Su Yao gloated: "It is not the producer or distributor who was concealed from the box office, nor the audience who encountered the ghost field to complain, but the theater chain couldn't sit still and complained about being refunded on a large scale, and it was directly locked in the show and could not be canceled. ”

"The reason why there is such a big fuss is actually the uneven distribution of spoils, even if they are as strong as Wanda, when the initiative and control of ticket sales channels and data are not in their own hands, they have finally become a vulnerable group in the film industry. ”

Ding Cheng nodded, the bigger hidden danger is how to face the problem of vertical monopoly in the film industry in the future, when the trinity of production, distribution, and ticketing, or even one day extends to the theater chain, then the audience will completely fall victim to the mermaid meat.

Some netizens even came up with a countermeasure: wait for three days after the premiere, the fake box office will decrease, and then make a choice, which is very witty and helpless.

"Back then, the production company, distributor and the 29 movie theaters that participated in the public welfare screening, the investors behind it were all Anle, and they could easily buy the box office of their own theaters. ”

"Calculated only at cost price, you can buy a box office of 40 million for at least 4 million, and many people question that this is the key to becoming the box office champion of the year. ”

Ding Cheng waved his hand, it's useless to talk about this kind of thing of Chen sesame and rotten grain now, as an actor, get paid, play your role well, and don't worry about anything else about this salary.

What's more, everyone plays like this, there is no way to do it, the box office is getting higher and higher, and under the flowers, who can be alone?

The leisurely days always fly by, and when they finally start to run around the country to promote again, this time Liu Tianwang also went into battle shirtless, running with the team, and Sister Hong, basically every time he went to a place, all the three major actors and actresses were present.

This time, Wang Tian really realized what it was:

The charm of the king!

No matter where you go, there are crowds of people everywhere, and every time the security must be at the highest level, it is common to dispatch twenty or thirty strong guys.

Following Liu Tianwang's team, there is no need to worry about many things, running all the way down, Ding Cheng heard Wang Tian envy more than once: "This is the director's beautiful life!"

Even I can't help but sigh,

How important it is to find an awesome producer!

Most audiences' understanding of the producer may still be the one who pays for it, of course, the formation of this concept is due to the fact that most of the current film and television production is director-centered, and the producer is basically the boss abroad.

He is the master of the crew, the highest authority of the film crew, and has the right to decide on the hiring of outstanding members, as well as the power to fire members who violate the discipline in the crew. From the completion of the film to the release of the film, it is the core of the whole film.

He is fully responsible for script coordination, preliminary preparation, formation of film crew, contract signing including cast and crew and filming equipment, production cost accounting, financial review, and ......

Carry out shooting, production, post-production, and assist investors in domestic and foreign distribution and domestic and foreign application for awards......

From the vast number of topics or scripts, it can be seen which script has potential and can be recognized by the market.

Many of them are readers, with solid literary skills and high appreciation ability, so they can talk to screenwriters.

With a three-inch tongue, try your best to persuade and even encourage people from all walks of life to invest and come up with a reasonable budget, which is of course not good if it is too extravagant, but it is not the better the more you save.

One respects objective laws, conforms to the style of the film, and the more detailed and thoughtful the budget, the better. The whole process must be monitored, and the investment funds must be urged to be in place on time, and the cost of filming must be strictly controlled to prevent overspending.

For example, "People's Honor" involves more than 100 actors with names and surnames. Among them, there are dozens of big-name stars, for such a big drama with many characters, huge structure, and many scenes, a little carelessness will cause overspending.

Even the most carefully planned can change, such as sudden changes in the seasons that cause the cast and crew to fall ill, such as the fatigue of long-term work that causes the cast and crew to become bored and irritable, or the lack of coordination of team interpersonal relationships that leads to violent incidents......

All of these factors have the potential to inadvertently brew into a catastrophe that can hinder the entire program moving forward, or even lead to downtime.

As long as the film is not turned off for a day, the producer has to be cautious everywhere, not to take everything lightly, and always be ready to meet the challenges of crisis events.

It is easy for the work to come out, how to promote, and how to market success, which are also important criteria for measuring the quality of producers. The master usually makes a release plan for the product in advance, deciding whether to issue it independently or buy it out by the agent.

If it is an agent buyout, the advantage is that it can ensure a stable income, and the period of capital withdrawal will be relatively short, and the risk is small, but the disadvantage is that the profit margin is relatively limited.

If it is an independent issuance, the profit margin may be relatively large, but the disadvantage is that the risk is also large, and the cycle of capital withdrawal will be relatively long.

Independent distribution requires a detailed distribution plan, and in addition to domestic distribution, it is also necessary to negotiate and communicate with overseas film companies to strive for the recognition and acceptance of their products in overseas markets.

Of course, it will not give up other market shares, such as audio-visual product publishing, book copyright sales, digital cinema chains, and the development of derivative products such as image rights.

In a word:

Eighteen kinds of martial arts,

proficient in everything,

So there is a saying circulating on the set:

Looking for a producer if you have something!