Liu Lang and Sun Hu returned to Fucheng after arranging related things, at this time it was already May, the knife products of the North Industries Group were officially listed, the name of the brand is very direct, it is called the North Engineering Cutter, the trademark is designed by Liu Lang himself, it is a picture of a CNC machine tool head being processed, but the cutter head is not processed parts, but a ball, a closer look will find that the ball is actually the earth, the meaning of the logo is naturally obvious, that is, to process the world.

The distribution headquarters is located in Shencheng, the provincial capital, which is an independent department, and Wang Zhendong has sent a capable general to be in charge.

NORINCO Group's production mode is to imitate the Fengtian model, unified production and distribution, and the distribution channels are completely owned by NORINCO Group, and the affiliated enterprises are not allowed to have any opportunities to face the market separately.

This model seems unreasonable at first glance, it seems to deprive small businesses of profits, but in today's China it is particularly valuable, other industrial enterprises attach great importance to marketing, marketing personnel alone have a dozen or even dozens, these people are all over the country, where there is demand there will be their figure, and many people do sign back the contract, bringing benefits to the enterprise, but the problem is also not small, these people outside to attract customers to eat, drink and have fun, the monthly income is far greater than the workers and engineers working in the factory。

It's okay for a day or two, but after a long time, the motivation of the workers is undermined, and they feel that they are not being taken seriously, and they are dissatisfied.

The market is important, but the premise is that you have real skills, no real skills, no matter how good marketing is, it is useless in the end, industrial enterprises have to see if the product is too hard, marketing is only an auxiliary, as long as your products are ahead of other enterprises, then the market share must be huge, and the added value of the product will naturally go up.

Of course, the current domestic market, before the northern engineering tools did not appear in the market, the industrial products that can really dominate the market are basically not, Jinling Machine Tool Factory, Liaobei Machine Tool Factory and other large machinery factories are almost the same, who is not much higher than anyone, after all, we are growing together over the years, and we all know that only Jiangnan Machine Tool Factory is now negotiating with a West German enterprise to introduce small CNC machine tools, if the introduction is successful, it is a breakthrough for the country.

Jiang Botao is now trying to negotiate with West Germany to allow more advanced manufacturing companies to enter China and learn advanced technology.

In the final analysis, advanced technology has to be in their own hands, this technology is a system engineering, definitely not one or two machine tools can be solved, but also have enough talents and efficient technology, and at this stage of China, can do this only North Industries Group.

Northern engineering knives instantly appeared in the stores of northern cities through the marketing network, the average price is ten yuan more expensive than domestic knives, but compared with the knives imported from West Germany, it is much cheaper, its performance is almost the same, and the cost performance is higher than that of West German knives.

With the listing of northern engineering tools, an advertisement also appeared on Liaobei TV.

This advertisement is very interesting, a worker wearing protective gear is standing in front of a brand new machine tool, the machine is running, the worker is turning, cutting, grinding and other different ways of processing several irregular rough blanks, and at the same time constantly giving close-ups of different types of turning tools.

Soon, the original irregular metal rough began to appear outline, it seemed to be a car model, more than twenty seconds later, the worker's work was completed, and an all-metal car model appeared in front of him, and the next second, this super-textured car model suddenly turned into a robot, which is the appearance of Transformers Optimus Prime, but this Optimus Prime chest is no longer the Bopai logo, but the logo of the Northern Engineering Tool, at this time a line of words appeared on the TV "Northern Engineering Tool, to create a global leading brand!"

The whole advertisement is a total of 30 seconds, but it is extremely amazing, and it is absolutely dead in today's domestic advertising industry, and the grade far exceeds other corporate advertising programs.

In recent years, the domestic advertising industry has been booming, but the level has stagnated, and the most impressive thing is what "whenever I see the oasis on the horizon, I will think of the Oriental Zilova!" ”

The advertising words of these advertisements are very good, at least catchy, but the advertising content is how mentally retarded it is, the advertising scheme of the northern engineering tool is designed by Liu Lang himself, don't look at the advertisement only half a minute, in fact, it took a whole day to shoot and complete, specifically to let a worker use different machine tools to create an Optimus Prime.

Metallic texture, the whole process is real, and the Transformers are also inserted into the domestic very popular IP image, this advertising model completely adopts the network marketing model twenty years later, if it is now the Internet era, the number of clicks on this video alone will exceed one million.

This advertisement became popular all of a sudden, more than 20,000 pieces of knives were sold out as soon as they were listed, and another 100,000 pieces of order contracts were smashed, and the employees of NORINCO Group immediately worked overtime, and the workers watched a steady stream of products being shipped out of the factory, and then thought about the extra banknotes in their pockets, and people were so beautiful that they were about to go to heaven.

Liu Lang didn't have to worry about the work in the market, it was completely Wang Zhendong and others doing it, while he himself took Sun Hu and Zhou Hu's "guards" on the plane to Moscow, and his trip to the Soviet Union began.

Zhou Hu took six people, seven people took off their military uniforms and changed into civilian clothes and completely changed their appearance, and a few people also wore gold-wire glasses, carrying leather bags purchased from foreign trade stores, looking more like businessmen, and these people sat everywhere on the plane, looking like they didn't know each other.

Zhou Hu's "guard" was a total of ten people, only seven people took the plane, and the remaining three people did not take the plane, and the three of them got on the Sino-Soviet train from the capital to Moscow, not that they were airsick, but that the three of them brought weapons, and Du Huaiyi also arrived in the Soviet Union first, and made the first stop for the group.

The plane went straight to Moscow, after getting off the plane, Zhou Hu and Liu Lang and Sun Hu walked together, and the others followed not far away, and the group quickly walked out of the tarmac, there were three jeeps parked at the door, the jeep door opened, and three people walked down from the car, the front two were Du Huaiyi and a Chinese, and the back was a Russian, tall and full of meat, and he was a ruthless character at a glance.