Looking at Ding Cheng's indifferent appearance, Su Yao could only sigh secretly, there is no way, people can be regarded as understanding the thoughts of the old cadres!

Drama idiots meet good characters,

It's like a foodie seeing a full banquet of Manchus,

It's useless to say anything!

So far, I can only prepare with my heart, and Sister Hua has the same meaning, anyway, she is young, and it doesn't matter if she tosses and tosses.

"Do you know why domestic horror movies are so bad that they scold the streets, why there are so many follow-ups every year?"

Liu Wanning is very excited, don't look at the little girl who is very shy when she sees people, she is actually a die-hard fan of hardcore horror movies!

"In the 12 days after the release of "Beijing 81 No. 2", the box office exceeded 200 million, plus the first 450 million, Huali became the first major IP of domestic horror films!"

"The second is the lonely island horror of Da Mi Mi and Xiao Chun Ge, all relying on Da Mi Mi's meat selling performances, in exchange for 90 million box office, ranking second. ”

"For so many years, it is difficult to talk about horror films, not to mention 100 million, and it is not easy to exceed 10 million. I specifically checked, and there are only 33 that have exceeded 10 million since 12, 15 of 20 million, and only 6 of 50 million......"

The little girl took out specific data and analyzed: "The rest are cannon fodder, and the box office is in the range of hundreds of thousands to millions." ”

Ding Cheng looked at the analysis report and knew that horror movies were bad, but why?

The little girl saw the old cadre's thoughts, and said with a smile: "Although the box office is not high, almost every week, you will find one or two horror movies released, like death squads." ”

"Looking at the title, how come it is a pen fairy, a disc fairy, a chopsticks fairy, a horror XX, XX horror, it seems that it has been screened 800 times, and I can't tell the difference at all. ”

"Looking at the actors, it's even more rubbish, and the eighteenth-tier stars are already considered top-notch. ”

"There's no roadshow, there's not even a decent premiere, you don't know when it's going to be out and when it's going to be released, right?"

"But the amazing thing is that if you really have to study the box office, you suddenly find that compared to the cost, it actually doesn't sell as bad as you imagined!"

"Year after year, stubble after stubble, fully shows that the market does have demand, many people know that the rotten is going to die, but also buy tickets to enter the market, while watching and scolding, never tired of it, such as Miss Ben. ”

"Horror films are actually the genre of making a fortune quietly, because there is a fixed audience, it is easier to enter the theater, the cost is very low, and there is not so much box office pressure. ”

"It can even be said that small romance comedies may not be profitable, but no matter how bad or bad the horror movie is, some people will watch it!"

"If you look at the overall market trend of the film market in the past five years, it has experienced a calm after a surge and a surge, but the horror film field has been quiet and has almost not been affected in any way. ”

"In addition, the high-cost top-notch production has little interest in this small cake, and a lot of space is reserved for the tearing and scuffling between the small costs. The bigwigs like to cast comedy, romance, and disaster movies, who can afford to watch horror movies?"

"But for investors who don't have much money or experience, horror films are the first choice to enter the market with small and big movies. ”

The little girl was very excited, and it was rare to have a chance to perform on her own, so she analyzed hard: "What's more, in addition to the box office, you can also sell international copyrights, movie channels, online account sharing, rural digital cinemas, etc." ”

"Especially the rural digital cinema line, it is also a very awesome way to make money and return to the cost, selling ten or twenty yuan a game, if the number of hits is high, some films can sell four or five million or even tens of millions a year, it is not easy to say. ”

Ding Cheng was stunned, is there still this kind of play?

The little girl was impassioned, drank a large glass of water, and continued: "Based on my experience in studying horror movies for many years, I have summed up several routines, the first is mental illness, a big sinkhole, and any stalk can be thrown into it. ”

"The second is drug hallucinations, which are particularly easy to step on minefields, so many of them are point-to-point, such as the most awesome "Beijing No. 81". ”

Then there's a dream, and the whole story is a theater in the mind of the protagonist. Or the whole story is just constantly dreaming......"

"Either it's pretending to be a ghost, people are scary, and people are scared to death. For example, "Three Watch Garage" relies on the chattering sound effects and pretending miscellaneous. ”

"A little more advanced is to set up a game waiting for you to jump in, people do bad things, their own ghosts knock on the door, and the black hand behind the scenes reaches out to the silent lamb. This type of film can be interpreted as a psychological cue received by the protagonist, and it is easy to justify itself. ”

"As long as it's not too big a logical flaw, it's easy to sell well. Because of the wide range of themes and diverse plots, it is very brain-opening, such as "The Phantom of the Palace". ”

"I can't stand what is wronged, there is a debtor, what is free in the dark. Most of them died by themselves, did something wrong, and failed someone......"

"And then I encountered a lot of horrible things, and as for why? I just thought it was a pre-death hallucination, and I watched it for dozens of minutes, and I could pass the censorship anyway. ”

Ding Cheng laughed, the little girl is quite professional?

Liu Wanning saw that the boss was happy, and continued to babble: "The plot is simpler, the conventional three-board axe: the fragile heroine, a dream, and a strange child." ”

"Hell: turn around and meet a ghost, a ghost lying on the bed, and a ghost standing outside the window. ”

"The crime scene is a three-board axe: the younger sister boldly moves forward, the supporting characters line up to give away the head, and the murderer's passive skill is to deceive the corpse. ”

"Adventure Three-Plate Axe: I've seen the script's supporting characters intensifying...... The first half is deceptive, and the second third is dry ......"

"In the end, it's just running, running...... Run, run...... Run to Grandma's Bridge!"

Ding Cheng nodded, what he said was quite reasonable, if you want to say that you have watched horror movies yourself, especially when you go to college, you don't watch it less when you are idle.

Domestic films cannot achieve a breakthrough in conception, which is the most fundamental reason why they are not up to the grade. Most of the classics that have been admired are movies that are wonderfully conceived, unconventional, and even create a whole new horror model.

The most awesome is Wen Ziren, known as the father of chainsaws, and is definitely the most professional horror master, and is known as the light of the Chinese in Hollywood along with Ang Lee.

The "Saw Horror" series adopts the form of a game, using the Achilles heel or mistakes of human nature to test the parties, most of whom will die because they cannot pass the test.

Another example is "Island Horror", the protagonist always thought that there was a ghost in the house, but in the end he found out that he was a ghost.

In "High Voltage", the protagonist has been hunted down, and in the end, he realizes that he is the murderer.

The father in "Hide and Seek" has been looking for Jerry who threatens his daughter, only to find out that Jerry is the person he split from.

The protagonist in "The Sixth Sense" has been living as a normal person, only to find out that he has long since died......

It is these classic ideas that have made classic horror films great, and domestic films have never had an original horror model, they have been imitating and never being original!

Therefore, it is even more impossible to create a classic horror image, and what is most likely to leave in people's memories is not the storyline, nor the story connotation, but the horror image.

For example...... the puppets in Jigsaw...... Mask Man in the Scream series...... Even alien ......

Most of the domestic films seem to be very contrived, and if there is no story, you always have to try your best to fabricate the story, for fear that the story will not be able to be told. Is it likely that he is worried that the length of the film is not enough, and he deliberately delays time?

It's as if a constipation patient has worked hard for a long time, and the result is ......

Until the end of the film, the subtitles are over, and you still don't understand what those strange plots are for?

Typical digging pits are not buried!

Isn't the conscience of your ancestors 18 generations painful?