In the small pull room of the animation studio, strange language and the Minions on the screen appear at a very fast speed, including Japanese, English, Chinese, Italian, Spanish, etc., and even extremely rare Latin, making it difficult for people to understand what they are saying for a while.

Ronan took it very seriously, this is an animated short film about the origin of the Minions, which is basically finished, with only a little finishing touches left.

With his direct involvement, Minions will form a complete villain worldview, instead of eating books and making changes after "Despicable Me" became popular.

To a certain extent, this will also be a cinematic universe.

The short film details the origins of the Minions and their journey from the birth of life to modern times.

Originally single-celled creatures in the ocean, Minions had a natural instinct to chase after the bully and the strong, following the stronger creatures to the land, following the dinosaurs, hominids, ancient Egyptians, and so on.

Coming to the Dark Ages, the Minions have a new bully owner, Count Dracula.

After successfully killing Count Dracula, they were mixed up with Napoleon Bonaparte.

In short, none of the bosses followed by the Minions in the short film ended well, and all ended in accidental deaths.

The fish newt was trampled to death by the Tyrannosaurus rex, the Tyrannosaurus rex fell into volcanic magma and burned to death, the hominid was eaten by a bear, the Egyptian pharaoh was crushed to death by the pyramids, the vampire was turned to ashes by the Minion mistake, and Napoleon Bonaparte was hit by a Minion cannon......

Ordinary people can't be the boss of the Minions.

The video ends with the Minions being chased into the ice field and disappearing into the ice.

"It's the end and it's the beginning. ”

Chris Renard, director of Shahai Entertainment's animation studio and director of the animated short, told Ronan: "'Despicable Me' will start the film with the new boss of the Minions. ”

Ronan nodded slightly: "If the animated short film can attract a group of people's attention, then the new boss of the Minions can become a propaganda point." ”

This animated short is hilarious and has a certain appeal.

Chris Renard asked, "From which channel do you release animated shorts?"

Ronan has long thought about it: "Didn't you register and verify Netflix's official account? Next year, choose a suitable time period and publish it on Netflix Video and Netflix Sharing at the same time, and Netflix can also invest resources to promote the short film." ”

"Netflix channel?" Chris Renard is so focused on animation that he doesn't know much about Netflix.

Ronan said simply: "Netflix currently has more than 12 million users, which is already a huge new media platform. ”

Chris Renard was taken aback: "So many users?"

Ronan nodded: "Not only are there a lot of them, but the vast majority of them are active users." ”

Chris Renard no longer has a problem with this, the release date is chosen for next year, and although he will miss the Oscar for Best Animated Short Film again, he has no extravagant hopes for it.

In stark contrast to last year's Peppa Pig, the Minion animated shorts clearly follow the spoof and comedy routes, which is one of the most hated styles of the Oscars, and even if you sign up, there is no hope.

Ronan then followed Chris Renard to the work area and took a look at the progress of "Despicable Me".

This will be the first animated feature film of Shahai Entertainment Animation Studio, and the production of modeling and other aspects has already begun, and Gru's character design is almost completed.

Chris Renard pointed to one of Gru's drawings and introduced: "Gru is a villain who aspires to become the world's number one thief, but he has a good heart under the sinister and funny expression, but he can't express it because of the lack of love and recognition of his childhood, and even he himself is about to forget his original self, and the theme of the film can be seen as Gru's process of finding himself." ”

Ronan said slowly: "The setting of finding yourself is very good. ”

Chris Renard smiled and said, "Although the profession is a big bad, Gru is not bad by nature, Gru has an old partner named Dr. Valio, and they will take the Minions as assistants. ”

Ronan pondered for a moment and said, "With the timeline set, we need to look at the whole plan, and if the film is successful, we can build on it and make a big independent film about the Minions." ”

Chris Renard had already seen Ronan's plan and said, "We have a complete plan. ”

"Despicable Me" is not only the first animated feature film of Shahai Entertainment Animation Studio, but also the first animated feature film of Relativity Entertainment, which is related to the strategy of the entire group company.

Ronan looked at some Minion artwork and exchanged some views with Chris Renard about the film's peripherals.

For example, this kind of cartoon is a major part of the profit, and the image of the Minion and various toys and dolls can be seen almost everywhere, which can be called one of the hottest animated peripheral products at that time.

Finally, Ronan paid attention to the situation of "Peppa Pig", the second season of which has already begun production and will be broadcast on television next summer.

At present, the first season has recovered its investment after counting the broadcast rights and various peripheral income, and Peppa Pig's various peripherals have also been rapidly distributed throughout the United States.

Just like in the past, it may take a relatively long period of fermentation for "Peppa Pig" to reach a high level of commercial popularity.

Animated products are fundamentally different from popcorn movies as fast-moving consumer goods, and are suitable for long-term business routes.

Even, many animated characters have endured for decades.

Don't say anything else, just look at Disney, if it weren't for the support of those classic animation copyrights, Disney, which is slowly entering the quagmire, would definitely not have its current performance.

"Peppa Pig" is different from Minions, it is too child-oriented and infantilized, it is not suitable for the Netflix platform, at least not now, and it is more suitable for public television broadcasting.

In addition, Embassy Pictures, as a distributor, is also carrying out overseas promotion.

If you don't promote it, where will it be hot.

Leaving the animation studio and returning to Relativity Entertainment, Ronan processed a batch of documents, approached Robert Iger, and asked about the progress of Artisan Pictures' plans, and the acquisition team is still conducting a detailed side assessment of Artisan Pictures' assets for future work.

Since Artisan Pictures has not expressed any intention to sell to the outside world for the time being, Robert Iger has also calmly pushed forward the plan step by step, after all, it may involve an investment of about 500 million US dollars, so he has to be cautious and calm.

Such an acquisition case cannot be solved by just a few prices, and involves many matters such as appraisal, financing, law, copyright, etc.

And this is not the practice and accumulation of experience in the face of Universal Pictures Entertainment Group, but the real takedown of an old medium-sized film company like Yijiang Pictures.

In addition, the film production and distribution business of Yijiang Pictures still has a high degree of overlap with Relativity Entertainment, and how to effectively solve it is also a problem and test.

The most important point is that it is also not easy to impress the shareholders of Artisan Pictures.

Robert Iger, as the direct person in charge, must also consider that if Relativity Entertainment must buy all of Artist Pictures to complete the acquisition, it must be split up later, and the production and distribution business of Artist Pictures will be separated, and then find a suitable next owner.

There is no need to worry about this, and the distribution business does not have to worry too much about the next home in Hollywood.

Ronan leaves work on time, and Scarlett Johansson asks him to have dinner with him.

In a high-end restaurant in Beverly Hills, Ronan meets the well-dressed Scarlett Johansson, who is at the peak of her appearance and figure, and she is full of charm.

It's really that apart from the height, there are almost no defects.

"I'm in for a treat tonight. Scarlett Johansson sat across from Ronan and winked at him deliberately: "Ronan, what do you want to eat?"

Ronan looked at Scarlett Johansson with a smile on his face and didn't say a word.

Scarlett Johansson picked up the menu, slapped the table in front of Ronan, and said dissatisfiedly, "Talk." ”

Ronan said, "Whatever, you can watch it and give me something." ”

"That's the hardest thing to ask for. Scarlett Johansson has been fooling around with Ronan for a long time, and she knows his eating habits somewhat, so she called a waiter, ordered a few dishes, and said: "Meat and vegetarian food are paired to ensure your physical fitness." ”

Ronan smiled: "I've always had good physical reserves. ”

Scarlett Johansson took a sip of water and changed the subject: "Ronan, awards season has begun. ”

Ronan didn't answer directly, but asked, "What's the matter, in a hurry?"

"I'm not you, you're rich, powerful and powerful, and you don't care about awards. Scarlett Johansson was direct: "I want an Oscar nomination, I want it in my dreams." ”

Ronan said, "I know. ”

Scarlett Johansson reminded: "Awards season is on. ”

"I've always been a trustworthy man. Ronan is really particular about this: "Scarlett, I have already explained to the person in charge of "Lost in Translation" at Embassy Pictures, and your acting award, Sofia Coppola's Best Director Award and Best Picture Award are our key awards. ”

Scarlett Johansson asked expectantly, "Is there a chance I can win?"

Ronan asked again, "What do you think?"

Scarlett Johansson sighed: "I'm very satisfied to get a nomination. ”

"While we'll also nominate Bill Murray for Best Actor, the focus of the acting awards is on you. Scarlett Johansson has given a lot this year, and since Ronan has enjoyed everything he can enjoy, he will also fulfill his promise: "It is very difficult to win the award, and there is still hope for nomination." ”

Scarlett Johansson nodded, knowing that greed had to be done in moderation: "I'm satisfied with a nomination." ”

Ronan said, "I'll prepare two plans for you. ”

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