The ad was sent for review.

Wang Qiang still has more than two million available funds on hand, and he knows that the time for the global purchase business is getting closer and closer, and this is time to build momentum.

Just one CCTV set of advertisements, the publicity effect will definitely not be maximized.

Wait until Wang Jing, Jin Xiaoming and the others leave.

He sat in his office and immediately called Lin Jun.

Five minutes later, Lin Jun came in.

Wang Qiang asked him to sit down, and then instructed: "Find a company copywriter to write a little soft article about our global purchase, and then contact major newspapers and media to publish our soft article." ”

Lin Jun blinked and said, "What is it?"

Wang Qiang patted his head and almost forgot that the concept of Chinese advertorials appeared between 1999 and 2000, and the implantation of various advertorials in major health care products brought about a climax, and now there are too few people who know about advertorials.

He thought for a while and explained: "Advertorials are actually a kind of advertising, but compared with hard advertising, mainly writing text advertisements, when people first read it, it was like a story, like a hidden needle in the cotton, closed but not revealed, and the enemy was invisible. ”

Lin Jun still didn't understand a little, and said with a sigh: "You mean, let's write a little story about our global purchase, and then let the newspaper and media publish it?"

"That's kind of what it means. Wang Qiang pulled out the BP machine from his waist, "Not only the newspaper media, but also the BP machine is often pushed by the news? We can also cooperate with the operators of the BP machine to promote the advertorial." ”

"There's nothing wrong with this, the key is that I don't know how to write advertorials. Lin Jun said helplessly.

Advertorials are ever-changing, but they are always changing.

Wang Qiang, who came back from rebirth, was more or less clear, he thought for a while and said: "It's not difficult to write soft texts, in general, there are several modes, I'll talk to you in detail." Seeing Lin Jun sitting and listening, Wang Qiang continued, "The first one is called suspense, what is suspense? The core is to ask a question, and then ask and answer yourself around this question, such as 'Can human beings live forever?' Let's let people know about us through this way of attracting topics and attention, but we must master the heat, the first question must be attractive, the answer must be in line with common sense, and we cannot be cocooned and full of loopholes. ”

With this explanation, Lin Jun understood a little, nodded, and continued to listen to Wang Qiang's explanation.

Subsequently, Wang Qiang talked about the concepts of story, emotion, intimidation, promotion, news and temptation.

In the end, he concluded: "I said that the advertorial is definitely not to encourage the use, but to decide how to use it according to how to lay out the main topic of our global purchase strategy." ”

The concept of advertorials is too novel, Lin Jun nodded again and again: "Wonderful, wonderful!" sighed twice, he immediately got up, "I probably know how to get it, so I'll find a copywriter." ”

Wang Qiang waved his hand, "Go ahead." ”

Regarding advertorials, it has become commonplace later, and all kinds of god-like advertorials are unguardable.

What are the benefits of advertorials?

Make people unconsciously accept ads.

In addition, it can also reduce the cost of publicity.

If it is accompanied by a set of advertisements on CCTV, Wang Qiang believes that the global shopping business will be able to make a lot of fame before it opens.

He is looking forward to what kind of advertorial the company's copywriter can write.

About half an hour later.

He finally knew how "simple" people were in the current era.

Looking at a freshly baked advertorial that Lin Jun brought back from the copywriter, Wang Qiang was a little speechless, pointed to the title on it and said: "Is there any luxury goods to sell in Guoxing Global Buy?

Lin Jun sighed, "Didn't you do it according to your requirements?" In his understanding and thinking with the copywriter, since he wants to publicize, he must hang the company's name directly in the most conspicuous position, otherwise how can others know about his products?

Wang Qiang couldn't laugh or cry a little, not to mention the suspicion that the title was selling and boasting, the content of the various introductions of Coach and CK is more or less famous, as long as anyone with a discerning eye can see it, this is a hard advertisement, not an advertorial that he said at all, besides, will ordinary people be interested in brand history and so on?

He didn't know how to talk to Lin Jun.

How do you make the other person understand what you mean?

How to intuitively let him know the concept of advertorials?

Wang Qiang thought about it for a while and felt that it was necessary to come up with an example of an advertorial, otherwise neither the copywriter nor Lin Jun could really understand how powerful the advertorial was.

He thought for a moment and said, "You go back to the department first, I'll look for you later." ”

"Okay. Lin Jun left.

Casually put aside the advertorial made by the copywriter, Wang Qiang turned on the computer, and then created a document, and began to write the advertorial, to tell the truth, he understands the concept of the advertorial, but really writes, can't write much wonderful advertorial about Guoxing Global Purchase, but he doesn't have to worry about this kind of thing, he just needs to let the copywriter and Lin Jun understand what the advertorial is, and then he can naturally write it.

Which advertorial to use to make them understand?

There are countless classic advertorials later, Wang Qiang thought about it for a long time, and decided to take out the advertorials of the originator of advertorials.

The advertorials of Brain Platinum are very classic.

And it's still the kind of ring that is linked to each other.

He began to type on the keyboard and wrote the title - "Two Biological Atomic Bombs".

"The two major breakthroughs in the life sciences of this century are like two atomic bombs that have caused a worldwide uproar and anxiety: If a few hundred little Hitres were to be reproduced, would it not be a catastrophe for mankind? If everyone could live to be 150 years old, and could not distinguish the old from the middle, the middle, and the young from their appearance, would not the life of mankind be chaotic?"

Although I don't remember much, but I can retell it more or less by memory, when I saw the passage I tapped on, Wang Qiang had to admit that the brain platinum advertorial advertisement was really awesome, and the opening paragraph caught people's attention.

He continued to write.

It took about twenty minutes to write the first advertorial of Brain Platinum.

Then, he went on to write a second article, "The Biological Atomic Bomb - Brain Platinum".

The third article "Drivers should be cautious about using "brain platinum"".

The fourth, fifth, and twelfth chapters, "Is there a problem with not pooping in a day?".

It took several hours for Wang Qiang to make up for some parts of the forgotten part of the memory of all the advertorials about Brain Platinum combined with his own cognition, although it is not as impactful as the original text of Brain Platinum Advertorial, but it should be enough in the current era, right?

Cheng, take it to Lin Jun and the copywriter to take a look.

Let them understand what is advertorial, what is propaganda invisible!