Seeing that Ding Cheng just wanted to refuse, he smiled and waved his hand and said: "Forget it, I won't sell it to you, the local tyrant came to me a few days ago, hoping to let you be an endorsement." ”

Ding Cheng nodded, so this is an endorsement? This is a good opportunity to make money.

"This time, the father of the gold lord is not small!" Wang Jinhua said solemnly: "Have you heard of the earl?"

"Watch?" Ding Cheng was stunned, subconsciously put down his chopsticks, and said in surprise: "Top watch brand?"

Sister Hua smiled and said: "The top five world's top watches, the lowest entry model is two or three hundred thousand Piaget." ”

"The Director of Operations for Greater China contacted me personally and wanted to talk to you about the image ambassador project, which is a pie-in-the-sky thing!"

Ding Cheng was puzzled: "Why did you choose me?"

"Silly boy, can't you be happy with this kind of good thing?" Sister Hua saw Ding Cheng's innocent face, and hated iron and said: "If this were replaced by someone else, it would have been crazy a long time ago!"

"Anyway, you are also a second-tier popular student, a good actor who has worked hard for two years to rush into the first-line with little problem, especially in private life, low-key and clean, and his acting skills are even more ......"

"The reason why the director of operations chose you is only seven words: low-key, introverted, and powerful!"

"Isn't this the brand positioning that Piaget has always had?"

The first time Ding Cheng heard of these doors, the wealthy family is really as deep as the sea, this is also done?

Sister Hua sighed and scolded with a smile: "Can you kid care more about fashion in addition to filming?"

"In our circle, the standard for measuring popular stars is not only to have good works, but also to put it simply, there are three levels. ”

"First of all, the audience, mainly through the works to know the stars, whether it is a movie, TV series or variety shows, the standard for eating melons is very simple: good-looking, fun is OK. ”

"Then there is the peer, when a work comes out, not only the audience will watch it, but also the peers. Especially directors and investors, there are thousands of star actors, why can you be selected without meeting?"

"To put it bluntly, it doesn't depend on works!"

"Of course, the director is also divided into three, six, nine and so on, the top few people like blank paper, their own level is enough, and all newcomers can be brilliant by hand, and save the money for inviting big names to do post-production special effects, why not?"

"Then there is a director who is confident in the script, Ding is Ding Mao is the most suitable leading actor, the main criterion is good acting skills, such as Xu Yinghua's shadow chasing the murderer, which you know best. ”

"In the end, it's a novice, the owner spends money to get a few so-called big IPs, finds a bunch of popular traffic, you have 30 million fans, I have 50 million fans to get together, take all kinds of financing for the project, no one cares about the word-of-mouth, as long as there are clicks. ”

"It's all advertisers who pay, and people are willing to spend money to play, so why not?"

Ding Cheng nodded, this kind of thing has become a common practice, and eight of the ten dramas are doing this, who will reason with them?

"Of course, those who do business are not stupid, and no one's money falls from the sky, especially well-known brands, millions of people hire professional appraisal companies every year to calculate the commercial value of stars, good guys, twenty or thirty indicators add up, and you are counted clearly. ”

"Especially for international first-line brands, it is even more hierarchical, brand spokesperson> brand ambassador > brand friend. Spokespersons are the most powerful, first of all, there are geographical divisions, the highest is the global spokesperson, then the Asia-Pacific region, and finally the China region. ”

Then there is the scope, the full line of product spokespersons> designated product line spokespersons> designated series product spokespersons> product spokespersons. ”

"Chanel is so awesome in China that he doesn't even have a spokesperson, only an image ambassador. Therefore, if you want to become a real first-line star, whether you have a top brand endorsement is also a key measure!"

"Last month, Dior's blog post announcing that baby and Yingbao have become brand ambassadors in China on its official Weibo has received millions of retweets in just two days, do you know how many retweets they usually have?"

"No more than 100 times!"

Ding Cheng smacked his tongue secretly, good guy, interlaced like a mountain, so many doorways?

Seeing Ding Cheng's curiosity, Sister Hua finally had the opportunity to help this kid popularize knowledge, and continued: "Brand friends are the easiest stage of cooperation between celebrities and brands, that is, the entry level. ”

To put it bluntly, it is to help bring goods, and celebrities with the title of best friends of the brand will bring specific products to various promotional activities to increase brand exposure through influence. Of course, all new products can be used for free, and celebrities also use the brand halo to increase popularity, a good thing of mutual benefit. ”

"But the top brands never like to say who we've hired as a spokesperson, because defining the brand itself with a face is too boring and restrictive for them. ”

"It's usually a downgrade and a non-spokesperson title to balance the partners. For example, Omega has no spokesperson, only global celebrity ambassadors. Before Ziyi was the only Chinese in the celebrity ambassador family, Shishi began to join two years ago. ”

Da Mi Mi has been a brand friend of Michael Kors for two consecutive years, and last year he was directly promoted to the world's first spokesperson, and his daughter-in-law finally became a model of mother-in-law. ”

After speaking, he took out a piece of paper, handed it to Ding Cheng and said: "This is the spokesperson of all the top big names in China, you can see for yourself." ”

casually glanced, sure enough, they were all top stars, very few, at most more than two dozen people.

"The watch has begun to exert its strength in the past two years, and Piaget only selected Brother Hu as the spokesperson last year, and this year I found you, and I am paying more and more attention to the mainland market. ”

"I inquired, Brother Hu's endorsement fee is 30 million per year, after all, it is a top brand, and he is very generous. And your ......"

"Even if it's just an ambassador, it won't be less than eight figures!"

"So much?" Ding Cheng was taken aback, what is the concept of eight figures, he has worked hard for a whole year, and what he has received is nothing more than that.

"How much is this called?" Sister Hua glared at Ding Cheng, who had never seen anything in the world, and reminded: "Collect money from people and eliminate disasters with others." In the future, you will have to participate in various fashion parties, often walk the red carpet, and stand in the spotlight, you must be mentally prepared. ”

Ding Cheng understands that eating people has a short mouth and a short hand, but this kind of opportunity to send it to the door must not be missed. What I ask is that I would rather lack than abuse, what are you waiting for if you can meet international brands?

Raising his wine glass, he said happily: "So buddy will also have a free watch to wear in the future?"

"Look at your potential!" Sister Hua laughed and said: "After the New Year, everyone will come out for a meal, sign the contract as soon as possible, and become an image ambassador as you choose." ”

I was very happy to eat a meal, in fact, Ding Cheng also understood that this kind of international brand is a limited edition, and the opportunity is rare, and there can only be one star of the same type, no matter how awesome it is.

If you represent the earl, then Vacheron Constantin and Patek Philippe don't have to think about it in this life.

Therefore, celebrities who can become spokespersons, fame, image, and luck are all indispensable darlings. Especially for women, what cosmetics, clothes, shoes, perfumes, jewelry, watches......

A few endorsements are taken down, and they walk the red carpet casually every year, and the fashion party is brightly unveiled, counting the money until it is soft.

Even in the eyes of the company's project department, if there are no more than three first-line brand endorsements, no matter how good your acting skills are, how much attention your works have, and how good the audience's reputation is......

It's all floating clouds!