This time, Liu Lang and Sun Hu did not come to the capital to negotiate a contract, but to meet with an American guest at the invitation of the National Sports Bureau. Stern, that's right, Stern is visiting China again, and he is accompanied by Nike's president, Knight.

In the blink of an eye, Liu Lang has been away from the United States for almost a year and a half, and it seems that he has moved away from the United States, but Shengtang Company is still growing, and the "male god group" composed of four boys has swept the European and American pop music scene, and three consecutive songs have bombarded major awards in turn, and in less than a year, they have ascended to the throne of the first men's group today.

The three singles sold a total of 18 million copies, and they were full of stamina, and there was no pressure to break through 20 million copies throughout the year, and several other singers have launched their own singles, although they are not as attractive as the four boys, but they have also achieved good sales, and the singers of Shengtang Company have no problem with the total record sales of more than 30 million copies this year.

The market value of Shengtang Company also broke through to 1.7 billion US dollars in October, becoming the fourth entertainment giant company after Sony Music, Universal Pictures and Fox, although many people think that the stock price of Shengtang Company is a little inflated, but it is impossible to deny their achievements in the past year, the four young men in their early twenties have set off a monstrous wave in the world's pop music circle, and the limelight has completely overshadowed Adece of Sony Music.

This year's Grammy Awards have not yet been held, but there is no doubt that the Saint Don concert won the award softly, and this time the opponent can't stop it, because the Saint Don company is no longer alone, Disney, MGM and Saint Don have a cooperative relationship, the three companies jointly invest in a movie, Lucas personally directed, and now it is nearing the end.

There is really no eternal enemy, only eternal interests, and now Shengtang Company has formed an alliance with interests, and it is no longer a person to fight.

Shengtang has always been developing at a high speed, and many people in the industry have gradually understood that the core of Shengtang is Liu Lang, and that when he writes a song that is among the top songs on the billboard, and that writing a script is a big hit, how can you stop the other party? Now Liu Lang is still playing missing, hiding in China and not knowing what to do again, and even Time Magazine can't interview him again.

There are not many people in the entire United States who can find Liu Lang, and the top management of Shengtang has his phone number in Fucheng, and in addition to these people, there are the two major shareholders of Nike.

Nike's market value has just exceeded one billion dollars this year, and it can't match the Shengtang company, Knight is also helpless, he has made sports equipment for more than 20 years, and it has developed rapidly in recent years, selling millions of pairs of basketball shoes every year, but it still can't beat a company that has been established for less than five years, the key is that the chairman of Shengtang is still the third largest shareholder of Nike.

Of course, Knight only has gratitude to Liu Lang, without Liu Lang, his Nike company is probably still a third-rate company in the United States, with a market value of more than 100 million US dollars.

Liu Lang left the United States in the past two years Nike company's development is also strong, thanks to the in-depth cooperation with the NBA league, Jordan needless to say, he is now the league's signature player, as long as he can win the championship is a well-deserved active first person, Jordan is the first person, the shoes on his feet are naturally the first brand, plus Nike for the NBA to shout, the establishment of Nike youth training camps in many cities across the country, the formation of Nike basketball games, these moves have continued to expand the influence of basketball, and have achieved very great results, in the past two years, the NBA's ratings have increased significantly, more than when Stern just took office, it has increased by two times。

In the past two years, Nike has not chased Liu Lang every day to let him design sneakers, only when designing a certain main brand, it will ask Liu Lang's opinion, and Liu Lang will provide several candidates to the other party, not because Liu Lang is lazy, but Nike has set up a high-level design team, which has thoroughly eaten Liu Lang's design concept.

Well, at least Knight firmly believes that Liu Lang created the surreal future style of Nike shoes, leading the change of the world's sports equipment, in fact, even if there is no Liu Lang, Nike will create its own sports brand style in the late eighties, but Liu Lang let them a few years in advance, so normally Liu Lang is taking advantage of Nike worth tens of billions of dollars, but in this world, only Liu Lang knows this secret, and Knight also regards Liu Lang as the savior of Nike。

Not only did Knight see Liu Lang as a savior, but Stern also had this idea, because he signed a cooperation agreement with Chinese state television at the beginning of the year, that is, China will broadcast a 40-minute NBA basketball program in two sets of programs every Thursday at 8 o'clock in the golden age, and will pay 300,000 yuan to the NBA every year in copyright fees, which is really a big surprise for Stern, and even has a feeling of joy falling from the sky.

After talking with Chinese officials, I learned that this was Liu Lang's reason, and it was the butterfly effect caused by Liu Lang's "Slam Dunk".

In "Slam Dunk", there are many pictures of Jordan, Nike and NBA basketball in the United States, depicting the NBA as the temple of world basketball and a paradise that all basketball players yearn for, which is called advertising placement.

The repercussions caused by "Slam Dunk" in China are beyond Liu Lang's imagination, because the place names that appear in the comics are all real, such as Fucheng, Capital, Shanghai, Shenzhen, etc., without any changes, and even the names of some high schools are real, Fucheng High School, Capital No. 4 Middle School, Shanghai No. 2 Middle School, etc.

In the comics, these high schools have basketball teams, and the country has also implemented a high school basketball league, which is held once a year, and the final winner will receive the highest honor and dominate the country, and all high school basketball players fight for this supreme honor.

In Liu Lang's imagination, the basketball teams of these high schools will not exist, for example, Fucheng High School does not have a basketball team, but he still underestimates the heritage of high schools in big cities, for example, Capital No. 4 Middle School has long had the tradition of forming a basketball team, although there is no so-called school team, but there is also a school-level basketball team, and there will be some exchanges with other schools every year.

This caused trouble for Liu Lang, because the comics gave the strength setting of the high school basketball team, and the teams in big cities such as the capital and Shanghai belong to the first-class strength, such as the basketball team of the capital No. 4 Middle School won the national high school league championship for three consecutive years and achieved three consecutive championships. Chongqing's No. 5 middle school basketball team, these high schools also have their own teams, and they think they are strong, will we be pressed and beaten by the basketball team of the capital's No. 4 middle school? This is nonsense.

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