At the beginning, Xie Kai's purpose was this, and Liu Xu knew it.

"Denim clothes, after all, are only suitable for ordinary people, and a boss can't always wear them to negotiate, right?" Xie Kai continued.

His words made everyone think so.

In formal business negotiations, they are all wearing suits and playing leaders, after all, foreigners do this way.

"Even our cadres are wearing suits when they negotiate with foreign businessmen...... If we can design formal clothing that is in line with the national characteristics and has our own cultural elements......" one regional manager's eyes lit up.

It's going to be a very big market.

"Or we'll just make suits. Another person said, "In this way, the market acceptance will be much greater, and the cost and publicity investment will be much less." ”

Liu Xu didn't speak now.

What Xie Kai said made her reflect on her strategy.

The development of the garment factory, up to now, can be said to be because of coincidence, at the beginning of the sale of the backlog of work clothes made a profit, and then Liu Xu did not know how to continue to work, continue to produce work clothes, or produce something else, the market situation is not clear, Xie Kai said that he began to engage in denim and down jackets.

Both of these products are on fire.

In just over a year, down jackets and denim jackets have brought hundreds of millions of sales, which are unique in China.

This is not based on quantity, but on quality and market opportunities.

Now that competitors and imitators have emerged, the market orders for denim and down jackets still cannot be completed, but Liu Xu has also seen a decrease in orders. Only by entering the international market can we solve these problems.

It can be imitated and counterfeited at home, but it is not so easy abroad.

Otherwise, she wouldn't be so urgent.

The risk of entering the international market is very high, and Xie Kai made everything very obvious.

Fortunately, Liu Xu is a person who can listen to advice.

"We need to deepen the domestic market, and the international market needs to be gradually developed. In this regard, I think we can change the current sales model, so far, whether it is denim or down jackets, we are going through the traditional channel, from the next level of wholesalers to the next level of distribution...... "At present, almost all the time this model.

In the Internet era has not yet come, the traditional sales channel is the sales model of the vast majority of light industrial products.

"How to sell?" asked Liao Zhuolin.

"In major cities across the country, we have established our own directly operated stores. Xie Kai said, "Unified decoration style, unified training of sales personnel." ”

"If that's the case, the cost of just opening a store can't be afforded. Liu Xu shook his head and said, "Everyone discussed it before. ”

"Everyone is talking about building everything by us, right?" Xie Kai asked, many people nodded, "In that case, the cost is indeed very high." If we only establish a directly operated flagship store in the capital of each province in the country, and only one in each provincial capital, we will recruit franchisees from the whole society. In this way, the appearance of counterfeit products can be controlled through the sales channel!"

"This does not prevent those franchisees from seeking counterfeit products for higher profits, which will make the problems we are facing even more serious. A salesperson shook his head and said, "We've all thought about this approach before, and we've done a serious analysis. ”

Xie Kai looked at them, Liao Zhuolin nodded, and told him that this was the case, which made Xie Kai a little embarrassed.

He thinks too badly of everyone.

"When they join, they are required to pay a deposit, and once there is a problem, the right to operate will be cancelled forever, not only will the deposit be confiscated, but also the court will be sued...... In addition, our sales staff, while understanding the market, investigates the manufacturers of counterfeit and shoddy products. Once it is found, report it to the industrial and commercial tax ...... "Xie Kai does not have a good way to deal with the current situation in China."

Cottages are the foundation of the survival of many small factories.

If you want to support a domestic brand and enter the world market, the cost in China is indeed very high.

"This method works well, but the cost is ......," Liao Zhuolin said with a wry smile.

Xie Kai's handwriting is bigger than theirs, not because Xie Kai knows better than them, but because he is willing to spend his blood.

"Cost is not a problem, as long as the brand is built, these costs can be recovered. Xie Kai said, "We can't just follow the crowd because of the high cost." If you want to develop in the long run, quality is the key, and brand is even more important. "For the importance of the brand, it is estimated that there are not too many people in the country who are as clear as Xie Kai.

"Mr. Liu, what are you?" asked Liu Xu Liao Zhuolin.

If Liu Xu has to insist, Xie Kai will be in vain.

"Let's do it first. Liu Xu rubbed his forehead.

Managing a business is not an easy task.

"Mom, I disagree with your suggestion, do you have no opinion on this?" At dinner in the evening, Xie Kai was alone with his mother.

Liu Xu was a little depressed, looked at Xie Kai, and tried to squeeze out a smile, "How about opinions?" But what you said is right. I didn't expect it to be so difficult to manage a business. ”

"You can go directly to a professional manager. Just like Kaisheng is now, isn't it good?" Xie Kai still hopes that the old lady will go back to accompany his father.

The old lady is not suitable for business.

Some things are too idealistic.

Market competition is fierce.

"It's a pity that this is not a military-industrial unit, otherwise, it would be much easier. Liu Xu complained and changed the topic of Xie Kai.

She would never agree to hire a professional manager, the cost of a year's salary was too high.

Xie Kai didn't force it, just shook his head with a smile, "Military industrial units are more difficult to manage, we must consider the technical foundation, consider future development, consider the source of funding, consider whether technological achievements are useful for national defense, and so on." ”

That's what I said. Liu Xu glared at his son.

After the mother and son finished eating, as soon as they returned to the hotel next to them, Liao Zhuolin came over, "You began to propose the establishment of a supervisory body, although everyone did not explicitly oppose it, but the fact is very difficult, the whole country is so large, even if you find those fake and shoddy small workshops, the cost of their violation of the law is not high, even if it is confiscated, you can quickly start again......

"The country's laws and regulations in this area have begun to gradually improve, and the industrial and commercial administration is also intensifying its crackdown on these. That's why we have the opportunity to be ......," Xie Kai said.

Liao Zhuolin shook his head, "There are not many personnel in the industrial and commercial departments, and they all have a fixed jurisdiction, and many times when they investigate and deal with them, they run away again." ”

"It is not appropriate for a company to set up such an organization. Liu Xu also nodded in agreement with Liao Zhuolin's statement.

"Then we will apply to set up a company that specializes in fighting counterfeiting. This company specializes in helping clients investigate infringing companies and collect evidence of crimes committed by manufacturers of counterfeit and shoddy products. Transfer to the industrial and commercial department, so that it can be easily solved...... Xie Kai said, "those companies only need to pay a certain amount of money, and they can solve the ......"

Xie Kai thought that there were many people in Unit 404 who had not yet arranged a job.

Although these people are not very suitable to do such a thing, it is still possible to collect illegal evidence of counterfeit and shoddy product production units in the current Yangtze River Delta and Pearl River Delta regions.

The people at the base have excellent ideological quality and are worthy of trust.

"Can this work?" asked Liao Zhuolin.

Xie Kai nodded, "In fact, the type of clothing is not serious, the most serious is those electronic products, etc., this one, the market is very large." Many state-owned enterprises have good product quality, but they are eventually bankrupt by counterfeit and shoddy products......"

In terms of intellectual property rights, the state is also feeling the stones to cross the river.

In the old days, everything was produced by the collective unit according to the plan, and everyone's technology and product design were shared, and these aspects were not involved. With the reform and opening up and the integration with the world market, if China wants to join the TO, it must pay attention to the intellectual property aspect.

In 1978, China established a trademark office.

In 1980, China established its Patent Office and joined the World Intellectual Property Organization (WIPO) as its 90th member state.

In 1982, the Trademark Law of the People's Republic of China was promulgated and implemented, and in 1984, the Patent Law was promulgated and implemented.

Up to now, although it is not as perfect as it was decades later, the legal system, administrative management and law enforcement system have been gradually established to protect the interests of enterprises reasonably and legally, which are welcomed by various institutions and will relieve them of a lot of work pressure.

"This shouldn't be easy to do. We might as well look into these with our own salespeople. Liu Xu frowned and said, "There are too many of these small units. ”

The cost of the blow will be even higher than their losses.

But if you don't crack down, you can't do it, and more people will learn in the future.

After all, our garment factories have business dealings with many department stores in China, right?" Xie Kai said, "If they don't cooperate, then they will make an example of them." Collect evidence, prosecute in court, and then publicly publicize the report in newspapers across the country......"

Now that the domestic TV market is hot, everyone understands the news or through newspapers.

"Will the authorities in this regard agree?" asked Liao Zhuolin. "It's a lot of trouble. ”

"Mr. Liao, you don't understand, the industrial and commercial departments have a headache for many violators, even if it is seized, as my mother said, change places, find a few people, it doesn't cost much money, and you can start again...... At present, there is no big report on any lawsuit in China for companies to protect their rights and interests, right?" Xie Kai asked Liao Zhuolin.

Liao Zhuolin looked at Xie Kai's smiling eyes, and immediately understood Xie Kai's purpose.

"That's a good thing. It's all good for the whole country, even though the Trademark Act and the like have been in place for a few years......"

The industrial and commercial authorities will definitely support them in prosecuting units that violate the law.

"Is it appropriate for me to still copy the advanced technology of other countries and then do such a thing?" Liu Xu asked Xie Kai.