The reason why Lin Qiang suddenly paid attention to the porcelain sand industry was because his father had recently mentioned to him that he had met Luo Heng in Yuantan Town and had lunch together. See the latest chapter section Baidu search

Speaking of this Luo Heng, Lin Qiang also dealt with him more than ten years ago.

Luo Heng is also a porcelain sand boss, but the strength and scale of Wu Jiming is several levels behind, in fact, he entered the industry Wu Jiming much earlier, Lin Qiang just resigned from the factory, and Fujian Li Chengcheng engaged in tile polishing factory, has from this Luo boss into a lot of debt bricks, at that time Pan Bingshen was still one of the top porcelain sand bosses in Yuantan Town, in addition to his own large porcelain sand field, but also like Wu Jiming now, the purchase of porcelain sand from other small porcelain sand fields to make the difference, Luo Heng at that time had insufficient funds, and the ceramic factory often defaulted on payments, so he handed over almost half of the porcelain sand in his field to Pan BingshenAlthough the price is much cheaper, it can return the funds faster to maintain the normal operation of the porcelain sand field.

At that time, although Pan Bingshen can be said to be wealthy, but most of the funds are also dragged by the ceramic factory, and the cash on hand is also quite tight, only to find ways to extract a large number of debt bricks from the ceramic factory, and then transfer the goods to those ceramic shops at a preferential price at the factory price, so as to return the funds, Pan Bingshen found Lin Yaokun at that time, and then Lin Qiang's polished brick factory purchased a large number of goods from him, and he could help him get back a lot of funds every month.

Because Pan Bingshen himself also owed Luo Heng the payment, he once took him to Lin Yaokun's ceramic shop, after Luo Heng met Lin Qiang and them, he also began to provide Lin Qiang with debt bricks, and later Lin Qiang helped him pull back a large number of debt bricks from the ceramic factory in Enping in time, and recovered huge losses for Luo Heng. (For details, please read the "Tide of Death" section of the "Apocalypse of Time")

Later, after Lin Qiang and his father suffered setbacks, they never contacted Luo Heng again, and it was from that time that the porcelain sand industry in Fengcheng began to surge, and the new generation represented by Wu Jiming began to appear strongly, and quickly expanded their territory with a ruthless force, Luo Heng, these small porcelain sand bosses were naturally unable to compete with Wu Jiming, so they had to let Wu Jiming buy their own porcelain sand at a low price.

This time in Yuantan Town, Luo Heng and Lin Yaokun talked about the changes in the business environment in the past ten years, and they both sighed, Luo Heng is still engaged in the porcelain sand industry, and Lin Yaokun is now in a semi-retired state. Luo Heng unintentionally told Lin Yaokun about the new situation of the porcelain sand industry in Fengcheng, Lin Yaokun is also a person with keen business antennae, so he immediately learned about Luo Heng in detail, and told Lin Qiang what he learned.

Lin Qiang has long been aware of the attractive profits in the porcelain sand industry, but the pattern has been decided, and he has no better opportunity to enter again. After listening to his father's introduction, Lin Qiang keenly felt that his opportunity had come.

He now has a lot of funds in hand, and several companies under his name are also developing strongly, with rich and stable profits, and can mobilize a lot of funds, and he has now developed his business to Fengcheng, and has a certain network in Fengcheng, and even established a personal relationship with Vice Mayor Chen Datong, as long as he operates a little, it should not be difficult to get to know the heads of the following functional departments.

Wu Jiming said that Lin Qiang does not have to worry too much, such as the annual review of the excavation certificate and the supervision of the Environmental Protection Bureau, he is confident that he can find a relationship to deal with, as long as he can pull Qin Xiaohua and He Yuan, and have Chen Datong as their back-strength background, even if Chen Datong does not come forward directly, Lin Qiang has a way to secretly operate through his face. There is now a new delivery standard in the porcelain sand industry, Wu Jiming feels that it is necessary to invest a lot of money to upgrade equipment, and the pressure has increased sharply, but Lin Qiang feels that this is just a good opportunity, when there are new changes in each industry, it is also the time to reshuffle and integrate, if the development of an industry has been very stable, it also shows that the pattern of this industry has been determined, and it is not so easy for outsiders to enter its share.

Lin Qiang now has funds, connections, and he is very familiar with the operation of the enterprise, and the porcelain sand industry has ushered in a new trend.

The next day, Lin Qiang rushed back to Yangzhou directly from Fengcheng.

Li Wan has already designed an advertising plan for the hot spring villa with Han Haichuan. The plan is divided into two categories: TV commercials and print ads, and the title of the ads is "Hokudou Mountain in the Yard".

"Well, yes, it's creative just to look at the title. In the office of the New Century Advertising Company, Lin Qiang took the two advertising plans and praised them.

"Don't just look at the headline, look at the advertising words and picture configuration inside. Li Wan said.

Lin Qiang opened the plan, carefully looked at the pictures and all the advertising words, thought for a while, and said: "These two plans are really good, I will mention my own ideas again, I think that in the TV commercial, the existing close-up close-up, overlooking the panorama, Interior decoration of these pictures, because the TV advertising is dynamic, but in the newspaper advertising I think the current picture is a bit complicated, giving people a sense of chaos, it doesn't look atmospheric and calm enough, can we just use a panoramic view from the front of the villa, and then with the eye-catching title of 'Beidou Mountain in the yard', and two short and concise advertising slogans under the title, will it be better?"

Han Haichuan said: "What Mr. Lin said makes sense, I also felt that the configuration of the picture always looked a little awkward, but I couldn't think of anything wrong with it. ”

Let's talk about the slogans.

Lin Qiang remembered that when he first came to Qin Xiaohua's villa in Baiyunbao many years ago, he had a whim and felt that her villa here was built according to the mountain, reflecting the light and clouds of the sky, separated from the hustle and bustle of nature, and the people and mountains were opposite, without self and boundless. The mountain is the sound of nature, only the wind enters the ear, the mountain is silent, the place is quiet and quiet, the mountain is indifferent, calm and far-reaching, showing a kind of elegance, luxury, bearing, not only can observe the grandeur of the mountain, but also can enjoy the gorgeous and colorful clouds, enjoy the exclusive layer of forest oxygen bar, but also the fragrance of birds and flowers. She even sighed that she is not only a state of life, but also represents a kind of residence, a kind of living taste, the house seems to have become a medium between man and nature, not only to build a bridge of the soul, to communicate the emotions between man and nature, but also to let people enjoy their feelings of joy and sorrow here.

I remember that Qin Xiaohua was surprised by her talent at that time, and said that she wanted to introduce him to developers and help them advertise. After Lin Qiang told Li Wan and Han Haichuan about this, the two of them also appreciated it greatly, and said with a smile that Lin Qiang was very prescient and thought of advertising slogans for his villa more than ten years ago.

After some discussion, the three of them chose from Lin Qiangmian's words: "The mountain is the sound of nature, only the wind enters the ears, the mountain is silent, and the place is quiet and quiet." These two sentences are used as advertising slogans under the title of print advertisements, and the advertising slogans of TV commercials were finally changed to: Go home, people will enter the landscape, you have to be calm and calm, you can not only watch the grandeur of the mountains, but also enjoy the gorgeous and colorful clouds, elegant, luxurious, and magnanimous -----, the Beidou Mountain in the yard!

Han Haichuan Ma brought the recording equipment, let Lin Qiang read the advertising slogan a few times with the advertising painting, and synthesized it and played it on the computer, not to mention, the whole advertisement looks solemn, elegant and stylish, in addition to fully demonstrating the natural beauty of the hot spring villa, it also leaves people with a rich imagination space, Lin Qiang also did a good job in terms of intonation and speed of speech, and the tone was frustrated.

Li Wan and Han Haichuan both felt that the effect was very good, but Lin Qiang said with a smile: "My voice is too thin, lacks qi, does not have that penetrating power, and the pronunciation is not completely accurate, you must find a professional male voice to dub it, and you can refer to what I just said in terms of intonation and speed of speech." In addition, Mr. Han, you will also make some fine-tuning according to the advertising words to make the two look more perfect as much as possible. ”

Han Haichuan hurriedly said that there was no problem, he would take care of the rest.

After determining the advertising plan, Lin Qiang and Li Wan can finally breathe a sigh of relief, after all, this hot spring villa is their first investment in the real estate project, from the initial planning, land acquisition, consulting, design, layout to construction, decoration, Lin Qiang and Li Wan are personally involved in it, and the final advertising and marketing planning is their specialty, but also a vital link, advertising is done, the marketing can be guaranteed.

"The pricing of our hot spring villa has set a new high in Yangzhou's housing prices, will it make people feel a little out of reach?" asked Li Wan.

Lin Qiang smiled and said, "Then do you think our Hot Spring Villa has created the highest grade of noble residences in Yangzhou? Even the boss of West Lake Villa has personally admitted that our Villa wants them to be more than one grade higher, looking at the whole Yangzhou, which real estate dares to compare with us?"

"That being said, but at the price of more than 10 million yuan per set, how many people in Yangzhou can get it?"

"You think it's bad, don't look at Yangzhou is just a prefecture-level city, but there are many rich people you imagine, and there are many hidden rich people who usually don't show the mountain dew, we only have a total of 80 villas in the hot spring villa, which is very scarce, and the state has now begun to strictly control the villa project, and there will be no such villa market in the future, so to speak, sell one less set, I really don't worry that we can't sell these villas, but I am thinking, do I want to start a set myself?"

"You want to buy a set yourself??" Li Wan asked, looking at him.