After taking the cover photo of Tang Jingjing's single, Xiao Yao went to the construction site of the press conference in the afternoon to inspect and accept the layout of the press conference site. After a few days of hard work, the layout of the scene has basically met Xiao Yao www.biquge.info's requirements, and the remaining finishing work is enough to be completed in half a day.

The press conference will be held in the afternoon of the day after tomorrow, so after setting up the scene today, Xiao Yao and the whole team still have a day and a half to practice and rehearse.

The focus and novelty of this show, in addition to the clothes with LED lighting systems, is the coordination between the models and the complete scene formed by the catwalk floor and the background wall behind it, so as to show a certain story.

The catwalk models are not actors, in the general fashion catwalk, the fashion models are basically expressionless, and Xiao Yao can't let them learn to perform at once, so that they can still show rich facial expressions and eyes during the catwalk. Wanting the presentation of the press conference to have a story, Xiao Yao put the idea on the background, wanting to show the story through the scenes on the ground and background walls. This idea actually originated from the performance mode in which the program team made a pair of "fire wings" on the big screen behind him when he performed "The Great Wall" during the Spring Festival Gala to match his leap over Chen Chen's movements.

In order to achieve the ideal storytelling effect, most of these background scenes are not static pictures, but high-definition moving pictures or videos, which requires the speed of the models to walk the steps and the playback speed of the dynamic pictures or videos must be well matched. In a day and a half, it was also a challenge for the models to train the catwalk speed to be highly accurate and consistent with the playback speed of the background scene.

In addition, Xiao Yao prepared four songs as background music, because he divided the seventeen costumes of this press conference into four parts to display, which means that there will be four short stories. On average, a story shows only four outfits, which means only four models and four characters.

For some stories, four characters are enough, and for others, the number of characters is too small. Therefore, Xiao Yao also plans to use projection to project the images of some supporting characters in the story directly onto the background scene. The position of these projections will also move with the movement of the model when walking the catwalk, so operating the projector has become a certain difficult job. As the planner and story writer of the press conference, Xiao Yao is most familiar with the environment and storyline of the press conference, so he took over the job himself. Therefore, in addition to being the person in charge of the site to deal with possible emergencies, Xiao Yao also has to operate the equipment that controls the projector in the operation room and become an operator.

Wearing many hats made Xiao Yao the busiest person during the entire rehearsal period, fortunately, his brain is much better than others, he has been insisting on exercising, his physical fitness is good, his energy is relatively strong, and he can still hold on.

After a day and a half of practice rehearsals, the first fashion show of Yin Xi and Xiao Yao, a common brand, was finally held as scheduled.

A fashion show is not an awards ceremony, and there is no red carpet show. However, because Yin Xi's publicity work was relatively well done, before the press conference began, a lot of media and fans who rushed to see their stars had gathered outside the studio's press conference.

The celebrity guests present are mainly concentrated in three fields, namely the fashion circle, the film and television industry and the music industry. Among them, star models, designers, and editors-in-chief of fashion magazines in the fashion circle are mainly Yin Xi's connections. Although Xiao Yao is also a fashion photographer, he followed Chen Xuan abroad since he was a child, whether it is his photography works or his identity as a photographer, he is more well-known in foreign fashion and photography circles than in China. Yin Xi is very conventional, slowly moving from domestic to international step by step. Although he has become an international-level supermodel over the years, and the endorsers are all international-level first-line brands, but when it comes to popularity and connections in the domestic fashion circle, Yin Xi is still stronger than Xiao Yao, so there are more people in this area who come to Yin Xi's face.

People in the fashion industry must be more professional when it comes to the press conference, but when it comes to popularity and popularity, these models, designers and fashion magazine editors-in-chief and the like are certainly not comparable to the stars of the entertainment industry such as actors and singers. The fans who gathered outside the scene also came to see these people.

Although Yin Xi has already played a vase role in the movie, when it comes to contacts in the film and television industry, Yin Xi is not as good as Xiao Yao, let alone in the music industry. Therefore, Yin Xi is looking for stars who have a good relationship with Xiao Yao, and he still contacted and invited them through Xiao Yao's agent.

Xiao Yao's personal brand press conference, the artists of his own studio were naturally all present to support. Xiao Siqi and Ye Jiaying are both first-line big names who have been famous in their respective circles for more than ten or twenty years, if they come forward to invite people again, the celebrity guests present at this press conference may not be inferior to any well-known domestic award ceremony.

However, Xiao Yao and Yin Xi both felt that this was their own brand release, and they didn't want to hit Xiao Siqi and Ye Jiaying's signboards. Yin Xi is unwilling, and Xiao Yao doesn't want to give people the impression that Xiao Yao is relying on his parents to support his personal brand development conference, so all the stars invited have cooperated with Xiao Yao and have a close relationship, and they can be invited through Xiao Yao's own face, and those stars who are not familiar with Xiao Yao and just have a good relationship with Xiao Siqi or Ye Jiaying, neither of them are on the invitation list.

Even so, the lineup of celebrity guests present is already very eye-catching.

In terms of actors, although Xiao Yao has only filmed one TV series and one short film, "Lingyunzhi" was a great success at the beginning, and Huang Shi, Chen Feng, Su Chengying and others in the crew have developed very well after winning awards or nominations with this drama, and now they are all the backbone of domestic Mesozoic actors, and they are among the first-line stars. Back then, they all said that they were able to have that performance because they were stimulated by Xiao Yao, so Xiao Yao wanted to engage in a personal brand development conference, and they were very "stimulated" to save face.

Not to mention the singers, although Xiao Yao cooperates with young newcomer singers like Gong Chen, Xu Yuan, and Fan Linxuan, the wonderful performances in several shows also impressed Chen Huan, Shen Na, Shazhou, Wan Peiling, and other mentor-level veteran singers, and they also have a relatively good New Year's friend, so when Fang still came forward to contact them on behalf of Xiao Yao, they also showed up to cheer for their face.

Coupled with the star artists in his studio, as well as the three families of Lin Qisan, Zhao Rui, Zhou Zhihao and Sun Zhihao, who have a close relationship with each other, such a star guest lineup is enough to help this press conference attract enough media coverage.

After being led into the venue of the press conference by the staff on the scene under the astigmatism of many reporters, while the press conference had not officially started, the stars who were arranged to sit in the front row also got together and chatted quietly, and the content of the chat was naturally about Xiao Yao, who was related to them.

"Lao Xiao, your son can, this person's brand is all up. Shen Na smiled and said to Xiao Siqi beside her, "When he helped Chen Yuhan in "The Voice", he made other students envious, and I thought that he must be a good at designing clothes. ”

"Yes, and the performance costumes designed for Gong Chen and the green apple girl in "Super Cool Electronic Music" are also very beautiful. Shazhou and Wan Peiling also came over and said, "I don't know what kind of clothes he designed for his brand this time." ”

"He didn't design the costume this time. Xiao Siqi smiled, "This brand is a joint brand between him and Yin Xi, I heard him say that he just provided a patent for a lighting system, and the clothing design is the responsibility of Yin Xi and his designers." Actually, I don't know much about fashion, but I'm here to have a good time, but we're all playing music, so you can pay attention to the background music later. He wrote four new songs for the conference, two of which I helped record, and two of which I hadn't heard myself. ”

No matter how Xiao Yao's career develops, Xiao Siqi is always most concerned about Xiao Yao's performance in music, so when chatting with a few friends in the music world, he unconsciously brought the topic to music-related aspects.

"What, Xiao Yao wrote four new songs for the press conference as background music?" Shazhou was taken aback, then shook his head and smiled, "He is really good at writing songs, it seems that at any time, as long as he needs to, he can write songs casually." In this regard, I think it's really hard for anyone to compare to him. ”

"Who's to say it's not," Xiao Siqi said, "I always think he's lazy, and if he hadn't participated in 'The Voice', he wouldn't have known when his first album would come out." But I also found that he wrote a lot of songs last year, even more than I wrote last year, and this also includes half a year of his senior year of high school. The problem is that he writes songs too casually, sometimes for himself and sometimes for others. I couldn't make up enough of the second album I wanted to send him last year, and I was helpless. ”

"Isn't that easy?" Shazhou said with a smile, "Since his first album was made by participating in "The Voice", let him participate in another music program." Doesn't he like to sing new songs on the show? Participate in a few episodes of the show, and then put together his songs from last year, and the second album will be available?"

"That's a good idea. Xiao Siqi's eyes lit up and said, "You can think about it." I'm thinking of a way to get him on another music show. ”

"Do you have to find a way?" said Shazhou.

"Yes," Xiao Siqi smiled bitterly, "This kid has a big idea, it's not that I say he will do whatever he asks." When I participated in "The Voice", I went after returning from the United States during the summer vacation of my sophomore year of high school, and I felt bored and had nothing to do. And he is also very picky about the show, and he is not willing to be on any program. At that time, in addition to "The Voice", I also told him about Shonan Satellite TV's "Happy Boys" and asked him to participate in the audition, do you know what he told me? What am I going to do? To be a judge?"

"Ha, your son really has a character. Shazhou smiled, "In that case, wouldn't it be over if you wait for him to find him another music program when he can't be idle during the summer vacation? ”

"How can it be that simple?" Xiao Siqi said, "During the winter vacation of his junior year of high school, he was bored and even pushed the Spring Festival Gala." I promised you to go to that "Super Cool Electronic Music" to fight for face for Chinese musicians and fight against Korean groups. In the summer of his junior year of high school, he went to a puzzle show with the title of champion, then made a short movie, and then went to the United States to see his girlfriend. I went to the Spring Festival Gala during this year's winter vacation, and then I started a photography project and took promotional photos for the "Poetry Conference". Who knows what he will play during the summer vacation, maybe he will go filming, but he hasn't filmed a TV series for several years. ”

On the other hand, several film and television stars around Ye Jiaying were talking about Xiao Yao, and they quickly ran away from this press conference to other places.

"Sister Jiaying, Xiao Yao hasn't filmed for several years, right? He won't wait until he graduates from the Shen Opera Performance Department to take on the role, right?" Chen Feng asked Ye Jiaying curiously.

"Chen Feng, your news is too ill-informed. Without waiting for Ye Jiaying to answer, Huang Shi said to Chen Feng with a smile, "Who said that Xiao Yao hasn't filmed for a few years? ”

"Xiao Yao is still a director himself?" Chen Feng really didn't know about it.

"Yes, I, Cheng Xi, Huang Shi, Chengying, and Shaohua all performed in his short film. Ye Jiaying nodded with a smile.

"This kid is really not interesting!" Chen Feng immediately said unhappily, "I won't say anything about you, Cheng Xi and Brother Shaohua, but since he even looked for Huang Shi and Chengying, he didn't look for me? ”

"You have it," Huang Shi smiled and waved his hand, "Back then, he regarded himself as a "Chengying" in the crew, and he played tricks on all of us, but he was polite and respectful to you alone." Where you take care of him, it is obviously he who takes care of you. This short film should not have your share. ”

"Don't listen to Huang Shi," Ye Jiaying explained with a smile, "It's just that there is no role suitable for you in his short film, so he didn't look for you." Actually, you don't have to envy Huang Shi and Chengying, do you know what roles they play in the short film? Especially Huang Shi, let me tell you quietly..."

"By the way, Sister Jiaying," Huang Shi quickly interrupted, "What's the situation with Xiao Yao's short film, didn't you say that it was almost post-production? It's been almost half a year, why haven't you seen any movement? Didn't he forget it?"

"He didn't forget, it's not that there is no movement, but he is waiting for the big movement. Ye Jiaying said, "He sent the short film to the Clermont-Ferrand International Short Film Festival and was shortlisted for the international competition unit. He plans to let the short film appear at the festival first, whether it wins or not, and then release the short film after the festival is over. ”

"Clermont Ferrand International Short Film Festival?

"Now, if you tell Chen Feng what Chengying and I played in the short film, he will be envious. Huang Shi then smiled, "None of our previous film and television works have appeared in France, and we can be regarded as going international one step ahead of him." ”

"Cannes in the short film?" Chen Feng was also surprised, and then looked up and said, "By the way, what about Xiao Yao, why didn't you see his master at this press conference?"

"No need to look for it. Ye Jiaying said, "He went behind the scenes today, and you won't be able to see him until the press conference is over." ”

As Ye Jiaying was talking, the lights on the scene suddenly dimmed, and the audience gradually quieted down. Then, Xiao Yao's voice came from the stereo: "Ladies and gentlemen, thank you very much for coming to this brand conference!