Chapter 86: The Power of Public Opinion
The self-media tweet was written like this: **In order to increase the number of readers, local affairs forced Lin Yifei to death who rescued Niuniu.
The influence of the title of this article can be imagined, the original Lin Yifei jumping off the building has calmed down for a while, because of this tweet, it is back in front of everyone's eyes again, there were not many reports about Lin Yifei jumping off the building at that time, everyone just thought that Lin Yifei had no way to face the pressure and chose to commit suicide. Everyone is not very concerned about this kind of report, and now someone has jumped out and pointed the finger at **local affairs, insisting that their tweets forced Lin Yifei to death, and also came up with reasonable and evidence-based content for analysis.
Another tweet is the human flesh Zhu Dalong and Tian Aifen, and the news that Tian Aifen died in a car accident was also exposed, but the public opinion side was surprisingly unanimous, believing that Tian Aifen was innocent of death.
The timing of these two tweets is also very clever, both of them were sent after the local affairs sent the tweets, and these two tweets were posted, and those who play self-media know that the WeChat public account can only tweet once a day, so even if Zhu Dalong wants to explain, he can only wait after 12 o'clock in the middle of the night to explain and refute through the tweet on the official account, which means that he has created enough time for his side to guide public opinion.
Another advantage is that the two media can continue to launch targeted attacks based on Zhu Dalong's sophistry the next day.
Obviously, the tweets of these two public accounts are related to Lu Yuxin, and unconsciously I owe Lu Yuxin a favor, this matter is getting bigger and bigger, on the third day, the finger has been pointed at the suspect Mo Shaojie, because the police do not have enough evidence to find Mo Shaojie guilty, they can only release him temporarily.
I was supposed to meet Mo Shaojie on the day he came, but this idea was persuaded by Yin Yihua to stop it, because Mo Shaojie is still very sensitive. Qin Mu also called me to remind me not to get too close to Mo Shaojie in the past few days, especially when talking to Mo Shaojie on the phone, don't say anything, the current criminal investigation methods are too clever. Obviously, Qin Mu knew what was going on.
Using self-media to put pressure on the police, this method is also what Qin Mu told me, it is really his own people who know their weaknesses best, as a police officer, Qin Mu knows what the weakness of the police is, if it weren't for Qin Mu's idea, it is estimated that we would still be hovering in the stage of hiring a good lawyer and prosecuting something.
I came to work in "Jin Nian" a week later, that day was Saturday, when there were many people in Jinge Department Store, many people would come in and walk in at will when they passed in front of the "Jin Year", and ask questions, but after hearing the quotation, they shook their heads, and the transaction was almost zero.
Seeing this picture, I am not only a little worried about Jing Yao, but such a large investment, not to mention profitability...... When will the cost be recovered? It's all unknown.
On the first day of work, Chen Feng came to me and asked me to go to his office to talk alone, because there were already more than a dozen people working in the lattice room at that time, including fashion designers, and there were also financial departments doing accounting, etc., anyway, I didn't know him, Chen Feng felt that it was inconvenient to speak in public! After calling me to the office, he politely asked, "Silently, right?
I looked around Chen Feng's office and said casually, "Feel free, anything." ”
Chen Feng took out a can of Coke from the refrigerator on the side and gave it to me, sat on the side of the reception sofa and said to me: "Silence is like this, I am now responsible for the management and operation of the entire company, Jing Yao said, leave the brand promotion to you, I want to hear if you have a specific promotion plan, or an idea?"
I scratched my head and smirked, "Seriously, I don't really know exactly what I'm supposed to do. ”
"It doesn't matter. Chen Feng encouraged me and said, "Let's talk about this question in a simple way, to put it simply, what method do you plan to use to let others know our brand?
I was idiotic and said, "Advertise." ”
"Yes. Chen Feng did not deny my words, but guided me very politely and patiently: "Advertising is certain, but advertising is divided into 'hard wide' and 'soft wide', what we usually say 'hard wide' is only those advertisements played on TV, those advertisements played before watching videos, and even those on the bus body are called hard advertisements. 'Soft advertising' usually refers to product placement, such as in a movie, what brand of clothes the actor wears, this is a kind of soft advertising, we want to expand the brand through advertising, but this advertisement is not just to invest money to do, we have to choose high-quality advertising resources, save our costs, but also can not reduce our brand positioning, the simplest example, the advertising space in front of the men's toilet urinal, give it to us for free, we will not use it, right?"
"I see. I said to Chen Feng: "To put it simply, there is a plan to advertise, with the least amount of money and the best effect, right?"
"Clever. Chen Feng snapped his fingers and said with a smile: "That's probably what it means, the promotion of our 'Jinnian' brand is going to trouble you, if you don't understand anything, you can communicate with me at any time." ”
"Thank you......"
Chen Feng chatted with me for a while, so that I have a shallow understanding of my work, simply put, I know what I should do, but when I sit in front of the computer to write a plan, I feel that everything is so unfamiliar, I don't know how to start, Baidu has some related content, I found that I can only understand the fur, and I went to the bookstore to buy relevant books at noon, I believe that learning is the source of a person's progress.
When I came back with a book in the afternoon, I found that Li Rui's desk was next to me, the two of us were next to each other, and there was not much greeting when we met, just looked at each other and smiled, which was considered to have said hello, I didn't know how to start my work, I could only see it first, and I hoped to find a way soon.
At half past five in the afternoon, I was ready to get off work, take the bus home, during the rush hour, when I parked at Xiaoximen, a large group of people came up, I was not surprised by the frequent crowding of the bus, and I habitually looked out of the window, lest I have a bad face and lean on the old guy to come and let me give up my seat, the bus started again, and suddenly there was a riot in the crowd, followed by a "pop" sound, and a familiar voice said sharply: "Take your dirty hands away from me." ”
I followed the prestige and couldn't believe that I met her on the bus.