Chapter 173 Business School

  A country can not be without spirit, an enterprise can not be without culture, Qiao Jiarui's suggestion deeply touched Fang Renzheng's heart, at the same time, Fang Renzheng also has this intention, in order to make Xia Hua company a respectable enterprise, not just to make money, only to establish a respectable and competitive corporate culture.

  In this regard, Fang Renzheng felt that Comrade Wang was not good enough, he had not heard of any advanced deeds in his company, and he did not make people feel how strong his enterprise competitiveness was, but that his company was large enough, so that his competitive advantage was reflected.

  But in addition to Comrade Wang's company, I have not heard of any advanced deeds of other real estate companies, so that the world respects them, if this is the case, I am afraid that it is not that they do not pay attention to the construction of corporate culture, but that the real estate industry itself has congenital defects, right?

  Think about it, real estate enterprises do not have advanced technical content, it is entirely because of the monopoly of the land, the formation of competitiveness, as long as there is land, who will develop this place is essentially the same, at most there will only be differences in real estate design and construction, in addition, let A, let B, or let C do it, are the same.

  Because of this natural defect, what are the outstanding points of real estate enterprises? And the housing prices are so expensive, can the people's perception be good? If the perception is not good, what kind of corporate culture do you want to establish in order to make everyone have a good impression of you?

  Fang Renzheng thought about it in his heart and felt more embarrassed. If you want the public to have a good impression of you, don't benefit from the real estate industry, because once you benefit, people won't forgive you, because you have invisibly pushed up the house price, what else can you say?

  And if you don't want the house price to be so high, then how can you do it? This house price is with the land price, the house price is high, the land price can be high, the land price is high, the house price is high, this is a dead knot that cannot be untied, even if he sells the house at a conscience price, but the land price he can't decide.

  After thinking about it for a long time, Fang Renzheng felt that it was really an impossible thing to build the corporate culture of a real estate company. However, even if it can't be completed, it can't help but engage in it, and he has two purposes for engaging in corporate culture, one is to improve the corporate image, and the other is to enhance competitiveness.

  To improve the corporate image, it is necessary to do a good job in the relationship with the society, and do a good job in the public relations of the enterprise.

  To improve the competitiveness of enterprises, it is necessary to build an efficient and capable enterprise team, and this team must have a soul and a spirit.

  As for what kind of spirit it is? He pondered for a long time and put forward such a spirit, that is, all Xia Chinese people must first have the mind of the world, and the enterprise must make money, but the enterprise making money does not mean that it has no social responsibility, as the ancients said, to establish a heart for heaven and earth, to establish a life for the people, to continue to learn for the saints, and to open peace for all generations, Xia Chinese people must have such a bearing and mind, in order to stand forever in the world, invincible.

  This is the humanistic spirit of the enterprise, and secondly, that is, in the face of competitors, there must be a competitive spirit, he originally proposed a group of ruthless tactics, that is, in the face of opponents, there must be a wolf attack spirit, there is a tenacity that does not stop until the goal is reached, so that all opponents facing Xia Hua, as long as they meet Xia Hua, will tremble, dare not despise.

  Thinking of this, Fang Renzheng felt that in order to make the corporate culture he advocated penetrate into the minds of every Xia Chinese person, there must be an organization for preaching and preaching, and such an organization could not be completed by the Cultural Propaganda Department.

  "Let's set up an academy. Fang Renzheng came up with an idea, he wanted to set up a Xia Hua Business School, specifically to train the employees of Xia Hua Company, of course, if it is done well, it can also be approved in the future, and it can also be recruited externally, then it is another matter.

  Thinking about it this way, he felt that he had a certain eyebrow in this regard, and told Qiao Jiarui, Qiao Jiarui said: "The establishment of a business school is good, if you want to establish a corporate culture, you must not only rely on your appeal in the company, but also someone to teach, and the level of the company's cadres is improved, but the establishment of a business school requires a lot of investment, which will increase the company's cost a lot." Fang Renzheng said with a smile: "It is worth increasing the cost, and I think that life in the world, doing education is the happiest place, you do business just to make money, but if you do education, it will be the harvest of people's products, if this is also called a product, so I think a lot of educators are respected people, Confucius for thousands of years, why is it so respected by the world, the main reason is that he has been teaching people tirelessly?" I went to the west to invest in education, but also felt the importance of education, I have two ideas, one is to set up a business school, the other is to establish Xia Hua Hope Primary School in poor areas, and strive to invest in 1,000 primary schools in the next five years, Brother Qiao, what do you think?"

  "A thousand elementary schools?" Qiao Jiarui couldn't help but widen his eyes, a little incredulous, because the number of a thousand primary schools was too large, after all, Xia Hua was an enterprise, not a government.

  Fang Renzheng glanced at him and said: "That's right, it's a thousand primary schools, the investment amount of one primary school, I control it at three million, and one thousand primary schools, that is, three billion, the company can afford it." ”

  Suddenly took out 3 billion yuan to invest in primary schools, Qiao Jiarui really felt that Fang Renzheng was generous, but if these 1,000 hope primary schools were completed, the company's corporate image would be greatly improved.

  "Renzheng, I hope that the primary school needs investment, and the construction of the business school also needs investment, right?" Qiao Jiarui thought for a while and said.

  Fang Renzheng said: "Of course, the business school needs investment, but where do you think the business school is built, whether it is in the capital or in the Haijiang River?"

  When Qiao Jiarui heard this, he immediately smiled and said, "Renzheng, if I say that it was built in Haijiang, will you think that I am selfish?"

  Fang Renzheng glanced at him, smiled, and said: "I don't think so, but I think it's really good to build in Haijiang, Haijiang is an economic center, and it is feasible to build a business school, but the key is where can we get such a large piece of land? After all, the capital and Haijiang are both where every inch of land is valuable, and I am worried that I won't be able to get land in these two places." ”

  Wake up the dreamer with a word, Qiao Jiarui said: "This is a difficult problem, don't you say that the business school will be built in Haijiang and Beijing?"