In a middle-class neighborhood in Dallas, Texas, Kyle is speeding down the road on his bicycle with a large stack of sorted newspapers in a small basket in front of the car.

Although the family conditions are good, there is not much pocket money, and if you want more pocket money, you can only earn it yourself.

As he passed by the door of a large convenience store in the community, Kyle subconsciously turned his head to look, and there was a huge poster on the billboard above the convenience store, and the poster picture was a bit scary, which said "Death is Coming".

Kyle knew it was a horror movie, and when he went to see "Black Sun Crisis" some time ago, he saw the advertisement for this film in the patch.

Glancing at the electronic watch on his wrist, Kyle sped up and needed to finish delivering the newspaper or be late for school.

"Hey, Kyle!" someone on the side of the road greets, "My newspaper!"

Kyle slowed down slightly, took out a folded newspaper, and tossed it to the man, "Eddie, your newspaper!"

The newspaper lands on the lawn, and Eddie goes over to pick it up, and sees Kyle riding all the way away, shaking his head and returning home.

Mother had already made breakfast, sat down at the dining table, Eddie divided the newspaper into two parts, put the social and political section on his father's side, and found the entertainment and sports edition by himself and read it.

I first watched the latest news from the Dallas Cowboys, and then turned to the entertainment page.

"The real case of "The Grim Reaper" is coming!"

Eddie picked up the sandwich and took a big bite, and continued to look down: "Death is always hunting those who avoid their own fate, and there are many cases that happen around us in reality!"

After eating the sandwich, Eddie wiped his hands and continued to look down.

"In real life, there are many people who have escaped some great disasters, but the lucky survivors have been facing the pursuit of death and dying in all kinds of bizarre ways. ”

In January 1993, 21-year-old Jessica Lima helped organize a party for college students at the Santa Maria KISS nightclub in southern Brazil, and she also helped sell tickets. But just as she was about to go out to a nightclub, her sick boyfriend called and begged her to stay home and take care of him. ”

Although most of her friends were playing at the party at the time, Jessica Lima heeded her boyfriend's pleas and stayed at home. A few hours later, party band members set fire to the club's foam roof by lighting fireworks on stage. Many died from inhaling toxic gases, while others died from stampedes or trapped in the fire while fleeing, with a whopping 238 deaths that night. ”

Five days later, Jessica Lima and her boyfriend went to another town to visit, and when they drove back, they collided head-on with a large truck, Jessica Lima died on the spot, and her boyfriend also died in the hospital. ”

Eddie scratched his head, is there really a Grim Reaper asking for his life? There are a few more cases to come, Canada, Mexico, the United States, and even a shooting in Texas four years ago.

The time, the place, the names of the people, and the details of what happened are all so clear that it is impossible for a mainstream newspaper like the Dallas Morning News to scribble.

Then, Eddie saw the end of the article: ""The Grim Reaper, which was officially released on December 3rd, is said to be based on a real plane crash, in the seventies, several students were thrown off the plane because of a quarrel on the flight, and escaped a plane crash, but in the following two months, these escapees died in various accidents......"

Is there really a god of death, or is fate unchangeable?

Seeing this, Eddie suddenly became interested in the "Death is Coming".

December 3rd, the weekend after Thanksgiving.

Eddie kept the time in his heart.

In Brooklyn, New York, 22-year-old Tom returns home from a busy day at work, turns on his computer, and prepares to surf the Internet.

I opened the Yahoo homepage, logged in to the forum, and found that there was a popular post with a huge number of replies.

Tom quickly opened and browsed, it was an interview video, and when it was played, it was revealed that several people were discussing the accidental death of one of their loved ones.

First, a photo of a beautiful red-haired woman with a smile appeared in the video, and then a picture of a red-haired corpse, although the corpse was mosaic, the blood and scars on the corpse were faintly visible, which was shocking.

"This is my cousin, Risa Reed, an announcer for Texas Five, who died in a shooting two years ago. ”

It was a girl in her early twenties who spoke: "My cousin's death has brought untold sorrow and untold fear to our family. ”

A microphone came out: "Why?"

The middle-aged woman next to the girl replied, "Because Sasha had just escaped a shooting and died in another a week later." ”

The man sitting in the middle interjected: "You should have heard about the shooting at the Eaton Mall in Texas two years ago, right? Sasha was at the scene at the time, she had just bought a burger from the burger joint, she was attacked by a gunman, someone knocked her down, Sasha was lucky to dodge the bullet, but the hamburger bag she was carrying was shattered by the bullet. ”

There were a lot of photos and newspapers in the video, and Tom took a closer look, and the photos were supposed to be the scene of the shooting, and the newspapers were reporting about the shooting, and there was also a newspaper with a headline like "Lucky Girl Sasha Reed".

Tom unreservedly believed that this was the real thing.

"Death didn't spare Sasha, after the shooting, Death came, and it was by Sasha's side!" The man's words were chilling: "Just a week later, Sasha was shot in the heart by a robber in the street and died. ”

The man suddenly became hysterical: "Death will hunt down everyone who escapes the fate of death!

After watching the video, Tom noticed that in the first reply to the post, someone cited other similar cases.

There are girls who survive a nightclub fire and die in a car accident, someone who survives being blown away by a tornado but dies of a rabid dog bite, and someone who survives a plane crash only to die soon after another.

The fate of these people seems to be destined to be taken away by death, and if they can't die once, the next accident awaits them.

And a movie based on a similar event?

Tom quickly looked at the relevant information: "In the seventies of this century, several students were thrown off the plane because of a quarrel on the flight and escaped a plane crash, but in the following two months, these people who escaped the plane crash died in various accidents. James Wong, the famous horror film director who once directed "Human Eradication Project", adapted a horror movie "Death is Coming" based on this incident, which will be released on December 3, and Death is around!"

After Thanksgiving, newspapers, magazines, television stations, and the Internet suddenly saw a sudden increase in the number of accidents reported, as if the whole United States was shrouded in a cloud of accidents, and some famous accidents in the past many years were frequently mentioned in the old and new media.

Everything is telling the public that life is very fragile and that death is around us.

The publicity and promotion of "The Grim Reaper is Coming" is far from causing the sensational effect of "Blair the Witch", but it has attracted a lot of attention, and the movie website specially established by Embassy Pictures for "The Grim Reaper" has piled up a large number of cases of escaping accidents and dying in accidents again, which is extremely eye-catching.

Although it is inevitable that there will be water in the middle, and there are many cases of falsification by propagandists, the credibility is greatly increased by covering up many real cases.

By the beginning of December, the Grim Reaper movie website had more than eight million visits.

Ronan had the IP addresses of the websites visited analyzed by the audience, which was scattered across the United States and not concentrated.

This also shows that the huge publicity and marketing has pushed "Death is Coming" to many people in the United States.

Today, when the film market on the other side of the Pacific is far from rising, the United States is the world's largest film producer and the largest film consumer, and together with the European Union, it constitutes the vast majority of the world film market.

Films that can seize these two markets will undoubtedly be successful.

How to push "Death is Coming" to the potential audience is the focus of publicity and marketing.

That means identifying your audience.

Ronan has never stopped researching and understanding the market in the past two years, even in these economically developed areas, one-third of adults will never patronize the theater, and the core of the theater audience is the movie enthusiast, who watches at least one movie a week, which can account for 40% of the ticket sales.

In addition to the first echelon of movie enthusiasts, the second echelon watches movies about once a month, accounting for about 40%.

And after the launch of a new movie, it is the first echelon that really decides the fate.

These people keep an eye on new releases each week, find out which one they are interested in, and then buy tickets to the theaters on the weekend to contribute to the first week of the film's box office.

The publicity and promotion of "The Grim Reaper is Coming" is enough to ensure that the information of the film is pushed to the front of the first echelon of people.

As long as the first-tier crowd can help "The Grim Reaper Come" get a beautiful first-week box office data, it will be easier to attract the attention of the second-tier crowd.

The schedule of "The Grim Reaper is Coming" is not good, and in the week after the Thanksgiving holiday weekend, the Thanksgiving holiday will undoubtedly release the desire of many fans to watch movies, causing the market to decline in the following weekend.

But there were also benefits to this weekend, and there were no strong competitors in the films.

There is only one film that opened on a large scale in the same weekend as "The Grim Reaper", "Black Crime" released by Universal Pictures, although the film starred Denzel Washington, but it is seriously biased towards the style of literature and art, and does not have much market competitiveness.

In contrast, the films that were released on weekends before and after were much more powerful.

The previous weekend there was "Doomsday Havoc" and "Toy Story 2", the following weekend there was "The Straight Dancer" and "The Miracle of the Green Mile", and the next weekend there was "Elf Mouse".

The holiday stalls composed of Thanksgiving Christmas are as lively and crowded as the summer stalls.

On December 1, all the copies dropped by Embassy Pictures were shipped, and the premiere of "Death is Coming" kicked off.