Chapter 155, the sunset of the Xiangjiang River is red all over the sky

Bright Future's online game division officially set sail, but Yan Fei, the main contributor, quietly left to study in the United States after everything started.

She originally wanted to wait for Lin Yan to come back from the grassland before leaving, but her cousin Wu Di gave her a sentence: Properly keep regrets, and say goodbye will make a man's heart itch more, so that your status in his heart will not decline but rise.

Yan Fei, who was smart-minded, quickly understood the truth, and sure enough, she walked in a chic manner without dragging mud and water.

After Lin Yan came back, he found that in the more than 20 days he left, Bright Future did do a lot of things, successfully received Haofang, the platform update was perfect, the Xianshendao server was successfully set up, and the market channel was successfully rolled out with the help of the Haofang platform.

Haofang's large customer traffic,It does make a big boost to the promotion of "Fairy God",And Haofang's users can directly log in"Fairy God",This unique gift package has ingots to give,There is a big discount for the first rush - Orange Wuyi。

A lot of ideas with the concept of later generations, Lin Yan really admires it very much. Yan Fei's quiet departure did surprise Lin Yan a little, but it wasn't too strange, just a recognition of her ability in business.

The experience of two lives, not to mention the experience of blood and fire, but the resolute character in his bones was stimulated, and he was confident after having advanced foresight, and his growth in the shopping mall for more than a year gradually shaped his current character.

It's not good or bad, licking a dog spare tire in the last life, and there is no scum left after being used, and it is already his generosity to coexist peacefully without revenge in this life.

He understood some things in this way: for a nation, forgetting the past means betrayal, and for a person, the betrayal of the past is better forgotten.

Lin Yan thought like this, and suddenly felt that he was also very kind, although he had some flowers on his mouth, he had never really scum any girl around him. As for the shopping mall games, find the young lady SPA and help them alleviate poverty, isn't this kindness or what? The key is that he is still clean and self-conscious!

……

Now that the company has Lin Hai, the vice president, who controls everything, Lin Yan has gotten rid of trivial company chores, and he naturally has a lot of time to think after freedom.

With the first round of red yarn financing, the company has been able to solve the problem in terms of funds, and with the rapid development of Ali and Tengxin, the company is also rapidly increasing in value.

Tengxin has begun to prepare for listing in Xiangjiang, and the largest equity owner in his hands is Millard Group, which has acquired Tengxin's shares and part of DIG's shares from Keying, totaling as much as 45.5%, Tengxin itself has 42.3%, DIG has 7.2%, and Digital World has 5% of the shares.

Tengxin because of the expansion of QQ business, the company's funds seem to be a lot in the past two years, but in fact, the liquidity is also very tight, so there will be a time and again financing in, and the benefits are also very obvious, from the value of 500 million in 2001, to the current 15 billion, although the increase is not large, but it gives the initial team confidence, so that they dare to adhere to their own concept to do it, and more importantly, to solve the problem of capital success.

This year, QQ began to get involved in the game field, and the real step of this step came out was the creativity brought by Lin Yan, and another talent from Millard who greatly urged MCA to embark on the game army.

Next, the digital world will also be the final stage for enterprises - listing, how to make the company's assets turn to 10 billion in three years, Lin Yan is not worried, because he knows which money-making projects are waiting, and the important thing is how to skillfully layout it all to make it all fall into place.

After the success of "Fairy God", his second project is naturally to win "World of Warcraft", so the tone of the cooperation with Bright Future is aimed at this goal, and at the same time maintain the cooperation with Tengxin in QQ games, which is also the second choice to go to this goal, coupled with the good relationship with Shengda, ninety percent was designed by himself to let the miracle enter the private server era in advance, so the next thing is

How to get into the field of view of the waterfall and get their attention.

Of course, Lin Yan doesn't know that someone has noticed the company Digital World, and he is the person in charge of Puxue's distribution in the Xiangjiang region of China.

In July, "WAR3 Frozen Throne" was launched on sale under the agency of Bright Future, and in just one summer, it quickly sold more than one million copies.

Nissen's 2 weeks in the mainland are also intended to understand the specific situation of the current online game market in China, and now Puxue has announced the development plan of "World of Warcraft" and selected the operator.

In the first half of the year, because of the failure of Bright Future in the "King of Sparrows" project, the upper echelons of Waterfall Snow have not rated them highly in the operation of online games, and they are very optimistic about Shengda and Jiucheng.

But in August, Neeson was caught by the overwhelming advertising of the new game "Xianshen Dao", and because the operator was involved in Bright Future itself, he spared no effort to introduce it to him.

Since Xianshendao is not an exclusive operation, the developer 17175 Mutual Entertainment in addition to operating together with Tengxin's QQ game, and authorized to Bright Future, this multi-server web game agency model, not only did not let players criticize each other, but each operator relied on its own means, all of them have captured many players, and they are very profitable.

So Nissen asked the assistant to check 17175 Mutual Entertainment, and soon a large stack of information and news were summarized to him: the parent company is a digital group, the average young college student starts a business, more than a year of development history, and the self-developed "Fairy God Dao" has a share swap with Ali and Tengxin, the president is 22 years old, Lin Yan, a senior in school.

The digital world has multiple industrial structures such as online game companies, website information companies, financial companies, shopping networks, and QQ game networks......

And it has received an investment of 150 million yuan from Red Yarn Capital......

Nissen didn't believe it at first, was this a mistake, how could such a new company that had just started a business rise so quickly?

After carefully understanding the history of the development of this company, I have to say that although the chairman of this company is young, he is very lucky and just right every step, and he is very eager to meet this young man.

And it happened that the online game division of Bright Future had contacts with the digital world, so he suddenly changed his mind and gave Bright Future some time to see if Bright Future's "Fairy Path" would be successful. This company should be considered in the operating agents of World of Warcraft next year.

September, Xiangjiang, Jiacheng Building.

Nissen stood in front of the floor-to-ceiling windows on the 109th floor, the sunset stained the sky red, and the waves burning on the sea surface gently rippled, as if it were the realm of the sky, the water and the sky were the same color.

A variety of colors render this enchanting sky, with subtle changes as the sun sets, yellow, orange, pink, red, purple, ...... One by one, it presents a different color glow.

Little by little, the sky turned into a blue wall, and the lights of thousands of homes were lit up one by one, and this beautiful scenery made people fascinated.

As the head of the Chinese game market, he fell in love with this "Pearl of the Orient", and in the two years since he came here from California, he has returned every four weeks, and has spent most of his time working here quietly.

In the past two years, the rise of China's Internet market has shifted his focus from Xiangjiang, Japan and South Korea to the mainland, a country with a population of 1.3 billion, and the share of computers is less than 1%, but the rapid development of China's GDP has made anyone with business acumen see the huge market here.

"Liu Sheng, you are from Huaxia, is it a little unreasonable for you to see the growth of this company? Or is his background very strong?"

"Neeson, it's hard to say, this Lin Yan's background is not very good, an ordinary college student, the starting capital is not high, but it is very doubtful to create such a business miracle in a short period of time. ”

"I don't mean you to tell me

I want you to help me come up with the data to tell me whether this company is really capable of running a large-scale RPG online game!"

"Okay, I just received a report, because the information on the mainland is not very transparent, I dare not say that it is 100% accurate, but these data still reflect the facts objectively. ”

"Okay, you can say it!"

According to the data, Digital World was established in July 2002 and was originally just an online game portal, which made money on advertising, and the portal became popular mainly because it provided an idle software for a legendary online game, which attracted a lot of traffic. ”

After that, the website adopts player interaction, focusing on strategy articles, forums, and news in online games, which is different from the operator's game introduction and publicity, but from the perspective of players' real experience, it has taken a new path for the development of Huaxia online games from the player's field of vision, and formed a wind direction among players. ”

This quickly attracted the attention of online game companies, and for the sake of profit, many operators began to reach a cooperation agreement with the 17175 website, and in just half a month, the registered members of the website exceeded 100,000. ”

At the same time, the company's game development "Fairy God Dao" is also in progress, so there is an incredible situation, because the development department spends more money than the speed of the website to make money, Lin Yan actually went to West Lake to participate in the "West Lake Sword" conference held by Ali, and reached a cooperation with Ali, and obtained Ali's 5 million financing, thus preserving the company's survival. ”

"So Ali has a lot of shares, right?" asked Neeson.

"No, what I'm saying is incredible, because he cooperated with Ali to develop Taobao, and the two sides exchanged with each other, and he used his Alipay financial company and online trading platform to exchange 40% of Taobao's shares and 5 million funds. ”

"Good means, do what you like, this is exactly what Ma Yun values. Neeson nodded appreciatively.

It is precisely this that he seems to have settled on Ma Yun's layout, so he calmly got the financing. However, the matter is not over, and after a few months of maintaining the 5 million funds, there is a situation where it is stretched again. ”

"Oh, how did he do that?"

"This time he did the same, went to Shenzhen, found MCA transcription, and once again joined forces with Tengxin, and the digital world used 10% of the equity in exchange for 5% of Tengxin's equity and 5 million investment, it's really hard to imagine how this was discussed?"

"Could it be when QQ games were born?" asked Neeson.

"That's right, QQ Games came into being, and it is the creativity and architecture brought by the digital world!"

"This Mr. Lin is a talent, and his wisdom is superb, how is their company's profitability now?"

"Since March, QQ games and Xianshendao have been officially operated, just in time for the outbreak of the virus war epidemic in Huaxia, it is at this point in time that Huaxia has adopted a retreat policy of suspending school and work, and the game venues are also closed, and large-scale terminal games have been impacted, and "Xianshendao" is a web game, which does not require high computer configuration, but quickly opened up the market with QQ games. ”

"According to the latest report, as of June, their company has brought 20 million profits from the "Fairy God Dao" game alone, and there is an intensifying trend, and then in July, they received 150 million financing from Red Yarn. ”

"It seems that the digital world has opened up a world in the game industry, in August, when we saw "Fairy God Dao" in Huaxia, we thought it was a game developed by a foreign company, and it was represented by an operator, so it was!"

"Yes, it is said that when they were just starting out, they wanted to act as an agent for the operation of online games, and when they had a good relationship with Shengda, they wanted to propose to jointly operate the legendary private server, but it didn't work, and then Shengda gave the operation right of the private server to another small company that was not famous. ”

"Oh, it's a pity, I still want to see how he runs the terminal game? I suddenly wondered, what kind of sensation would World of Warcraft bring if he operated it?"

……