Chapter 177: Analysis of the market situation

Guangzhou Chaopai Caidiao Co., Ltd. has risen rapidly in the market under Lin Qiang's original business model, and has become a benchmark in the industry, and soon attracted a large number of followers. Foshan market suddenly emerged dozens of carved background wall manufacturers, good and bad, the vast majority of the products are shoddy, but there are also a few of its products can also be graded.

Without exception, these manufacturers have copied the business ideas of the tide brand company, in the national Zhaomeng special dealers, according to Xiong Weilan they collected back the information, these plagiarized manufacturers even completely copied Lin Qiang personally drafted the "tide brand color carving national regional special distribution contract", only the name of the company changed, the terms in it remain unchanged, and even still charge agency franchise fees. Relying on Foshan's geographical advantages and irreplaceable position in the ceramic industry, Foshan's background wall manufacturers have unique favorable conditions in product publicity and promotion, and those manufacturers with strong financial strength are with the help of the huge influence of the ceramic expo in the industry, and rapidly develop their own special dealers.

The Foshan Municipal Government has also attached considerable importance to this new product, and has specially built an art ceramics street in the porcelain sea international decoration city, dozens of background wall manufacturers have swarmed in, and opened product exhibition halls and marketing departments in the art ceramics street, which has formed a great effect.

Lin Qiang once took Wen Jie, Xiaoyan, and Xiong Weilan to Porcelain Sea International to see it, which has begun to take shape and attracts many merchants from all over the country every day.

Xiong Weilan has worked in Foshan for many years, and knows the wolf nature of Foshan people to seize the market, and is worried that the trendy brand company will be greatly impacted, so she suggested that Lin Qiang should also open his own business in Art Ceramics Street.

After Lin Qiang comprehensively understood the product quality, product price and business model of most background wall manufacturers in Ceramic Street, he quickly made a decision not to compete head-on with these Foshan people, and there was no need to set up a point in Ceramic Street.

He explained that the trendy brand company has already laid out in the country in advance, formed a huge sales chain, and has a fixed customer base, and it is not so easy for other manufacturers to keep up with their own rhythm. At the same time, the tide brand products rely on the leading engraving technology, in the product grade has a huge advantage, more importantly, according to the current market pricing, the tide brand company has a very large profit margin, can play a role in price adjustment at any time according to the market situation.

Originally, the price war is the best tactic of Foshan people, Lin Qiang can even be sure that a price war around the ceramic background wall will be launched, he has always disapproved of the price war between peers, but as a last resort, he will not hesitate to use his advantages in production technology, scale and market share, take the lead in waving the price stick, and occupy the opportunity.

To this end, Lin Qiang specially convened a meeting of the company's personnel, analyzed the current market situation in detail, emphasized that we must have the awareness of being prepared for danger in times of peace, increase efforts in product research and development, and strive to maintain the high-end brand image of the tide brand in the industry. When the salesperson sells the product to the dealer, he should focus on the unique process of the trendy brand product, so that the customer can distinguish the advantages and disadvantages from other products.

In addition, Lin Qiang emphasized that competition can never be avoided to do enterprises and products, and the development of trendy brand companies to the present is very well-known in the industry, and it is very normal to be imitated, plagiarized and chased by peers. The trendy brand company has its own unique advantages, a perfect business model, and a large group of young and promising cadres who work together, so there is no need to be afraid of competition from peers.

Lin Qiang analyzed to everyone that in addition to hundreds of franchise stores across the country, the company now has another advantage that has not been paid attention to by its peers in Foshan, which is the company's e-commerce department. Under the auspices of Xu Chengjie, the company's e-commerce department has achieved good results, and the sales volume of the mall is rising, gradually showing the huge potential of this new sales model.

At the same time, the direct sales of real estate has always been the key strategy of trendy brand companies, although it will soon be imitated by peers, but with the cooperation of trendy brand decoration companies, other companies can not easily copy their model.

Therefore, Lin Qiang will inspire everyone, to be full of confidence in the tide brand company, the plagiarism and imitation of peers can only follow behind them, what the tide brand company has to do is to adhere to its own existing business model foundation, vigorously innovate, develop more newer models, to walk in the forefront of the industry, so that the competition peers can only follow, and to increase the pace, open the distance with peers, like long-distance running, only by throwing the opponent far away, in order to beat the courage of the opponent to catch up, let yourself always ride the dust.

Everyone has always been very convinced of Lin Qiang, the young boss, and has also witnessed the leapfrog development of the trendy brand company under his leadership. Wen Jie and Xiaoyan had heard Lin Qiang explain the business model before, and they didn't understand its importance at the beginning, but now after listening to Lin Qiang's analysis, they know that Lin Qiang's ideas are really forward-looking.

In the current trendy brand company, Wen Jie and Xiaoyan are responsible for the company's finance and marketing respectively, He Guang is responsible for production arrangements, and Zhang Guozhi is the company's technical master, fully responsible for the company's equipment operation, technological innovation, and product upgrading. Lin Qiang himself has long since withdrawn from the company and no longer participates in the management of specific affairs, but whenever there are major matters to be decided in the company, he still has to make ideas.

Zhang Guozhi suggested to Lin Qiang that the company should form its own product series of background wall products as much as possible, so that customers can purchase in one stop. Through the efforts of him and other technicians, the imitation marble decorative line production line has been successfully put into operation, and a large number of beautiful tide brand imitation marble special background wall decorative frame lines have been put on the market, which is very popular as a necessary supporting product for the background wall, and almost all guests will choose the tide brand decorative frame at the same time when ordering the background wall.

According to the feedback from the after-sales department, many customers have a struggle about whether to choose traditional cement or Xinshi's special tile adhesive when paving the background wall.

Tile adhesive, also known as tile adhesive or binder, adhesive cement, is a polymer modified cement-based adhesive, replacing the traditional cement yellow sand, the adhesive force is several times that of cement mortar, can effectively paste large ceramic tiles and stones, and avoid the risk of falling bricks. And there is good flexibility, to prevent hollowing, is the latest modern decoration of the new material, the price of cement is several times more expensive, now there are a number of tile adhesive brands on the market.

The background wall is actually a high value-added product, and the trendy brand company recommends that customers choose tile adhesive paving. Zhang Guozhi saw its business opportunities, and once went to a small tile adhesive manufacturer in Guangzhou to see, and suggested that Lin Qiang launch a trendy brand tile adhesive, which can allow existing manufacturers to OEM production.

Lin Qiang felt that this was a very good idea, and let Zhang Guozhi be fully responsible for contacting the manufacturer.

After handling the main business in the company, Lin Qiang drove to Fengcheng.

South China Decoration City has been fully opened for business, the overall home decoration experience hall of the tide brand has become its biggest highlight, in addition to the excellent location of the store, the unique decoration style and novel and high-end background wall products have attracted many business guests, plus Wu Jiming spared no expense to put on the plane and TV advertising, the fashion brand home decoration hall has become a well-known home decoration brand in Fengcheng City, the unique home decoration concept and free on-site decoration design for the guests to do the new business methods of decoration design is to attract a large number of owners to visit and consult.

Several decoration designers recruited by Wu Jiming in Fengcheng locally, after a month of study and internship at the headquarters of Guangzhou Sunrise Decoration Company, have been able to take charge of themselves, using various pre-designed decoration modules to quickly design decoration plans for guests, with the exquisite products of the tide brand color carving company, each decoration plan can fully reflect the trendy, fashionable and grade.

Since Chen Miaolian gave birth to a baby son for Wu Jiming, she has been deeply loved, but it is always inconvenient to go to the surface, and she does not dare to fight for any fame, so she only runs a supermarket with her mother in Yuantan Town in a low-key manner. After graduating from college, his younger brother Chen Dake has not found a satisfactory job, and Wu Jiming was ready to let him help him manage the porcelain sand field, but later he was troubled by the main room, so he changed his mind and secretly funded the establishment of this trendy brand overall home improvement experience hall, which was handed over to Chen Dake to take care of.

Chen Dake is also a down-to-earth and hard-working young man, and his mind is quite flexible, Lin Qiang has been in contact with him a few times, and he is quite appreciative, and specially arranged for him to study in the tide brand company and the Rising Sun Company, and be familiar with the products and related processes. Now Chen Dake can fully preside over the work of the experience hall, and Lin Qiang is relieved.

Wu Jiming pulled Lin Qiang to the Baimiao Wharf, pointed to the more than 200 acres of idle barren land, and said: "Brother Qiang, here is where I got it a few years ago, although it was in the form of rent, but at that time it also cost a huge amount of money, a one-time payment of 30 years of land rent and related transfer fees, and signed a formal agreement with the local government, and also went to the notary department to do the relevant notarization, at the end of last year, I have changed the use of the land through the relationship, as long as the land payment is paid, it can be used as commercial and residential land." But recently, some people have looked at this land and want to use inferior means to snatch it away. ”

"With your relationship in Fengcheng, are you still worried that others will make trouble?" Lin Qiang said with a smile.

"I didn't think so at first, and I didn't talk to the other party at all, but later I learned from the people in the room that the opponent is not small, and there may be direct support from the new mayor of Fengcheng behind it. Wu Jiming said.

Zheng Jiaxiong, the new mayor of Fengcheng, is a very strong figure, and after serving for more than a year, he has launched a series of big moves, daring to be the first in the world in attracting investment, attracting a large number of foreign investment with a variety of preferential policies, and many real estate developers have poured into Fengcheng.

Zheng Jiaxiong's hometown is in western Guangdong, and there are already many private rumors in Fengcheng officialdom that many of these newly introduced real estate developers are from western Guangdong, or have a close relationship with Zheng Jiaxiong. Wu Jiming can naturally think of the opponent's background, but he will never let go easily, he holds a notarized formal contract in his hand, as long as he doesn't let go, no one can help him. But in this way, he may directly offend the powerful and give him a headache.

Lin Qiang is not familiar with the current official and business relations in Fengcheng, so it is inconvenient to express any opinions. The two came to the river sand dump, and saw a few hills of river sand towering, Wu Jiming said that the reserves of the sand quarry in Huangkoutan are really considerable, and every few days there is a large ship of river sand transported here, Ma Daqiang got the benefits, introduced a lot of business, and the business of river sand is very prosperous.

He told Lin Qiang that after discussing with Cao Zhiping, he decided to only send the small sand dredging boat from the original Gaoqiao River sand field to Yangzhou, not to use the equipment of the Huangkoutan River sand field, but to discuss with Secretary He, and asked him to find a way to contact other powerful companies in Xintang to participate in the river chong remediation project in Yangzhou.

Such an arrangement can not only ensure the progress of the Yangzhou remediation project, but also will not affect the normal operation of the Huangkoutan River sand field, besides, the large sand dredging ship and the large sand transport ship can not be used in the Luyang River, and the efficiency of the work is not necessarily very high, Lin Qiang also agrees with Cao Zhiping's plan.

Since last year's class reunion, the high school students in Fengcheng have had more contact with Lin Qiang, especially after the advertising posters and TV promos shot by Lin Qiang and Li Wan came out on the street, which attracted great attention from the students.

Lin Qiang asked Ma Daqiang and Secretary Yan to get together late in Wu Jiming's KTV.

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.

Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!