaters could only choose to watch this movie.

As a result, the audience of "My College Days" has risen wildly.

However, "Little Times" is not bad either, as a movie that almost crushed "My College Days" all the way.

Although "Little Times" was rejected by six major theaters such as Sanchuan Cinema Line, its super high popularity also made it the first choice for fans to enter the theater to watch movies.

So on the first day of release, the attendance of both films was very high.

It's just that fans have the same evaluation after watching the two movies.

"What the hell is 'My College Days' playing? It's ugly to death. ”

"I went to watch "My College Days" with my girlfriend today, and I was almost confused throughout the whole process, not knowing what the director wanted to express. ”

""My College Days" can be booked as the first bad movie of the year, is it worth the investment of 70 million yuan?"

————

"I wonder if 'Little Times' is watched by people, a group of girls moaning there without illness?"

"Several of the leading actors in "Little Times" have the bells and whistles of students. ”

"A brief analysis of the entire story synopsis of "Little Times": University - tearing - tearing - tearing - tearing - reason (big fart)

Childish friendship, it's good to be rich, it's good for friends to be rich, it's good for a boyfriend to be rich (I blame me?). ”

"The whole story of "Little Times" is only good with music and scenes, and the narrative of the story is like a running account. ”

————

No matter which movie has not escaped the fate of being badly reviewed, a day after the film was released, the scores of the two movies on the authoritative Chinese film rating website Baihua Score have gradually surfaced.

"My College Days" Hundred Flowers Score: 4.7 (35245 reviews)

"Little Times" Hundred Flowers Score: 5.1 (30210 reviews)

The two sides are almost half-hearted, one is an inferior film, and the other is barely a poor film.

There are even ridicules on the Internet about the 'twin stars of the bad movie era'.

With the end of the first day of premiere, the box office of the two films has also been released.

"My College Days" relied on a 40% film scheduling rate to win the box office champion of the day, winning 4500W at the box office.

"Little Times" followed with a 20% film scheduling rate, and won the second place at the box office on the same day, winning 3600W at the box office.

The performance looks like "My College Days" has won, but judging from the double difference between the two films and the box office ratio, the attendance rate of "My College Days" is worse than that of "Little Times".

And the difference is really a lot, close to double the attendance.

Capitalists are all interests first, and in the face of data, major neutral cinema chains have begun to adjust their film schedules.

Under the condition that Sanchuan and the other five major theater schedules remained unchanged, the schedule of "My College Days" dropped to 30%.

"Little Times" ate up 10% of the film schedule, making the final two 'period films' have the same film schedule.

The adjustment of the film schedule also directly led to the box office trend of the next day's movie.

The second day of release.

The two films continue to gain momentum.

In addition to the publicity on the Internet, the two sides also carried out offline roadshows to promote the film in the four municipalities directly under the central government of China.

Until the end of the next day, the national film box office reported 120 million.

Among them, the single-day box office of "Little Times" reported 52 million yuan.

"My College Days", which also has 30% of the films, suffered a waterloo at the box office, with a single-day box office income of only 1300W, which is almost equivalent to halving compared with the box office on the first day.

The plummeting box office is not only caused by the decline in film scheduling, but also the quality of the film itself is also a huge problem.

As a campus movie focusing on youth memories, "My College Days" did not use its quality to retain any group of people.

Not only that, but the score of the film on the official website of Baihua Rating has also dropped rapidly, from the original 4.7 points to 0.5 points in one day, leaving only 4.2 points.

4.2 points are infinitely close to the lower line.

And the movie has only been released for two days, and judging from this decline, it is a question whether it can last until tomorrow.

Because once the film falls below 4.0, it means that it will be drawn from the theater.

When the movie is drawn, what else is there to talk about stealing the box office?

So after seeing that the score of his movie was so low, Qin Renshou was also angry, and he was furious on the spot: "I thought about the movie hitting the street, but I never thought that the movie score would be so low!

You can find a way to steal the box office of the movie, but if the movie score is too low and you are forced to draw, there is no way to steal it.

"I'm sorry Mr. Qin, I am willing to take full responsibility for the failure of this movie. ”

Ma Daoxue sincerely admitted his mistake and apologized, and let Qin Renshou deal with it.

Take full responsibility?

Scold!

Qin Renshou responded with a sneer.

If the director could take full responsibility, he wouldn't have to be incompetent here.

Speaking of which, it's still director's garbage, and looking back to find time to block a wave of deflatment.

After secretly deciding Ma Daoxue's future fate in the entertainment industry, Qin Renshou also began to find a way to keep the movie score from being reduced to below 4.0.

"Starting tomorrow, Sanchuan Cinema Line will branch out some theaters to charter the venue, digest the ticket stubs internally, and then take them to the Baihua website for scoring, and try to pull up the movie score. ”

Qin Renshou's method belongs to Yangmou, and he has the right to score the movie by himself to get the ticket stub.

This practice is rare in the Chinese entertainment industry, because it is a movie that is about to fall below the lower line, and its box office will naturally not be very ideal.

At this time, you have to brush the rating to let it continue to be released, and the expenditure and income in the middle will inevitably not be balanced, and it will only lose more and more.

So in fact, few bad movies will do this kind of behavior.

But "My College Years" is different.

First of all, Sanchuan Cinema Line doesn't care about the actual box office of this movie.

Secondly, the investor, producer, and distributor of the film are all Sanchuan Cinemas, so the loss of this behavior can be minimized.

In terms of spending the least amount of money and avoiding the movie score falling below the lower line, this deal is a good deal.

"What about the box office?" asked the person in charge in a whisper.

The score can only prevent the movie from being forced downgraded, but it cannot make the box office of the movie rise.

Judging from the box office and ratings of today's market reports, "My College Days" is destined to hit the streets.

"Inform the other five major theater chains that they will start implementing the plan of stealing the box office tomorrow and give them all the box office profits stolen. ”

"What we want is to win this battle!"

Qin Renshou strategizes, just like Zhuge in the world.

……

"Brother, Sanchuan and the other five major cinema chains hope to cooperate with our Erjing Film and Television to obtain the screening rights of the movie "Little Times". ”

The action of the Sanchuan cinema line was very fast, and because the movie was being released, the six cinema chains came to the door that night to seek cooperation.

"Are they planning to use the means of stealing the box office?" asked Jiang Bei, touching his chin.

Don't look at what Qin Renshou did in this matter, but because of Ma Daoxue as a spy, everything on the other party was known to him.

So not only stealing the box office, but even swiping the ratings, he knows it well.

"Yes, it should be pretending to work with us, and then doing tricks in their own theaters to steal the box office of our movies. Liang Liang nodded and replied.

Stealing the box office is a particularly shameless act, and many theaters will make money in this way.

There are also various ways to steal the box office, but in terms of the current situation of "My College Days", there is no doubt that they want to transfer the box office of "Little Times" to "My College Days".

"Let them steal, but remember to get the evidence in your hands, and then let your sister-in-law expose it and continue to increase the hatred between them. ”

Jiangbei has money, he doesn't care about this loss, and achieving the ultimate goal is the key.

"Okay!"

……

On the third day, after the six major theaters accepted the "Small Times" movie, the film scheduling rate soared, reaching 43%.

On the other hand, the film scheduling rate of "My College Days" is still declining, leaving only 20%.

The schedule of the two films was reversed in just three days, which caught people off guard.

But what caught people off guard was the box office data on the third day.

On January 28, the national box office reported 130 million yuan.

Among them, "Little Times" won the single-day box office championship with a single-day box office of 47 million.

In second place is "My College Days", which won a single-day box office of 31 million.

After the box office data came out, countless people were shocked.

shocked a movie with only a 4.2 rating, which was able to achieve reverse box office growth while reducing the film schedule.

It's a little hard to believe.

If the inverse growth of the movie box office shocked everyone, then the inverse growth of the movie score is a bit incredible.

On the third day of the movie's release, "My College Days" had more than 60,000 ratings. However, instead of going down as normal, the score went up by 0.3.

Although there is only a 0.3 increase, it is rare in the entire history of Azure film and television dramas.

It's just that the box office and ratings that have grown inversely in history are the result of the excellent quality and accumulation of films.

Now "My College Days" is complaining about the poor quality of the movie, and it obviously does not have this condition.

And for the reverse growth of the box office and ratings, some people began to discuss it on the Internet.

"40 million on the first day, 13 million on the second day, and 31 million on the third day, I wonder if this is a roller coaster?"

"I seriously suspect that "My College Days" stole the box office, it's really disgusting. ”

"You don't believe it, I went to the cinema yesterday to watch a movie and bought a ticket at the counter, and I bought a ticket for "Little Times", and the ticket stub for "My College Days" was given to me. ”

I bought "Seniority" directed by Zhao Guan, and the result was a ticket stub for "My College Days", which was especially handwritten!"

A wave of 'box office stealing' began to appear, but it was quickly lowered, and less than thirty minutes later, there was not even a single article on the Internet about box office stealing.

It is obvious that the PR of Sanchuan Cinema Line is controlling public opinion.

Only some netizens are still discussing this matter in private, but there are also many voices of opposition.

"The bad movie "Little Times" can get 47 million box office, why can't "My College Days"?"

Usually when this reason comes out, everyone falls silent.

Because like "My College Days", "Little Times" is also experiencing the experience of being complained about by the whole network.

Sanchuan Cinema Public Relations is a little bit of a trickster, and there are indeed many criticisms of the movie itself.

But the box office of the "Little Times" movie continues to hit new highs, and the phenomenon is also very strange.

So there's really nothing wrong with refuting it with this reason.

The battle for the box office continued, and the national box office market closed at 96.8 million on the fourth day.

"Small Times" showed a slight decline and continued to rank first with a box office of 40 million.

"My College Days" continued to rise, maintaining the runner-up with 36 million.

It's just that from the fifth day, the box office has changed, and "Little Times", which has been in place for three consecutive days, fell to second place, with only 25 million in the account.

The box office of "My College Days" is still strong, and the single-day box office once again exceeded 40 million, regaining the single-day box office champion.

A week after the release of the films, the weekly box office of both films was released.

"My College Days" had a weekly box office of 210 million yuan.

The weekly box office of "Little Times" was 190 million yuan.

The former won the weekly box office champion in the fourth week of Huaguo in January 2021.

"It's too much, they blatantly steal the box office!"

After a week of stealing the box office, even if the hot search can be suppressed, it is impossible to hide it from those who have a heart, let alone from the opponent.

Especially after Li Youqing learned that "Little Times" had been stolen by "My College Days" at least 80 million box office in the past week, he was even more furious and complained about "Little Times".

"Malicious competition is indeed a bit excessive. Jiang Bei sat aside and nodded in agreement.

"I have a seizure law, stealing the box office is a violation in China, and if the amount is large, it will be listed as an illegal act. The gambling king didn't know where to get a pair of rimless glasses, so he pushed and added.

"What's the use of breaking the law, they don't do it the same. ”

Xiao Nizi was a little deflated when she said this, and sighed: "And Sister Suixi and Director Hai Da Fat don't care about this matter at all." ”

"They are taking money to make movies, so naturally it doesn't matter. Jiangbei replied casually.

"It doesn't matter, it's the result of everyone's hard work!"

Li Youqing, who has been smooth sailing in the entertainment industry and has not suffered any setbacks, is still very simple.

"This time I stand sister-in-law, the fruits of laborers should not be stolen by others. Liang Liang said solemnly.

"yes!"

It was rare to get the approval of the sister-in-law, which more or less made Li Youqing feel a little happy in his heart.

"So come on, sister-in-law, I support you. ”

"Huh?"

Li Youqing was a little confused, and asked stupidly, "What do you support me?"

"Report them for stealing the box office!" Liang Liang replied as a matter of course.

"This ......"

Xiao Nizi hesitated instantly, without the slightest anger just now, and became submissive.

"Scared?"

Seeing this, Jiangbei asked.

I just don't have any evidence, so it's definitely useless to report like this. ”

Li Youqing straightened his chest and said with a strong pretense of composure.

"Ding Dong~"

Suddenly, a message sounded.

Li Youqing took out her mobile phone and opened it to view, it was a video of her high school classmate Ma Daoxue.

Five minutes later, the video ends.

There was silence in the room.

"Like...... The evidence is there. Liang Liang whispered.

"I ......" Li Youqing looked up at Jiangbei with a look of embarrassment.

"Do you want me to send it?" Jiang Bei thought for a while and asked.

Whether he does this or Li Youqing does it, the result is the same, who makes them husband and wife.

"Can you not send it......"

Li Youqing obviously flinched, and his whole body was telling about resistance.

"If you don't send it, if the matter leaks out, how will you explain it to Erjing Film and Television?"

"yes, let's send it. Anyway, I've already offended Sanchuan Cinema, and I'm afraid of making up for him again?"

"Liang Liang is right. ”

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