The record-breaking ratings of "The Voice of China" naturally caused heated discussions among entertainment media and netizens. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info Both the media and netizens also clearly know that the most important reason why this show can set a record in ratings this year is because of Xiao Yao's performance in the show.

Except for the chorus with Chen Yuhan, the songs performed by Xiao Yao in the show are all new original songs, which have not yet been released on the market. Although the program's partner music website immediately follows the broadcast of each episode, it releases the audio sources of all the songs performed by the students in the current program, providing auditions and downloads. However, because these sound sources are all live versions, not only can the sound quality not be compared with the official version of the studio, but also occasionally mixed with the applause, cries and even comments of the instructor from some live audiences, which makes some music fans who pursue perfect listening enjoyment feel uncomfortable. Therefore, many music fans, netizens and Xiao Yao's fans have issued a call on the Internet for Xiao Yao to release an official album.

Not long after this call was issued, netizens and fans who were looking forward to Xiao Yao's official album were pleasantly surprised to find that Qijia Studio announced that Xiao Yao's new album had been recorded and would be released soon. The message also introduced the songs of Xiao Yao's new album: a total of eleven songs, including all seven original songs sung by Xiao Yao in the show, plus two songs that had previously released singles, Xiao Yao's "Lazy Song" posted a selfie video on Weibo, and "BeWhatYouWannabe" performed when he was a guest in "Goddess's Fashion Dress". In other words, all the songs created by Xiao Yao are currently on this album.

For this news, Xiao Yao's fans are naturally overjoyed, and they are all waiting for Xiao Yao's album to be released, and after the song starts to hit the charts, they will contribute their own strength to their idols.

The voices of netizens and fans, and the heated discussions in the media have undoubtedly made the promotion of the new album much easier, and Xiao Yao has a lot of things at hand, so before the release of the album, Xiao Yao did not go to variety shows everywhere to promote the release of the new album like ordinary singers release albums.

A week after the show aired, Xiao Yao's new album of the same name was also released simultaneously in both physical and electronic versions as scheduled. Fans and music fans have finally been waiting for this long-awaited album. Although the songs in the album have been sung by Xiao Yao in public, the sales of the album are still hot.

After the release of the album, the music videos of the four songs in the album have also appeared on various music channels on TV and various music websites on the Internet.

Among all Xiao Yao's songs, the most incredible is undoubtedly the song "The New Concubine Drunk", which shocked countless eyeballs at the finals of "The Voice of China". This song is also the largest in the number of auditions and downloads of electronic music sources on various music websites. But among the MVs of the four songs on the album, the most frequently watched is not "The New Concubine Drunk", but the MV of his first original song "The Brightest Star in the Night Sky". In addition to the fact that this MV is the most story-telling, there is also an important reason that this song has become an advertising song for a well-known car brand in China, and the ending part of this MV has also become a TV commercial for this car brand.

The MV of the song "The Brightest Star in the Night Sky" requires a lot of props, and one of the biggest props is the car driven by the main character of the school. Originally, the studio found a well-known domestic car manufacturer, and negotiated the manufacturer's provision of a new model SUV for shooting purposes at the cost of at least two seconds of clear footage of the car's logo in the MV picture and at least two seconds of the car's entire exterior shot. The advertising effect of MV is not like that of movies and television, which can attract many brand placement ads, and it is already a good result to solve the problem of vehicles used for filming at this cost.

But when the finals of "The Voice of China" were broadcast and the MV of Xiao Yao's song came out, the well-known domestic car manufacturer named Beidou changed its mind again, proposing to buy the copyright of "The Brightest Star in the Night Sky" as an advertising song for their new model, and asked to take a screenshot of the last dozens of seconds of the MV as their TV commercial. Of course, they also took the opportunity to put forward the idea of asking Xiao Yao to be the spokesperson of their brand car.

Due to his special family background, Xiao Yao, who is neither short of money nor eager to improve his fame, has not made any commercials since his official debut in "Chengying" in "Lingyunzhi" to the present, and he has not had an endorsement contract. Now Beidou Automobile is also the first company that clearly proposes to find Xiao Yao as a business spokesperson.

A typical brand endorsement contract usually includes a certain number of print and TV advertisements and the presence of a brand's new product launch to promote its platform. As a photographer, Xiao Yao's interest is in photographing others, but he doesn't have much interest in being the protagonist of an advertisement for others to shoot, and as for the brand's new product release platform promotion, which feels very boring, Xiao Yao is not interested at all. So in the face of this valuable endorsement contract issued by Beidou Motors, Xiao Yao still refused without hesitation. But for the previous request to buy the copyright of "The Brightest Star in the Night Sky" as an advertising song, Xiao Yao generously agreed.

At the same time, in order to maintain the good cooperative relationship between this well-known domestic car brand and the studio, as a little expression of his heart for rejecting the other party's endorsement contract, Xiao Yao also attached an advertising slogan designed to cooperate with the change of this MV to a TV commercial when he sold the song copyright to the other party to advertise the song.

"The Brightest Star in the Night Sky" was originally an inspirational song. Inspirational songs are usually related to dreams and struggles, and whether they are used as a goal to strive for or an auxiliary tool in the process of struggle, cars are easily associated with these. At the end of the MV, whether it is the four of them jokingly in the car to regain their former style and confidence, or leaning on the side of the car and looking up at the stars together with hope after getting out of the car, this car has a great sense of existence, and it is not surprising that this car brand wants to buy this song directly as an advertising song after seeing this MV, and use the final ending of the MV directly as a TV commercial.

In order to show the difference between the MV and the advertisement, while cutting the end of the MV as an advertisement, Xiao Yao proposed to add something at the end of the advertising version.

Originally, the MV followed the action of the four protagonists looking up at the starry sky, pulling the camera up and pushing it towards the starry night sky as the end of the scene. In the advertising board, a line of advertising slogans designed by Xiao Yao appeared in the starry night sky at the end: "On the road of dreams, there are always various obstacles, and the past you will find that the whole world is in front of you." ”

Then, the seven stars in the shape of the Big Dipper slowly became brighter and brighter, and as the rest of the picture gradually turned into pitch black, a dark blue oval background slowly appeared behind the Big Dipper. The seven stars that were originally just a point of light slowly turned into the shape of a four-pointed star, and the whole picture finally became the logo of the Beidou car, and the words Beidou car were gradually displayed next to it.

Whether it is the advertising slogan or the final gradient of the Beidou automobile logo in the night sky, Beidou Automobile is very satisfied with such a modification idea. directly asked the advertising company to do post-processing and production of the intercepted part of the image according to Xiao Yao's creativity. Ye Jiaying also teased Xiao Yao on this matter: "If you don't become an actor, singer and photographer, you can also go to an advertising company to do a planning copy, it seems that you won't starve to death in the future." ”

The advertising words and the final modification ideas were provided by Xiao Yao for free, but as the advertisement itself, Xiao Yao and other four actors all appeared, and they could be regarded as shooting a TV commercial for Beidou Motors. So according to the general practice, in addition to buying the copyright fee of Xiao Yao's song, Beidou Motors also needs to pay for the performance fees of these four actors and the production cost of this part of the video.

This part of the picture is a direct capture of a part of the MV, and the studio calculates the production cost of this MV according to the whole. A simple proportional cost of time is not the actual production cost of this segment. Therefore, in the case that Beidou Automobile found another advertising production company to produce the special effects added later, the studio also generously exempted Beidou Automobile from the production cost that Beidou Automobile needed to pay for this video image.

However, the studio's production fees are exempted, and the actor's remuneration is not easy for the studio to deduct. Because this involves the use of the image of the actors themselves. Therefore, Beidou Motors still paid the four actors for filming advertisements according to the general market conditions.

The remuneration of an actor is not calculated by how much you pay, but by your popularity, industry status, etc., which is the so-called worth. Among the four, the remuneration of the two rookie actors is not at the same level as Xiao Yao Chengxi, but it is also a surprise for them to get two remunerations for one shooting. And whether it is Xiao Yao's MV or the advertisement of Beidou Motors, a well-known domestic brand, it can help them improve their reputation as newcomers, so they naturally have no opinion on this.

Compared with Cheng Xi and Xiao Yao, although Xiao Yao is currently more topical in the media and the public, Beidou Motors bought this MV as an advertisement for Xiao Yao. But when it comes to the specific value, it is the transformation into an actor, and Cheng Xi, who is known as the new Xiaohuadan, is worth more than Xiao Yao.

In the general market situation, actors of the same level are worth more than singers, although Xiao Yao is also an actor and even won the Newcomer Award, but his last work was a few years ago. Although Xiao Yao became popular this time, he became popular as a singer this time, even now compared to the number of fans, Xiao Yao is not as good as Cheng Xi at present.

However, Xiao Siqi and Ye Jiaying didn't care about this situation, and Cheng Xi didn't feel proud. Because they all know that when it comes to potential, I am afraid that there are few people who can compare to the demonic Xiao Yao in the future. (To be continued.) )