Far east, "Hurricane Rescue" has just been released.

"The scale of investment in this film is not large. ”

In the conference room, Sean Tang, president of the Oriental branch of Embassy Pictures, was presiding over the meeting: "The actor Liam Neeson and the heroine Amanda Seyfried basically have no influence here, and it is difficult to attract audiences to the theater because of the fact that the film genre has certain advantages. ”

Liu Mingwen, who is in charge of marketing business at the branch, said: "The main reason is that the distributor China Film Group has invested too few resources in the film. ”

Sean Tang himself is a Chinese who is more familiar with the East, and often deals with the film department and company here, saying: "After all, this is a film with a production cost of only 20 million US dollars, and it would be good to get a quota for a share of the film, and China Film Group cannot invest as much as it does with first-line big productions." ”

He had a bit of a headache: "The main thing is that even if we invest in propaganda ourselves, we are restricted. ”

Everyone else is silent, because the nature of the company and the market system are here, and it can only operate under these objective conditions.

The relevant departments here have clear regulations that the filmmakers of the imported films cannot do publicity casually, let alone advertise early, and only one month before the release of the film can they start to do relevant publicity and promotion.

As the introducer, China Film Group does not have such restrictions, but it is impossible for China Film to invest too much in an ordinary imported film.

In addition, the market size of this area is limited, and Embassy Pictures will not invest much in publicity.

Like those super blockbusters such as "Spider-Man", the total investment in global publicity and distribution is not much less than the production budget, and it is allocated to the Oriental market, how can there be millions of dollars.

Million dollars can already do a lot here.

But the publicity budget of "Hurricane Rescue" in the East is only a hundred thousand dollars.

This is still the company's boss Ronan Anderson attaches great importance to the eastern market and has increased some investment, otherwise with the size of the eastern market, it would be good to have tens of thousands of dollars.

Sean Tang said at this time: "Although we can promote it now, we can't do much with the funds in our hands. He asked directly, "Do you have any good ideas?"

"Doing a roadshow. ”

"Please recommend a few oriental stars. ”

"Didn't we have a cooperation with Director Zhang? Let him be recommended for an interview. ”

Many people said their own thoughts, and Sean Tang also made corresponding arrangements according to the actual situation, such as reporting to the head office, and asking the head office to invite Director Zhang to talk more about "Hurricane Rescue" in front of the Oriental media.

It just so happens that "Hero" will be released in about 20 days, and Director Zhang is also a popular figure now.

Liu Mingwen, who is in charge of marketing, said: "I have an idea. ”

"Tell me about it. Sean Don looked over to him.

Liu Mingwen pushed his glasses and said: "I remember that the North American media has recently published a lot of reports about the case of missing girls, and we can make a fuss about this." ”

Sean Tang frowned: "Mingwen, are you planning to make a fuss about the missing girl here? You should know better than me that this could have extremely serious consequences." ”

"You misunderstood me. Liu Mingwen quickly explained: "What I mean is that publishing reports about similar cases in the West through the media can not only cooperate with the film screening for publicity, but also not violate certain taboos." ”

Sean Don thought about it for a moment and said, "Pay attention to the way and go. ”

Liu Mingwen nodded: "I understand." ”

Now many people in China think that the moon is rounder abroad, especially in the West, and everything in the West is good, and the news and public opinion have been correcting this aspect, and engaging in some reports that can cooperate with the film to expose the dark side of Western society will definitely not be troubled by the relevant departments.

To do movie promotion here, there are many ways and means to pay attention to.

After the meeting, Liu Mingwen quickly had a plan, and after receiving appropriate financial support, he immediately began to operate the specific operation.

Soon, many media here appeared on some promotional advertorials about the after-viewing feelings of "Hurricane Rescue", and these articles are not simply about movies, but also about some Western social realities from the perspective of those who have experienced it.

"When I finished watching the film "Hurricane Rescue", I felt chills in my back, because all this was too similar to something I had encountered before. ”

"At that time, I was still studying in the United States, after class at night, about 9 o'clock to 10 o'clock, many students were walking from the classroom to the parking lot, there were not many people in the evening class, a Korean woman, stockings, yellow hair, high heels, walking on the road with a brand-name bag, at this time, a van parked under the tree suddenly started, parked next to the Korean girl, a black man began to drag the Korean woman in the car without saying a reason, the Korean woman struggled and called for help, then a bicycle student saw it, immediately pressed the pillar of the school alarm, the police lights turned on, the black man pushed the Korean woman to the ground, and the car ran away。 The next day we all knew about it. ”

"Think about it, what if a woman is kidnapped under such circumstances? What if she is not seen? What if she is hijacked by someone?"

"I saw a lot of similar news in the U.S. at the time. There is a report that the man accompanied his daughter to buy clothes, and the daughter went to the fitting room to try on clothes, but who expected it to appear again, and then the man called the police, and the surveillance could not find the criminals and the missing daughter, many years later, the man was traveling on an island in the Caribbean, and among the street prostitutes, a woman hugged the man, and the man found out that the woman was his long-lost daughter......"

"Don't think that 'Hurricane Rescue' because the movie needs to deliberately create some dark existence, and many people who have lived in the West know that some realities are darker than the movie. ”

Soon, the data of the Eastern Market also came into Ronan's hands.

In the first week of its release in the East, "Hurricane Rescue" won 13.2 million soft girl coins at the box office.

This figure doesn't seem to be much, especially compared to the first-week box office of hundreds of millions of soft girl coins more than ten years later, it seems a bit shabby.

But now the total number of screens in the East is only more than 1,500, which is not even a fraction of what will happen more than ten years later.

And in the whole of 2002, this is also the first week of good results after "The Fellowship of the Ring", "Harry Potter and the Philosopher's Stone" and "Attack of the Clones" in the Eastern market.

Its first-week box office even surpassed the epic war masterpiece "The Wind Whisperer" starring Nicolas Cage, an old friend of the Oriental people.

According to estimates from the market and other aspects, the total box office of "Hurricane Rescue" in the East may be between $5 million and $6 million.

Although Ronan didn't expect the films over there to make much money, compared to the investment, the 13% box office share is still profitable.

After the Thanksgiving holiday weekend, the North American box office of "Hurricane Rescue" successfully exceeded $100 million, and the global box office total was close to $200 million.

By the time we enter December, the film will appear in more than 70 countries and regions.

In addition, "Hurricane Rescue" also had some negative effects.

Because the villain at the end of the film is set as an Arab, it has been unanimously criticized by the Arab media, and no Arab country has introduced "Hurricane Rescue", not even the Emirate of Abu Dhabi, which is the most open to movies.

The cooperation between Shahai Entertainment and the Arabs has also come to an end.

In the words of some media: Ronan Anderson, a reactionary disguised as a good friend of the Arabs, has finally revealed his evil nature!

But after the 911 incident, is there any villain in Hollywood movies more popular than the Arabs?

The market determines the production strategy of the film company, and since the audience has needs, the film company must meet the needs of the vast majority of the audience.

As for the Arabs......

Perhaps some people in the East in this era will have the view of Arab brothers, but with the opening of information in the following years, most people know where the relationship between countries is as simple as in the news reports, and those who have this view may maintain a beautiful innocence.

U.S. imperialism supports Israel's interests in the Middle East, and as a major power in the East, which side should it tilt towards?

The affairs of the five rogue countries have never been simple.

Any proposal to abolish the veto of the five rogue states will be vetoed by the five rogue states.

There has never been such a paragraph, Ukraine submitted a motion to the Security Council to cancel Russia's veto, but Russia vetoed it.

The villains in Hollywood movies are all set according to the needs of the current market, and if a commercial blockbuster wants to sell well, the identity of the villain is quite important.

If the number one villain is set to be a black man, there will be quite a lot of trouble.

In the follow-up films of Embassy Pictures, there will definitely be Arabs as villains, so after receiving protests from Abu Dhabi and other Arab parties, Ronan didn't pay attention to it at all.

However, when private investors in Abu Dhabi asked to settle the investment in "Fatal Bend" and end the cooperation with Shahai Entertainment, Ronan was still more conscientious.

After a series of settlements that complied with the rules of contract and Hollywood calculations, the Arab investors took back a total of $20 million in investment and $6.24 million in profits from Fatal Bend.

In any case, Arab money played an extremely important role in the early development of relativistic entertainment.

Relativity Entertainment thus ended all cooperation with the Arabs.

This is not without regrets, after all, there are also some investors missing.

But Scott Swift immediately rushed to Israel with "Hurricane Rescue" and the Pacific Film Foundation's long-term cooperation agreement with Shahai Entertainment to pull investment in Jews with actual film performance.

Any established business or business foundation will not have any psychological barriers in this regard.

At this time, Ronan came to the crew of "Lost in Translation", which was about to go to the island country.