The cause of the incident was a bloody news report.

"Make-up or disguise, the guy sued the bride for fraud the day after marriage"

This was originally just an ordinary overturning news, it may be the first time someone has sued the court, or it may just be that netizens are too boring.

In short, this news is on fire.

The media have reported that the topic took the opportunity to capture the hot search list of Weibo and the hot area of the tomato list in one fell swoop.

It wasn't until the leaders received the regulatory news and used algorithms to reduce part of the topic's popularity that the enthusiasm of netizens for discussion was suppressed.

Although the news has gone down, the enthusiasm of netizens is still high.

Driven by video communities such as Tomato.com and the coffee show, news-related spin-off topics have quickly become popular, attracting many participants.

There are two hottest topics on Tomato.com today that are related to this, namely: "Look at my seventy-two changes" and "Large-scale online dating scene".

The former encourages all kinds of beauty gods to post their various makeup videos, and the latter encourages everyone to post various experiences of online dating, and there are many overturned experiences.

The first place on the coffee show today's performance list is "What do I look like?" ”

It is mainly the celebrities who are edited by netizens who have their appearance fluctuating on different occasions, and some Internet celebrities have taken the opportunity to follow in.

As the top spot in social media, trendy Weibo naturally can't afford to lag behind. Zhou Bai also mobilized his colleagues to operate together, and put the topic "You don't know anything about online dating" on the homepage to recommend the topic.

Judging by the participation of netizens, this topic is quite successful. The angle is very accurate, not only limited to the field of beauty or entertainment.

Everyone followed the topic, exerted their ingenuity, and contributed a number of popular jokes.

@是骡子是马拉出来溜溜: [Online dating taboo] First, don't talk about real people who don't show up, and second, never show up if you want to talk.

@小小饭团: Please choose me for online dating, there is no ex on the whole network, and I don't admit it, I can be green, you are green and my dead mother, 365 fake photos, I have the look you like.

@大大古巨基: Don't be easy about online dating, you never know who is on the other side of the screen, it is possible to ...... It's your dad!

@追梦少年小火龙: What online dating taught me in those years [long picture and text]

@我是可爱纯啊: I was really deceived by an online dating partner, and I was still ...... at the time

......

The number of readings on the topic quickly exceeded 10 million, and the number of discussions has reached several thousand.

However, there is very little video content.

"Hey, the current trendy Weibo, video genes, is still too weak. ”

Zhou Bai let out a long sigh and continued to browse the background data.

The bosses have chosen the life entertainment channel to take the lead, and Zhou Bai decided to take advantage of this topic to increase the guidance of video creation.

searched for the keyword "online dating", and a greasy title aroused Zhou Bai's interest.

[Little sister, online dating? I'm super sweet]

Bloggers have more than 10,000 followers and should have some experience in content production, and the video is only two minutes long, so it doesn't take much time.

Zhou Bai clicked on the video.

The opening scene is a girl waiting for the arrival of an online lover, it should be limited funds, this girl is played by a burly man.

Further down,

Even the bicycle is played by people.

This is too perfunctory for the audience, right?

Zhou Baifeng couldn't help but complain.

However, judging from the theme, this perfunctory style of sand sculpture has no sense of disobedience.

Read on.

When Little B said the sentence in the video: ", who is this TM?"

Zhou Bai couldn't help laughing.

The final ending is also very clever, which not only adds fun through reversal, but also satirizes the phenomenon of money worship in online dating.

Looking at the blogger's data, Zhou Bai wondered in his heart: The video quality is good, why is the data so bleak?

Especially the number of fans, it turned out to be a rapid loss.

Lost more than 1,300 yesterday, and just released it this evening, although there are 10+ new fans, the overall loss is more than 100 again.

What is the reason for this?

If this problem is not identified, it is likely to dampen this blogger's enthusiasm for video creation!

Thinking of this, Zhou Bai became serious.

After spending nearly an hour and repeatedly comparing the homepage content and fan tags of accounts at the same level, he finally had an answer.

Judging from the label of the fan crowd, what this blogger loses is entertainment fans, that is, face fans or talent fans, and pays more attention to the blogger's appearance and talent.

In the past two days, the new fans have been labeled as funny in life, and they pay more attention to the content plot of the blogger.

Probably because of his lack of experience in video creation, this blogger named "Dream Chaser Xiao Qi" made a lot of common mistakes for novices when uploading new videos, without a video description and without choosing hashtags.

This leads to the fact that the original fans cannot accept the effect of no makeup, and the fans who like this kind of plot content are not recommended by the system

This also led to the loss of powder.

Looking at the user evaluation of the blogger also confirmed this judgment, Zhou Bai breathed a sigh of relief.

The hard-working video caused a large number of fans, and the blogger must have been in a hurry, so he hurriedly added the second issue.

It's just that the direction is wrong, and no matter how hard you try, it's useless.

If you don't meet yourself, I'm afraid that this video will still not have a good effect.

Under normal circumstances, channel editors cannot use their permissions to affect account traffic. But Zhou Bai, as the host of a hot topic, has the right to decorate the page and set the top content, and only needs to report in the background.

At present, there is not much high-quality video content under the topic of "you don't know anything about online dating", and this video is also very compatible with the theme, so ......

Without the slightest hesitation,

Zhou Bai set Guo Qi's video to the top, and also thoughtfully added several topic drainage tags to the video.

After a while,

"Bang la la"

The traffic within the topic poured in.

Due to the audience fit, the number of comments and retweets of the video increased rapidly, and a considerable proportion of them were converted into Guo Qi's followers.

Zhou Bai picked up the health pot and brewed a cup of coffee. Imagining the blogger's reaction to seeing the backstage data, his heart is filled with a full sense of accomplishment.

Give people roses, and there is a lingering fragrance in your hands.

......

The next day.

Guo Qi woke up leisurely on the bed, looked at his watch, and it was almost ten o'clock.

The sleepiness has not completely subsided, Guo Qi decided to take a short rest to recuperate his spirits. Yesterday I was busy making videos all day, and it was a big drain on my energy.

Tonight's blues bar performance is about to start a new track, and rehearsals must be carefully prepared to achieve the best fan persuasion effect.

As for the follow-up impact of persuading fans, Guo Qi doesn't care very much.

According to the current trend of dropping fans, when the system is settled, Guo Qi has hundreds of thousands of cash on hand, even if the tavern does not terminate the contract, Guo Qi does not plan to sing.

When the time comes, find a scenic place, spend a vacation comfortably, and then use the advantage of crossing to invest with the money on hand and be a happy rich man.

Thinking of this, Guo Qimei woke up the phone screen.

The full screen of Weibo message prompts made him chuckle in his heart, and some bad premonitions appeared in his mind.

steady

Don't panic,

It may be that the video effect is too good, and there are too many tips for fans to take the off.

Guo Qi comforted himself and clicked on the backstage of Weibo.

.......

"@追梦的小齐, your Weibo [Online Love, Little Sister ......] has been recommended by the topic host to be the top of the topic. ”

@杠精1103号, wait for 15 people to like your Weibo.

@树上两只猴, and other 8 people commented on your Weibo

@火火火大火锅, and other 39 people have followed you

@星星的眼, wait for 168 people to like your Weibo

@烟火星痕, and 34 other people reposted your Weibo

.......

"?"

"What happened?"

Guo Qi was a little dizzy.

I rubbed my eyes to make sure I was not mistaken.

He made a special confirmation before going to bed last night, and the fans had dropped to more than 15,000 at that time.

How did it skyrocket by 2000 overnight, and now it is 17156, and the data is still climbing.

"It seems to be on fire?"

Looking at the rising number of followers in the background, Guo Qi was very confused.