Once upon a time, it was unimaginable for the box office of Chinese films to exceed 100 million, until the emergence of "Hero" shook the entire Chinese film circle with the unrivaled domestic box office myth of 250 million. Pen & Fun & Pavilion www.biquge.info

At that time, this record was like Mount Everest, which countless directors looked up to.

Even the media asserts that no film can break this box office record within ten years, and even movies with a box office of more than 200 million are difficult to appear in recent years.

But what these people didn't expect was that with the emergence of "Hero", a blockbuster storm was set off in China, although it was a false prosperity, but it also contributed to the continuous increase in the number of domestic screens, which also provided the basis for the high box office for latecomers.

Especially in the past two years, there have been more and more members of the domestic film 100 million yuan club, "Wuji", "Myth", "No Thieves in the World", "Ambush on All Sides", "Kung Fu", etc., of course, Nie Wei's two works "Speed Scandal" and "Return to Twenty Years Old".

As for the tens of millions of movies, there are countless of them, and under such temptation, the development of theaters has also ushered in another wave of climax.

For all these reasons, what was once regarded as an impossible myth now seems to be possible, and "Twenty Years Old Again" at the beginning of the year is the most promising movie that can break through the 200 million mark, but unfortunately it finally stopped at 190 million, which is still regretted by many media.

It's just that what they didn't expect was that this regret seemed to be made up soon.

"Your Name" was 41 million on the first day, and when this box office figure came out, whether it was an opponent, a reporter, or a friend, as long as he knew a little about the film industry, his heart was moved.

The figure of 40 million can be said to be a hurdle, and it has been crossed, coupled with the super high reputation of this movie, the first thing they thought of was that the box office of 200 million seemed to be beckoning towards this movie.

As for whether it can be realized in the end, no one will doubt this, after knowing the box office figures on the first day, everyone is either looking forward to it, or waiting and seeing, just want to know how many days it will take for the movie to achieve the achievement of 200 million.

The box office of the movie is so good, Nie Wei, as a director, is naturally impossible to ignore.

And what makes the media worthy of special mention is that since Nie Wei debuted as a director, the quality of each work has been extremely good, and the box office results are even more shocking, if the success of a work is accidental, you can attribute part of the results to luck, but three times in a row to grasp the audience's preferences and shoot excellent works, then this is the embodiment of Nie Wei's true strength.

"Nie Wei is a veritable genius, with outstanding creativity and imagination, his scripts are always so whimsical, unexpected, but able to grasp the audience's appetite, he will surely lead the trend of contemporary Chinese cinema, in fact, he is now in the position of leader. -- "Huaxia Literature and Art" reported.

"Nie Wei's films are very imaginative, he is good at breaking the convention, not far from following the trend, he is a rebel of this era, but he is also the mainstream, because he is creating the mainstream of Chinese films, and the flag bearer of Chinese films in the future will definitely have a place for him. -- reported by Art Film Weekly.

"Nie Wei's films can always have both business and art, the two are naturally combined, you watch his films, you will not feel empty, and at the same time you will not feel difficult to understand, he always has such ideas about his film works, this is a place worth learning for many young directors. -- "Electroacoustic" reported.

Nie Wei, who handed over an excellent answer sheet, has given him great affirmation from the current mainstream film media, and even some academic film publications, if someone named him a great director at the beginning of the year, and there is still some sense of killing, then now Nie Wei is recognized as one of the great directors in the circle.

After all, the reputation and box office of the work are there, even if some people who are not optimistic about Nie Wei can only hold back their words in the face of this real achievement, Nie Wei's title of a big director can be said to be a real knife and a real gun with a work to fight, four words to deserve!

Huge fame fell on Nie Wei's head, and with it, the media overwhelmingly requested interviews, and countless brands brandishing checks for cooperation.

Huayi Company has raised the price of Nie Wei's advertisement to 2 million, and the endorsement starts at 10 million, but it is such a sky-high price, which still makes many brands flock to it, even if they are willing to take out a check and sign a huge amount, but there are still very few endorsements that can impress Nie Wei.

This also made many male celebrities blush, after all, it was all money, and I am afraid that there is only a rich person like Nie Wei who can remain indifferent in the face of huge interests.

In addition to Nie Wei, Shu Chang, as the heroine, naturally benefited a lot from this movie.

Originally, Shu Chang was a number of high-quality stars in the circle, no scandals, no negative reports, low-key on weekdays, acting skills are also online, and the appearance is naturally not to mention, among the many beauties in the circle, she is also among the top first-class, as long as this kind of high-performance stock is given a certain result, it will burst out with huge popularity.

Like last year's "Speeding Scandal", and now "Your Name".

Today's Shu Chang lacks international popularity, so she can't reach the heights of Zhang Ziyi and Gong Li, but among the first-line actresses of the same level, she is already considered the top.

This can be seen from the category and price of her endorsements.

Five million endorsements of L'Oreal's essence for two years, three million endorsements for one year of clover, and three million, plus a set of 500,000 jewelry endorsements for Chow Tai Fook jewelry, each endorsement is all first-line big brands, and the value of the contract is needless to say, it is difficult for many first-line male stars to get such a high endorsement fee.

Among the four little flowers originally selected by the media, she and Lin Yifei were also 'removed' in the new selection, of course, this is not because they did anything wrong, but because the popularity of these two people exceeds that of the other two little flowers, and they are no longer on the same level at all.

If Zhang Ziyi was Gong Li's successor at the beginning, then now, Lin Yifei and Shu Chang are the female artists who are most likely to catch Zhang Ziyi in the future, and they are not much worse than the top.

Of course, the comparison between the two is also talked about by the media, in the eyes of the media, the development of Shu Chang is indeed more than Lin Yifei, the reason is naturally the Golden Horse Trophy, Lin Yifei So far, there is no weighty actress trophy to prove herself, compared to Shu Chang has completed this achievement in advance.

After the report of this comparison came out, it was said that Lin Yifei was angry enough, and then Huayi spread the news that Lin Yifei was going to pick the script of a literary film, which made a group of directors who wanted to make literary films excited, after all, Lin Yifei's acting skills have improved a lot over the years, and her popularity is high, and the directors of literary and artistic films are also people, and they also need to eat.

So for a while, Huayi received hundreds of movies of literary films, but the staff was tired, after all, they had to help screen movie scripts, and some nudity, violent and other content movies had to be passed, although Lin Yifei was angry, but he did not lose his mind, plus Nie Wei also secretly ordered, so the movies that will eventually be presented in front of Lin Yifei must be some positive works.

Lin Yifei has taken action, Shu Chang will not stop there, recently Nie Wei found that this girl has also begun to accept some scripts in the direction of literature and art, these two girls are competing, Nie Wei can naturally see it, but there is no need to care, healthy competition is desirable, and only with an opponent can there be more motivation to progress.

Of course, there is another aspect, that is, Nie Wei has been very busy recently.

First of all, there are interviews with the media, even if there are a lot of deletions, but they still appear in his daily itinerary, especially some academic film magazines, they often ask some very exploratory questions, and Nie Wei must be fully prepared for this, which undoubtedly takes up a lot of his time.

In addition, Nie Wei also has to take care of another very important job, that is, to upgrade the platform of blog film review again.

Most of the previous actions were actually to resist some people with ulterior motives, but this time in the upgrade, Nie Wei paid more attention to the authority of the website itself.

When the box office of "Your Name" exceeded 100 million in the first week, Nie Wei also found more than 50 professional film critics with a good reputation in the circle to come to Fanxing Blog Company, for the sake of the new features involved in the upgrade of blog film reviews.

It's easy to say,This new feature is Nie Wei's inspiration based on those game websites in the future,Similar to the nomad starry sky、Ranger network and other websites,In addition to the scoring function of netizens,There is also an official score,This achievement comes from many very authoritative game magazines,It is also one of the important criteria for judging a good game。

After all, although the scoring of netizens is very intuitive, it lacks convincing, which is also the weakness of the private selection.

And Nie Wei wants to make up for this weakness, so he deliberately found so many professional film critics, hoping to hire them to form a professional selection panel, and then set up a professional selection function in addition to the non-governmental selection on the film review website, and the comparison of the two scores undoubtedly reflects the quality of the film more directly.

"Mr. Nie, your idea is very good, I support it. As Nie Wei's 'old fan sister', Li Lu immediately stood up to express her support after listening to Nie Wei's narration.

"I have a question. A middle-aged man with a big back raised his hand and asked, "If we are the jury, will you stars interfere with my comments, such as privately adjusting the scores for certain movies?" ”

When the words landed, all the film critics present looked at Nie Wei.

In this industry that is attached to the film and television industry, there are naturally a lot of things to do secretly, but there are also some film critics who adhere to their moral bottom line, just like sitting in front of Nie Wei, their reputation is good in the circle, their reputation is relatively high, and of course they cherish their reputation more.

So even if they have expectations for this platform, they don't want to become a tool in the hands of Huayi or Nie Wei to help him launder some movies that are not of good quality, at least most of the film critics present are indeed resistant to this in their hearts.

Nie Wei looked at the middle-aged man with a big back, and after a little thought in his mind, a name came to mind.

"Mr. Wang Yan, that's a good question. Nie Wei organized the language for a moment, and then replied: "I hope to form this jury, that is, I hope to bring a fair and authoritative film review website to the public, Mr. Wang Yan's words just now, I can guarantee here that I will not point fingers at any opinions of the jury, and no one will waver in your will, I am willing to write this article into the contract, and use the law to prove my determination." ”

Nie Wei's assurance drew applause from the film critics present, but Nie Wei stretched out his hand to press it, and when the conference room was quiet again, Nie Wei supported the table with both hands, and his eyes swept sharply towards all the film critics on the scene.

"Here, I also hope that all of you here will also stick to your professional ethics, and not be bewitched by some people with ulterior motives, shaking the initial insistence in your heart, and I hope that the jury you will form will become the most authoritative film critic team in China in the future. ”

Nie Wei's words were generous and powerful, coupled with his sharp gaze, a small number of cautious film critics present suddenly felt a sense of emptiness, knowing that Nie Wei didn't look at himself, but the whole person just didn't dare to look up at Nie Wei again, as if he was afraid that if he met Nie Wei, he would be immediately punctured.

However, for those film critics who have persistence in their hearts, Nie Wei's words really made them feel enthusiastic, film critics like Li Lu and Wang Yan were excited to slap their palms red, after all, a 'most authoritative' adjective is simply their highest pursuit.

Two hours later, 46 of the 53 film critics present have signed contracts with Fanxing Blog Group, and they will all become special film critics on Fanxing Blog's film review platform.

As for those who did not sign the contract, Nie Wei naturally would not keep them, although they had a lot of excuses, but what the essence was, Nie Wei had already seen through it, otherwise he would not have left those clauses in the contract, in order to scare away some people with ulterior motives.

Of course, among the forty-six film critics left, there may also be moths, which takes time to study, and in Nie Wei's thoughts, the team members of this film critic group must also change at any time, and for the development of the website in their minds, the scale must also continue to expand, as long as most of the film critics adhere to their professional ethics, then those moths will not make any waves.

This is also the reason why Nie Wei will give these film critics more favorable treatment than usual, he doesn't need these people to say good things about his own movies, he just wants to say the truth, and try not to be affected by monetary interests.

And after this film review team is formed, the first movie they will give an evaluation to is naturally "Your Name".