"Mr. Wu, he is Guo Qi, Xiao Guo is very talented, and he has many fans on Weibo and CAPO. ”

Listening to Chen Xiangyang's introduction, Wu You closed his eyes and nodded.

A style that a big bull in the industry should have.

He had read Guo Qi's materials.

I was impressed.

Weibo fans are in the early 20,000s, and CAPO fans are less than 30,000, adding up to more than 40,000.

Truth be told, this statistic is not outstanding for newcomers.

Many trainee artists of large companies have this strength. There are even a few demonic existences that have millions of fans before they debut.

Wu You knows in his heart: This kind of data performance alone is not enough to show that trainee artists have great potential.

Therefore, he just received an invitation from Pineapple Entertainment's consultant, but Wu You actually refused.

It's not that the price offered by Pineapple Entertainment is not attractive, but that he is weak about the errand of the broker consultant.

Although he is now called a gold medal agent in the Jiangzhou industry, he has won the two major girl groups of COLA7 and sweetgirls, and his resume is also very bright.

But what is embarrassing is that the reason for the success of the combination, Wu You himself is not clear at all.

Because he's a big bastard.

It is all a matter of luck that we have come to this point.

The starting point of Wu You's agent career is in Star Culture.

Star Culture is a wholly-owned subsidiary of local media giant Star Media.

A few years ago, personal computers had already gone to thousands of households, the concept of the Internet was in the ascendant, and the concept of Internet + was also popular in the entertainment industry. Based on this situation, the company decided to invest more in Internet entertainment in an attempt to gain a foothold.

Due to the concept of "Internet entertainment", Star Culture's attempt is also very Internet-based.

The first is the online Shanghai audition, which is a very novel concept that has attracted a lot of people to sign up.

After layers of screening, 7 members who are good at singing and dancing were selected by the company to form the women's group COLA7.

Due to the good market feedback from the online selection, Star Culture was greatly encouraged and immediately organized a network audition for brokers.

It's a very risky move.

Because of the level of the agent, he has a very great influence on emerging idols.

Celebrities are like beautifully packaged goods, how to sell them well and sell them at the most suitable price. This is a great test of the ability of brokers and brokerage companies.

It can be said that most of the credit for the success of celebrities is due to their agents. And an unreliable broker can easily lead to overall failure.

At that time, Wu You was still studying marketing at Jiangzhou Normal University.

After failing the graduate school entrance examination, he had nothing to do on the Internet, looking for recruitment information everywhere and submitting resumes.

When he swiped this agent line Shanghai Selection, he was immediately attracted by the cash prize and job offer of the winner.

Although he didn't even have a star agent qualification certificate, Wu You still had a hot head, and used his life's trickery skills to write a 10,000-word agent plan.

In his planning, he integrates 4C/4P theory, positioning theory, integrated marketing and CCM theory......

Tearing down the sky, the young girl group COLA7 will become the Chinese version of Girls' Generation through the power of the Internet.

Relying on his excellent ability to talk on paper and his crazy boasting about the concept of the Internet, Wu You successfully convinced the judges of the competition and became the signing agent of COLA7.

No broker experience and no broker resources.

The TV and radio promotion and business performance activities that the newcomer group often participates in, Wu You can't compete with other companies at all, and all he gets is the resources of the corners.

Resources such as advertising endorsements, TV variety shows, etc., are not visible.

After a few months, the operation of the girl group has not improved, and complaints have begun to sprout within the group.

At this time, due to the influence left over from the previous online Shanghai election, several online variety shows came to the door.

At that time, the concept of online variety shows was just emerging, and it was not like later, when a large number of video platforms would participate in it to ensure the viewership and exposure of the program. At that time, most of the online variety shows were film and television companies that could not get the broadcast resources of Shangxing Satellite TV, so they tried to use Internet channels to exert influence.

At that time, many people in the industry even reported colored labels such as "grassroots" and "soil" on the Internet, and put question marks on the effect of online programs, but did not pay attention to it.

But for Wu You,

Mosquito meat is also meat, and besides, he can't eat any other meat.

is very active in cooperating with online variety shows.

His enthusiasm also moved the online variety show producers very much.

In an environment where there are cold butts everywhere, suddenly a hot face sticks up, this is such a warm move!

As a result, more online variety shows came to the door.

……

Half a year later,

There is a legend on the rivers and lakes that "COLA7 launches 5 online variety shows at the same time",

Because of the looser scale and more flexible program process, online variety shows quickly aroused the audience's love.

COLA7 became famous in one fell swoop,

And Wu You is also famous in the industry because of his "unique vision", and the courage to concentrate resources and gamble on online variety shows has made many new agents excited.

"Xiao Wu, I really didn't misunderstand you. ”

At the celebration banquet, Zhang Wenshan, president of Star Culture, patted Wu You's shoulder excitedly and said loudly.

"Eclectic talents, I tried my best to discourage public opinion, I just wanted to take this opportunity to absorb the excellent blood of other majors and enter the ranks of agents, you lived up to my expectations!"

That's it

He was entrusted by his boss with the task of leading a team of agents in charge of his original signature group, "Weetgirls".

It's a pop singing group.

It is also the face of the artist of the company before COLA7.

There are only two members, Yang Tiantian and Zhou Xinyi.

In the surrounding area, sweetgirls (sweetgirls) are also famous, but in the past six months or so, they have been stuck in the bottleneck, and there is no improvement, and there are even signs of declining popularity.

As a network comprehensive boss in the eyes of everyone, Wu You shoulders the deep expectations of the company and the members of the group.

I look forward to him using the network to take the group to the next level.

Wu You was very confused about this.

In the face of everyone's expectant eyes, I couldn't help but want to have a showdown several times.

Fortunately, this time sweetgirls (sweetgirls) have a certain popularity base. It's not like COLA7 that there are no commercial performances.

Then don't seek merit, but seek no fault.

Wu You painted the scoop according to the gourd and began to deal with various matters such as performance reports.

Since the publicity effect of online variety shows has been verified, the online variety at this time has quickly become the same as satellite TV variety shows, and has become a red sea of competition for big artists. At this time, there is no bonus for re-entry.

A few months have passed, and the group's popularity has not improved.

And even continue to slide.

Doubts began to emerge within the company.

……

"Can Wu You do it this time?"

"I look at the hanging, last time I guess it was the blind cat who touched the dead mouse. ”

……

One day, after lunch, Wu You suddenly received an email invitation.

"Invitation Letter for Trendy Weibo Celebrities"

Wu You touched his hair.

He usually likes to watch the news, and he has a little impression of this trendy Weibo.

Inspired by the popularity of overseas platforms to "push it", major companies in China have entered the Weibo battlefield.

The stronger ones are Penguin Group's Penguin Weibo, Wangding Group's Wangding Weibo, and the game company's Happy Weibo......

This trendy Weibo is a start-up company that started relatively late and did not develop rapidly.

The Weibo users of Penguin and Netding have already exceeded 50 million, and the new trend has just exceeded 10 million. User coverage is low.

After opening the invitation letter and looking at it, Wu You was aroused by the content.

In order to attract celebrities to settle in, the trendy Weibo will give the top 500 celebrities the traffic exposure of the whole site, and will also give cash incentives to star agents.

That's good!

There are also cash prizes...... Oh no, and site-wide traffic exposure?

Wu You came to the spirit and quickly filled in the entry information on the webpage.

Later, at the annual meeting, Wu You learned that less than 150 stars were invited to this invitation.

However, with these 150 stars,

Xinchao Weibo has successfully converted these people's followers into Weibo users, and the number of registrations has skyrocketed.

Relying on this wave of operations, Xinchao Weibo quickly got a new round of financing, and then invited more stars with a wait-and-see attitude.

Soon, the trendy Weibo relied on celebrities to settle in, quickly became the head player, and developed into a well-deserved leader in the Weibo field a few years later.

And sweetgirls, who settled in the early stage, also relied on the advantage of early settlement to get bad traffic exposure support on Weibo.

Wu You has become again,

The name of the gold medal broker resounded in Jiangzhou here.