Chapter 392: A Textbook for the Advertising Industry
Once the advertising video of "I Speak for Myself" was launched, many people watched the advertisement with shocked eyes, and many people in the industry watched it with a shocked gaze
Below the video resources that each appeared this advertisement, there were countless comments
"It's so cool"
"Aoki-sensei, you're the best"
"I was screaming at an advertisement."
"Damn, it's too good, who did this advertising planning?"
"I don't know, by the way, there is a separate version of this advertisement on the official website of Bluestar, I'll take a look...... Ah, look at the end, the supervisor made Aoki's own advertisement for Aoki-sensei's planning."
"What are you? Where are you? Why can't I see this ad?"
"You go to any video website and click on a video, how can you not see it? If you open two, there should be one of them, right? The promotion is still quite big"
"Your sister,My mother is a member of several video sites.,Or automatic login.,Forget it all by filtering ads.,I'd better go to the official website of Bluestar to see a separate version."
"I speak for myself, you're so domineering."
"Mr. Aoki is mighty again, domineering and leaking, I can't look at it directly."
"Just rush to this advertisement, I will definitely support that line of albums"
"It's pretty"
"Why do I cry when I hear it?"
"Me too, tears don't know how to fall"
"I've never watched commercials before, but this advertising slogan really moved me, give 10,000 likes to Mr. Aoki, you are the most special star I have ever met, you are different from all other stars"
"Yes, the advertisement is too hot-blooded, this is Mr. Aoki, he will always be so different, he will never be so indomitable to any tenacious head, and if he changes to other stars, he may accept his fate. ”
"Hehe, Aoki has always had such a character"
"He is the star in China who is most worthy of learning from the audience. ”
"Aoki, I love you, I will always support you, let chopsticks entertain those fools, see whose era this is"
"I speak for you"
"Aoki, we all speak for you"
Aoki's fans love it
"Haha, welcome everyone to join the Aoki Fan Buddha Support Association. ”
"We must always carry forward the spirit of Buddhism chasing stars. ”
"Of course, the album still has to be bought. ”
"At Fan Xuan's concert yesterday, Aoki's "Pilgrimage" was so good. ”
"That's right, I've been playing it on a loop, but the scene is too lively, and I listen to the buzzing text,"
Fans are discussing, here, there is finally a meager certified professional to speak, and his certification information is written - a famous advertising planner of Heavy Rain Company, I saw him posting in a meager post: "I speak for myself" , I just watched this propaganda advertisement, and I couldn't calm down for a long time, so I decided to write something, this advertisement violates a lot of common sense, and makes a lot of mistakes in advertising professionalism, if you take it out and analyze it separately little by little, you can find all the mistakes and common-sense mistakes on a lot of garbage and inferior advertising, such as a tirade, the most taboo in advertising is this, and this advertisement is purely piled up with a tirade, from beginning to end is a speech, and there is no focus, the main purpose of an advertisement is to highlight the core of advertising, what do you want to advertiseFrom this advertisement, it is obvious that his core promotion should be the new album, but "I Speak for Myself" does not, only a picture at the end says that the new album is about to be released in what is on sale, a second and a half minutes, not even a word, not mentioned"
There is a limit to the number of words, and it will be broken when you type here.
Many Aoki fans also saw it, and were about to reply, when the man spoke again.
I saw that the advertising man continued: "Full of errors, inexplicable, and unknown, but it is such an advertisement full of loopholes and defects in the eyes of professionals, and it is so good, there is no doubt that this is the best advertising I have seen this year."
"Haha"
"God's Turnaround"
"I thought you were going to scold Aoki-sensei."
"Dude, I was just about to scold you, but fortunately you sent it later, and I didn't have time to send it out, so I almost misunderstood"
"Stop, everyone, this man is a friendly army. ”
The advertising man posted, "Why should I scold Aoki? Aoki is a talented ...... No, or he's a wizard, it's more accurate I haven't paid attention to other aspects of him, and I don't like to watch TV variety shows or listen to songs, but I watched Aoki-sensei's advertisement today, and I've always wondered and wondered, why are we professionals in advertising production not as good as a layman in music? Later, I came to the conclusion that some wizards cannot be measured by common sense, and it may be precisely because Aoki is not in the advertising circle that he can see it more clearly, he is not limited by those inherent thinking, so he can make such a good advertisement, like "I Speak for Myself" If you don't look at the finished product and just look at the advertising plan, I believe that as long as you are a professional, you will not be very optimistic about this kind of inexplicable advertising, which is completely contrary to what books and teachers teach us, but Aoki has done it, he has broken the concept and cognition of many of our advertising people on advertising, maybe it's time for us to reflect on ourselves, is it to follow the rules and follow the teaching experience, we can do a good job in advertising?"
At this time, Aoki from Shen Xueyao's family replied, "Brother, you have praised it, I am not as good as your professionals, I just rely on my feelings." ”
The advertising man didn't seem to expect Aoki to reply to him, and hurriedly said: "Is it Aoki's teacher himself?" Hehe, you are so modest, you may not know, you have received news from the company about this advertisement now, and as soon as you go to work, you will have a meeting to study. ”
Below, several more advertisers and the management of advertising agencies replied, some praised him, and some wanted to recruit him to plan advertisements.
Aoki smiled and refused, "Have you forgotten the Rotten Apple Award for the Worst Advertisement of the Year?"
Many of Aoki's endorsements have been refused, and of course Aoki, who planned the advertisement, did not plan to go, his dream was music, not in the advertising circle.
There is still a buzz on the Internet
The promotional video of "I Speak for Myself" released separately on the official website of Blue Star is also soaring at an incredible speed that everyone has
100,000 hits
One million hits
Two million hits
This is just the statistics of individual videos, many people see ads from other video sites, and this click is not counted
Bluestar's official website is not only this one video, but there are also a lot of self-made programs, theater performance videos, but most of the videos have less than two million hits, and this is just an advertising video, no one thought that it was just an advertisement, just a promotional video, and even the official content of the specific program did not appear at all, and it detonated the entire network.
"My name is Aoki"
"I speak for myself"
On this night, many people across the country who don't pay attention to Aoki knew Aoki's name for the first time.