Chapter 340: Crisis Response

As the helmsman of the company, Lin Qiang thinks about things more long-term and comprehensively. Mobile

Now there are new changes in the industry, but the tide brand color carving company as a pioneer, with innovative business model and industry-leading technology, in the production, marketing, promotion of those still have an absolute advantage in the followers, even if there have been some new products with better performance, but to shake the market position of the tide brand company in the background wall industry, it is difficult to do in a short period of time.

Lin Qiang is confident that with the national special distribution network established by his company with a lot of manpower and material resources, the direct sales business of the real estate and the large number of products digested by the tide brand decoration company itself, Gaoqiao Chaopai Colorful Sculpture Co., Ltd. can still guarantee considerable profitability at least in the next half a year.

As for the Fengcheng Colored Carving Branch, which was built with an investment of more than 15 million yuan, Lin Qiang didn't have to worry very much. After the branch was officially put into operation, all the special dealerships and the overall home decoration hall, the tide brand decoration company, The original ceramic group supply is responsible for the branch, the design of the branch plant monthly production capacity reached 50,000 square meters, put into operation, almost are running at full capacity, its, the original ceramic group distributed in the country's thousands of stores, each month the purchase volume accounted for more than two-thirds of the total output of the branch, although the price is normal factory price is much cheaper, but the products are mass production, and the ceramic tiles used are also directly supplied by the ceramic factory, the cost is reduced a lot, there is still a lot of profit margins.

Judging from the financial statements provided by Wen Jie, by the end of this year, the investment can basically be recovered and there is still a surplus. During this time, Yang Weixiong of the original ceramics in accordance with the prior agreement, received a very considerable sales commission from the branch every month, and is sparing no effort to let the marketing department below the personnel increase sales efforts, and the number of purchases is still rising.

Wen Jie and Xiaoyan said that they were worried about the changes in the market situation, but they were very sure in their hearts, when they founded this joint-stock company the year before last, they only invested a total of five million yuan, just relying on the early franchise operators and direct sales business to local real estate, the company has a large amount of profits, a year later, we have recovered all the investment, and the beginning of the decoration company contracted Zengcheng Yale Garden real estate, Yangzhou teacher new village real estate and Hongyuan Flower Garden, The decoration projects of Jinbiwan New Town, as well as the Yangzhou campus wall project, Yangzhou Xinchao brand real estate company, Luyanghe renovation project and other projects have brought huge dividends to everyone.

It can be said that their return on investment this time is not calculated in terms of how many percent, but how many times to calculate, therefore, even if the worst situation occurs now, there is nothing to worry about, but people's psychology is like this, obviously looking at the market prospect is still bright, but the crisis is silently approaching, it is inevitable that there is a psychological imbalance, but also makes them really feel that it is difficult to start a business, and it is even more difficult to keep a business, especially for small entities like them, the cruelty of industry competition is difficult for people outside to understand, like their trendy brand company, which has a leading edge in technology and an advanced business modelAnd with Lin Qiang, a person at the helm with extremely keen business acumen and extremely flexible business acumen, he still inevitably feels the pressure of competition, and it is conceivable how great the difficulties faced by ordinary industrial companies are.

"Brother Qiang, then our trendy brand company can also be the same as the company in Foshan, Ma Xin. Xiao Yan said.

Lin Qiang smiled and said: "Our company's main advantage is in engraving technology, and those new products do not need to be carved at all, and we are already one step behind others, it is difficult to catch up, plus the wolf nature of Foshan people, we really should not compete with them head-on in new products." ”

"Then aren't we going to be eliminated soon?" Wen Jie said.

"Every industry is developing rapidly, and now information and communication are so developed, if you don't innovate or improve, you will be eliminated by the industry, and we are no exception. But rest assured, although we don't spend energy to compete with them in new products, but we will not sit still, we have our own hard work to build a strong sales network, as well as their own home improvement hall and decoration company, as long as you change your thinking, the prospect is still very exciting. Lin Qiang said.

"Do you already have a good coping strategy?" Wen Jie asked.

Lin Qiang shook his head and said, "It's really not, I just learned about this situation from Xu Chengjie." Sister Wen, we must take precautions, strengthen the company's financial management from now on, step up the collection of various due receivables, and ensure that the company has sufficient cash flow. ”

Lin Qiang said that cash flow is as important to a company as the human body breathes air and blood flows. If an enterprise wants to become bigger and longer, it must first have a clear strategy, a complete and standardized operation management system and an effective team, and a very important point, it must ensure that the enterprise has sufficient cash flow. Cash flow is grain and grass, food and grass are insufficient, no matter how strong the soldiers are, no matter how strong the horses are, they cannot escape the fate of failure.

As the company's chief financial officer, Wen Jie is of course very aware of this, in enterprise management, once the financial data is incomplete, the analysis deviation may cause mistakes in decision-making, bringing huge losses to the enterprise. Nowadays, the practice of "relying on experience, feeling, and patting the head" can no longer meet the rapid development needs of current enterprises, and the decision-making model of "relying on data to speak" has been formed. Trendy brands are able to expand quickly because of sufficient and stable cash flow.

Wen Jie has known Lin Qiang for many years, knows him very well, although his ideas are wild, but he will never be rash, his own experience of ups and downs in the business sea also makes him have enough precautions against risks, before the expansion of new plants, the purchase of additional production equipment, and the development of business in Yangzhou, Lin Qiang will discuss with her in advance to ensure the controllability of risks. He also resolutely put an end to the company's lack of funds in some projects, and would rather find someone to cooperate than do anything desperate, so as to avoid the company's capital chain breaking and leading to the end of the company's life.

"You can rest assured, I will take the time to make financial reconciliation with all related companies and make a complete financial statement. Wen Jie said.

After Xiaoyan and the others left the office, Lin Qiang looked at the time and called his wife Xiaolan, saying that he would go home for dinner in the evening.

During this time, he has been busy with work in Yangzhou and Fengcheng, and he doesn't go home much, all relying on Xiaolan to take her daughter Xinxin at home.

Many times, Lin Qiang feels that he is very lucky, after experiencing so many emotional circles, God can give him such a gentle and graceful wife, never abandon, sharing weal and bene, for so many years, no matter whether he is in trouble or in trouble, Xiaolan has always trusted him so much, and has been silently supporting him and encouraging him behind his back. Although the relationship between him and Xiaolan may lack a little bit of ups and downs, adversity can see the truth, and for him, Xiaolan has long been indispensable.

Even if it is Zhou Jie and Sun Dan, it is impossible for the two women to replace Xiaolan in his place in his heart, and, in the final analysis, Lin Qiang and the two of them only had a good impression of each other when they were young, or they admired each other, but they have never really been together, and he is not even sure if they can face the previous difficult days with him.

It is undeniable that the two of them are Xiaolan's excellent in many aspects, but because of their excellence, Lin Qiang must be even better. It's hard to imagine that if Lin Qiang didn't seize the opportunity to stand up again in the business world, but was still running for life, would he have the courage to take the initiative to contact them, and it was hard to imagine what kind of image he would have in their eyes.

Lin Qiang didn't have the opportunity to verify, and he didn't want to verify, after all, people are very realistic, and people's hearts are even more unpredictable.

Reconnecting and interacting with Zhou Jie and Sun Dan, Lin Qiang never thought about what he wanted to do with them, more about his own wishes when he was young, and he didn't think about destroying each other's families, but even so, he was still ashamed of Xiaolan in his heart, especially the recent breakthrough in his relationship with Li Wan, which made him a little unsure of how to go back to face Xiaolan.

If the relationship with Su Juan and Qin Xiaohua happened before meeting Xiaolan, and it is forgivable, then the relationship with Li Wan is really difficult to make excuses for himself, no matter how he puts it, he has betrayed Xiaolan's trust in him.

Back at home, Xiaolan had already prepared a meal and was waiting for him.

Xinxin, who was doing homework, saw her father come back, and pestered Lin Qiang to squeak and tell him interesting things at school as before, while Xiaolan stood aside with a smile and looked at their father and daughter quietly.

Lin Qiang took out a bank card from his bag, handed it to Xiaolan, and said, "This card is my salary card, you keep it safe, and the password is the same as our family security account." "He has an annual salary in the color carving company, the real estate company and the tourism real estate company, all of which are automatically deposited into this card, and he rarely uses it in ordinary times, so he simply gives it to Xiaolan for safekeeping.

"You can take the salary card yourself, you usually need money. "Little Landau. In the card of the family security account in her hand, Lin Qiang will deposit a large amount of money in it on time every month, and repeatedly told the money not to make any investment, Xiaolan opened the bank information prompt, seeing that the balance in it is getting bigger and bigger, she usually rarely asks about Lin Qiang's business, and is a little worried that the money is stored in the bank like this, will it affect the operation of the company. She has always been the kind of woman who is a little rich and secure, and she doesn't have too many extravagant hopes for money, she just wants to live a peaceful and stable life.

Lin Qiang stuffed the bank card into her hand, saying that there are not many places where he usually needs to use money, and there are stable incomes in the engraving factory and the hardware processing factory, and he can withdraw it from the card there when he really needs to use the money.

Since finding someone to take off the birth control ring more than two months ago, Xiaolan has been adjusting her body and preparing for the creation plan according to the advice of Lin Qiang, a classmate from Bei Jianghe, who is the director of the Provincial Family Planning Hospital.

After the lights went out at night, the two enjoyed a bit of cloud and rain------