Chapter 55: Looking the Other Way
Chapter 55: Looking the Other Way
At the end of the month, with the joint efforts of everyone, the company slowly opened up the situation. Please search () to see the most complete!
Up to now, has signed nearly 20 franchised dealers, Anhui, Guizhou, Jiangxi signed a provincial agent, Hai, Wuhan, Changsha and other signed a municipal agent, in the municipal agent, according to the principle of first come, first served, it also contains several district-level agents.
Dealers who sign up have a one-month renovation period, and sales are calculated from the second month onwards. The vast majority of dealers go back to the decoration immediately, because there is a ready-made unified decoration plan, only need to be constructed according to the drawings, many stores actually do not take a week to complete the decoration.
The unified decoration plan specially designed by the Rising Sun Decoration Company is atmospheric and eye-catching after the actual effect comes out. The signboard at the entrance of the store is designed with silver-gray aluminum-plastic panels, and the four bright red characters of "Chaopai Caidiao" are made of high-grade crystal materials in the form of registered trademarks, and the font at the bottom right is written in a smaller font as "XX offline experience hall". After the physical samples of the store that have been booked in advance are placed, the whole store looks fashionable and high-end.
In order to create momentum for dealers, Lin Qiang decided that Xiong Weilan, who is responsible for the distribution business in other provinces, will make overall arrangements for all new experience halls to open, and will send relevant sales managers to the scene to participate in the opening ceremony, send the opening blue, and be responsible for taking pictures, and send the photos of the opening ceremony of each experience hall back to the company in time, so that Xu Chengjie can put it in the company station and Taobao store for publicity as soon as possible.
Xu Chengjie set up a special column of "physical store style" in the intercompany station, and since this time, there have been nearly ten photos of the opening ceremony of the physical store opening ceremony, forming a good publicity effect.
The company's own store in Guangzhou has also officially opened for business, and several little girls recruited by Xiaoyan have been trained and sent to the store as salesmen under the leadership of the sales manager.
He Qianwen also officially joined the sales team of Chaopai Caidiao, which is responsible for the business of real estate sales. She also brought good news to Lin Qiang, saying that the college classmate who had been the deputy director of sales had visited Yunshan Times and went back to report to their boss. Their real estate is in Huadu District, called Yale Garden, the second phase of the project will be completed soon, their boss also has plans to launch a hardcover room, her classmates said, the boss saw the photos she took back, praised her, let her hurry up with the manufacturer.
Lin Qiang knows that Yale Real Estate Group is the leading large-scale real estate enterprise in Guangzhou, and Huadu Yale Garden is the largest and most complete large-scale mature community in Huadu District, which is several times larger than the Yunshan era, which can be said to be the direction of Huadu Real Estate.
He immediately instructed He Qianwen to follow the communication of the classmate closely, and strive to invite her to visit the company as soon as possible, and it is best to ask her out alone for a detailed discussion.
The first batch of background walls ordered by Yunshan Times has successfully passed the acceptance, and the second batch of orders is also stepping up production. According to the contract, after the second batch of goods arrives, the payment for the first batch will be settled, and at the same time, Lin Qiang's company will also have to pay Li Shaoqiang corresponding kickbacks.
When Qin Ruijie was given a rebate before, because it was Lin Qiang's own company, there was no problem with the operation, but now it is a regular joint-stock company, and it must not be sloppy in financial audit. Lin Qiang himself was not very familiar with the various financial regulations, so he discussed with Wen Jie and asked her to make a reasonable deal with the financial accounts as soon as possible, so as not to leave obvious traces.
The mall has the rules of the mall, and Lin Qiang is in it, so he naturally pays attention to acting according to the rules. Regardless of whether these kickbacks are offered by yourself or asked for by the other party, or whether these kickbacks are bribery or not, or even how greedy and shameless and uninteresting the person who received your kickbacks is, as long as the other party has done something for you, turn around and forget about it, and don't leave any evidence. In any case, you can only give kickbacks without a trace, and you can't be a tainted witness to the court to testify against the other party, unless you don't want to mix in the mall anymore.
Usually, the public relations consumption of those salespeople who invite guests and give gifts, eat and sauna should also be treated with relevant books, just in case.
Wen Jie originally learned this, although she has not managed the accounts in detail in the past few years, she is quite familiar with its rules, and Lin Qiang does not have to worry about it.
After the orders gradually increased, Lei Yongqiang, the design director, reflected a problem to Lin Qiang, that is, there are often customers who find fault with the product design plan, and often put forward various change requirements at random and repeatedly, so that the designer is tired of coping.
There are only three full-time designers in the company now, and Lin Qiang realized that this was a problem that had to be solved quickly, otherwise there would be more orders in the future, and if customers would make unlimited changes to their requests, no matter how many designers were added, it would be useless.
After comprehensive consideration, Lin Qiang personally formulated the coding rules and price system standards of Chao brand color carving products, and formed the company's official parts, which were sent to all contracted dealers and various agent customers.
In the product standard parts, Lin Qiang uses letters and numbers to accurately define a variety of different products, and its coding rules = brand + application space + pattern number + price category (process) + customization. Such as "cds001a", "csf022bd", "cxg005b" and so on, the first letter "c" represents the tide brand, "ds", "sf", "xg" respectively represent the tv background, sofa background, entrance background, etc., the number represents a variety of different pattern designs, the letters behind the number represent different processes, subdivided into a = a color carving, b = two color carving, d = three-dimensional color carving, etc., various processes correspond to the different factory prices specified, the last "d" Indicates whether the product is specifically customized.
Moreover, Lin Qiang also accurately defined the meaning of "customization".
In terms of size, it is stipulated that all products are subject to the ceramic standard size "600 * 600" and "800 * 800" on the market, if the whole background wall is an integer multiple of the two sizes, it is a standard product, if it is to be cut, it is a semi-customized product.
In terms of patterns, raw materials, colors, processes, etc., if one of them is changed, it is a semi-customized product, if all have to be changed, it is a fully customized product, and it is stipulated that the ex-factory price of all semi-customized products will be increased by 15%, and the full customized product will be charged by 30%, and if the raw materials are changed, the corresponding material increase will be charged.
But at the same time, it is clear that if there is only a change in the pattern design, it does not belong to customization, but each customer can not modify the pattern more than three times, otherwise it will be charged according to semi-customization.
In particular, due to the different process combinations and materials of each product, especially the inability to accurately describe the process, in order to unify the process, each numbered product has a detailed file, and the pattern, process and material are clearly stipulated, and a unified standard is formed. When operating, all terminal services, customer service, designers, and production workshops must strictly refer to the files of trendy brand products.
After the introduction of this detailed product standard, at the beginning, many people in the company saw in the clouds, not very clear, Lin Qiang spent a whole afternoon, specially organized all the company's management personnel and sales staff in the conference room, with a slide projector to make a detailed explanation, and required everyone must be proficient in understanding, especially sales staff and customer service, but also must be proficient in remembering various product numbers, see the product number can be associated with specific product features in the mind, such as seeing "CDS012A-02." "The representative is the TV background wall of the tide brand, the pattern number is 012, the process is a color carving, the corresponding factory price is xxxx yuan / square, it is the second revision of the pattern 012, it is a standard product, and it is not charged.
With this detailed product standard, not only can the production and sales be standardized, but also can effectively eliminate the unreasonable requirements of some customers before, and avoid designers from encountering frequent modification requirements.
As the boss, Lin Qiang can personally produce such a standardized product standard, which makes all the people in the company admire, especially He Qianwen, who has just joined the team, and has a different view of Lin Qiang.