Ding Cheng smiled and said nothing, in fact, when Shadow Chasing was on the air, there was a popular saying on the Internet: Don't go to Taobao to search!

instantly swiped the screen on major social platforms, because after searching for the title of the drama on Taobao, a FaceTime call from the shadow chasing the murderer popped up;

The phrase Don't Search, fully arouse the curiosity of the audience, and I heard that in the end, it attracted more than 30 million people to participate in FaceTime. And this kind of one-to-one interactive experience between the stars and users in the play also allows users to receive the drama information naturally and happily in the process of playing, and can only sigh that even the Liang team has to serve Youku's wave of marketing!

Of course, the most awesome thing is Ma's father's meritorious service, rich and willful to invite all the kung fu superstars, and use Tai Chi to beat the invincible opponents all over the world, and pretend to be fierce.

even appeared on the stage of the Double 11 Cat Night, and pushed the popularity of the film to a climax with an essence version of the trailer. Celebrity effect + centralized exposure has become the biggest highlight of marketing, and it was released on Youku on the same day, and the number of hits directly exceeded 100 million.

In a word: either you have money, or you have traffic and topics......

And if neither?

That's only waiting to die!

"When the time comes, Sister Hua's team can help......" Ding Cheng didn't say anything to death, after all, the company has no investment, so?

Wang Tian waved his hand and said easily: "It's better to ask for others than for yourself, don't we still have two or three million huge funds to operate?"

"I'm going to focus on suspense, go all the way to the dark, make some so-called exposure films, or even hide the menu......"

"Then let the water army hype, coupled with your own attention, should attract a wave of exposure......"

"After all, the boat is small and easy to turn around, our cost is low, the return is to earn, and the first movie can not lose money is the success of the buddy!"

Ding Cheng laughed, it was best to travel lightly, raised his glass and said, "Lao Tie, 666!"

It's a big deal, now a few big cities are trying the water, and when the word of mouth comes up, it will be rolled out across the country. Now the theater chain is also snobbish, and it doesn't matter what film you have at the box office, as long as you can make money.

Of course, the biggest killer feature is the quality, it's not good-looking, everything is in vain.

In the next few days, Ding Cheng's work was very easy, mainly the run-in between the teams. Everyone is getting more and more tacit, because there are no big scenes, and there are no special effects shots, it is basically a one-man show for the male protagonist, and it is not difficult to shoot.

Although Wang Tian is a rookie director, after all, he has been on the set for more than ten years and is self-aware. understands that controlling costs is all working on the plot, and as for other cool skills, those are things that big directors play.

For small-budget films, the most expensive thing used to be film was, but now it's special effects and big scenes. I am not a savior, the cost at that time was only 40 million, and the shooting was basically completed in the capital, there were not many big scenes, and a lot of group performances were used, and in the end, the official claim was more than 70 million......

Ding Cheng was not idle on the set, helping Wang Tian take care of it, and soon everyone knew that the actor was also a major shareholder, equivalent to the role of a producer.

Being able to see the operation of the entire team from the perspective of an actor is a valuable experience, Ding Cheng cherishes it very much, the so-called art is not pressing, it is right to learn more.

As soon as I finished eating at noon, I saw Liu Wanning rushing over, holding up her mobile phone and saying happily: "Dong Chou's words are finally the first!"

Ding Cheng was stunned, what kind of stalk is this?

Su Yao saw that the old cadre was confused, and explained simply: "A few days ago, a brainless fan actually questioned the influence of King Zhou Tian, saying that his tickets are really sold?"

As a result, the whole network was detonated in an instant, everyone completely fried the pot, countless tap water rushed to tell each other, and they were willing to stay up all night to help idols hit the list, and they had to fight for this breath. ”

Ding Cheng laughed, there are still such brainless fans?

Who is Jay?

It is no exaggeration to say that it is the green memory of all 8090!

Although it has been a bit decadent in recent years, after all, it is a generation of superstars, and the tiger is not powerful, do you think he is HelloKitty?

Liu Wanning suddenly sighed and said with great emotion: "Originally, chasing stars is a happy thing, but once you can't chase it right, you will find it very painful." Because you've been assigned a task, you feel like your mission is to protect your idols. ”

"Especially the fans of the fan circle, they are simply fighters among fans, they were once crazy enough to make LH Weibo comments break 100 million and break the Guinness World Record. ”

"I also directly put a satellite for the three small ones at the birthday party, controlling comments, hitting lists, playing games, anti-black, defending rights, and rushing sales ......"

"All kinds of scolding the air, tearing up the company, tearing the broker, tearing the partner ......"

Seeing that the little girl was rarely serious, Ding Cheng joked: "It seems that you are from the past, and you have also been in the rice circle?"

"Hey, my sister used to be young!"

Liu Wanning raised her head proudly, her side face was at a forty-five degree angle, and she said melancholy: "Who hasn't lived a young and frivolous life?"

"I still remember that because I watched a concert, the little idol standing on the side waved at my light sign and smiled so sweetly......"

At that time, I didn't know if I was obsessed, and I started to keep scrolling through his news, bought five boxes of candy and skin care products he endorsed, and spent 15,000 to buy tickets for his birthday party, just to sit in the front row, shouting slogans for him to hear. ”

"Wouldn't it?" Su Yao was taken aback, and glanced at Ding Cheng, it was the first time I had heard of it after knowing each other for so long?

"Hey, it's all in college. Liu Wanning came back to her senses, looked at the dumbfounded appearance of the two, and quickly explained: "Actually, I am also curious about that circle, undercover to join a fan group that does data, forward Weibo to him every day, and vote on the list all day long."

"But to be honest, because the group is so large, everyone can find a division of labor and do tasks every day, which is quite rewarding at that time. ”

"Speaking of which, they are indeed very professional, and even have a clear division of labor, the official support club, the largest scale, and the latest news. The data station took everyone to vote, hit the list, and turn to Weibo, in order to make his popularity particularly high. ”

"The control and evaluation team went to grab the Weibo hot comments as soon as possible. The most awesome is the anti-black station, which summarizes all the Weibo that insults their idols, and everyone reports it together. ”

"For example, if idols have birthdays, they not only have to prepare food, but also cover the working meals of other staff. There are only two criteria for judging whether ordinary fans are qualified enough: one is willing to spend money, and the other is to do data. ”

"At that time, it was really like work, someone would give a tutorial and set KPIs every day. What votes to vote for today, which Weibo to pick today, and how many to retweet. ”

"You have to punch in every day, make work records, summarize forms, and publicize the results in the group. If you don't do it for a few days, you will be kicked out of the group. ”

To this day, I still vividly remember the words that the group leader encouraged us at that time: "Come on, are we willing to be second?

Liu Wanning recalled with a full face: "It is also for this reason that I chose to engage in the entertainment industry, maybe I am a fan circle control in my bones, right?"