Chapter 367: Lie and Earn!

Ding Cheng laughed, I heard that the two of them also invested in a few small costs, and they also helped read the script, and even recommended actors a few times, and the box office was good and made a lot of money.

Especially Wang Tian, who left himself and made two more works, the results were average, and then he simply became an investor directly, followed Xu Wenzheng and Yu Fatzi to mix distribution and operation, and now he is also a well-known small boss.

Yu Fatzi poured himself full of wine, knowing that Ding Cheng only drank drinks, he raised his glass and said: "Thanks to the blessing of your old man, Bona finally got a batch of film licenses, I salute you three cups!"

Ding Cheng scolded with a smile: "It's okay to drink less, let's just eat more vegetables today!"

"It's still my brother who feels sorry for me!" Yu Fatzi laughed: "In the past few years, the quota of imported foreign language films was only thirty, and China Film and Huaxia each accounted for half of the country, so we could only wait for people to run out of money, and secretly spend money to buy a few copies." ”

"Now because of your toughness, brother, Bona also has ten import shares, and it is a good thing that you can make money while sitting, who is not happy?"

Ding Cheng nodded, this is also one of the benefits given to him by the above, Bona knows the roots, and has been trusting for so many years of cooperation, mainly because of the strong distribution ability, so they pull together.

In addition to his own share and Bona's share, there are still more than 30% left, which can be left for friends to invest, such as Xu Guangtou, Liu Tianwang, Wang Fatzi and other big players who have the ability to distribute channels.

The eight immortals cross the sea to show their magical powers,

If you have money, everyone earns it together.

Now there are fewer and fewer people who are stupid and have more money, the first wave of coal bosses, the second wave of landowners, the third wave of the Internet, now that the tide is receding, the audience is becoming more and more savvy, and the safest investment is to play together.

There is money to pay, there are channels to make channels, there are connections to make connections, and there is more publicity to publicize, plus a studio that stars in stars......

Is the opening credits of a movie getting longer and longer now?

I can't count the dozen of the producers!

Wang Tian said depressedly: "It's a pity that only the Phantom Car God is directly bought out, the veteran and the city hunter must be divided, Bangzi and the French are not stupid!"

There's no way around it, behind the veteran is CJ, who is definitely not bad for money.

City Hunter is the box office champion, Philip must be optimistic about the Chinese market, is it stupid to buy out?

Only India is poor.

The difference between batch films and account-sharing films is not only in the different forms of introduction, but also in the production scale. In the past, the accounts were all the six major Hollywood film companies, with big themes, big investment, famous actors, and special effects.

Most of the sources of buyout films are small national independent studios with insufficient funds, of course, the themes are more diverse, and many of them are released as propaganda materials with political purposes.

In the early years, 500,000 US dollars directly packed ten batches of films, which was the same as picking up.

After deducting taxes and fees from the box office, theaters and cinemas will take about 40%, China Film or Huaxia, as the main distributor, will take 25%, and the final buyout party will get about 30% as an assistant distributor.

As long as one can be sold for 20 million yuan, 30% will be returned after the account is divided, and it will be calculated without losing money.

The success of the death squad has turned the batch of films from a blue ocean to a red ocean, and many players have followed suit, only to find that the risks far outweigh the visible benefits. The release index is limited, and there are more and more projects smashed in hand.

Now that this business has changed from a buyer's market to a seller's market, many film source companies are no longer satisfied with being bought out, but participate in the share through private agreements.

"La La Land" 230 million yuan, "Assassin's Creed" 150 million yuan, "A Dog's Mission" 200 million yuan, "Your Name" 560 million yuan, "Hacksaw Ridge" 420 million yuan......

"There are also four films released at the same time on May 1st, "The Breadwinner", "Confessions After 22 Years", "Uncle Drew", "Night of Destiny: The Cup of Heaven", ......"

"As a result, the whole army was wiped out, and no one made money!"

"Although there is no written rule, the number of domestic batches and account sharing has been maintained at 1:1. Yu Fatzi analyzed: "Since 16 years, this tacit understanding has been gradually broken, the box office has soared, countless buyers have staked their land, and after the capital bubble was squeezed out, the rivers and lakes have also begun to reshuffle." ”

"Of course, it's still Hollywood-based, English-based, followed by island animation, Indian, Korean crime, and other small language films. Last year, fifty or sixty films were decent, and there were no hits. ”

Ding Cheng put down his chopsticks and looked at the information compiled by Yaozai, Conan is 100 million 500 million, and My Neighbor Totoro is more than 200 million, which can be regarded as two dark horses.

Live-action movies in the island country have been sluggish, even if the award-winning "Thief Family" only made 96 million, it is already the highest box office record.

Yu Fatzi suggested: "Last year, India introduced ten, eight of which were thorough, and only two of Uncle Mi made money. ”

Ding Cheng nodded, in fact, most of Uncle Mi's works are also shared, but this time the phantom car god is not an investor, and with his friendship, the buyout is not involved.

In fact, no matter what the film of any country, as long as the volume is large enough, if the account sharing index allows, it should be tried to share the account, the difficulty is how to make the two giants determine the influence and volume of the film?

Of course, now because of himself, Bona has the right to choose independently, although ten is not much, but it is also a symbol of status, which is of great significance, no wonder Yu Fatzi is full of red face.

In particular, I shoot up to four films a year, and even if all of them are introduced, there is still a lot of share, and there is too much room for operation.

Yu Fatzi looked at Ding Cheng, and he didn't say a lot of things clearly, in fact, in the past two months, 37 batches of films have been directly called back by the Film Bureau: No introduction!

It is on the cusp of the storm, and no one can figure out the intentions above?

It can be said that only Ding Cheng's gold-lettered signboard guarantees income in drought and flood, which can be described as big and small, and basically has a green light all the way.

Ding Cheng saw the look of the fat man Yu and said with a smile: "I don't know the specifics, but there is a big principle that remains the same." ”

"Small cost, positive energy, big feelings!"

"It's perfect for a domestic audience, understand?"

"Received!" Yu Fat slapped his thigh and said, "It's all right!"

Seeing that the two fat men were like treasures, Ding Cheng shook his head, in fact, the approval of films is to use the investment of the Internet University to fight for the box office of a cinema movie.

It seems simple, but in fact, there are very high barriers and professionalism, and not everyone can be at ease. In the past, I felt that the risks of the film batch industry were controllable, so I poured so much capital into the film.

In fact, it is a very complicated process, from the judgment of the introduction, the application for review of the introduction, the determination of the schedule, to the publicity and distribution in just one month, including the early anti-piracy and overseas word-of-mouth control, all facing great challenges.

So it's easy to take the first step, as long as you pay a lot of money, it's hard to keep going.

The bigger risk comes from geopolitical relations, as early as the rigidity of Sino-Japanese relations, island films were almost extinct on the big screen, and it was not until 15 years ago that "Doraemon Walks with Me" began to recover.

Last year, 10 Indian films were introduced, but the year before last, there was only one "Let's Wrestle! Daddy", which was obviously affected by the border incident between the two countries.

For the introduction of batch films, the price on the market is relatively fair, which should be 5%-10% of the production cost.

"Now the most taboo in the circle is to sell the copyright of Netflix in advance!"