Chapter 77: Are you interested?
Tianyou yogurt is already panicking?
Yu Zhile was curious, and typed and asked, "What do you mean? Why are they so panicked?"
Manager Chen edited a long text and explained: "Since the song "Sweet and Sour is Me" became popular and the advertising video you planned became popular and was ridiculed and remade by so many netizens, the sales orders of fierce cow yogurt have been increasing rapidly in the past few days!
So, now Tianyou yogurt has started a comprehensive promotion, and to deal with us in the form of price reductions, in addition, they have also followed us to shoot an advertising video with the same style and routine, and spent a lot of money to promote it on the Internet. ”
Forehead...... This is indeed a panic!
Yu Zhile replied: "It feels good to reduce the price of promotion!"
"Yes. ”
Manager Chen agreed: "Tianyou yogurt price reduction promotion is currently the most influential way for us to dominate the yogurt market. After all, before this, Tianyou Group has always been the leader in the yogurt market. But in terms of brand and financial ability, our Mengniu Group is better!
So as long as we have a firm grasp of the yogurt market, we will also follow the price reduction promotion. Over time, they will not be able to hold on, so they will have to temporarily abandon the yogurt market and then shift their focus to other dairy markets. ”
Yu Zhile bowed his head: "The snipe and the clam compete, and the fisherman profits! Your promotion war is also a good thing for the common people." ”
"The promotion war is also incidental, now the sales of yogurt have increased a lot, but pure milk and breakfast milk have stagnated, and even decreased a little, so this promotion, to put it bluntly, is to promote other milk by the way, otherwise other milk inventory is unsalable, and finally expired will cause a lot of losses. ”
"Yes, you still earn money in the end anyway, it's just a matter of how much. Okay, don't bother, you're busy!"
Yu Zhile then looked for the latest advertising video released by Tianyou Yogurt and took a look, and found that Tianyou Yogurt was really panicked and began to follow the trend of advertising!
In the advertising video of the fierce cow yogurt, Qin Haiyu sang out of tune and was teased by onlookers, and then took a sip of yogurt, sang a heavenly theme song, and finally shocked everyone in the face.
And the routine of Tianyou yogurt's advertisement is the same, a little fresh meat star that Yu Zhile doesn't know is not welcomed in the crowd, and after taking a sip of yogurt, the holy light is possessed, which instantly provokes the screams and cheers of a group of girls.
Yu Zhile asked Qin Haiyu to look at his mobile phone and sneered: "Wife! Look at the advertisement of Tianyou yogurt! Just follow the trend, you actually shoot so stupidly, I laugh to death!"
Qin Haiyu looked embarrassed after reading it: "Is this plagiarism? It feels similar to the fierce cow yogurt advertisement you planned!"
"Plagiarism can't be talked about, at most it is to learn from the trend, after all, this kind of routine advertising is actually very common, but there are very few of them that become popular. The advertisement of fierce cow yogurt can become popular, and it is inseparable from the song "Sweet and Sour is Me".
Therefore, even if Tianyou yogurt tries to follow the trend, it is useless, not only will this advertisement not have any advertising effect, but it will also make netizens despise and spurn!"
Yu Zhile clicked on the comments below the video, and sure enough, many people were despising and spurning, saying that they were shameless and plagiarized the advertisement of fierce cow yogurt.
Qin Haiyu looked at a lot of comments on Tianyou yogurt, and said: "This time, Tianyou yogurt is estimated to regret it to death, let them go back on their word!
Hearing the word "retribution", Yu Zhile suddenly thought of the sentence that had been particularly brainwashed, and sighed: "All causes must have results, and your retribution is me!"
"Poof!"
Qin Haiyu said with a smile: "Husband, you said this sentence quite smoothly! I will send this advertising video to Lingling, she will definitely be very relieved after watching it!"
Yu Zhile said: "Not only to relieve her anger, I think she will also gloat and spray a few words!"
Qin Haiyu said: "Anyway, Tianyou yogurt is unkind, if they don't go back on their word, I will endorse their yogurt, and there will be no current situation." ”
Yu Zhile said: "If they hadn't gone back on their word, I wouldn't have thought of this advertising plan, and I wouldn't have had the song "Sweet and Sour is Me"!
After Qin Haiyu forwarded the advertising video of Tianyou yogurt to Xu Ling, Xu Ling watched so many people spray Tianyou yogurt, and really gloated a few words, which can be regarded as completely relieved.
Then she sent a voice message and said, "By the way, someone just contacted me and said that he wanted to ask your husband to plan an advertisement!"
Yu Zhile was speechless when he heard this: "This is treating me as a planner! Speechless, I am not specifically planning advertisements! Leave them alone!"
Qin Haiyu relayed what her husband meant, now that New Year's Day is coming and the Spring Festival is approaching, she will not receive any announcements and endorsements during this time, and advertising planning, she knows that her husband will naturally not waste time to make this kind of small money.
At noon, my dad came back for lunch after a chess competition.
Yu Zhile said curiously: "Dad, what's the matter? You won't be eliminated in the first round, right?"
Lao Yu said confidently: "How can it be eliminated in the first round! The champion doesn't dare to say, but it is not easy to enter the semi-finals!"
Yu Zhile asked, "Is there a game in the afternoon?"
Lao Yu responded: "Well, from nine o'clock in the morning to five o'clock! An average of two hours of a game, this afternoon can decide the top 500, tomorrow to decide the top 100, the day after tomorrow to decide the champion! But this championship reward is too picky, not even a cash prize of 10,000 yuan!"
Yu Zhile complained: "Dad, you are a full man who doesn't know how hungry you are! 5,888 yuan is equivalent to a month's salary for many people! Take advantage of the three-day holiday on New Year's Day to play chess, and if you win the championship, you can earn 5,888 yuan and 10 boxes of yogurt, which is already a good reward for many people! Otherwise, there would not be so many people signing up for the competition. ”
"Yes. ”
Lao Yu nodded, then looked around the hall and asked, "Where is your mother?"
Yu Zhile said: "I just took a nap!"
Lao Yu replied in a deep voice: "Well, I'll continue to participate in the competition after lunch, and let your mother go grocery shopping and cook tonight, I'm not free!"
Qin Haiyu said with a smile: "Dad, I'm in charge of cooking for the past two days, you can just play chess with peace of mind!"
"Well, you're still sensible!"
Lao Yu glared at his son, then slipped out after lunch to prepare for the afternoon chess game.
While the mother and daughter were taking a nap, Yu Zhile and his wife also went back to the room to supplement their sleep.
In the afternoon, Yang Bing sent a message to Yu Zhile, asking: "Taili wants to invite you to participate in the Spring Festival Gala, are you interested?"