Ding Cheng was a little surprised, now he is playing so professionally?

"You follow Sister Hua, you definitely don't have to worry about this kind of thing. Wang Tian said with a smile: "Your company must have a special team responsible for the script, otherwise the tired actors will not be able to finish reading." ”

"I have friends who specialize in eating this way, 10-20% commission is the norm, screenwriting agencies and screenwriting companies are not the same, as far as I know, there may be no more than 20 companies doing this business in China, and no more than 5 specializing in screenwriting brokerage and script trading. ”

"There are at least thousands of screenwriters with certain writing skills, especially for new screenwriters, the agency can undoubtedly solve the problem of lack of resources and circles, which is similar to the entry of new artists. ”

"Those well-known screenwriters need agents, not everyone has ambitions to start a company, screenwriters are creative talents, they stay at home all day, and the business is left to the agent to improve. When you encounter a script at the bottom of the box that wants to be sold, or you can't do too much, someone helps to integrate resources, or even subcontracts to find sought-after, you know. ”

Ding Cheng was very interested and asked, "How many screenwriters can an agent bring?"

"My friend has seven or eight under him, and the senior old birds, including Wang Peng, can't be busy anymore. ”

"At the beginning of in other cities, after discovering this business opportunity in Beijing, a few friends set up a company, 14 years is the first batch of entrepreneurs, and now it is booming. ”

"Their internal team resources are also shared, and once they get the project, they will send the requirements to all agents, so that everyone can recommend suitable screenwriters to improve the probability of success of the recommendation. ”

"Hold weekly meetings to exchange work progress, and the agent should introduce the new screenwriter he signed to his colleagues, what type of book he is best at writing, so that everyone knows in their hearts, so that when they go out to talk about the project, if they don't have the right one in their hands, they can also recommend the signed screenwriters of other colleagues. ”

This year, their company has signed more than 200 screenwriters, served more than 130 screenwriters, and represented more than 100 original projects. ”

Seeing Ding Cheng's surprised expression, he continued: "The whole screenwriting company's cut is basically 10-20%, which fluctuates according to his popularity. ”

"Semi-contract screenwriters only need to match projects, and full-contract screenwriters have to be in-depth. Screenwriters at different stages often have very different needs. Some hope to take on more work and make more money, and some resolutely do not accept customization but only originality. ”

"Mature screenwriters may not accept many projects, only do what they are interested in, and young screenwriters need more opportunities for growth, so they are not so picky. ”

"In the past few years, not only the actors' salaries, but even the screenwriters have flown all the way, and the screenwriters of well-known satellite TV dramas have easily made hundreds of thousands of dollars per episode. For screenwriter brokerage companies, they are reluctant to take on big online projects, and the top online big script is 100,000 episodes, usually % commission drizzle. ”

Wang Tian took a sip of tea and analyzed: "You also know that original scripts are not easy to shoot in the circle, especially when the screenwriter is not very famous, the financier likes to directly spend money to buy the so-called big IP that has been certified by the market, change it casually, and find a few traffic to set up the project." ”

"I often talk to them, and according to them, in terms of script genres, except for comedy, action, and war themes, which are relatively easy to sell, there is actually no specific theme that can be favored for a long time, and the market is often easy to follow. ”

"Many times, whatever subject matter is encountered first, and investors have everything they want. I heard that there are few TV dramas recently, and the Internet University was very good last year, but it is not possible this year. Online dramas are becoming more and more popular, and everyone has begun to throw money into them. ”

"Now several of their companies are getting together and preparing to do big things, one is to establish a screenwriter agency system, to be the largest screenwriter information database in China, and to catch all talents. The other is to establish a script trading model and mature industrial operation. ”

"Screenwriter agents are responsible for signing screenwriters and finding commissioned creative projects for them, while script agents are more like pre-production or project planners, who need to screen, evaluate and package scripts, such as designing concept posters, making project plans, conducting market and budget analysis, and then accurately pushing them to various channels. ”

"Because the chain of the film and television industry is a breakpoint, it is not easy to make a project just by providing a script. For example, when you negotiate with the director, they can even provide 50 investment companies and 20 producers, who can bond resources and help you solve the problem of yard plates. ”

"Last year, I planned a fantasy web series, and the screenwriter was a college student, but the theme and concept of the script were very good. So he found a film and television company, provided planning plans, recommended directors, and even helped contact the broadcast platform. ”

"Cash and 10% equity returns, minus the remuneration paid to screenwriters, net millions of dollars in just one project. Through the operation of the broker, the cost of script incubation can be reduced from millions to hundreds of thousands, and of course, it also tests the broker's judgment and operation ability of the project. ”

"Now I heard that the more advanced gameplay is called reverse incubation IP, and one of the reasons why original scripts are more difficult to sell than IP is that IP has data and fans, while original scripts have no fans. But in fact, the conversion rate of IP is very low, and many times spend 2 million to buy an IP copyright, and you have to spend another 2 million for the screenwriter to change it. ”

As a result, they came up with a new way to package the script, and if the original script was of good quality, the writing agency would work with the publisher to find a writer for the script to write the book, and carry out a bestseller-like packaging operation. ”

"The packaging of script + IP copyright + fan data, and even supporting services such as market analysts, script doctors, planning, etc., this kind of full-case service can not only make the original script sell better, but also allow the agency and screenwriter to gain more profit sharing. ”

"In the past, screenwriters could only be commissioned to create, and the works belonged to film and television companies, and only the right of authorship belonged to the screenwriter. Now commissioned creation is slowly becoming a copyright transfer, just like the current IP, the screenwriter is the authorized Party A, which is becoming more and more awesome!"

"Of course, pie will not fall from the sky, because of the complex operation of the script agent, the commission ratio is higher, there is a guaranteed model, and there is also a three-seven or four-six sharing model, and the maximum may be divided into 50%. ”

Ding Cheng nodded, the profession is worth this price, I didn't expect the market to be subdivided to such a point?

"Some time ago, I went to a certain conference, and used big data to analyze that more than 70% of online dramas have more than two screenwriters' signatures, and the average number of signatures is 3.3. And 47.5% of the TV drama screenwriting team is collectively created, and 20% of the large project team still has the position of chief screenwriter?"

"Especially online dramas, the traffic growth is very fast, a few years ago 1 billion was a threshold, and it is not a particularly unusual thing to break 10 billion this year, what is the claim to enter the online student 3.0?"

"With the continuous surge in the number of single broadcasts, the number of online dramas is shrinking, and the comprehensive quality has the strength to compete with TV stations. The demand for big IPs and big stars has been weakened, the state of focus is particularly obvious, and the most important competition has become originality. ”

"The deputy director of Penguin Entertainment even said that with the volume of at least 300 online dramas every year, the hunger for screenwriters in the entire market is even more serious than that of stars!"

Ding Cheng thinks this deeply, after all, good actors can be found with a little effort, but good scripts are hard to find with lanterns!