Chapter 88: Mountain people have their own tricks
Li Xian's appetite is certainly not small.
Now Sina special has been opened in the market around the state, with the implementation of the regional sales manager system of the sales stock, the current production capacity of Sina paper mill has become a link restricting the development of the paper industry.
And the Beilin Paper Mill, which has been suspended and has a larger scale, naturally fell into his eyes.
Whether Beilin can do OEM, Zhao Dongliang is obviously not clear. However, from the casual conversation with him, Li Xian knew that Beilin Paper Mill and Ma Shengli Group had joined forces before, and they also produced toilet paper, but the business was not very good.
Zhao Dongliang and others had subjective emotions and placed this failure on the former factory director Zhong Damin, but Li Xian knew that even if Zhong Damin did not have Zhong Damin's hands on the factory, their alliance would never be successful.
What did Ma Shengli rely on to become a man of the year in the domestic paper industry in a short period of time?
It relies on the reform of the rigid state-owned enterprise operation system, that is, the factory director contracting system. In the late 80s, when state-owned enterprises were generally losing money and were inefficient, the country urgently needed a reform model of "one package to live, one change to be smart".
And Ma Shengli, who is bold and not afraid of taking risks, has caught up with this gap in god-making. In fact, in the later standard, after Ma Shengli took over the Shijiazhuang Paper Mill, he did not do much technical improvement to the existing products, nor did he create revolutionary marketing methods, but only clarified the corporate responsibility system, and distributed a part of the shares to the employees to stimulate enthusiasm, and dig deep into market channels to expand sales.
In this way, it is possible to invigorate one or two factories. However, under the praise of the media and the solicitation of local governments, the inflated Ma Shengli recruited hundreds of generally loss-making factories into his so-called group.
Then, there was no modern organization to manage, whether the technology and products of these factories were upgraded, and they only tried to use their previous successful factory director contracting system to stimulate the vitality of the enterprise.
This has plunged an already struggling company into even deeper chaos.
So in Li Xian's view, this is the reason for the complete decline of Beilin Paper Mill.
But these have nothing to do with him, he only knows that when he needs production capacity the most, there is a large-scale papermaking enterprise with toilet paper production conditions around him.
That's enough.
After chatting with Zhao Dongliang and finding out the details of Beilin Paper Mill, he immediately summoned Zhang Dagong, Chen Shulin, Xu Dequan and others to his office. We will intend to contact Beilin Paper Mill and reach an OEM cooperation with it to expand the current Sina Paper market.
But unexpectedly, Zhang Dagong, Chen Shulin and others raised strong objections to this idea.
"Factory director, isn't it good for us to keep the existing market now! The selling point of the unique toilet paper is that it adopts a new formula, and the paper is good. You have to think clearly, let Beilin do the OEM, and our formula will be bald! How big is the Beilin Paper Mill? That's four or five times our size! If they see the idea of making money and use our formula to make the same paper and sell it on the market, then won't we work hard to make wedding dresses for others?"
Chen Shulin slapped the table on the spot, just two good days had passed, and he was reluctant to let the fruits of victory be stolen.
Chen Shulin expressed his attitude, and the others also echoed.
In the face of such objections, Li Xian was not annoyed: "Everyone, I want to ask you something. Before I came, did you know that adding wood pulp and cotton pulp to the pulp would make paper better?"
"I know!" Xu Dequan immediately responded.
"Then why don't you do it?" Li Xian asked again.
"Then there is no need to say! The cost of paper produced by adding more cotton pulp and wood pulp is high! Who would have thought that a thing to wipe the buttocks would be so expensive and someone would buy it!" Chen Shulin on the side looked a little embarrassed.
Faced with this answer, Li Xian smiled, and he spread his hands: "That's it! The reason why our paper mill can do it is that production is only one aspect." It's more that we found a different path from other companies and went out first, so we became.
Ladies and gentlemen, now that the reform of the market economy has begun, this is a once-in-a-lifetime opportunity for us, and it may be our only chance. When the market is opened, not only state-owned enterprises and private enterprises are grabbing the cake of the market, but even foreign enterprises are also sharpening their knives with their jobs. You say, how does our current technology compare with foreign countries?"
When this question came out, everyone in the office was blindsided.
It's like a foreign girl, I've heard of it, but I haven't seen it, I haven't touched it, I haven't slept with it. Who knows...... Is she good?
Seeing everyone's confused faces, Li Xian let out in one breath.
It is now the end of '92, if nothing else, at the end of '93 and the beginning of '94, Japanese companies such as Unicharm, Kao, American companies such as Procter & Gamble, Kimberly-Clark will arrive in China one after another, with its international operations and cash technology to quickly seize the high-end toilet paper market.
At that time, their own technological advantages will no longer exist, and in the face of the control and marketing advantages of these multinational enterprises, I am afraid that even their own geographical advantages of timber production will no longer exist.
If the existing market is firmly adhered to, then it is very likely that in a year or two at most, Sina Paper will have to become a thing of the past like Beilin Paper Mill or Ma Shengli Group.
So before that, I must seize any opportunity I can take advantage of to beat the brand of Sina Paper, at least to become the No.1 toilet paper in the Northeast!
In this way, you can get a ticket to stand at the table in the Chinese market and use your knowledge of the future to kill all sides.
Compared to this admission ticket, a toilet paper recipe is not worth mentioning. What's more, at present, the formula of Sina special toilet paper has been patented, submitted to the province by the Bureau of Industry and Commerce, and has been approved.
So at this time, in the face of the opposition of all the backbones in the factory, Li Xian exercised his rights and got back to dictatorship. In the midst of the uneasiness of a group of backbones, the meeting ended hastily and passed the decision to contact Beilin Paper Mill.
After deciding on it, Li Xian immediately took action and took Chen Shulin and the debt collectors of Beilin Paper Mill to Bangye County, and then took the bus that had just passed from Bangye County to Beilin City. And the next day, he found Yuan Daqing, the director of Beilin Paper Mill, and talked about OEM.
Yuan Daqing had just taken office not long ago, and he was anxious about the wages of the workers who had stopped working at the factory. At first, when I heard that Li Xian was the director of a bureau-level subordinate enterprise and came to me to do OEM, the factory director was still a little dissatisfied, thinking that this was burying himself.
As the director of the largest paper mill in Beilin City, he didn't know the performance of Sina's premium toilet paper in the market.
This made Li Xian secretly shake his head - Sina Special has been sold in Beilin City for half a month. Almost fifty tons. The response to the market has been so slow that if you don't hit the street, who will hit the street?
At present, the situation of Beilin Paper Mill is that the three intestines of the workers are two and a half idle, and the wages cannot be paid, and the meals are not settled. Although he didn't look down on Li Xian very much, but in the face of Li Xian's condition of paying 55 yuan per ton of finished paper, Yuan Daqing agreed after arguing.
On the same day, Li Xian found a lawyer and drew up an OEM contract. According to Li Xian's request, the contract adopted the OEM model that would be more commonly used in the future.
Specifically, Beilin Paper Mill Company is entrusted by Sina Paper to produce Sina special products. The brand property rights belong to Sina, the sales of products belong to Sina, Beilin is only processed by the entrusting party, and is produced in full accordance with the design and process requirements of Sina Paper, and Sina Paper pays the OEM fee by ton.
According to the contract, Sina needs to pay 65 yuan to Beilin Paper Mill for each ton of finished paper. According to the requirements of Beilin, the order quantity of each batch of OEM base paper shall not be less than 50 tons.
In Li Xian's view, this requirement is more like a restriction made by the other party for fear that the OEM will be small and unable to start the production line.
To this, he could only laugh and remain silent.
After staying in Beilin for two days and taking care of everything, Li Xian returned to the Forestry Bureau.
Along the way, Chen Shulin's mood was not too high. It wasn't until he returned to the factory that he said the complaints he had been holding back all the way.
"Factory director, a batch of 50 tons, can we use such a large output?
Faced with this question, Li Xian smiled mysteriously.
"Mountain people, they have their own clever plans!"
After speaking, he ignored Chen Shulin, who was staring at him, and went straight back to his office.