Chapter 159, It's a Little Too Fierce!【Fifth Update】
"Wash, wash, bath, bath, baby semen is indispensable, drop a drop, soak a bubble, no mosquitoes, no insect bites......"
After watching the third episode of "Where Are You Going, Dad", the audience's minds are still echoing with the brainwashing song that Yu Zhile and his wife sang when they bathed the baby at the end!
The most terrifying thing is that this advertisement is inserted so obviously, and the audience doesn't seem to see that it is an advertisement!
That's why Yu Zhile's advertising fee for this show is so high and the endorsement fee is so high!
I saw that after the show was broadcast, the order volume of baby semen immediately began to increase!
And the increase is a bit terrifying!
Especially the parent-child costumes used by Yu Zhile and his wife in the show, the sales increased as if the audience had been pyramid schemed!
"What's the matter? This advertising plan is okay, right?"
Yu Zhile smiled, thinking that when this advertisement was popular all over the country, he was still a child!
And the most awesome thing about this advertisement is that you can be brainwashed by listening to this advertising song once, and you will never forget it after listening to it a few more times!
And this is also the most successful advertising case of typical children's rhyme marketing!
Xu Ling admired it, but she could also understand why Yu Zhile dared to offer such a high advertising cooperation fee and such a high advertising endorsement fee!
This advertising plan is really worth so much money!
She bets that when this episode of the show airs, her phone will be blown up again!
Because other advertisers will definitely be moved when they see the advertising plan of Baby Semen, and then they also want to cooperate with Yu Zhile and let Yu Zhile plan such a brainwashing advertisement!
Meanwhile.
"Mr. Huang, after the show is broadcast, our order volume will continue to increase!"
Mr. Huang answered the phone and questioned: "This show has just finished broadcasting, so the advertising effect will be released so soon?"
"Mr. Huang! This is not as simple as the effect of advertising, but the rhythm of exploding fire! The advertisement of this program is too awesome! The program is broadcast in less than ten minutes, and the number of online purchases on all our cooperative platforms has exceeded 100,000!"
"This ...... Is that exaggerated?"
"Yes, many customers have asked questions online to see if our products are good, and they all said that they came after watching "Where Are You Going, Dad"!"
"Very good, very good!"
Mr. Huang was excited, after he hung up the phone, he took the laptop and looked at it, and sure enough, he found that many netizens posted questions in the product details, asking customers who had already purchased the product whether it tasted fragrant, whether it was irritating to the baby's skin, and so on.
He browsed it, and sure enough, they all came here after watching "Where Are You Going, Dad"!
This ad is awesome!
It's just a special advertisement, and it's even better than the advertising effect of other title sponsors!
He has lived so big, and it is the first time he has encountered such a perverted program advertising effect!
For them, investing in any advertisement is like gambling!
Now he thinks he's won his bet!
The huge advertising fee and endorsement fee instantly felt worth it!
……
The next morning.
Yu Zhile waited expectantly for Yang Bing to report the ratings, after the show was broadcast last night, he found that the advertising song of baby semen was popular all over the network overnight!
This brainwashing advertising song, I can't forget it after watching it again, and when people take a bath, they can't help but think of this advertising song!
Television station.
Director Chen admired: "This guy is so powerful! This advertising plan looks very ordinary, but with this brainwashing advertising song, it is immediately invincible! No wonder the other party is willing to give such a high advertising fee! I just don't know how much endorsement fee they have to charge for their family of three to endorse this advertisement?"
Director Zhang said: "You can ask Yang Bing later! This kid should know!"
said that Cao Cao Cao arrived, Yang Bing walked in excitedly and reported: "This time it broke 3!"
Director Chen was stunned and said: "The ratings of the first episode broke 1, the ratings of the second episode broke 2, and the ratings of the third episode broke 3, so wouldn't the fourth episode of the program break 4?"
Yang Bing said excitedly: "There is really such a possibility! The ratings of this episode of the program have been as high as 3.52%, and in the next episode, maybe there is a chance to break through 4%!"
Hiss......
Director Zhang took a breath of cool air: "The ratings of this program are too unscientific! This kind of life program can have such high ratings? In the past, other TV stations filmed this kind of program, why didn't any of them be able to produce results?"
Yang Bing explained: "The right time, place and people are all indispensable! If this show didn't have Yu Zhile's family, the ratings would definitely not be so high, because most of the viewers who like to watch this show now are going for their family!"
Of course, the most important thing is that this show is well planned, in addition to being very educational, it can also make people feel comfortable and warm. ”
Director Chen asked at this time: "Xiao Yang, do you know the cost of their family's endorsement of that baby semen?"
Yang Bing said: "It seems to be 80 million for two years. ”
"What?"
Director Chen was dumbfounded and said, "80 million?"
Yang Bing nodded and said: "Yes, with a bonus advertising plan, it seems that the endorsement fee of the couple is 30 million for one person and 20 million for their daughter." ”
Director Chen was even more dumbfounded: "Such a small doll's endorsement fee has gone to 20 million?
Yang Bing also thought it was too terrifying at first!
But after seeing the advertisements interspersed in the show, he suddenly understood what it means to be expensive!
Therefore, he analyzed: "In fact, it is not an exaggeration, many domestic first-line stars are priced at tens of millions of dollars a year, although they are not included in the first-line stars, but the real fan traffic is definitely not lost to most of the first-line stars."
The most important thing is program planning, this program planning is the most valuable place! Inviting a first-line star endorsement can only rub the other party's traffic popularity, and asking Yu Zhile's family to endorse, the most awesome thing is that in addition to rubbing the traffic popularity, you can also rub an advertising plan!
The original fierce cow yogurt is a typical success story, and now the baby semen, if nothing else, will soon become their second successful endorsement example!"
Director Chen smiled bitterly: "This guy is really amazing! Fortunately, we didn't refuse to cooperate with him on this show, otherwise we wouldn't have cried anymore!"
……
After a while, after Yu Zhile received the message from Yang Bing, he once again struck Xu Ling proudly: "The third episode of the program broadcast last night had a rating of 3.52%, what's the matter? Fat Ling, what else do you have to say now?"
“……”
Xu Ling was speechless!
I'm afraid this show is a drug addict, right?
Otherwise, how can one issue be more fierce than the other!
And this time it's a bit too much!
Under this circumstance, wouldn't it really surpass "The Masked Singer"?
Qin Haiyu was stunned: "3.52%? This rating is too strong, right! I didn't expect so many viewers to like to watch this kind of parent-child program?"
Xu Ling shook her head and sighed: "It's crazy, it's crazy! The audience in this world is crazy! This kind of spicy chicken show, there are so many people watching it!"