In mid-July, the most eye-catching news in the entire North American business community was News Corp.'s M&A offer to Warner Bros., a subsidiary of Time Warner's absolute control.

This caused an uproar in the media and entertainment industry, because if the invitation was successful, it would mean that an unprecedented super entertainment media group would be born in the United States and the world.

On the day he got the news, Ronan convened a meeting of Relativity Entertainment's top management, followed by secret talks with Robert Iger and CFO Mary to prepare for the potentially dramatic changes in the industry.

"I don't think Warner Corp. will accept News Corp.'s offer. Robert Iger expressed his opinion: "Although AOL broke up with Warner two years ago, which had a great negative impact on the entire Warner Group, causing Warner's media business to stagnate, Warner's development in the entertainment business is enough to make up for this part of the loss, and even bring more revenue to Warner Group." ”

He further said: "Once the two companies merge, with Rupert Murdoch's strength, it will be difficult for the original Warners management and major shareholders to ensure their own interests. ”

Mary, as the chief financial officer, said from the perspective of the capital chain: "With the current situation of the two companies, even if Warner Group agrees to the merger, News Corp. will have to make an offer of more than $60 billion.

Robert Iger nodded slightly: "Maybe even more." ”

Mary continued: "News Corp. and its Twentieth Century Fox business is entirely focused on the entertainment media industry. In recent years, Fox has performed poorly, and the pillar of News Corp. is undoubtedly the media industry, but it is difficult for this industry to bring huge cash flow, and Rupert Murdoch's merger and acquisition can only be completed in the form of a share swap plus cash, and the former is dominant. ”

After a pause, she added, "Even if the deal goes through, it will weaken the Murdoch family's control over News Corp." ”

Ronan kept thinking about it and finally said, "We're ready for both." ”

Robert Iger agrees: "Prepare for the worst. ”

"Once these two companies merge, it's not good news for any other entertainment media company. Ronan said slowly: "This means that a giant company will have a huge impact on other companies in the industry, and even crush the dominant position." ”

Mary was unrepresented, and Robert Iger looked serious.

Once News Corp and Warner Group are united, it is definitely not in the interests of Relativity Entertainment.

Robert Iger said: "We're definitely not the only ones who don't want News Corp's plan to succeed. Hollywood and other giants in the media industry probably don't want to see such a situation either. Based on the analysis of the information we have from News Corp. and Twentieth Century Fox, the biggest difficulties with Rupert Murdoch's plan are the opposition of the Warner Group, and the second is the issue of funding and equity. ”

Ronan then reminded, "One more thing, the political factor! Antitrust!" He said to Robert Iger, "Bob, you go and contact Hollywood and other companies in the media industry. ”

Robert Iger understood Ronan's intentions: "Be prepared to limit News Corp's plans from the top of the policy." ”

Ronan nodded slightly: "This kind of thing, presumably every company will take action." ”

Large corporations have connections to Washington authorities, Congress, and other agencies.

The small meeting ended, and Ronan returned to the office, where Connie had already delivered the latest report.

Before Ronan watched it, he recalled it carefully, and made sure that he was not mistaken, once when he was on the other side of the Pacific, he saw the relevant news, Rupert Murdoch's News Corp. wanted to acquire Warner more than once, but it was never successful, and as a result, Disney finally took over the film and television company of Twentieth Century Fox, which had a sluggish business.

The six major Hollywood companies have since become the big five, and even Walt Disney has even changed the label name of Fox.

News Corp.'s failed acquisition of Warner once caused a lot of chain reactions.

However, Ronan also had the impression that he couldn't remember exactly when it happened, but it should have happened after 2010.

News Corp now has a tentative plan for this, which may probably be some effect of relativistic entertainment.

Ronan straightened his face and quickly read the information sent by Connie.

This is the detailed information about the merger plans of News Corp. and Warner, carefully collected by the market research department of Relativity Entertainment.

The deal was proposed at a luncheon hosted at the Press Association's Manhattan headquarters on a weekday in July.

The actual participants are Rupert Murdoch's number one aide, Chase Carey, and Time Warner Chairman and CEO Jeff Bix.

The former tentatively proposed the plan to the latter, and the news then spread, and News Corp admitted it in media interviews.

But Warners has not responded so far.

If the deal goes through, the merger of News Corp. and Time Warner would bring the two media giants together.

Time Warner's money-making cable channels such as TNT, TBS, CNN and HBO will be integrated with Twentieth Century Fox's FX, Fox News and Fox broadcast networks.

Warner Bros. and Twentieth Century Fox Pictures have also merged, and the combined company will also dominate the film and television studio business.

For the entertainment media industry in the United States, it will be a super-giant group that is even more terrifying than the Walt Disney in the past.

Relativity Entertainment is also prepared for the worst-case scenario as quickly as possible.

Regardless of the outcome, the most important point is that the strength of Relativity Entertainment itself is the key.

If you don't have strong enough strength, any large company will be in a hurry.

This summer file, Relativity Entertainment can be described as full of firepower.

After 14 weeks of screening in North America, "Hulk" officially dropped from theaters, and the North American box office finally reached $261.28 million.

The film has now grossed more than $400 million worldwide, and overseas screenings will continue for a long time.

Through box office revenue and TV series and DVDs, Relativity Entertainment has no problem recovering all of its investment in Hulk.

Even, the possibility of generating tens of millions of dollars in profits is very high.

The success of this film has further allowed the market to see the charm of Marvel superheroes.

What's more important is that with the popularity of the film, the concept of the Avengers is spreading around the world.

These are the foundations on which the Avengers want to succeed in the future.

Without the foreshadowing of the previous films, the former "Avengers" would not have been such a huge success.

The big hit of "Hulk" has made the series have more fans other than comic book fans, and many people's eyes have also focused on the next Marvel Avengers series of movies "Thor", so that "Thor", which will be released in a few months, has become quite popular.

Embassy Pictures and Marvel Entertainment are also doing some targeted publicity and promotion activities.

In addition, the DVD of "District 9", which had been released before, sold well, and in more than two weeks after its launch, North American sales reached $38.95 million.

This is not comparable to "The Lord of the Rings", "Pirates of the Caribbean", "Spy 3" and other films in North America that sold hundreds of millions of dollars in DVDs in the first week.

But no one would think that "District 9" is such a heavyweight film.

Compared with investment, Relativity Entertainment can be said to have made a lot of money in "District 9".

Meanwhile, "Transformers" spent its third weekend in North American theaters, which seemed to correspond to the number of weeks in theaters, and the film slipped further down the North American box office charts, dropping to third place.

However, the weight of the third place in this box office list is real.

"Transformers" saw a significant narrower decline at the North American box office, with $27.1 million in North America in its third weekend and a total of $248.91 million at the North American box office.

The overseas trend is still stable, such a special effects blockbuster is a dish that can really be highly popular in the global market, and as time goes by, the box office outside North America of the film has gradually caught up with the North American box office, and it is only a matter of the next few days to complete the surpass.

"Transformers" will be able to achieve the feat of breaking $500 million at the global box office on the following Tuesday or Wednesday.

On the other hand, the sales of peripheral derivatives of the film remain high, Hasbro's products are difficult to say, and the global distributors of Relativity Entertainment, once again in Embassy Pictures, have been in the supply for less than two weeks, and the calls urging the supply have been coming one after another.

In order to meet the market demand, under the guarantee of sufficient orders, the number of processors on the other side of the Pacific has increased to twelve.

The film's DVD is also in the midst of an emergency stamping, with Relativity Entertainment's first DVD orders reaching 10 million copies.

"Harry Potter and the Order of the Phoenix" is ahead of "Transformers", and the charm of the little wizard never needs to be doubted, and the growing Gryffindor Golden Triangle will explode with greater appeal in the future.

This week's box office champion was won by an animated feature film - "Kung Fu Panda"!

Once upon a time there was a mountain, and there was a temple in the mountain, and there was a panda selling noodles in the temple......

Produced by Shahai Entertainment Animation Studio and distributed by Embassy Pictures, this animated film has attracted a large number of people to the theater with the mode of super cute panda plus kung fu and comedy, as well as the so-called mysterious oriental culture.

Of course, the oriental culture shown in "Kung Fu Panda" is essentially the oriental culture that Hollywood thinks.

However, due to Ronan's existence, the film does not have any sensitive points, and it passed the review of the big scissors without cutting it on the other side of the Pacific Ocean.

Frankly speaking, Oriental culture is by no means encompassing by a panda who can embroider his legs.

Regardless, "Kung Fu Panda" was a huge success in the North American film market, grossing $71.25 million in 4,225 theaters in its opening weekend.

The North American box office caught up with the production cost in the first week, and Shahai Entertainment Animation Studio also had another successful animated film in addition to the "Minions" series.