Chapter 279: The work is in full swing

Although the design plan of the public scenic spot and the decoration plan of the sample house are still under intense design, the team led by He Haiyang has already designed the video advertising and print advertising scheme. Three-inch room yanqingshu

The ability to design advertising plans as quickly as possible is due to having its own advertising company, which once again reflects Lin Qiang's thoughtfulness and rigor in considering things. The real scene video of the public scenic spot and the real scene video of the hardcover room used in the advertisement are actually commissioned by Yangzhou New Century Advertising Company to shoot in the Hongyuan Garden, after editing, set into the real estate of Jin Wanji Mansion, there is no flaw at all, what the audience sees is that Jin Wanji Mansion has launched a real hardcover room with a beautiful carved background wall.

When Lin Qiang and Li Wan came to the sales department of Jinwanji Mansion with the advertising source, and played it on the super-large high-definition LED color screen in the hall, Liu Tianwei and all his vice presidents were pleasantly surprised, not only admiring Lin Qiang They actually shot such a wonderful advertising film in just two days, and also surprised that Lin Qiang and Li Wan actually played a pair of young couples with successful careers in the filmIf they can really launch a beautifully decorated house like the one in the advertising film in the future, with a public scenic spot with great connotation, the house will definitely sell well.

"Mr. Lin, your work efficiency is really, really high. Look at when we will be able to start construction of the public scenic spot and sample house here?" Liu Tianwei said a little impatiently.

"The Rising Sun Company has designed the design plan of the public scenic spot and the decoration plan of the sample room, and will send it to Mr. Liu for review in the afternoon, and the decoration master will also arrive tonight, and the decoration construction of the sample room can be carried out tomorrow. In about ten days, several sets of sample rooms of different styles and grades can be decorated. At the same time, the sales department should also be renovated according to our design, Mr. Liu rest assured that the redecoration cost of the sales department and the decoration cost of all sample rooms are responsible for our real estate company, but the construction cost of the public scenic spot should be borne by Mr. Liu. Lin Qiang said.

"No problem. Mr. Huang, you tell the people in the engineering department to cooperate with Mr. Lin and their work at any time. Liu Tianwei said briskly.

Lin Qiang also projected the pictures of those lamppost advertisements and the pictures of the print advertisements to be placed in the Fengcheng Daily onto the color screen, and said that these are the plans designed by his own advertising company, and those lamppost advertisements will be placed on the Beijiang Bridge for a month starting next week, and the advertisements on TV and newspapers will also be placed in a week before the opening.

Liu Tianwei couldn't help nodding, he was originally very optimistic about the cooperation with Lin Qiang, but now seeing that Lin Qiang and them were so well prepared, he strengthened his confidence even more. Several other vice presidents present, before only listening to Lin Qiang explained the marketing strategy of the hardcover house, and did not have an intuitive understanding of the specific hardcover room plan, after watching the advertising film, they all felt that this kind of hardcover house marketing plan launched for the first time in the Fengcheng real estate market will definitely cause a sensation, and everyone is very much looking forward to witnessing the arrival of this exciting moment in their own real estate.

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According to the agency agreement, Lin Qiang incorporated all these sales personnel into the Xinchao brand real estate company, and Zhang Zhenhua personally trained them.

Li Wan has already asked her advertising agency to produce a detailed training video.

The training video content includes the entire sales process filmed on the site of the sales department of Hongyuan Garden, Jinbiwan New Town and Xinlido Garden, from the unified dress, manners, smiling expressions, body language to speaking skills of the sales staff, all of which are explained in detail by real people to the camera, requiring the new sales staff to carefully refer to the learning, and in the actual sales in the future, customers can indeed feel the natural, cordial, real, trusting, honest, honest and self-respecting sales atmosphere in the whole sales process, so as to achieve "booking will not unsubscribe" , "make up to be able to sign" and "sign a contract to introduce friends to buy" perfect sales system.

The video also introduces the hardcover room plan in detail, from the design of the decoration renderings to the selection of decoration materials such as the colored carved background wall, and even the production process, classification, collocation principles and application space of the colored carved background wall, etc., are introduced with physical pictures.

At the back of the video, unified requirements have been made for the layout of the sales hall, such as the brightness of the hall lighting, the location and temperature of the air conditioner, the position and height of the main control console, the range and function of the sound range of the broadcasting system, and even the control console, sales area, sample house and model area, entrance and exit and aisle have clear regulations.

This training video, which lasts more than 90 minutes, can be said to summarize all the essence of the business model of the trendy brand real estate company. With this training video, Zhang Zhenhua no longer has to bring the newly recruited personnel back to Yangzhou to learn on the spot, everyone can stay at home, and can learn through the video in the real estate company.

The construction plan of the public scenic spot and the decoration plan of the sample house were approved in the afternoon of the same day, and Ding Rong's landscaping company was also fully prepared, and rushed from Yangzhou to enter the construction the next day. As for the decoration construction of the sample room, Lin Qiang was directly transferred from the Fengcheng Chaopai overall home decoration hall to be responsible for a small decoration team, the boss of this decoration team is called Tang Guo, is a native of Qinglong Township, Yuantan Town, and Cao Weidong is familiar with each other, and has gone to Yangzhou to study with Cao Weidong for a period of time, and is quite familiar with the standard process of the Chaopai decoration company.

The decoration of the sales hall was carried out by Cao Xu from his own decoration company, after all, this kind of decoration belongs more to the category of tooling, which is Cao Xu's strength.

After all the specific work was carried out smoothly, Lin Qiang could finally withdraw and let Li Wan and Zhang Zhenhua follow up with confidence. If he was in Yangzhou, he didn't need to come forward in person for these specific jobs, but this time it was the first agency business of their real estate company in Fengcheng, and there was no room for error, so Lin Qiang personally participated in the planning of all links.

Wu Jiming has used the qualifications provided by He Yuan to register a Fengcheng Hengyang Real Estate Co., Ltd., which is located in his original office, and has already started the preliminary preparation and development work.

Lin Qiang and they participated in the name of Yangzhou Xinchao Brand Investment Co., Ltd. this time, accounting for 20% of the shares, which is actually in the form of dry shares, Wu Jiming and He Yuan did not ask Lin Qiang to invest funds, only asked them to make suggestions in the early stage of real estate positioning, overall planning and later marketing. On the one hand, this is because Wu Jiming has always regarded Lin Qiang as the link between himself and He Yuan and Qin Xiaohua, and on the other hand, it is also because He Yuan and Qin Xiaohua themselves have shares in Xinchao Brand Investment Co., Ltd.

Wu Jiming's original office was spacious enough, and this time it was vacated as the office space of a real estate company and refurbished, and he himself converted a private room next to it into his own independent office.

During this period of time, Wu Jiming was in a good mood, since He Yuan and Qin Xiaohua came forward, Zheng Jihong and they have never troubled him again, and there are no artificial obstacles to doing things, before Ma Daqiang reminded them, to prevent someone from doing things to the river sand field in advance, on the contrary, Ma Daqiang also tried his best to transfer more business to their river sand field, but it is several other old river sand farms, I heard that they have often been checked by the relevant departments recently, and have lost a lot of old customers.

According to Lin Qiang's plan, their river sand farm did not compete with others for those large construction sites, but focused on the promotion of bagged sand. The two sets of improved semi-automatic sand loading equipment can pack tens of thousands of bags of sand every day, and continuously distribute a large number of goods to those building materials stores, and the scope of distribution has been expanded to many surrounding towns and villages.

Don't underestimate these few dollars a bag of sand, the profit inside is amazing, although the daily sales of each building materials store is not very large, but it is not a small number, especially now the overall home improvement hall of the tide brand is already the most eye-catching home improvement company in Fengcheng City, all the home improvement projects are printed with the words "tide brand" bagged sand, invisible for the bagged sand to do a good advertisement, now those formal decoration companies in Fengcheng City have designated to use the tide brand bagged sand.

Other bagged sand has also begun to appear on the market, mixed with fish and dragons, but many of them are shoddy, and they have not been screened at all, and those construction sand bags are directly regarded as decoration sand, and there is no unified logo, or the most primitive second-hand woven bags are used for packaging, and there is no ability to compete with Lin Qiang and their trendy brand bagged sand.

In this bagged sand plan, Lin Qiang once again used his own wisdom to develop bagged equipment that is ahead of others, and developed a standardized stacking method and standardized loading and unloading process, which greatly reduces the cost of products, so that they can enjoy the dividends of leading technology, and even if necessary, Lin Qiang can directly use the price war to hang those followers and pretenders to consolidate their market position.

Wu Jiming was very glad that he had enough vision at the beginning, and did not hesitate to participate in the Huangkoutan River Sand Field, and obtained several times the return in more than half a year.

Under the recommendation of Wu Jiming, Lin Qiang met with Yang Qi of the grass skiing field again, invited him to Yangzhou Bishuiwan Hot Spring Resort to invest in the construction of a new grass skiing field, and preliminarily discussed the way of cooperation, and then personally inspected the rafting project of Huangteng Gorge to prepare for the transformation and upgrading of the resort.

After the launch of the exquisite advertisements of the lampposts on both sides of the Beijiang Bridge, the concept of "personalized hardcover room" appeared in the eyes of the citizens of Fengcheng City for the first time, officially opening the marketing prelude to the Golden Wanji Mansion.

Obviously, the lamppost print advertisement of a single bridge has not yet brought any sensational effect, but it has successfully aroused the attention of the public: one of the major concerns is what the so-called personalized hardcover house looks like? Can it really be as advertised that the prospective owners will have an unprecedented super cool buying experience and no longer have to worry about house decoration?

Another big concern is that everyone is talking about the two eye-catching endorsement men and women in the advertisement, who have no impression at all before, and everyone is guessing their identities. After the completion of the Beijiang Bridge, the pace of Fengcheng's southward expansion has accelerated year by year, especially after the Fengcheng Municipal Party Committee and Municipal Government settled in Renmin Road south of the Beijiang River, it has become an increasingly prosperous new urban area, almost all government functional departments have moved from the old city in the north, and there are a large number of young white-collar workers who pass through the Beijiang Bridge every day, and Lin Qiang and Li Wan play in the advertisement, which is a pair of successful careers. The image of young men and women who are happy in love is very suitable for the beautiful yearning of these young white-collar workers for their future life, especially their natural and down-to-earth demeanor, there is no sense of disobedience at all, and even the endorsement advertisements of those big stars make people feel a sense of affinity.

Zhang Haotian, as the implementer of this advertising plan, also has a good identity and relationship between Lin Qiang and Li Wan in his heart, and met with Li Wan in the office that day, and the two did not talk in detail, only exchanged business cards. In addition to finding that Lin Qiang was in charge of a number of industrial companies, he also found that Li Wan and Lin Qiang were just ordinary partners, not a couple he imagined before.

Zhang Haotian's heart moved, and on the third day after the advertising street, he dialed Li Wan's mobile phone-----

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.

Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!