Chapter 162: The Enchanting Fragrance
Chapter 162: The Enchanting Fragrance
Compared with local tyrants like Wu Jin and Wu Jiming, who started as "nouveau riche", Lin Qiang's understanding of business is obviously better, especially in terms of the sensitivity of business opportunity capture and the prudence of business strategy formulation, which makes Qin Xiaohua, He Yuan, and Li Wan greatly admired. Please search () to see the most complete!
Although Lin Qiang's current business success is still far from Wu Jin, every project he handles will always be eye-catching, and every project seems to be his temporary inspiration at the beginning, but there will always be a set of overall strategies that people have to convince.
Lin Qiang's thinking is very jumpy, and the business models he came up with also have the charm of jumping, sometimes, the business model goes the right way, and a few jumps are indeed graceful and wonderful. Years of ups and downs in the business world, in addition to making Lin Qiang mature and stable, also made him deeply understand that the business information is ever-changing, opportunities are fleeting, and if you want to break through in the cruel competition, you must always be vigilant.
In fact, in business operations, many times, like Mr. Han Qiaosheng's explanation of football, it is "the eyes see A, the brain thinks of B, the mouth says C, and the audience thinks he is D." It's the same with going to the sea to do business, it's often "You wanted to do A, but you did it and you did it, and you ended up making money at C, and you ended up making a fortune at point D." ”
This is the reason why Lin Qiang's leapfrog thinking always surprises partners.
At the beginning, Qin Xiaohua they just looked at the market prospect of the new product of ceramic carved background wall, but Lin Qiang quickly set up a trendy brand decoration company, fully entered the overall home improvement market, and by the way, the campus wall project in Yangzhou was contracted, at the same time, the overall home improvement situation has just opened, and Ma set up a real estate company, a blockbuster, if the next can successfully give the Luyanghe remediation project to the next, then the tide brand company in Yangzhou will go to a higher level.
In the business field, the movement of space is very clever and important. In case you are not careful, you tie all your resources to a project with no growth rate, you can't get away from your body and mind, and you won't have a chance to jump to B. Moreover, as the helm of a company, if you pay too much attention to details, dare not delegate power to your subordinates, and do everything to do, you will inevitably hinder your vision and miss many opportunities that float by.
Lin Qiang is the kind of person who has the temperament of grasping the big and letting go of the small, climbing high and looking ahead, for those projects that have a complete set of mature operation models, he lets go of the people below to be fully responsible, and he only puts his mind on the specific planning of the early stage of the project and the directional major events of the later operation, and it is precisely because he has carefully considered the early planning of each project, which gives him the impression that many seemingly complex projects have become simple in his hands.
In He Yuan and Li Wan's view, the hardcover house plan also looks quite simple, nothing more than decorating the house in advance and then selling it at a higher price, such a strategy is easy to be imitated by opponents, which is why they are worried that Wu Jin's timely follow-up will affect the sales of Hongyuan Garden.
Lin Qiang himself was not worried, and even had a sense of excitement about successfully luring the enemy deeper.
He is very confident that the hardcover house strategy he created is a system engineering that competitors cannot completely imitate. The reason why it is defined as systems engineering is that it is a "dynamic" rather than a "static" form of expression, which can be "self-growing".
The innovation of a single idea, or the breakthrough of marketing methods, is easy to imitate, but this is not called a strategy, the real strategy, refers to systematic innovation, which is not easily imitated by competitors, like the direct sales of Dell computers, why do other computer manufacturers not learn? On the contrary, they chase farther and farther? It is because Dell Computer Company has a complete set of systematic models. A certain link reduces costs, which is easy to imitate, but the whole company's "systematic operation of reducing costs" may not be understood by competitors.
Lin Qiang's hardcover house plan is the same, which is based on the "process innovation" of the strategic system - first of all, relying on the product advantages of his own company, he has a huge space for maneuver in material costs, and secondly, integrating the resource advantages of the decoration alliance and top decoration companies, innovating a set of standardized construction processes, which have been tested and improved in practice. In this way, the efficiency is multiplied, the cost is doubled, and so on is no longer an occasional event, but an inevitable event - in this way, through the precipitation of time, the advantages are more and more obvious, and constantly strengthened, competitors will be thrown farther and farther away, and competitors often have a wait-and-see period before they decide to imitate, resulting in a step not to follow, step by step, until they lose the courage to catch up.
Lin Qiang is confident that trendy brand enterprises with a good strategy will definitely obtain the barrier advantage brought by the first-mover advantage to ensure that they can obtain the "innovation dividend".
This is also the confidence that he dared to invest heavily in the establishment of the first overall home improvement offline experience hall in Fengcheng in the name of Fengcheng Gaoqiao Industrial Company and Wu Jiming.
Fengcheng Chaopai overall home decoration experience hall was officially opened after the Spring Festival, Li Wan sent people to Fengcheng to shoot relevant photos and videos a year ago, and made promotional posters and promotional videos. In order to better highlight the brand effect of "trendy brand", Lin Qiang changed the advertising slogan to a more eloquent "home, love, trendy brand", which later became the image advertising slogan of the entire trendy brand enterprise.
The business of Yangzhou Xinchao brand real estate company's first full-fledged agent real estate Hongyuan Garden has been carried out step by step, Lin Qiang and Li Wan let go of He Shaohua, Zhang Zhenhua and their vice presidents to preside over the daily operation of the real estate company, and the two of them concentrated all their energy on the Luyanghe remediation plan.
"Li Wan, let's go to Lu Yanghe to have a look. Lin Qiang said.
Li Wan wore a pure white tight-fitting woolen sweater today, the two fullness on her chest further set off the slenderness of the waist branch, outlining the moving curves, the washed jeans tightened the two slender legs, the small buttocks were plump, and the delicate face was greasy. She nodded at Lin Qiang and walked out of the office with him.
During this period of time, under the influence of Lin Qiang, Li Wan has made up a lot of knowledge about the remediation of Hechong, so that she can be more handy in the communication process with the coordination team, and adjust the remediation plan to a more favorable aspect of the trendy brand industrial company through her own connections.
"What's the best idea?" Li Wan sat in the passenger seat, lowered the window glass, looked at Lin Qiang and asked with a smile.
The refreshing and pleasant spring breeze blew in from the car window, fluttering Li Wan's hair, and she gently pulled back with the little tail finger of her left hand, revealing her snow-white neck and pink earlobes, Lin Qiang smelled a charming fragrance-----
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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.
Come back from the holiday, continue to update normally, and wait for friends to read "Time Apocalypse" first to understand Lin Qiang's early growth experience. Thank you very much!