Volume 1 Shangzhen Bureau Chapter 29, Shengda Chen Da's visit

The summer vacation of 02 is definitely the golden starting point of the domestic online game industry, the online game market is in full swing, hundreds of schools of thought are contending, "Magic Baby", "The Legend of Jin Yong", "Journey to the West", "Elf" and so on are also rising strongly, game agents are overwhelmed with advertising, advertising methods are fighting for every inch of land whether offline or online, "Hot X Legend" is facing huge market pressure.

Half a month later, the increasingly popular traffic of the new version of the 17175 website, the daily number of visitors to the digital world quickly exceeded 5W+, and many businesses began to find "digital world" to cooperate and promote.

The first large-scale online game agency to find the digital world was Shengda of "Hot X Legends".

On the 10th of July, the sun was blazing and the sky was blue. In the Yuanrong Science and Technology Innovation Park in Xiangcheng District, S City, a luxury Mercedes-Benz S600 came.

Lin Yan was actually very surprised when he learned the news that Chen Danian was coming to the digital world two days ago, as a fledgling Internet company, although the 17175 website said that there were a certain number of hits, it was far from the eyes of Shengda Company.

Lin Yan is no stranger to Chen Danian himself, he already knew his identity in his previous life, he and his second brother Chen Daqiao co-founded Shengda Network in 1999, and is the leader of domestic Internet companies. The introduction of "Hot X Legends" last year opened the door to a new era of Chinese online games.

Lin Yan doesn't think that Chen Danian came to invest and negotiate because he was optimistic about his company. After thinking about it calmly, Lin Yan felt that this matter was very likely to be related to the game idle assistance and legendary game plug-in developed by the company.

Lin Yan personally greeted Chen Danian at the door, and when the two met, they recognized each other at the first time, as if they were old friends who had not seen each other for many years, and the two sides shook hands politely.

Lin Yan also secretly looked at Chen Danian, a young man in his twenties, with a simple short hairstyle, which looked very refreshing and sunny. A clean smiling face, even the two thick eyebrows floated softly, curved, like a bright moon in the night sky. With a national character face, handsome facial features, a white complexion, and a pair of gold-wire glasses, the whole person looks polite and full of fighting spirit.

Chen Danian introduced his secretary Guo Xiaotong, Guo Xiaotong's short hair reached his ears, his fair complexion set off a faint peach-colored lips, his eyes were transparent and bright, and he was full of enthusiasm and smile. Gently bowed his head and bent over, politely and thoughtfully greeting, holding a briefcase in his hand and holding it in front of his chest, covering the collar of the low professional attire.

Accompanied by Lin Yan, Chen Zhi'an and Zhou Lili, the two came to the conference room of the digital world. After a few conversations, the topic came to the point.

"Mr. Lin, you are still a college student, you dare to start a business, join the wave of the Internet, admire, but this time, I want you to explain and make compensation, your company on the official website of 17175, openly peddling the idle assistance of LY legendary games, which seriously affected the game balance of our company. In view of this, I hope that you will immediately apologize and compensate for it, and remove this product from the shelves immediately. After a harmonious start, Chen Danian suddenly changed his words and spoke about LY hanging up in a preemptive voice.

Lin Yan looked at Chen Danian's resolute and firm eyes, and thought, it seems that it should come and really come, after Lin Yan listened to Chen Danian's statement again, he was not panicked, and said calmly: "Hello Mr. Chen, I have a different opinion on this point of view you raised.

First of all, LY hang-up assist, it is indeed a software specially developed for legendary games, but it does not modify the game itself, following the rules of the game, and the virtual character character automatically fights monsters and upgrades in it, which is the same as the player's own monster upgrade. Secondly, the operation of this auxiliary can consume more of the character's point card time, which is helpful for your company to expand sales. Third, the emergence of AFK assistance has also promoted many players' double-open or multi-open game characters, expanded the number of online players in the game, and also helped many studios that take games as their career, and also played a great role in the promotion of your game.

Mr. Chen, I think we should look at things separately, although the idle assist is suspected of destroying the balance of the game, but it also brings enough benefits to the promotion of legendary games, what do you think? ”

"Haha, when I saw it today, it really opened my eyes, Mr. Lin is clever and witty, a game hang-up assistant is obviously a plug-in product, you say, but in turn it is an excellent product that has helped our Shengda company. But judging from our official complaints and the official player forums, there is a lot of rejection of your AFK Assist program. Chen Danian said as he took the documents from his secretary Guo Xiaotong, and then spread them out for Lin Yan and others to see.

Lin Yan carefully looked at the printed and sorted out information, the screenshots and data on it were specially screened out, and the information that was indeed unfavorable to LY assistance was obviously processed.

Lin Yan smiled and said: "Mr. Chen, your information is not comprehensive, the above is only part of the content screened out in the customer complaints and forums, everything is good and bad, and there will naturally be voices of support if there are criticisms, I don't believe that all players are against LY assistance, and you must be objective and fair first of all." If all the players in this game hate LY assist, I don't think this software will sell. Mr. Chen, what do you say?

In addition, I also have a data here, please take a look at it, our information has absolutely no deletion, good and bad, but if you pay careful attention to the click-through rate and promotion data, you will have a different opinion. After Lin Yan finished speaking, he asked Zhou Lili to take out the documents she had prepared and send them to Chen Danian.

Lin Yan directly took out a set of website data, from the number of member clicks on the 17175 web page, forum posts, and effective clicks for game promotion, so that Chen Danian was directly speechless.

Although the AFK assist is suspicious of disrupting the balance of the game, it also brings a lot of publicity to the legendary game, and it brings enough benefits.

From the recent analysis of the click-through rate of other game generation advertising traffic, if Chen Danian asked Lin Yan to revoke the legend's assistance, then the biggest loss will be Shengda itself, although it is not yet visible, but the 17175 website is recognized by the majority of netizens, at this time, most of the other game agents are interested in cooperating with the digital world, if Shengda Network still sees itself as high, it will lose an important partner.

Especially seeing the increasing click traffic of "Magic Baby" on the 17175 website, Chen Danian felt in crisis, and the promotion ability of the 17175 website can be seen.

Chen Danian's purpose in coming to S City this time was, of course, not to have a lawsuit with Lin Yan, he wanted to cooperate, but it was just a way to negotiate, to advance and retreat. He wanted to see not only the strength of Lin Yan's company, but also the way Lin Yan himself handled affairs.

In order to expand the popularity and influence of the legendary game, Shanda has invested a lot in marketing, and various websites, large and small, have cooperated. At first, he didn't notice the 17175 website, but the technical team of the operation department found that since the background data from May, the number of players introduced by the 17175 website has increased exponentially, which naturally attracted Chen Danian's attention.

After investigation, he learned that this small website, which was founded only 2 months ago, was actually the first time that a college student started a business in school, and then saw the novel version of the 17175 website, and its unique product was actually a legendary hang-up aid, so he had an idea.

Chen Danian's original idea was to recruit Lin Yan and dig up all these people for his own use, to help develop games and do technical work. So before the first negotiation, Chen Danian wanted to scare Lin Yan first, and then talk about cooperation, so as to seize the initiative.

After some confrontation, Chen Danian also realized that the hang-up assistance could be used, so he changed to a wooing strategy, which was quickly vetoed by Lin Yan.

The poaching plan failed, Chen Danian tried to raise funds again, acquired the digital world, and asked the secretary to come up with a financing plan and present it to Lin Yan.

The gist of the plan is that Shengda is willing to raise 10 million yuan and hold 60% of the shares, and Lin Yan is still the CEO of Digital World, which is controlled by Shengda as an independent subsidiary.

Lin Yan's heart froze, and he really came to whatever he wanted. What he definitely didn't expect was that Shengda really planned to acquire his own digital world, and he took a deep breath in his heart, but Lin Yan still rejected this proposal.

Finally, Chen Danian signed a contract with Digital World on behalf of Shengda and reached an advertising agreement with Digital World in a combination of CPC, CPM, CPL and other ways. At the same time, Shengda's self-developed new games "Bubble Hall" and "Crazy Tank" have also signed promotion agreements with the digital world.

After that, Chen Danian wanted to cooperate with Lin Yan, since Lin Yan Company has research on plug-ins, it must also have the functions of defense and detection of plug-ins, and expressed his willingness to cooperate with the two sides to resolutely crack down on the impact of cheats on the fairness of legendary games. In addition, Shengda invited Lin Yan and his team to Shengda Company as guests, and the two sides finally opened champagne at the Buckingham Hotel.

Lin Yan knows that the appearance of plug-ins and private servers will be the key factors that will affect the legend from prosperity to decline in the future, he doesn't want to have this ability, even if he has, Lin Yan doesn't want to change such an ending, what he wants to do is to follow the trend and use it for his own use, rather than changing the direction of history, so Lin Yan said vaguely, saying that his company has just been established and his ability is limited, but after the later development is mature, he is willing to work together with Shengda.

Following Shengda's visit, Lin Yan's confidence increased greatly, and with the boo of cooperation with Shengda, Lin Yan took the initiative to attack, and domestic online game companies, no matter how big or small, sent people to contact. Some took the initiative to find the "digital world", such as "Ninety Percent", "Line Communication", "Pixel Software", etc., and some Lin Yan personally found them, such as "NetEase" and "Xishanju", and the digital world ushered in an explosive era.

When they first met, many people didn't expect that Lin Yan was just a college student in his early twenties. Although some people question whether there is any support behind it, when Lin Yan is in business, he only negotiates from network data, so that all Internet companies, whether they are game production companies, agency companies, publishing companies, or game studios, are impressed, and they are no longer surprised.

At the request of the majority of players, the 17175 website has successively launched hang-up auxiliary services for different games in the download area, from a single "Hot X Legend" to "Magic Baby", "Stone Age", "King of Kings" and so on.

In the game frontier area, you can recommend all the new games that have been signed, but for the sake of brand effect, Lin Yan deliberately chose the games that will definitely be popular in his memory as special recommendations, from MV to game plot, from costume props to music rendering and other aspects to make exquisite packaging.

The 17175 website in the digital world wants to create a sentence that all gamers can recognize - "All games recommended by 17175 must be high-quality".