Chapter 100: Selling Cat Food

In the evening, Liu Yan returned home, shoveled feces, fed the cats, ate, and was busy opening her live broadcast room.

"Good evening viewers, before the live broadcast, I will advertise myself, fans who follow me on Weibo should already know that I have been busy with cat food agents recently, and everything has settled so far.

Starting tonight, you can buy the full range of Cats'Garden cat food directly in my live broadcast room, there are three sizes of 8 pounds, 12 pounds and 16 pounds, including chicken, deep sea fish, venison, beef and mixed flavors.

My family Nikko loves chicken flavor the most, so I would recommend the chicken flavor, which is more cost-effective.

Fans who have just come in now, if you don't hear what I just said clearly, you can go to my Weibo, and there is a category introduction table of cat food in my photo album. ”

"Little sister, what is the price of each cat food?"

"8 pounds is 609 yuan, 12 pounds is 809 yuan, 16 pounds is 989 yuan, deep sea fish and venison flavors, on top of that, add another 50 yuan. ”

The business has just started, and Liu Yan does not dare to set the price too high, she knows that fans will definitely compare the retail price in Hong Kong in private. She has calculated her own cost, or take 12 pounds of cat food as an example, the purchase price of 665 Hong Kong dollars, the tariff is 50% of 165 after 665 minus 500, that is, about 80 Hong Kong dollars, and then add the purchase price, the total cost of her bag of cat food is close to 750 Hong Kong dollars, far exceeding the retail price of 690 Hong Kong dollars in Hong Kong.

It is no wonder that no agent was willing to come to the mainland to do this business before, the cost was too high.

In order to attract customers in the early stage, Liu Yan felt that every bag of cat food sold should earn about 60 yuan, which should be the most reasonable.

"Great, cheaper than I expected, I've placed my order and I bought two 12lb bags. "β€”in the next Xiao Tingting

"I'll start by buying an 8-pound bag of deep-sea fish and see if we like Garfield. - Big-faced cat

"I buy 16 pounds of chicken flavor, the best deal, I'm in the northwest, the air is dry, and I can store it for a long time. β€”Pancake fruit

......

The old cat fans in the princess and the princess have placed the first order to cheer her on.

The live broadcast app has a shopping cart function for the host, and viewers can click on the shopping cart icon in the lower left corner to buy the things promoted by the anchor during the live broadcast. Even if the streamer is offline, fans can find the shopping cart button next to the avatar on the streamer's homepage and place an order at any time.

Liu Yan has edited the name, type and price of cat food in the background of the shopping cart in advance, which is equivalent to Taobao items on the shelves, unlike Taobao, the live broadcast APP platform will not keep the payment as a third party, once the fan pays, the money will be directly transferred to the anchor's account, and the anchor can withdraw at any time, but the platform will charge 1% of the service fee and collect 2% of the tax. This amount can be offset by the exchange rate difference between the Hong Kong dollar and the renminbi.

Obviously, this payment method has a big loophole and is not good for buyers, therefore, not every streamer is eligible to open the shopping cart function, and only streamers above level 5 can apply for a shopping cart from customer service.

The anchor level on the platform is divided into 13 levels, the newly registered new number is level 0, fans over 100 is level 1, fans over 1000 is level 2, fans over 5000 is level 3, fans over 1w is level 4, fans over 5w is level 5, fans over 10w is level 6, fans over 50w is level 7, fans over 100w is level 8, fans over 500w is level 9, fans over 1000w is level 10, fans over 5000w is level 11, fans over 100w is level 11, fans over 100 million is level 12.

Princess and Yan's fans are just over 5w, and they are level 5 accounts, which happen to be eligible to open the shopping cart function.

Xiao Keer used this APP to do a live broadcast last time on Modu Pedestrian Street, she is a level 9 account and has 500w fans.

Probably because live broadcast is not a mainstream entertainment and social method, and the platform traffic is limited, Liu Yan has not seen a level 12 anchor on this APP so far. There are more than a dozen level 11 streamers, but they themselves are long-established stars, not Internet celebrities, and they only play live broadcasts to interact with their fans in real time.

"Little sister, when will you ship the goods?"

"Yes, yes, I also want to ask this question, I only have a little cat food left, and I don't know if I can make it to the new cat food. ”

"And what kind of courier do you use?"

.....

Liu Yan replied, "The goods are sent from Hong Kong, as soon as tomorrow, at the latest this weekend, it will definitely be sent, in order to ensure the safety and effectiveness of cat food, we all use SF Express, but it may be inspected by customs, it will be delayed for a day or two." ”

"It turned out to be a direct mail from Hong Kong, and I thought it was sent to us by the young lady. ”

"Direct mail is good, but it's generally slow. ”

"I'm in a hurry, can you send my goods first?"

"Don't rush, don't rush, after all, the young lady just started to get this, and when it goes smoothly in the future, it will be in stock." ”

.....

The first time she sold cat food, just like Liu Yan's first live broadcast, she stumbled and encountered some problems, but this time she had the support and help of many fans, and everyone could understand her difficulties.

Fans gave Liu Yan a lot of face, and the background showed that there were 29 orders with a total of 40 bags of cat food that were successfully traded, that is to say, Liu Yan earned about 2,000 yuan on the first day. Liu Yan was very happy, she sorted the order into a form and sent it to John's mailbox.

John then sent the order to the company's warehouse, and two employees in the warehouse packed and shipped the goods, and the goods were sent out on the same day.

The next day, 53 orders were sold, and the warehouse worked overtime to send out the goods before the end of work.

On the third day, 60 orders were sold, and half of the goods were not delivered.

On the fourth day, 89 orders were traded, and it was a weekend, and the warehouse staff was off.

By the next Monday, the orders were piling up wildly, and the two people in the warehouse couldn't keep busy at all, so someone complained to their superiors,

"Are we warehouse inspectors or shippers? We also have to go to the terminal every week to receive supplies from our New Zealand headquarters, and now our work is at a standstill. If there are so many orders every day, you have to hire at least three more people. ”

These words quickly reached Huang Shiting's ears. The reason why he agreed to Liu Yan's request for direct mail was that considering that Liu Yan was an agent for the first time, her experience was limited, and her fans were limited, so the demand for orders should not be too large.

Now it seems that he still thinks things too simply, he didn't expect Liu Yan's fan appeal to be so great.

Of course, many things must be practiced before the problem can be discovered, the scale of the Xizilan company itself is not large, and the cost of employment in Hong Kong is very high, Huang Shiting let the finance carefully calculate, if for Liu Yan, hire 3 more people, with Liu Yan's current double-digit order volume, their company is definitely losing money.

So on this day, Liu Yan, who was in class, received a call from Huang Shiting.