Just finished filming, rested for a few days and started the suspect's propaganda non-stop. This time is different from the previous times, the CJ prince waved his hand, and all the information bombarded indiscriminately!

It was released in early July, and all its media frantically created momentum ten days in advance, and all its artists helped promote it through various forms, and social media was full of all kinds of news.

As an absolute actor, of course, he can't be idle, he accepts interviews every day, holds fan meetings in several major cities, and slowly finds the feeling of running domestic roadshows in the past few years.

Of course, Lee Jae-hyun's purpose is not only for the movie, he hopes to promote himself as soon as possible, not only to increase his influence among the Chinese crowd, but also to have many female fans, after all, there has not been a tough guy with such handsome muscles for many years.

Ding Cheng is naturally happy to be idle, this amount of exercise is simply not worth mentioning for himself, and in a big place in South Korea, he can easily run a lap.

Since you are seeking skin with the tiger, then take advantage of the fact that the tiger has not yet grown full of teeth, hurry up and eat a few more bites of meat!

I was finally able to get to know all the aspects of the country in depth, and I used to work with Showbox, but I was only responsible for the set and a small amount of publicity, and I was rarely involved in the rest.

From the planning stage to publicity, casting, finalization, exposure of materials, and advertising, the most critical period is the week before the release and the first week, and all preparations are to attract the box office to the greatest extent and win word of mouth.

Don't look at the fact that there are only dozens of movies every year, but if you fail to have a good attendance rate and box office performance in the first week, it is likely that you will be directly removed from the shelves by the theater in the second week!

Because the pool is too small and the word of mouth spreads too quickly, once it is a bad movie, everyone will know it within a few days, and it will not be able to deceive people at all.

Of course, after the release, it will continue to expose materials, announce the box office results of each stage, hold various landing activities, and distribute theater flyers, and it will not come to an end until the theater offline release network is launched.

There are many methods, but there is only one goal, which is to attract the audience's attention, and to put it more directly, the box office.

In recent years, their movie promotion expenses have also become higher and higher, such as "Raiders of the Lost Ark", known as the top star lineup of China, Japan and South Korea, Ren Dahua joined it, and I heard that 5 billion of the 15 billion won cost is used for publicity and marketing.

Commercial blockbusters are normal, even niche literary films dare to play like this, Kim Ki-duk won the Venice Golden Lion Award last year's "Holy Martyrdom", the production cost is only 150 million won, and the publicity cost is as high as 700 million!

Jung Ji-young's "Broken Arrow" has a production cost of 500 million won and a publicity fee of 1 billion. Now the competition between several major film companies has become white-hot, desperately throwing money at the propaganda war.

According to Lee Jae-hyun's words: Propaganda in place does not necessarily have a high box office, but don't even think about it without publicity!

In the past two years, with the popularity of SNS, the second phase of publicity has also emerged here, and with the help of the highlights or slots expressed by the audience after watching the movie, if the promotion company did not anticipate the points, they will respond immediately.

At the beginning of the day, Ding Cheng finished a day of publicity, and looked at his own propaganda posters everywhere outside the car window.

Bus Signage Advertising ...... Body Advertising ...... Department Store 6 Newspapers and Magazines ...... Cinema lobby

I wish it was all my face!

I can't help but sigh that this is the strength of the world's top 500, and if you change it to showbox, even if you are willing to spend money, you don't want to think about many resources.

Under the power of a behemoth,

The effect is simply amazing!

In the past few days, he has been running non-stop to Seoul, Gyeonggi Province, Daegu, Busan and other places, holding more than a dozen audience meetings, not only triggering a local ticket rush in each place, but also providing various benefits for fans at the event site.

Lottery and small gifts are routine operations, take photos and sign autographs with fans, and even meet the bold, don't rub oil.

Under the indiscriminate bombardment, it is not only Chinese who pay attention to themselves, but many Koreans, especially female fans, are very enthusiastic.

In the next two or three days, I will be interviewed by the media before the release, and I heard that there will be as few as 20 and as many as 50. Of course, small media are definitely not qualified, and only a few or six official media can have the honor of meeting themselves face to face.

Delve into it, and you will feel more about the hierarchy of this country.

If it weren't for Lee Jae-hyun's desire to canvass votes, ordinary people would not have had the opportunity to enjoy such benefits.

After leaving the set and getting along with the director day and night, I understand a little bit where the gap between the two countries is?

At that time, there were ten students in their directing class, and when one person was a director, the other nine people had to work as assistants in different departments, some as lighting assistants, some as focal points, and some as film changes.

It is required to shoot 35mm film, not digital. In this way, everyone has many opportunities to exercise in a semester, and in addition to the short film you are responsible for, there are also nine opportunities to work out in other positions.

You have touched everything, every position knows the operation process, after a few years of courses, it is equivalent to working as an assistant in dozens of short films, what else do you shoot after graduation?

It looks similar to the process of domestic colleges, but in fact, when all the details are accumulated, you will find that it is far from the same. You're like that, and we're about the same, but there's a difference of three or five points in each place, and a difference of two or thirty points overall.

To give a very simple example, they have special tools to complete special actions, while domestic students may have to use some local methods to complete this thing, and there is no tool in between.

For example, there are 18K, 12K, 6K, and 4K lights in South Korea, and there are also in China, but the way to hang this lamp, all kinds of tools for hanging on the beams, windows, and walls, including various accessories such as suction cups.

For example, Eagle Claw, Ding Cheng found that there are ten kinds on the set!

It can also be fixed according to different media, and a variety of accessories that are easy to operate and increase safety are available.

And what about China? Life and death are just a lamp, props like robot cats to find a way, with all kinds of strange methods to make things, the first safety is a problem, the second speed is slow.

The suspect took a top-down lens, and there was a special crane arm and scissor-type lift car for photography that could be remotely controlled, and the direction of the lamphead could swing up and down and left and right at will after more than ten meters, and no one was required to go up at all, which was very fast and safe.

Without money, many crews can only use high platforms, and it seems that the effect of building three high platforms is similar to that of a small lift truck, but the time, manpower, and danger used are very different. Once the lamp head is moved, the person has to climb up and use the manual lamp head.

The props are okay, but the people are more troublesome.

The set here is all full-time and dedicated people, and one person stares at one thing. No matter how awesome the domestic studio is, one person is in charge of two or three things, especially the production director, who is simply an omnipotent superman.

Every time I film, a person is specially changing the film or focusing on it, which is not conventional. Including the placement of equipment, there are shelves on the equipment car, and the 4K lights can't be stuffed into the 2.5 light shelves, so you must stack it neatly and press the number, so that you will never lose something.

There is a lot of lights in the country, the yard is messy, I heard the director shouting to call it a day, hula hula threw it into the car, and drove away.

Because the equipment used by the gaffers here is bought by themselves!

A lot of details make me very touched, as small as a piece of colored paper, if there is no hole, the gaffer will roll it up and use it, all soft paper, light paper, color paper are recycled, as long as it is not broken, how long can it be used.

Many times even think about a question:

Which loses more at nine o'clock or a remake?

Compared with actors, photography and lighting are more physically exerting in many cases, such as various runs in variety shows, stars are bare-handed after all, but what about the camera brother?

Hong Kong Island often has no days off, the boss thinks it's a good deal, I pay the same money, but you work for 24 hours.

The night was spinning, the costumes were sleepy, the makeup was sleepy, the focus was sleepy, and the next day I found out what I was doing wrong, and I couldn't do anything.

Don't take the show.

The so-called safety accidents are often caused by people's lack of concentration and poor physical strength after staying up late.

For example, poor Gao Yixiang who ran to death!