As we all know, even in Hollywood, the market space for small-budget independent literary films is not very large, and the difficulties of documentaries are even more dire and not easy to be paid attention to.

The market is as cruel as a battlefield, and it is not easy for documentaries to survive in theaters and be seen by more people, and to open up the market for documentaries.

Currently, the North American documentary box office record holder is Fahrenheit 911, which grossed more than $119 million in 2004.

It can be said that this documentary has somewhat improved the living environment of documentaries, and increased the transaction volume and transaction price of the documentary market in the short term.

In second place is still the work of Michael Moore, a work about the school shooting in Columbai, which grossed $21.57 million, which is a good result in a documentary.

There are very few documentaries that can exceed 10 million at the box office.

The future market for North American documentaries belongs to entertainment stars.

Beginning with Michael Jackson's "That's It," pop-star documentaries began to gain popularity, and they were successful repeatedly.

The current documentary is still a weak chicken in the film market.

Besides, it was made by the French.

Embassy Pictures did not invest much in the promotion and distribution of "Emperor Penguin Diary", and the advertisements were mainly placed on the nature channels of Discovery and some TV stations, and some times were not very good.

In North America, there are only four theaters.

For documentaries, in fact, the theater side has little confidence.

Maybe it was the advertising that worked, or maybe it was the posters hanging in the cinema and the trailer that was playing, which attracted a group of animal lovers, and the attendance of the four theaters on the first day of the screening was not bad.

There is no shortage of crazy animal lovers in North America, let alone penguins.

At the end of the first weekend, the box office was unexpectedly good, with four theaters earning $137,000, with an average of more than $30,000 per theater.

For the screening, this can be said to be a success.

"Saw 2," which entered its third week of theaters that same weekend, grossed less than $3,100 per theater.

But thanks to the sheer size of the screening, the horror film fetched another $12.41 million in North America.

The North American box office of "Saw 2" has reached a total of $86.48 million, and it is not a problem to break through $100 million.

The hot sale of the first part, coupled with the accumulation of outstanding results in the offline market, has made the second part of this series have explosive growth.

After only three weeks of release in North America, "Saw 2" not only recouped all the investment, but also produced high profits.

The film also performed well in the overseas screenings that had just begun, with the first 12 overseas markets producing $17.89 million in its opening weekend, making the film's global box office easily exceed $100 million.

What is a bit surprising is that some Arab countries, led by the United Arab Emirates, have also introduced "Saw 2".

The Arab world does not reject such large-scale bloody horror films.

At present, only South Korea, the main overseas film market in Hollywood, refuses to release "Saw 2".

At that time, the first part did not enter the Korean market either.

In these seemingly open film markets, there is also film censorship.

Due to the excellent box office in the first week, by the second week, the number of theaters in the "Emperor Penguin Diaries" increased to 20, with no significant drop in attendance, and the box office skyrocketed by 200 percent the following weekend, with $410,000 in cash.

The documentary has already shown some market potential, and although it has only been screened for two weeks, many cinema companies have promised Embassy Pictures that they will adjust and increase the number of screens and give no less than 20 weeks of screening time.

For a documentary, this is already rare.

France's Bonn-Piche called Embassy Pictures directly to inquire about its promotional strategy.

Obviously, the producers did not expect that this documentary would have a certain market in North America.

You must know that the vast majority of French films basically have only one result in the North American film market - hitting the street, hitting the street, hitting the street, and hitting the street again!

Also this weekend, "Saw 2" earned another $7.98 million in North America, plus the previous five working days, the North American box office officially crossed the $100 million mark.

This series is running at high speed in the direction of leaving a name in film history.

Director Wen Ziren's reputation in Hollywood has soared, and he has become a hot horror film director.

Compared to other types of films, horror films have a higher chance of being small and big.

Many small production companies, raising millions of dollars, tend to invest in four or five horror films, and as long as one of them is a box office success, it often generates profits.

This is also the basic rule for the survival of small Hollywood studios.

"Chainsaw 2" was a box office hit, and as director Wen Ziren, his salary naturally skyrocketed in the third part, even if Shahai Entertainment signed a long-term contract, it was impossible to violate the basic market conditions.

The most effective thing about this long-term contract is to continue to maintain the cooperation between Wen Ziren and Shahai Entertainment, and to prevent him from opening his mouth.

Because Ronan completely delegated power, Wen Ziren held three positions in "Saw 3", namely screenwriter, director and producer, and the salary of these positions was calculated in a package, with a basic salary of $2 million.

When Wen Ziren was filming the first part, he refused the basic salary and only wanted a share of the box office in the later stage, but Ronan refused, and he did not have any capital to continue negotiations with Shahai Entertainment at that time.

Isn't it funny that the newcomer wants a 9% box office share when he opens his mouth?

In the third film contract, Wen Ziren fulfilled his wish to get the later box office share, and the three positions of screenwriter, director and producer won Wen Ziren a 5% share of the North American box office profit.

Shahai Entertainment will definitely fulfill the contract, and Wen Ziren is also worth this price.

Not only Wen Ziren, but also directors or actors who have cooperated with Shahai Entertainment in many films have either increased their salaries a lot, or participated in the later box office profit sharing.

This is the current market situation in Hollywood, and the post-box office sharing can effectively reduce the upfront investment on the one hand, and stimulate the creative enthusiasm of the main creators on the other hand.

The higher the market value of the film, the higher the income they earn.

If you want a horse to run, you can't go without giving it grass.

Even Brother Bao, who made unreliable films, began to get three percent of the box office profits on the "Vampire Lane" project because of the success of "Dead Haunted House" and "Dungeon Siege".

Wubao has never lacked creative enthusiasm, and its cooperation with Shahai Entertainment has always been full of enthusiasm.

Approaching Thanksgiving, Uwe Bauer, who had been leading the crew to shoot "Vampire Lane" in Bulgaria, ended all the filming and returned to Los Angeles.

After returning, Uwe Bauer came to report from his Bole Ronan as soon as possible.

Although filming in Bulgaria for several months, Uwe Bauer's spirit head looks good.

Ronan had coffee brought and asked, "Is the budget enough?"

"It's only half of it at the moment. Uwe Bauer touched her hairline, which was getting higher and higher, and said: "I persuaded the city hall of Sofia, Bulgaria, that they offered a tax refund. ”

Ronan knew about this, and it was because of this that Uwe Bauer led a team to Bulgaria to shoot.

Uwe Bauer continued: "When I arrived in Bulgaria, I continued to lobby Sofia City Hall, making them feel that after the film was released, it would stimulate tourism in Sofia, so they provided a lot of convenience for the filming crew, all the filming locations were open to the crew for free, and even used some municipal personnel as extras. ”

Ronan is not surprised: "This is the influence of your good results in the first two films." ”

The Bulgarian government is not stupid, if it is a nobody who goes to Sofia to make a film, will it provide such treatment?

"yes. Uwe Bauer sighed with emotion: "Famous directors and ordinary directors are completely two different existences. Ronan, you know, I'm in Bulgaria, and as soon as Uwe Bauer, the director of "Dead Haunted House" and "Dungeon Siege", the attitude of those people has all changed. ”

Ronan nodded slowly: "Uvi, this means that you have succeeded." ”

Uwe Bauer touched his head and smiled: "The main thing is the success of your operation. ”

It's been a few years since he came to Hollywood, and although Uwe Bauer is a rough guy who can't be rougher, he also has a certain understanding.

"It's also your ability. Ronan told the truth: "The Bulgarian tax refund and letting the Sofia City Hall pay for the crew are not something that anyone can do." ”

Uwe Bauer was unstoppable: "Well, I went to his house and office for a week to lobby a key person. ”

Ronan believes this to be true, because Uwe Bauer really has this kind of perseverance, as is the case with Blizzard and World of Warcraft, for example.

Even if he was filming in Bulgaria, Uwe Bauer had to go back to North America twice a month, either to invest in Ronan, not to date a woman, or to go to Irvine to talk to Blizzard about life and ideals.

This is a German man with a lot of perseverance.

Ronan asked, "When will post-production begin?"

"It's over the Thanksgiving holiday. Uwe Bauer thought about it for a moment and said: "It's mainly editing, and there are not many parts that need special effects, and post-production can be completed in February next year." ”

The scale of investment in this film is here, where there will be any high-end special effects.

Uwe Bauer has perseverance, but the filming is also in line with his rough man's character, before the crew filmed, the heroine Christana Lorcan did not even carry out basic action training, it is said that in order to save money, Uwe Bauer did not hire an action director, he himself directly served as the action director, and all the action scenes were completed under his guidance.

One can imagine what the action scenes of "Vampire Lane" look like.

The two chatted about the video for a while, and Uwe Bauer asked, "Ronan, Blizzard's game is World of Warcraft, how did you play?"

Ronan had forgotten about it: "I haven't had time to play." ”

At the beginning, after throwing that account to the butler Nikia, he didn't even ask again.

Uwe Bauer was a little disappointed, as if the treasure he shared was not recognized by Ronan.