In the reception room, Howard Stringer's words revolve around Netflix.

There have been a lot of rumors about Netflix in the media and in the market, and contrary to the fact that Relativity Entertainment was not optimistic about Netflix when it acquired Netflix, almost everyone is optimistic about Netflix's future.

Up to nearly 20 million Netflix sharing users, more than 13 million Netflix rental paying users, and a variety of popular videos and pictures on the Internet.

If nothing else, the number of users alone represents great value.

After chatting about Netflix's business for a while, Howard Stringer asked the question he was most concerned about: "I heard that Netflix is preparing to go public?"

There is no need for Ronan to deny it: "There is such a thing, Relativity Entertainment is preparing to operate Netflix to go public. ”

"It's a smart choice. Howard Stringer said: "If Netflix wants to continue to grow, it needs a lot of money, right?"

Ronan spread his hands: "Without affecting its own development, it is a little difficult for Relativity Entertainment to bear it independently, so it is better to seek public fundraising." ”

Howard Stringer asked, seemingly casually, "What if Sony is interested in investing in Netflix?"

Ronan looked at him: "Welcome, but there is a premise, wait for Netflix to go public." ”

"Sony can invest this year. Howard Stringer certainly wants to get the most bang for his buck: "It's too long to go public. ”

Ronan didn't answer him, but asked, "Can you call the shots about Sony?"

The Sony that the other party is talking about is not Sony Entertainment, but Sony Group, and Sony Group seems to be the real masters of the island, right?

"There's a piece of news that I can tell you in advance, but don't spread it. Howard Stringer smiled and said, "Haute, I will soon be the chairman and CEO of Sony Group. ”

Ronan was quite surprised, Akio Morita and Kazuo Hirai were the names he had heard of, but Howard Stringer had no memory.

Is this the change you have brought about?

He wasn't sure either.

Howard Stringer is about to take up the top management position of the Sony Group, and the new appointment will definitely have to make a difference, although the Sony Group has become international, the power of the island people is deep-rooted, and it is quite difficult to open up the situation internally, but it is relatively easy to achieve results from the outside.

Netflix is a typical example of the success of the Internet plus entertainment industry, and many people even say that Netflix's real-time sharing represents the future and is recognized as a high-quality investment target.

If you can get the opportunity to invest in Netflix, you will definitely be able to sit firmly in the position that you have finally gotten your hands on.

Ronan just flashed a hint of surprise in his eyes, instantly returned to normal, and said with a smile: "Congratulations." ”

"It's not easy to sit in this position. Howard Stringer seems to be reassured: "It's harder to sit still. ”

He looked at Ronan, "Are you willing to give Sony an investment opportunity?"

Ronan said honestly, "It's too late. He didn't completely refuse, but he was quietly raising Netflix's bargaining chips: "Howard, I can also disclose a little bit of information to you, Goldman Sachs is very concerned about Netflix and has been assisting Netflix in its operation and listing, and Netflix cannot accept new investors before it goes public." ”

This made Howard Stringer even more surprised: "Goldman Sachs?"

One of the big four investments has already been made, and it's been a far more troublesome thing than expected.

Ronan nodded slightly: "Netflix operates the business of going public, and Relativity Entertainment has outsourced to a company recommended by Goldman Sachs, and Goldman Sachs is also contacting listed investors for Netflix." The development of Netflix is here, and the stock after listing is not worried, and Goldman Sachs even predicts that Netflix's listing may create a new miracle for Internet stocks. ”

The listing of Netflix can be said to be a very important part of Ronan's next plan, and Netflix has lived up to expectations, with extremely fast business and user increments, becoming a sweet spot in the potential investment market.

Howard Stringer needs to break new ground for Sony in order to sit in the position of chairman and CEO of Sony Group in the future, and Sony's investment seems to be good.

Stock listing, one more potential big customer, is not a bad thing.

But this is an opportunity for Sony, and it is not an opportunity for Relativity Entertainment.

Ronan's words continued: "It will take some time before it goes public, and it will be until the middle of next year or even later at the earliest, and if Sony is interested in investing, it may have to wait for a while." ”

Howard Stringer smiled: "It's okay, patience is a virtue. ”

Ronan said directly: "For specific matters, Sony will directly negotiate with Netflix and the operating company. ”

Howard Stringer knows that this is not a shirk, to achieve Ronan's position, more responsible for decision-making and control of the general direction, and specific matters will naturally be handled by professionals.

"Yes. Howard Stringer said.

Ronan's words did not end: "But I have one condition. ”

Howard Stringer stared: "Please speak." ”

"I hope after the Spider-Man movie trilogy is over. Ronan will not miss every opportunity: "Marvel Entertainment can buy back the rights to the Spider-Man series at the right price." ”

Without any hesitation, not even any consideration, Howard Stringer flatly refused: "This can't be!"

Ronan wasn't surprised.

Howard Stringer smiled at all: "Ronan, you have made a condition that Sony cannot accept!"

Ronan said: "It's a two-way street, there's still time, Sony can think about it." ”

Howard Stringer couldn't help but say: "Sony invests in Netflix and can provide a lot of money for Netflix, which is helping Netflix." ”

Ronan did not back down: "Netflix is generally optimistic about the market, Goldman Sachs is the customer contacted by Netflix, and every one of them is not weak, and it can provide more help to Netflix in the development of the Internet." Howard, Sony is strong, but ...... in the Internet industry"

He didn't say the rest of the words, and Howard Stringer could understand them.

Howard Stringer shook his head: "Unfortunately, we can't work together further. ”

Ronan said calmly: "There is still some time before Netflix goes public, Sony can continue to observe and inspect Netflix, and next year's Netflix will not be the current Netflix." ”

There was something to say about it, but Howard Stringer listened.

Will Netflix have explosive development?

Howard Stringer had to pay attention, because when Relativity Entertainment acquired Netflix, who would have thought that Netflix would become the situation it is now in the hands of Ronan Anderson.

Ronan said lightly: "If Netflix is not worth enough when it goes public, of course Sony doesn't have to consider the conditions I said." He stood up and shook hands with Howard Stringer: "Hopefully, Relativity Entertainment and Sony Group will be even better in the future." ”

Howard Stringer nodded: "I'll watch Netflix and hope for a miracle." ”

Ronan smiled and left.

Howard Stringer then followed, all the way out of the main entrance of Sony's Columbia headquarters.

No matter how crazy Ronan is, he will not have fierce conflicts with several large companies at the same time, and the conflict of interest with Sony Entertainment is always within the acceptable range of both parties.

It's hard to take back Spider-Man, it's just an attempt, although it's unlikely, but it's also a huge gain to get back some of the rights and interests of "Spider-Man".

Besides, the "Spider-Man" series can really open a universe on its own!

Ronan hopes that the operation here can help Marvel Entertainment negotiate with Sony Columbia Pictures.

Howard Stringer values his partnership with Relativity Entertainment and stands at the door of the headquarters building to shake Ronan's hand and say goodbye.

When Ronan got into the car, he noticed that there was a flashing light nearby, and he didn't know if it was the paparazzi stationed here or the entertainment reporter who followed a certain celebrity to take pictures.

The other party did not hide, it is estimated that they recognized Ronan and Howard Stringer, and stood outside the safety range to take pictures generously.

Maybe tomorrow there will be news in the gossip newspapers, shocking! Relativity Entertainment acquires Sony Entertainment......

The game that used to be played by the UC Shock Department, the entertainment tabloids here have been playing for a long time.

The President of the United States was stunned by such and such a weapon or department. ”

Presumably netizens have seen a lot of such titles, because there are too many "shock" articles, netizens feel that UC must have a shock department dedicated to publishing this kind of article, so UC shock department was born.

After leaving Sony Columbia, Ronan returned to the Relativity Building that afternoon and participated in another signing, and after a period of negotiations, Hasbro and Relativity Entertainment officially reached a licensing agreement for Peppa Pig.

George Clint and Brian Goldner signed on behalf of both parties.

Licensing agreements are divided into three main categories – toys, dolls, and figurines.

These three categories are divided into a number of sub-categories, but the focus of the negotiations between the two sides is on the later division, and the division of categories is not so strict.

The basic licensing fee for each category is $5 million, with Relativity Entertainment as the copyright owner taking 20% of the ex-factory sales as a share.

Although Hasbro is not a company in the Hollywood industry, it has a close cooperation with Relativity Entertainment, and Relativity Entertainment does not ask for a high price, which is a general standard in the industry.

Hollywood's external licensing can play flowers, and the licensing of popular film and television derivatives has never been sold.

In the past, Disney's popular image derivatives authorization, especially the authorization to the East, are classified in such detail that it is breathtaking.

For example, for Mickey Mouse's products, the copyright owner authorizes the figure classification, and after paying the copyright money, you can only make figure products.

If you want to make other classified products, such as cups, you need to pay the copyright of the cup, the cup has different materials, PVC, ceramics, clay, etc., each category has a different copyright gold, and you need to pay the copyright gold of a category to do one of the categories.

There are also toy licenses, such as building blocks, rattles, etc., each of which can only be done with authorization.

For example, Warner Bros.'s Harry Potter series has sold hundreds of derivative licenses.

The product party obtains the authorization, and after completing the design, it needs to return to the copyright owner to accept the review of whether the pattern, image, color, etc. are in compliance with the regulations.

Only when the authorizing party gives the green light can it be produced and marketed.