790.Dark Horse Counterattack (II)
Richard is the manager of a theater, as a manager, he does not need to clock in and out of work every day like ordinary employees, all he has to do is to go to the theater once a day, check the box office record of the day, and then report to the head office.
However, the job seems to be easy, but the theater manager is not so easy to do, in addition to these jobs, he also has a very important thing to do, which is to make an evaluation report for the movies that will be released in the theater that day.
Someone from the head office will review the report submitted by a theater manager like Richard, and then decide what the film's schedule will be.
"Today's focus should be on "Rejuvenation" starring Pitt, the big star's box office appeal has always been good, and there is Julie to give him a platform, I expect this film to be more than 50% in our theaters, this is a film that deserves my big investment. ”
"The movie "The King of Wrestling" is over, and the total box office received yesterday was only more than 50,000, so we don't have to schedule it today, it's a complete waste of resources, and the vacated resources are all given to "Rejuvenation". ”
"The results of "Mr. Good" are quite stable, wait and see. ”
"League of Assassins" ......" Looking at the results of the first day of this movie, Richard's expression was not to mention how tangled, if he knew that there was a person named Yang Xiu in the far east who had said something, he would definitely be a confidant if he heard it at this time.
At this time, "League of Assassins" in his eyes belongs to the kind of existence that 'tasteless food, and it is a pity to abandon it'.
The film grossed 5.3 million on the first day, and was released three times on the same day in the theater where he worked, with the highest attendance rate of 43 percent and the lowest attendance rate of 32 percent.
This result can rank in the top five in the theater where he is located, but this is the result of the first day of release of this movie, logically speaking, the first day of the movie is released, because of the existence of pre-sale tickets, so the audience should belong to the peak period.
Among the movies released at the same time, the results of this movie will decline a lot.
The most important thing is that he also heard from his employees that most of the audience who came to buy tickets for this movie on the day were Chinese, so it is also worth thinking about whether the first day of this movie was mixed with many sentimental tickets.
"Why don't you cancel one of the League of Assassins nights, and then give it to Rejuvenation. Richard struggled for a long time and decided, but as soon as he finished speaking, the staff on the side immediately spoke.
"Manager, we can't do this, because the agreement we signed with Disney was that we couldn't lower the schedule for the first three days of the film's release, so we wanted to do this, and we had to wait two more days. When the staff mentioned this clause, they had a constipated expression on their faces, not to mention how entangled they were.
Richard was also surprised, and then a little angry.
"What guy with a water head would sign such a deal?"
"Well, I don't know, but the theater board agreed. "Even if the staff knows, they won't say it, after all, the person who can make this kind of decision must be the senior management of the theater, and if he criticizes it behind his back, if anyone hears it, I'm afraid I won't do it in this company.
"Those Chinese are just like the Jews, they are shrewd and cunning fellows, so I really hate them, because I feel at a loss when I do business with them, no matter how much I make. Richard complained with resentment that his decision had been denied.
As for the employees who reported to him, none of them should have heard these words.
"Which screening room is the first screening of "League of Assassins" today, and what time is it?" Richard suddenly asked again, he wanted to see what this half-dead movie would be like today, and whether it would not even reach the attendance rate of 30%.
"The first show is half past nine, in Screening Room 2. The staff quickly took out their mobile phones and looked at the film schedule, and then replied.
Richard looked at his watch and found that it was already nine twenty, and the audience should have all entered at this time, thinking of this, Richard stood up and said to the staff member next to him, "Come with me to the scene to have a look." ”
At this moment, Richard has a very bad impression of "League of Assassins", after all, as a theater manager, grades are his only assessment criteria, and adjusting the scheduling rate of his theater according to the actual situation is also one of his duties, but now when he wants to use his authority, he finds that he can't do it at all, which makes him feel deeply oppressed.
The key is that he wants to adjust "League of Assassins" in order to create more value, in his eyes, "League of Assassins" can only achieve better attendance by reducing the number of films, and "Rejuvenation" is obviously more valuable than "League of Assassins".
Isn't it the right decision to give more resources to better movies?
Richard thought with some indignation, he didn't understand why those guys would want to sign that kind of agreement.
Richard, who already had a bad impression of "League of Assassins", walked to Screening Room 3 with the mentality of watching jokes, and he even wanted to take a DV and show the theater executives to show them what stupid decisions they had made.
But the moment Richard walked into the box, he was completely stunned by the full audience below.
"Oh God, I'm not dazzled. Richard ran to the window of the box in a few steps, looked at the full audience below, and couldn't help muttering to himself.
The staff who made a morning report on the side were also full of surprise at this time, after all, in the screening hall in front of them, the attendance rate can reach at least 70%, which is completely the attendance rate that can only be achieved by the most popular movies.
"What the hell is going on? Are these audience actors invited by the rich gentleman?" Richard couldn't believe why a movie with a premiere with a maximum attendance rate of barely 40% would go up so much the next day.
But so many viewers in the audience clearly told him that all this was reality, and the guess he just said without thinking was nonsense.
After all, he is not a key person, and the theater he is in is only a medium-sized movie theater, and there are no highlights worthy of the rich man acting for him.
At this moment, he can't care about watching the 'joke' of this movie, if this is not a return to the past, then it is himself who really wants to make jokes, after all, he almost made a very wrong decision just now.
Soon, he found today's ticket seller, after all, she is the first line of employees who can reach the audience, and she knows the situation most directly and clearly from him.
The conductor named Aina was quickly called out to Richard's office, and the conductor looked a little apprehensive when he entered the room, after all, she was only a conductor, and Richard was the actual manager of the theater.
And usually when there is a communication, it is often what mistakes she makes, but Aina can't remember what mistakes she made, but the more she does, the more scared she becomes.
After all, the horror of the unknown is the real horror, because you don't know anything, so there is no way to think of a solution to the problem.
"Manager, what are you looking for me?" said Aina Richard, calling to her desk, and asked timidly.
"I wanted to ask you a little bit about the situation, and can tell me what happened today and why League of Assassins has such an audience. Richard didn't have time to talk nonsense with Aina, the conductor, so he asked directly.
Hearing that it wasn't her own fault, Aina finally breathed a sigh of relief.
"Manager, I also think it's amazing, yesterday 'League of Assassins' didn't have that many audiences, but today there was a long queue, I listened to some of their comments when they bought tickets, it seems that the movie has a very good review on the Internet, which attracted them. Aina organized the language and answered Richard's question.
"That's all?"
"Oh yes, what else did I hear, it seems that someone made a bet on a show for this movie, and the loser is going to kiss a donkey, hahaha, it's funny to think about, and I don't know who will be the unlucky guy who kissed the donkey. Aina said that she couldn't help but laugh at the end, after all, this bet was really interesting.
"Oh, okay, you can go out. Richard didn't laugh, but thought about it seriously, thinking that this might be the fuse that triggered the sudden rise in the box office results of "League of Assassins" today.
When Aina went out, Richard immediately turned on his computer and searched the Internet for news about the film.
Soon he found the news of the bet that Aina had just said.
"Tsk, it's really a lucky Chinese person. After watching the news, Richard has already determined in his heart that this bet should be the key, and maybe even the two people who initiated the bet could not have imagined that this bet date would have a very big impact on a movie.
However, the gambling contract is only the fuse, looking at the rating of "League of Assassins" on IMDB as high as 7.9, Richard knows that the quality of this movie is not affirmed by the public, but the audience may have had scruples about a Chinese movie before, so they did not enter the theater, and now with that gambling contract as the fuse, the audience enters the theater with curiosity and finds that the quality of this film is good......
Thinking of this, Richard suddenly felt that he might not only be able to reduce the schedule of "League of Assassins", but even give it more resources, after all, it seems that the potential of this movie is no less than that of "Rejuvenation".
Even with its own high topicality, there is a tendency to further become popular.
Thinking of this, Richard picked up the phone in his hand and called his immediate supervisor at the headquarters, and the phone was soon connected.
"Mr. Ham, I want to ask if League of Assassins can't lower his schedule rate for three days, so can it be raised?"
When he said this, Richard's tone couldn't help but bring a hint of sarcasm, although now that "League of Assassins" is on fire, there is no need to downgrade the schedule, but that agreement still makes him feel like a fish in his throat, and his heart is not very happy.
Ham on the other end of the phone naturally heard Richard's complaint, but he was not angry, in fact, he had received complaints from five theater managers directly under the theater chain today, all about the agreement, Ham was still a little impatient at first, after all, this decision was made by the top management, and he was not alone.
But after hearing too much, he got used to it, and when he came to Richard, he even ignored it completely.
"Richard, is there anything you can do?"
"I want to adjust the schedule for League of Assassins, and I want to give League of Assassins the number of shows for Seven Pounds and Wrestling King today. Richard also knew that enough was enough, and when he heard Ham's question, he immediately stated his purpose for making the call.
"I agree with your decision. Ham replied cheerfully.
"Then Mr. Ham, I wish you a good day, and goodbye. As soon as Richard hung up the phone, he began to instruct the crew to adjust the night's schedule.
Because neither movie sold a single ticket, this adjustment is not a hassle.
After Ham hung up the phone, he was also thinking about the scheduling of "League of Assassins", before Richard's call, he had already received calls from twenty-one theater managers, all of whom were asking for adjustments to the "League of Assassins" schedule.
And in their report, "League of Assassins" has a much higher attendance today than on the first day, and it is clear that the film has become a big hit.
"Isn't it time to make a suggestion to improve the overall schedule of League of Assassins, after all, that gentleman will be my future boss 90 percent. It occurred to Ham that the theater chain he worked for was AMC, and that the three-day agreement was a gift that some of the company's executives were preparing to give to the company's new owner.
Thinking of this, Ham immediately took out his mobile phone to call several of his allies, all of whom belonged to the senior management of the company who welcomed Nie Wei to settle in AMC, and felt that Nie Wei, a clever investor and big financier, would definitely bring new vitality and development to AMC.
Just after AMC made an upward adjustment to the schedule of "League of Assassins", the final box office data of many movies in the Christmas file the next day also came out.
Originally, the box office champion in the media's prediction would be "Rejuvenation", but the result surprised them, they guessed wrong in the first place, and it was a big mistake, they put "League of Assassins" in the eighth place, but in the end, it was this movie that won the single-day box office champion.
On the second day of its release, "League of Assassins" grossed a total of $15.72 million.
And "Rejuvenation", which they predicted to be the single-day winner, got a box office result of 11.87 million US dollars.
"League of Assassins" suddenly broke out on the second day, which was beyond the prediction of many people, and if this dark horse did not break out, it would be a blockbuster, throwing off the box office results of nearly 4 million in the second place "Rejuvenation", this distance can be said to be a crushing level.
For a while, the media and film critics across the United States focused on this movie, and this small transparency on the first day became a high-profile existence on the second day!