The box office of 300 million brings more than just monetary gains.

After "Lonely Agent" officially exceeded 300 million at the box office, Huayi and Armani announced through their official blogs at the same time that Nie Wei will continue to serve as the image ambassador of Armani Asia in the next three years.

With the announcement of this news, some media soon claimed to have obtained inside information, saying that Nie Wei signed a contract with Armani this time, and the total amount of the contract may exceed 50 million Huaxia coins!

And the price of this contract is already the absolute NO.1 in the circle, and Nie Wei is a well-deserved king of gold absorption with just this endorsement.

However, this is not over yet, less than two hours after the official announcement of the cooperation between Nie Wei and Armani, Huayi and Adidas announced at the same time that Nie Wei has become the spokesperson of Adidas' product ORIGINALS Asia for the next two years.

Not only that, but Adidas' official website also published an article praising Nie Wei's creativity and fashion power, saying that these coincide with the brand spirit of Clover, and that he is the best spokesperson for Clover in Asia.

Then, five minutes later, Nie Wei also reposted the blog.

The media is also powerful, and Adidas has just finished the official announcement, and it didn't take them half an hour to get the inside information again, saying that Nie Wei's endorsement contract this time is worth 30 million Huaxia coins.

Just when everyone was still lamenting that Nie Wei's ability to absorb money was too strong, Nie Wei's third endorsement suddenly appeared.

This contract is from the Swiss watch brand OMEGA, and the term is only one year, but the media then broke the news that the contract amount is not at all, as high as 20 million, if averaged, this famous watch brand is the most bid.

Three consecutive orders of tens of millions of people in and out of the circle were dizzy, and everyone didn't expect that Nie Wei, who has not received much endorsements, would sign three contracts in a row, and the most jealous thing is that these contracts are not only expensive, but also extremely high-quality, all of which are international first-line brands.

These brands, even if they are top artists in China, it is not easy to sign one, and Nie Wei actually signed three copies in a row.

Even if it is an indifferent artist on weekdays, he can't help but feel a little jealous of Nie Wei at this moment, after all, endorsement is the most important indicator that can reflect the value of an artist, and the amount and quality of endorsement are the top priority in this indicator, and Nie Wei's three contracts, the total amount is as high as 100 million, and needless to say, the quality is all international first-line brands.

But before they could finish this wave of jealousy, the next morning, Nie Wei signed a fourth contract.

To be precise, this time the contract has two spokespersons, Nie Wei is one of them, and the other is naturally Nie Wei's public girlfriend Shu Chang.

This is also the first time that the two have combined to endorse a car brand.

The product endorsed by the two is from the latest E-class sedan launched by Mercedes-Benz Company, this positioning of the high-end car, after entering China, it obviously suffered Waterloo, because of the price, the rich people can't look down on this car, and those who don't have money can't afford to buy this car, so it is currently on the market for a month, and the sales are less than 100 units, which is very bleak.

Obviously, this time Mercedes-Benz found Nie Wei and Shu Chang, and was ready to rely on the popularity and influence of these two people in China to save these unsalable cars.

As always, soon the media also got an offer for the contract, and the endorsement period was only one year, but the two together directly signed a contract of 30 million.

Clear-eyed people know that this contract Shu Chang borrowed light, although when she won the Golden Horse Movie for the second time, Shu Chang's worth once exceeded five million, but at this time, her popularity tends to be normal, and her worth should actually be about three million per year.

But after signing this 30 million contract with Nie Weiwei, Shu Chang's worth will inevitably skyrocket, which is a joint effect.

And this time the contract made people in the circle unable to even be jealous of Nie Wei, because the gap was really too big.

Fortunately, Huayi did not release any news to stimulate these artists, but Nie Wei's four contracts exceeded the total price of more than 100 million yuan, which really caused a sensation for a while.

In fact, in terms of ways to make money, Nie Wei's companies, especially investment companies, can bring Nie Wei more benefits every year than a few contracts, but after all, those incomes are not as direct as these contracts, which makes people feel as if they only need to sign a few words and shoot a few advertisements, and they can easily earn hundreds of millions of yuan, earning money that many people can't earn in ten lifetimes.

For this reason, there are still many people who hate the rich on the Internet, and it is too easy for these celebrities to get money, but these people have not seen the cruelty of the celebrity industry.

In fact, Nie is the only person in the entire entertainment industry who has obtained this contract that adds up to hundreds of millions, which is still due to Nie Wei's lack of endorsements before, and things are scarce and expensive.

And those who can really get endorsements must at least mix with second-tier artists, but how many artists in the entertainment industry can actually go to the second-tier artists? Those unknown people actually live harder and more tired than ordinary office workers.

And with the box office of "Lone Agent" exceeding 300 million, Nie Wei has come to such a wave of news of endorsements of 100 million yuan, and the brand value of Huayi Company is also constantly increasing.

Among them, the box office of "Lonely Agent" represents Huayi's ability to launch works, especially Huayi has launched more than five works of more than 100 million yuan for three consecutive years, and this stable and high income naturally makes Huayi's brand value rise.

And Nie Wei's wave of endorsement contracts, the amount is still second, mainly because Huayi has not established a very good image of an artist, you must know that Huayi is not just a film company, he also has a brokerage company, and the importance of the brokerage company is not even weaker than that of the film company.

Nie Wei has joined Huayi since he entered the industry, and now he has become the top star in China.

And then the addition of Zhou Xun completely strengthened the weakness of Huayi female artists, and Lin Yifei, Shu Chang, Fan Binbin and others caught up, and now they are also on the front line, and they are very popular.

In terms of male artists, Cheng Kun has become one of the most popular actors in China in one fell swoop with "You from the Star", and Huang Xiaoming is also rising steadily, with the box office of "Lone Agent" exceeding 300 million this time, he also stepped into the front line in one fell swoop, and now there are no less than ten movie scripts for the male protagonist on hand, and the quality is very good.

In addition to these first-line artists, Huayi's new generation of artists are also very good.

Zheng Shuang, Jing Boran, Li Yifeng, Ma Tianyu, Tashi Dunzhu, and the IN group, all of them are very popular, and they are currently recognized as a new generation of artists with great development potential.

In addition, Huayi Records' Alan has secured the throne of the Asian diva, and it is rare that she has also conquered the world's second largest record market and the country, laying a very good foundation for Huayi Records, and Zhang Liangying has really stepped into the ranks of domestic first-line singers, and more importantly, she is getting rid of the aura of Supergirl faster than her old opponent, and she is already a professional singer in the minds of fans.

It can be said that the artist structure of Huayi is the most complete and healthy in the circle, and no brokerage company can compare with Huayi.

These are also Huayi's plus points.

The rise in brand value has also been of great help to Wang Zhonglei's Huayi's listing plan, at least in terms of company valuation, because the brand value has risen this time, the value of Huayi has also risen a lot in the appraisal company.

At this time, all the actors who participated in the performance of "Lonely Agent" were all chased and interviewed by the media, Huang Xiaoming has been interviewed by no less than ten media during this time, and Song Zuer has also accepted exclusive interviews with three media, this is still because the child is too young, Nie Wei does not allow her to accept too many interviews, otherwise she will definitely be more tired than Huang Xiaoming.

Even Jiang Xin, who made a cameo appearance as Song Xiaomi's mother, benefited from this, not only got two good endorsements, but also received an invitation from the heroine of the movie, which made her very excited, after all, this was the first time she got the invitation of the heroine of the movie, and she didn't expect that just a cameo out of righteousness would have such a big gain.

In media interviews, Jiang Xin also thanked Nie Wei for his invitation more than once.

In addition to the actors, even Luo Yuan, who is a producer, went on a talk show and talked a lot about the filming of "Lonely Agent", and for a while, this girl who is not yet thirty years old has become an upstart in the producer circle, after all, she has a share of the credit for the highest-grossing movie in China.

With this aura and the support of Nie Wei, Luo Yuan finally became the vice president of the company, and also entered the company's board of directors, became a new director, and officially entered the decision-making level of Huayi.

Of course, in order to allow Luo Yuan to enter the board of directors, Nie Wei also made some transactions with Wang Zhonglei in private, of course, as long as the cooperation goes well, these transactions will definitely be win-win in the end.

Of course, the media wanted to interview Nie Wei the most, but unfortunately Nie Wei refused all interviews, including an interview request from Time Magazine.

Such a low-key style is in stark contrast to the current high-profile box office data of "Lonely Agent", and even because he has won the favor of many people, he feels that Nie Wei is the kind of real filmmaker who devotes his body and mind to the film career and is not confused by the glamour of the entertainment industry.

From these remarks, it can also be seen that Nie Wei's low-key strategy has begun to work.

The box office of "Lone Agent" exceeded 300 million, but this is not the final result, although the box office of "Lone Agent" has dropped to only two or three million per day at this time, but the long release schedule is destined to make it create a higher record.

In the predictions of some so-called experts, the final box office of "Lone Agent" may exceed 350 million, and if it meets expectations, this figure will even exceed the original domestic box office record set by "Hero" by 100 million.

And this movie is not only popular in China, but also has a very good box office in South Korea, Japan, Hong Kong and Taiwan, and these excellent box office data have also accelerated its pace of landing in Hollywood.

There are even two American studios that want to buy the rights to the adaptation of the film directly.

This is also the first time that Nie Wei has been so favored by Hollywood since directing the movie, if nothing else, the film will be officially released in theaters in the United States a week later, Nie Wei also has a lot of expectations for this, hoping that this film can also achieve a good result in Hollywood.

Nie Wei lived in seclusion during this time, and spent more time with his family in addition to dealing with the daily affairs of the company.

And as the Spring Festival is getting closer and closer, Nie Wei simply put his office at home and became a real 'otaku'.

At about ten o'clock before Chinese New Year's Eve, Nie Wei also received three tickets for the Spring Festival Gala from Luculent, which was also the third consecutive year that Luculent became the chief director of the Spring Festival Gala, and he also became the most acclaimed director of the Spring Festival Gala in the past ten years.

These tickets were handed over to Nie Wei, in fact, they were used to give away, Nie Wei had experienced the scene of the Spring Festival Gala, and knew that instead of sitting there for a few hours and suffering, it was better to watch TV at home to be interesting, of course, for some ordinary people, these tickets are particularly precious, Nie Wei handed over the three tickets directly to Zhou Aiguo, and let him weigh who to give this 'favor' to himself.

In addition to Huaxia TV, the most well-known Spring Festival Gala, Kyoto TV also sent an invitation to Nie Wei, Nie Wei couldn't favor one over the other, so he also declined this invitation, which was not surprising to Kyoto TV, because it had been rejected for several years in a row, and they were used to it.

Xiao Nian passed unconsciously, and Nie's only family didn't have any special programs, just got together at night and ate dumplings stuffed with sauerkraut and pork.

However, on the first day after the New Year, Nie Wei received a good news, which came from Huayi, and after getting this good news, Nie Wei found Shu Chang as soon as possible.

"I saw you smile when I entered the door, and you were in a good mood today?" Shu Chang looked at Nie Wei and smiled at him, and asked with a smile.

"I'm in a good mood, because I'm going to give you a gift. Nie Wei replied.

"What gift?" Shu Chang was stunned for a moment, and then asked curiously, because she looked at Nie Wei's empty hands, thinking that the gift was hidden by him?

"Wait for me!" Nie Wei left such a sentence, then took out his mobile phone, operated it a few times, and then handed it to Shu Chang.

Shu Chang took the phone and looked at it with a confused face, and found that there was a text message on the screen, and the sender was Luo Kai, and then she aimed her eyes at the content of the text message, and after more than ten seconds, Shu Chang's face involuntarily bloomed with a bright smile, and there was a touch in his expression.