"Now the media and fans ...... Well, the scolding, all aimed at the crew members led by Daniel Mailik. ”

In his office, Robert told Ronan the latest situation: "After participating in three media events in a row, they hid in the hotel and didn't dare to go out again. ”

Ronan was in a good mood, after all, Daniel Mailik, the artillery cook, did a good job, and asked, "Didn't they tell the difference? ”

Robert said with a smile: "After Daniel Mailik did the last event the night before, he also said about you and Embassy Pictures, but the public opinion against them has become irreversible, and they have no media channels to speak, and almost all of them are targeted attacks by media reporters. ”

Ronan is a newcomer to Hollywood, and his power is not big, compared to Harvey Weinstein's phone call in his previous life, he can suppress the unfavorable reports of the first-line media, but when facing a small director like Daniel Malik, who can't even rub the edge of Hollywood, he definitely belongs to the level of a landlord bully.

"Yesterday, Daniel Malik posted a rebuttal blog post that pushed the whole marketing plan on us. Robert added: "But no one believes them, all the fans leave behind is abuse, and the direction of media opinion cannot be changed by his blog post." ”

Ronan nodded and said, "This kind of thing, the one who shows his head first, is always the most unlucky. ”

When I told the nation on NBC that everything about "Blair the Witch" came from me, the media and fans immediately changed their stance and said that it had nothing to do with me, and few people believed it.

It's not that no one has mentioned Embassy Pictures, but with Daniel Mailik at the forefront to attract firepower, and Embassy Pictures has done a lot of work, the appearance has been low-key, and the negative impact is very small, or even negligible.

Robert remembered something and said, "Daniel Malick wants to meet with you to talk about pay. ”

"Huh?" Ronan raised an eyebrow, "Didn't the $50,000 box office bonus be given to them yesterday?"

Robert told the truth: "They are not satisfied. ”

This did not surprise Ronan, if it was him, tens of thousands of dollars to make a film and sell it to the distributor, as a result, the distributor sold $100 million at the box office in the North American market alone, and he was not willing to take only a little box office bonus, wanting to get a bigger cake.

Where is the human heart easily satisfied?

I vaguely remember that in my previous life, Artisan Pictures had a very unpleasant quarrel with the two directors in the end.

Artist Pictures buys "Blair the Witch", and the director makes a pact with Artist that if the film is a big hit, Artist will reward them with a good table.

As a result, the film was a big hit, and the craftsmen sent the best table on the market, but they could not satisfy the appetite of the directors.

Ronan understands and understands, but it will not affect the actual action, and said directly: "Drag them back, and if you can't drag them out, send them away, we have a contract in hand." ”

When he bought the rights, Ronan was on guard against this.

Daniel Mailik is not related to him, the relationship between the two parties is purely business, the contract is clearly written, and this is also done according to the rules.

Besides, if it is agreed to give Daniel Mailik a post-division, what about the other director, Adjado Sanziz, and the three main characters? Will they follow up and take a bite?

That would cost millions of dollars at a minimum.

Moreover, these people will not be of much value in the future.

A trick like "Blair the Witch" can only be played once in a short period of time, and in the past two years, there are still people who want to play like this, and they will definitely throw up blood in the streets.

But Robert was a little worried about pushing people to take the blame: "Recently, the media and fans have scolded the crew for scolding "Blair the Witch" too much, will it affect the next box office trend." ”

Ronan shook his head slowly: "This film can't be measured by ordinary Hollywood studios, if it is replaced by an ordinary film, if there is so much scolding, most of it will be finished, but for "Blair the Witch", controversy and scolding are not a bad thing. ”

For the veteran of entrepreneurship, Ronan did not hide it, found a copy of the statistics of the employment survey company, handed it to Robert, and said: "This is a sampling survey done in theaters in 30 cities across the United States, and nearly 100% of the audience will not watch "Blair the Witch" a second time after watching it, and this film can only fool people once." There is another phenomenon, since the third week, nearly 65% of the audience has seen the controversy and scolding of the media and the people around them, and wants to see why this film has attracted so many people to scold. ”

Finally, he added: "Of course, this part of the people already knew about the disappearance of the Blair witch and the three college students. ”

In fact, the reason is very simple, many people scold "Blair the Witch" as a fake, and some people who haven't seen it are curious about how the popular event that caused a national sensation was faked?

With "viral marketing" as the core to promote publicity and marketing, and after achieving good results, "Blair the Witch" has completed its transformation and is no longer a Hollywood movie in the usual sense.

Ronan's prediction is more accurate, and although there is a lot of criticism from fans to the media, "Blair the Witch" still maintains a stable box office trend.

The Discovery & Discovery Channel duly launched a program to debunk witch rumors, which highlighted "Blair the Witch", which caused a strong reaction and gave the film an assist from the side.

In its fourth weekend, the film earned another $9.62 million in North America, bringing it to $114.53 million at the North American box office.

The North American box office successfully exceeded 100 million!

It's only 1999, and $100 million at the North American box office is a watershed, and the two represent completely different meanings.

If this film is changed to other genres with clear protagonists, it is enough to bring out a big star.

It's a pity that the biggest person who has made this film famous today is director Daniel Mailik, or has a bad reputation.

Based on Ronan's calculations, the negative impact is expected to stay with Daniel Malik for a long time.

Either way, "Blair the Witch" was a huge success, and it fits the usual pattern of Hollywood films — a film that is a hit in North America can easily attract attention overseas.

However, Embassy Pictures does not have the ability to distribute overseas at all, and Ronan has the intention to establish overseas distribution channels, but Embassy Pictures has too little time to start, and the funds in hand are not abundant, so overseas distribution can only stay on paper for the time being.

Many companies with overseas distribution capabilities have approached Ronan to win the overseas copyright of "Blair the Witch", Ronan has not talked to anyone for the time being, the potential of the North American market has not been exhausted, and the higher the North American box office in the future, the more favorable it is to talk about overseas distribution rights.

As for Daniel Malik's side, Ronan did not see him again, when Daniel Malik sold him the film, none of the crew members were union members, and the post-production share stipulated by the union naturally had nothing to do with them, and Ronan also paid a box office bonus of $50,000 to fulfill the contract signed by both parties.

Legally, the business is over.

But Ronan ignored Daniel Malik, and Daniel Malik took the initiative to come to the door.

In the office, seeing the haggard Mr. Director, Ronan was still quite polite: "Director Malik, please take a seat." ”

"Hello, Mr. Anderson. Daniel Millik sat across from Ronan.

Ronan looked at Daniel Millik and estimated that he had been under too much pressure recently, and the other party's mental state was not very good.

Not everyone can calmly face the attacks of the media and the audience, let alone a novice.

"Are you looking for me?" Ronan asked directly.

Daniel Malik is not stupid either, this time gradually came back to his senses, but he endured all kinds of dissatisfaction, and asked tentatively: "Did "Blair the Witch" exceed 100 million at the North American box office?"

Ronan roughly guessed what he meant, and nodded in response, "It's almost $120 million." ”

You can find out this by looking at a newspaper.

"The film is a big hit!" Daniel McLick licked his somewhat dry lips and asked, "Does your company reward anyone who participated in the operation of this film?"

Ronan pretended to be puzzled: "Huh?"

Daniel Mailik is still tentative: "The crew is asking me if the box office of the film has exceeded 100 million, whether they should have a reward as the main creator, a bonus or a share, etc., I have no choice but to come and ask." ”

Ronan nodded and said, "I remember that your fifty thousand dollars bonus has already been paid. ”

Daniel McRick pinched the fingers of his left hand hard and said, "What about the fifty thousand dollars?"

Ronan didn't answer, but asked rhetorically: "Director Malik, the contract we signed at the beginning, the total income of the film reached 500,000 US dollars, no matter how much I earned in the future, I will pay you a lump sum of 50,000 US dollars as a box office bonus." Even though the box office share of the film has not yet arrived, to thank you for your efforts, I deliberately asked the company to pay the $50,000 bonus in advance. ”

Daniel Malik understood it, and the other party had no idea of giving any more money, and unconsciously raised his voice: "Mr. Anderson, this $50,000 does not match the contribution of me and my team at all! This film will cost $120 million at the North American box office alone, and there will be peripheral and overseas copyright income behind, I only ask for the share we deserve!"

Ronan still had a warm smile on his face: "I respect your efforts, but I respect the spirit of the contract even more, although I am a businessman, I treat people with sincerity, and my promises will be fulfilled." He said in an accentuated tone: "Director Malik, do I have any non-compliance with my contracts and commitments?"

Daniel Malik didn't know what to say for a while, and Ronan Anderson did exactly what the contract stipulated.

"We signed a formal contract. Ronan said: "To be a man of his word, I have done it, and I hope you can do it too." ”

Daniel Mailik finally reacted, with a little annoyance, and said, "It's a serious injustice that you're treating us like this!"

Ronan smiled, "You want something unexpected with the contract, and it's not fair to me. ”