There was once a phrase in the media that was used to describe the development of Marvel - Stan Lee belonged to Marvel's past, and Kevin Feige shaped Marvel's future.

Ronan didn't have any contact with Stan Lee, but Kevin Feige spent two hours and was extremely impressed.

When he lived on the other side of the Pacific, because of the Marvel Cinematic Universe, Ronan had seen a lot of news about behind-the-scenes production.

Stan Lee grew up in magazines and magazines, while Kevin Feige grew up in the era when the most popular cultural consumer goods were movies.

None of them wrote the script themselves at Marvel, but they all set the tone and outline for each work, leaving a deep personal imprint on each work.

Most importantly, Stan Lee and Kevin Feige, as leaders, both created a universe for Marvel.

Marvel's "Avengers Project" is an extremely important part of the development of relativistic entertainment, Ronan attaches great importance to it, and has an interview with Kevin Feige, who at most passed his first attempt.

Ronan is also worried that something unexpected will happen, and he must ensure that this Kevin Feige is indeed capable.

Over the next two days, Ronan met Kevin Feige two more times in quick succession.

After the fourth meeting, Ronan let him see the "Avengers Project" under the premise that Kevin Feige signed a strict non-disclosure contract.

Kevin Feige was very surprised, surprised by the ambitions of Ronan and Relativity Entertainment, and even more surprised by such a long-term plan.

This man who was once the man behind the success of the Marvel Universe has also further strengthened the idea of participating in Marvel superhero movies.

"Frankly, it's very difficult and the risks can't be ignored. Instead of losing his mind in the face of such a huge project, Kevin Feige reminded Ronan: "Interweaving the stories of different movies together is a very confusing idea. If one or two films don't succeed, the entire series may all face failure. ”

Ronan said: "As long as there are enough good people in a hurry, I believe that this plan can be realized, and when I bought Marvel, I had very high expectations for Marvel, and I also believe that the development of Marvel can far exceed my expectations." ”

If someone else said this, Kevin Feige scoffed, after all, the actual situation of Marvel is there now, but it is particularly convincing to say it by a gold-medal producer and film investor who has created a miracle in Hollywood's development.

Ronan continued: "The goal of the Avengers Project is very clear, to define the new age of superhero films, to expand their relevance, and to set a new standard for this type of film! Kevin, you can't rely on luck to succeed, it takes talent, ability, vision, passion and courage, and I'm sure you will. ”

Kevin Feige understood that after several contacts and in-depth exchanges, he had won Ronan's approval, and immediately said: "I don't have Peter Parker's spider sense, but I am confident that I can hit the nail on the head of the market, so that the Avengers planned movie can continue to make money like the "Spider-Man" movie." ”

There is no doubt that Kevin Feige is a smart guy who knows what studios and investors want most, and it is useless to talk about film art at this time.

Producers don't want to make money for the production company, so why should the production company use you?

After many contacts, side understanding, relevant assessments, etc., after a series of procedures, Ronan decided to use Kevin Feige as the associate producer of "Iron Man".

Unlike other previous film projects, this will be the future of the Iron Man project second only to Ronan, and will actually be in charge of the crew.

Superman, Batman, Blade, X-Men, Spider-Man, Catwoman, Daredevil and many other superhero movies, despite their successes and failures, have paved the way for superhero movies.

Marvel is not the creator of superhero movies, before Marvel launched Iron Man, DC's classic IPs "Superman" and "Batman" have been remade many times.

These predecessors have proven that superheroes have a certain market appeal and cross-cultural communication power.

Frankly speaking, we can only use "Iron Man" as the beginning of success, step by step to build Marvel**, and drive those comic book heroes who are less well-known behind.

Relativity Entertainment did a simple online survey about Doctor Strange and the Bank Guard, and the results showed that out of 100 people in the United States, there were only two on average who knew about Doctor Strange and the Bank Guard.

Worldwide, this number is infinitely close to zero.

can only use the cascade effect to drive the adaptation of these small comic characters.

Ronan believes that as long as it works properly, Marvel superhero movies are enough for Relatalistic Entertainment to eat for twenty years, or even longer.

As long as people are willing to watch superheroes save the world, Marvel won't be taken out.

Before the arrival of May, under the impetus of Ronan and Relativity Entertainment, Marvel Entertainment officially signed a contract with Kevin Feige to hire Kevin Feige as the second producer of the "Iron Man" project.

In a situation where Ronan couldn't have put all his energy into one crew, Kevin Feige knew very well that he was actually the person in charge of the "Iron Man" project.

And Kevin Feige was inspired by Ronan that as long as the "Iron Man" project is successful, he will be the first producer of the next Marvel movie project.

In addition, Kevin Feige served as the vice president of Marvel Entertainment.

Kevin Feige, who is nearly thirty-one years old, is like being shot in the arm and is ready to play with his life in this film project that is related to his fateful future.

The position of vice president came from Robert Iger's suggestion, and after hearing it, Ronan immediately agreed.

This is from the point of view of the balance of power structures.

And Kevin Feige is in charge of the production business of Marvel Entertainment, and if superhero comics want to appear on the big screen, large-scale adaptations are indispensable, and it is inevitable that Kevin Feige will have contradictions with the traditional comic school.

The representative of the traditional comic school is Avi Arad.

As long as the adaptation of "Iron Man" is successful, Kevin Feige will not only be able to gain a firm foothold in Marvel Entertainment, but also further share the power of Avi Arad under the coordination of Relativity Entertainment.

Ronan has seen relevant reports, once after the success of Marvel movies one after another, the contradiction between Kevin Feige and Avi Arad hidden under the water broke out directly, Avi Feige asked Kevin Feige to be subject to the Marvel Creative Committee, Kevin Feige directly found Robert Iger to report, and finally Walt Disney revoked the traditional and conservative Marvel Creative Committee, Kevin Feige is no longer responsible to Marvel, but directly responsible to Walt Disney.

Subsequently, Avi Arad resigned and bid farewell to the Marvel stage.

Marvel has also become Kevin Feige's world.

Ronan has an absolute controlling stake in Marvel and doesn't worry much about Marvel's management, but he won't let the management really hold together, and the management of cooperation and competition is the most ideal.

As for the organization of the Marvel Creative Committee, Ronan is ready to abolish it directly, the members of the Creative Committee are too old and too rigid in their thinking, and they are completely incompatible with the development of the times.

Not to mention anything else, after Marvel signed a contract with Relativity Entertainment, Ronan personally called Avi Arad and sent the idea of "Civil War" to Marvel, hoping that Marvel can operate this political thriller theme that has had a huge impact, have some influence, and also make some preparations for future movie adaptations in advance.

But this theme was directly rejected by the Marvel Creative Committee, believing that the concept was too dark......

Ronan has already communicated with Robert Iger, and when the Marvel entertainment situation stabilizes, the first one to be eliminated is the Marvel Creative Committee.

The "Iron Man" film adaptation will naturally not be accountable to the Creative Committee, but directly to the Marvel Entertainment Board of Directors.

Ronan will also serve as the chairman of Marvel for the time being, and to put it bluntly, he is directly responsible to Ronan.

"I studied the Avengers project carefully, and it was very risky, but if it succeeded, the rewards were huge. ”

In the office, Kevin Feige said to Ronan with a pair of panda eyes: "We cross and weave together the stories of Marvel's superheroes to tell the audience, and there will be an extraordinary potential power - this magical Marvel finger net will be deeply imprinted in people's lives." ”

Ronan said: "Kevin, from now on, the preliminary preparations for "Iron Man" have officially begun, and I remind you of two things. He raised a finger: "If you think carefully about the easter eggs at the end of the credits, they must be impressive and can connect the later movies together." ”

He raised a second finger: "You have a very big challenge to mobilize the director and actors to join our Avengers program. ”

Kevin Feige had seen the whole plan and had already considered it, saying, "All the actors involved signed long-term contracts with the director?"

"Yes. Ronan said directly: "Ideally, the director signs a trilogy contract, and the actor signs an agreement for ten or more films. ”

Kevin Feige was honest: "It's a bit difficult, but I'll do my best. ”

Ronan said: "This is the premise of determining the actor, and any actor who refuses to sign a long-term contract will be directly vetoed." ”

If Robert Downey Jr. is only willing to sign a film contract, Ronan will not hesitate to make a substitution.

Of course, with Robert Downey Jr.'s current situation, it won't be difficult to get him to sign a long-term contract.

In the past, Marvel had no idea of signing a long-term contract with Robert Downey Jr. because he never thought that "Iron Man" would be so successful, and when the movie became so popular that it was out of control, Robert Downey Jr. said that he would not sign a long-term contract with Marvel to limit his salary.

This directly led to Robert Downey Jr.'s later salary becoming astronomical, and it became the norm for a single film to earn seventy or eighty million dollars.