Chapter 132: Turning Rivals into Partners

Back in the hotel room, Lin Qiang turned on his laptop computer and introduced his original new real estate agency plan to Qin Xiaohua in detail.

Lin Qiang's new plan is different from the current wholesale agency and sales agency model that is popular in the real estate industry.

Now the overall agency, refers to the developer does not invest money to do any sales promotion, but fully entrusts the agency to promote and sell the real estate, the two sides sign a strict payment plan, this model of the agency requirements are higher, not only in the industry to have a higher reputation and strength, but also with the developer has a good relationship, can get the full trust of the developer, correspondingly, the sales commission of this model is slightly higher, between 1.5% and 3%.

At present, there are relatively few real estate projects on the market that really adopt the overall agency model, and the vast majority of real estate projects still adopt the sales agency model. This model requires the developer to have a large-scale promotion plan and invest in the corresponding promotion costs, entrust the sales of the real estate to one or more agency companies for sales, and the developer sometimes integrates its own sales team with the sales team of the agency to jointly open up the sales situation. This model will be lower requirements for the agency, the sales commission is also the corresponding full agency to be low, generally between 0.75%-1.35%, although there is no strict payment schedule, but the payment of the commission is usually settled once a year or a year, which requires the agency to have a certain strength in the funds to maintain, because the agency often has to pay the sales staff in hand on a monthly basis salary and sales commission.

Lin Qiang proposed to He Yuan that the Chaopai Company should take over the sales department, and they would decorate the sales department, the community wall and the surrounding environment in a unified style, and invest no less than one million yuan in the overall positioning and packaging, redesign and all-round advertising planning of the real estate, so as to ensure that in a quarter, according to He Yuan's psychological pricing of the rough house is 2600 yuan/ Square for the floor price, sales not less than 150 houses, if not to reach the target, the tide brand company will not charge any commission, but also to paste those decoration costs and a million yuan of promotion fees, if the successful completion of the task, He Yuan will need to pay half of the advertising costs invested in the early stage according to the actual reimbursement, in addition to the 2600 yuan / square basis to charge 2% commission, more than 2600 yuan / square part, the tide brand company will charge 50% commission. The trendy brand company has full say in the final pricing and specific sales plan of the real estate.

For He Yuan, this method can save a lot of manpower for real estate sales in the early stage. The investment of material resources and funds, Feng Insurance is that once Lin Qiang's plan fails to go smoothly, it will affect the sales of the real estate, but this impact is not very large, just three months, He Yuan can afford it, he values more Lin Qiang to build the real estate into the most eye-catching star real estate plan in Yangzhou, if this plan can be successful, he can not only have a huge income in the overflow price, but also can establish his own real estate company status in Yangzhou in one fell swoop.

Since Lin Qiang dared to invest so much money and manpower to implement this plan, it showed that he already had a set of strategies in mind, so He Yuan decided to let it go and let him go.

Li Wan was quite surprised to receive Lin Qiang's call, and when she heard that he and Qin Xiaolai were going to visit the company in person, she wondered in her heart, she couldn't figure out why Lin Qiang came to find her at this time?

New Century Advertising Company in Yangcheng Avenue, the most prosperous commercial area in Yangzhou, the company's façade is very magnificently decorated, the underground shop is the business department, the second floor is the office and conference room, and there is a garden behind it for parking vehicles.

Li Wan personally waited for Lin Qiang and them at the gate of the company's street, and guided Lin Qiang to park the car in the garden.

"Mr. Li, I take the liberty to disturb today, and I hope you don't be surprised. Lin Qiang got out of the car and shook hands with Li Wan.

Mr. Lin was polite. Mr. Lin and Mr. Qin are here, and it's too late for me to welcome. Two of you, please. Li Wan politely brought Lin Qiang and Qin Xiaohua into the sales department from the back door of the garden.

The area of the business department is not small, it is connected by three shops, more than 200 square meters, on the left is the customer reception area and sample display area, on the right is the open office area, four desks are connected as a group, neatly arranged in two columns, more than a dozen designers are sitting in front of the computer and are busy working, Lin Qiang saw that Zhao Yuanfang was also there.

Li Wan led Lin Qiang and the others to her luxurious office on the second floor.

"Mr. Li, the scale of your company is not small. Lin Qiang took the tea and said.

Mr. Lin smiled, our company is just a small fight at best. You and Mr. Qin can be generous, and when you first arrived in Yangzhou, there were a series of big moves, which were dazzling and impressive. Li Wan smiled meaningfully.

Lin Qiang's visit this time definitely didn't mean to show off in front of Li Wan, "Mr. Li is too humble, our company has just entered Yangzhou, and I hope that Mr. Li will take care of him in the future." I came here this time to talk to Mr. Li, our trendy brand company has a new plan, I wonder if Mr. Li is interested in cooperating with us?"

Li Wan didn't expect Lin Qiang to come over for the first time and want to talk to her about cooperation. When she returned home last night, she had a detailed understanding of the trendy brand company through the network, and felt more and more that Lin Qiang's company's business strategy and business model were forward-looking and had great development potential. At the moment, he looked at Lin Qiang with interest and asked, "What is Mr. Lin's good cooperation plan?" Li Wan has a pair of beautiful Danfeng eyes, due to her profession, she has long been good at dealing with people, and when she talks to people face-to-face, she can naturally watch each other speak.

Lin Qiang is naturally not bad at dealing with people, but he is still a little unaccustomed to being under the gaze of a beautiful woman like Li Wan, especially Qin Xiaohua sitting beside him. He gave Li Wan a detailed introduction to his plan, and introduced his company's decoration alliance, emphasizing that it is necessary to rely on the advantages of the tide brand company in decoration to build He Yuan's Hongyuan Garden into the first characteristic luxury community in Yangzhou, and Li Wan's advertising company has a wide network in Yangzhou City, a hard relationship, and rich experience in real estate planning, packaging, marketing and promotion, which can just cooperate strongly and create a new situation in the real estate industry in Yangzhou.

Li Wan listened to Lin Qiang's introduction of the complete set of plans, and she was also very interested. She has seen the photos of Lin Qiang's exquisite sample room created by his company for the real estate in the station of the trendy brand company, which is indeed very high-end and luxurious, and if it is introduced into the local real estate in Yangzhou, it is really a big market.

"Mr. Lin, I heard that your company has started the renovation in the teacher's new village, can you take me to the site for a visit?" asked Li Wan.

"Absolutely. We can also make an appointment with Mr. He and Mr. Zhou by the way, and discuss the cooperation plan. ”

Li Wan's car happened to drive for the annual examination today, so she took Lin Qiang's car to the teacher's new village together.

The renovation work of the new teacher's village is being carried out in a busy and orderly manner. Li Wan is not familiar with the specific decoration construction, but she can also see that Lin Qiang's construction method is very different from others. In the renovated sample room, Li Wan once again felt the exquisiteness and trendiness of those colored carving products, and she had greater confidence in the plan proposed by Lin Qiang.

He Yuan received a call from Lin Qiang, Ma rushed over from Hongyuan Garden, and was surprised when he and Zhou Yuan saw Lin Qiang and Li Wan together in the office of the engineering department.

Li Wan is well-known in Yangzhou's real estate marketing planning, and He Yuan had thought before that he would hand over the marketing advertisements and promotions of his commercial and residential buildings to the New Century Advertising Company to operate, but he had not yet had time to contact them specifically.

"Mr. Li's presence here today is really a surprise. He Yuan greeted Li Wan.

"I borrowed the light of Mr. Lin today to have the opportunity to open my eyes to Mr. He. Li Wan smiled.

As soon as Lin Qiang said the plan to cooperate with Li Wan's company, He Yuan came to his senses. This is exactly in line with his thoughts, and he can't help but secretly appreciate Lin Qiang more in his heart, this guy was still a competitor with Li Wan yesterday, and it is really not easy to fool others into cooperating with him today.

Moreover, listening to Lin Qiang's introduction of the complete cooperation plan, the shrewd He Yuanma realized that Lin Qiang's plan was quite tempting, and even if he said that he wanted to participate in it.

He Yuan took the initiative to ask to participate, which is definitely a big benefit for Lin Qiang and Li Wan, at least it can greatly reduce the risk, and the terms of cooperation can be appropriately adjusted.

Everyone is a person of action, and after a full discussion, it was decided to jointly establish a new company, whose business scope includes the overall home decoration, packaging planning, marketing and promotion and agent sales of the real estate. The three jointly raised 5 million according to their shares, Chaopai Company as the initiator, accounting for 40% of the company's shares, and He Yuan and Li Wan each accounted for 30% of the shares, Chaopai Company is mainly responsible for real estate home decoration and overall planning, Li Wan They are responsible for advertising and promotion, and He Yuan naturally wants to provide real estate.

Li Wan is familiar with the people in the Municipal Bureau of Industry and Commerce, and she is specifically responsible for the application for the company. When discussing the name of the new company, everyone felt that the name of the tide brand was good, and in order to distinguish it from Lin Qiang's original company, everyone decided to name it "Yangzhou Xinchao Brand Real Estate Co., Ltd." ”

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions. Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!