Kyoto.

Huayi Brothers Media Co., Ltd.

Huayi Brothers is a well-known comprehensive private entertainment group in China, founded in 1994, and began to officially invest in the first film of the famous director Chen Xiaogang in 1998, thus becoming associated with director Chen Xiaogang.

Subsequently.

Because of the annual investment in the film directed by Chen Xiaogang, it has become popular until now, becoming one of the top giant entertainment groups in China.

has cooperated with director Chen Xiaogang for so many years, and this year's "Yang Yizhi" has naturally become the investment object of Huayi Brothers.

In fact, from the very beginning, director Chen Xiaogang proposed this concept, and when he bought the copyright and prepared to start filming, the Huayi brothers had already intervened and became the largest investor in the film.

Therefore, after the film was filmed, all the special effects and post-production, as well as the entire film shooting team, were made by Huayi Brothers.

On the Internet, I saw hot news and hot topics about Fang Qiu.

Director Chen Xiaogang contacted the film team as soon as possible.

After receiving the order.

The Propaganda Department immediately began to publicize it.

The propaganda department of Huayi Brothers also participated in it at the same time.

Right now.

The most widely spread channel, in addition to Weibo, is the Douyin short video APP.

As the main investor, Huayi Brothers did not hesitate at all, and immediately bought Weibo hot searches and advertisements as soon as possible, as well as the homepage advertising of the Shake APP!

Everything is ready to go.

The film promotion team immediately posted the edited promotional video on the film's official Weibo!

Although before that, there was no publicity.

But.

Because of Fang Qiu's participation and the work of the famous director Chen Xiaogang, the official Weibo of the movie "Yang Yizhi" has also attracted the attention of more than 100,000 people from the day it was established to the present.

Although I don't know how many fans of the living people are.

However, because of the purchase of Weibo hot searches and advertisements, as soon as the promotional video was released, it was immediately recommended to the top and ranked first on the homepage of Weibo.

All those who log in to Weibo can see it as soon as they refresh it.

People who have not logged on to Weibo before this, as long as they log in, the first thing they see must be this promotional video.

Of course.

This kind of propaganda can be done at any time.

These advertising spaces can be bought at any time.

But the difference is that now is the time for the whole network to discuss Fang Qiu, with the help of Fang Qiu's fire to push out the promotional video, and then focus on Fang Qiu's name, then there will be a lot of people watching this promotional video, so many that it is beyond everyone's imagination.

With today, Fang Qiu's topicality.

Everyone who participates in the topic about Fang Qiu will definitely watch the promotional video because of the name Fang Qiu.

This invisibly added a lot of viewers to the promotional video.

And in the midst of this.

Many people who don't like martial arts films, or have no desire to watch this film, will watch the promotional film because of the name Fang Qiu, and some of these people will definitely be attracted by the promotional film, this part may be one-third, it may be half, and it may even be two-thirds!

This is the topicality of Fang Qiu, the added value of this publicity!

If there is no such hot topic.

Director Chen Xiaogang and the Huayi brothers obviously can't be in such a hurry to do publicity.

on Weibo.

As soon as the promotional video was released.

It immediately caused more than 100,000 fans to rush to retweet, coupled with the top ad on Weibo, which attracted countless people to watch it in a short period of time.

"The promotional video of "Yang Yizhi" is officially released, see how Fang Qiu interprets the great man!"

I have to say.

The publicity department of the movie is also very good at grasping points.

At the same time as the movie was released, he immediately grasped the point of Fang Qiu, not only added the current hot topic to Weibo, but also directly @ Fang Qiu.

In this way, even netizens who are discussing in Fangqiu's hot topic can refresh and see this promotional video as soon as possible.

Countless people, at the same time click play.

on the video screen.

Immediately, a Huayi Brothers intro appeared.

The opening is over.

"Poof!"

With the sound of a crisp sword drawing, a figure immediately appeared on the screen.

A couple of men in black.

In the mountains and forests, the speed is extremely fast, chasing a group of people who are fleeing for their lives.

Where the blade of the sword in the hand of the man in black passed, the dew that fell from the leaves was cut in half by the sharp blade.

"Whew!"

There was a cracking sound.

As soon as the screen turned, a long sword slashed towards the camera from top to bottom.

A sword fell.

The picture turned black, and a whining wind sounded, rendering a trace of pathos!

But at this moment.

The pace in the promo video suddenly picks up.

The background music is like the ancient war drums, sounding quickly.

And at every rhythm point, the picture of the promotional film will appear in a jumping change, first a sword, then a person, and then a big battle!

Blood, gurgling like a stream.

The wind is cold and vast!

The man who dragged the sword.

Stepping on the strong wind, like a fish in water, rushed to the mountains.

The blood receded, and the greenery grew!

When the man in black came on the grass.

"Huh!"

A sound came suddenly.

The camera turns sharply, and the drum beat of the heaviest background music falls, and an extremely ordinary axe on the screen, flashing with the blinding light of the wind, bursts out from a distance.

After a crisp sound.

The axe hits the ground.

A pair of straw sandals quietly landed beside the axe, and two streams of blood flowed past its feet.

The camera rises slowly.

At the knees, the picture flashed and a figure rushed into the crowd.

The picture returns, rising to the waist.

Another picture flashed, and the figure was holding an axe, cutting off the long sword in the hand of the man in black with an axe!

The camera rises to the chest.

Another image flashed.

The figure, ignoring the blood gushing from under his feet, reached out and pulled out the axe that was stuck in the ground and held it in his hand.

Ultimately.

The camera rises to the face.

It was clearly a mountain villager, it was clearly a reckless hero, and it was clearly a face that was a little worried, but not afraid of everything.

That's Fangqiu!

The picture froze on Fang Qiu's face for a moment, and then immediately jumped.

The date of the film's release, as well as the slogan and the name of the production team of the promotional film, jumped out one by one.

Eventually, the end!

A promotional video.

I can't take my eyes off everyone when I see it.

Because this promotional video, it's too fast, too crisp!

See the end.

Everyone didn't react, and the promotional video ended like this.

After being stunned for a while, everyone reacted, some people immediately clicked to watch it for the second time, and some people were extremely shocked and immediately began to make their own remarks.

"Damn, what a crisp promotional video. ”

"I don't think I see any special effects, but when I think about it, I think there are so many special effects that it's dizzying, it's just like the real thing, it's amazing!"

"This promotional video is also so good, it was instantly fanned, I want to go to the movie right away. ”

"This special effect is definitely not five cents!"

"It looks too hot-blooded, although the promotional video is very short, but there is a lot of content revealed in it, Fang Qiu's appearance really amazed me. ”

"Yes, I always felt that Fang Qiu's acting skills were not enough and he was not suitable for playing the leading role, but what I saw in this promotional video completely subverted my opinion of him!"

"It's so good, when Fang Qiu first came out, his eyes were so sharp, although it was just a flash, but just that glance made me look hairy, and I felt like I was even acting with my eyes!"

"It's not so exaggerated, I admit that the eyes are very sharp, but I still like the last scene, Fang Qiu's slightly sad but fearless eyes are really attractive, especially the way his right hand casually lifts that axe, it's so handsome!"

"Fang Qiu's costume looks so good!"

"I seem to have seen a strange thing just now, did you notice that there is a huge black shadow in the promotional video, and there is also a huge animal flashing in one place. ”

"It's a tiger!"

"Yes, it's a giant tiger!"

"The screenshot is here, please put it away, and I finally saw it after a slow play. ”

"Damn, such a big tiger?"

"Is this a special effect? This tiger is too realistic, there is no sense of disobedience at all!"

"It's so much like the real thing, just like a living tiger in reality, awesome!"

"August 1st, shocking release?"

"It's really shocking!"

"I have to see it, I have to see it. ”

"Although I don't like Chen Xiaogang very much, but with the name Chong Fangqiu, I must also go to the cinema to watch it. ”

"I didn't look forward to it at first, but after watching the promotional video, I completely fell into it, this kind of film is not watched in the cinema, it's a bloody loss!"

"I hope the promo is not a lie, and I hope the quality of the film will meet expectations. ”

After watching the promotional video.

Netizens are looking forward to it.

Because of this promotional video, it is really well done, Fang Qiu's style, action and acting skills in the promotional video are amazing!

At a time when netizens are hotly discussed.

Fang Qiu's friends in the entertainment industry also forwarded it as soon as possible.

The six program MCs led by Liu Qingshi all forwarded it one after another, saying that they would definitely be there to support it, and praised the goodness of this movie and Fang Qiu's acting skills!

The little diva Song Yaqi also forwarded it as soon as possible.

"Fangqiu God's first movie, I must support it, and on the day of its release, I will personally package thirty shows for fans!"

As soon as this Weibo came out.

Song Yaqi's fans immediately became furious.

The other side.

Jiang Mengjie, who has become famous on Weibo in the near future and seems to have become a Weibo V, also forwarded it as soon as she watched the movie promotional video.

"The Great God of Fangqiu is the target I am chasing, everything about him is perfect, and this movie is the same!"

This Weibo was sent out.

It immediately attracted heated discussions from many people, and even aroused a lot of criticism, but Jiang Mengjie didn't care about it, so she hung this Weibo on the top position.

Of course.

Not only Fang Qiu's celebrity friends, but also fans have also forwarded it wildly.

In just half an hour, #方丘, the popularity of Yang Yizhi#This topic has also risen directly to the top three on the popularity list.

At this moment, the top three on the popularity list are all occupied by Fang Qiu!