In terms of family fun, Disney has a huge advantage, which is not only in terms of filming and production, but also mainly in publicity and marketing.

Embassy Pictures has been strengthening its strength in this regard, and the audience of "Alice in Wonderland" after the future film is completed has a great overlap with animated films, and the publicity and distribution of several animated feature films have also allowed Embassy Pictures to accumulate enough experience and open up certain peripheral channels.

Low-budget movie merchandise from across the Pacific is being shipped around the world every day.

For example, "Peppa Pig", the most recent order for toys, dolls and figurines and other peripheral products for cartoons, Embassy Pictures paid tens of millions of dollars just for a certain reservation fee in North America.

In the early days, Robert Lee and George Clint, who believed in Ronan the most, were hesitant to place orders for peripheral products on the other side of the Pacific.

Just like a lot of ordinary Americans look at the other side of the Pacific.

However, after several cooperations, the high-quality and low-cost products provided by the other side of the Pacific completely dispelled their doubts.

The cost is several times or even more than ten times lower than that of North America, the quality of products far exceeds that of India, and the proactive attitude of cooperation, etc., all of which have made the management of Relativity Entertainment have a huge impression of the movie peripheral products from the other side of the Pacific.

As for those North American companies that come to the door to ask for orders, in the face of sufficient profits, commercial companies don't care if you are an American......

Ronan knows very well that the development on the other side of the Pacific Ocean is changing with each passing day, and miracles are constantly being created, and it will not be long before the daily necessities of ordinary Americans will be surrounded by Oriental manufacturing.

As "Avatar" prepares for filming, Embassy Pictures began to formulate a detailed publicity and marketing plan for this super-blockbuster, even if James Cameron's film, even if the film has made countless people tap water, but to ensure the success of the film, it still has to exceed the production cost of the film.

Every advertisement and every promotional advertorial of the movie is smashed with money.

At the same time, another distribution group of Embassy Pictures with a close relationship with "Avatar" was also established.

This group is responsible for developing the promotional campaign for Alice in Wonderland.

The two teams worked together, and "Avatar" and "Alice in Wonderland" were unified into the promotional release plan codenamed "3D".

These two films will be closely linked in the future.

After the success of "Alice in Wonderland" and the popularity of "Avatar", the hunger and thirst of the market for such movies caused by the 3D east wind is the key, but the quality of the film is also the foundation.

Therefore, the quality of "Alice in Wonderland" must also be guaranteed.

This kind of movie has no other gimmicks other than 3D, and if you want the audience to pay, you have to have a certain amount of persuasion in itself.

Ronan because Johnny Depp starred in the Mad Hatter relationship, remembering that the director of "Alice in Wonderland" was Tim Burton.

"Alice in Wonderland" is also the best commercial film of this genius director.

Now, Tim Burton has completed the filming and production of "Charlie and the Chocolate Factory" for Warner Bros., and Ronan has also watched the pre-screening of this film at the invitation of Warner Bros., and the style is as unique as ever.

Tim Burton's films are very recognizable, and even the former "Alice in Wonderland" is, to a certain extent, a relatively light work in Tim Burton's style.

As for the reason, it's very simple.

For tens of millions of dollars in films, the production company can be shot by Tim Burton, and his appeal in the market is enough to get back the investment.

But for a $200 million film, a director of Tim Burton's level may not have as much power in the crew as Michael Bay.

"Charlie and the Chocolate Factory" is very interesting, especially the actor Johnny Depp, who is good at playing this type of role.

But Ronan also heard some not-so-good news, and Johnny Depp is said to have given Warner Bros. a headache during filming and appeared on the set several times after getting drunk......

This is still with Tim Burton as the director, and if he is replaced by another director, the ghost knows what it will be like.

Therefore, Ronan asked Shahai Entertainment to make two preparations when he contacted Tim Burton, if Tim Burton had to bring Johnny Depp, especially Johnny Depp who proposed various fucking conditions, he would have to find another director.

It is probably because of Ronan's involvement in "Pirates of the Caribbean" that the upfront investment and investment resources are more popular than before, and it has also led to Johnny Depp's change a few years earlier.

All kinds of related news broke out after 2010, before it was exposed, whether Johnny Depp had become like that, Ronan was thousands of miles away from Hollywood at the time, of course, he wouldn't know.

But in the current situation, Embassy Pictures has no intention of poking it out for publicity reasons, but Johnny Depp's changes are happening in reality.

In terms of alternate directors, Ronan also drew up a list, and at the top of the list was his USC Film School alumnus Robert Zemeckis.

, the director who has won the Oscar, has never taken the route of an independent literary film, and belongs to the kind with very strong commercial attributes.

Whether it is the famous work "Who Framed Roger Rabbit", or "Forrest Gump", plus the later "Desert Island Survivor", it can be called a classic in commercial movies.

And Robert Zemeckis's style is more age-oriented than Tim Burton.

"The contact with Tim Burton has not been smooth at the moment. ”

At the project discussion meeting of Shahai Entertainment, an associate director from the production department who is in charge of this project said: "After Tim Burton read the script, he made certain requirements. ”

Ronan asked, "What are the requirements?"

The deputy director hastened to say: "Tim Bird was very impressed that the plot of our script was no different from the fairy tale versions of the past, and asked for a major change in the script, the plot was darker to match his style, and he asked for the final editing rights......"

George Clint put it bluntly: "He never had the final editing rights. ”

The deputy director continued: "One more point, he wanted to aggravate the Mad Hatter scene and offered to have Johnny Depp play the role. ”

Ronan frowned slightly, compared to the fairy tale and other movie versions, the first draft of the script completed by Shahai Entertainment, the Mad Hatter's role has been aggravated a lot, and if it continues to be aggravated, this is not a movie with a heroine.

It's better to simply change the name to "Mad Hatter Save the Underworld".

George Clint answered at this time: "I talked to Garcia two days ago, and I heard him say that during the promotion of "Pirates of the Caribbean 2" by Embassy Pictures, Johnny Depp caused a lot of trouble?"

Ronan nodded slightly: "I didn't expect Johnny Depp to become what he is now." ”

According to the entertainment news I have seen, it was not until the filming of "Pirates of the Caribbean 4" that all kinds of outrageous things about Johnny Depp in the crew began to appear in the media and on the Internet.

Hollywood stars play big names, and they are actually no different from stars on the other side of the Pacific, but most of them have an undoubted professional attitude.

Even Jennifer Lopez, the most famous troublemaker, will fully cooperate once she gets on the set.

It can only be said that many people and many things are not doing or dying.

"Tim Burton is insistent?" Ronan asked.

The deputy director replied: "There are other aspects of the negotiation, and it is estimated that they can be resolved through later negotiations, but Tim Burton is very insistent on using Johnny Depp as the leading actor." ”

He thought for a moment and added: "In recent years, the leading actor has always been Johnny Depp in movies shot by Tim Burton. ”

At present, Shahai Entertainment, and even the entire Relativity Group, have a bad opinion of Johnny Depp.

Ronan thought for a moment and asked, "Blind, you are the direct person in charge of the project, what is your opinion?"

Blind knew Ronan's work style, and he didn't go around in circles, and said directly: "I propose to temporarily suspend contact with Tim Burton, put Robert Zemeckis in the first place in the director's selection, and negotiate with Robert Zemeckis as soon as possible." ”

Ronan also carefully considered the USC film school alumnus when he proposed Robert Zemeckis as one of the director's candidates.

"Tell me your reasoning. He looked at the deputy superintendent.

Blind is simply succinct: "Compared to Tim Burton, Robert Zemeckis's style is more popular, and he has made better films in the past, and his popularity and commercial appeal are stronger. ”

This is all on the bright side, compared to Robert Zemeckis, Tim Burton has average commercial results, and he has not been a director known for commercial purposes in the past.

Blind continued: "After a few on-the-ground encounters with Tim Burton, I found that he didn't know much about 3D production, which caused a huge headache in the lead and post-production, as we were going to be shooting and making the film in 3D. ”

It also reminded Ronan that he had overlooked such an important aspect before.

Once, Ronan watched the 3D version of "Alice in Wonderland" in the theater, as for the 3D effect, how can it be described by a pit father?

To be precise, the only thing that can reflect the 3D effect is the subtitles of the film.

That "Alice in Wonderland" was not shot in 3D, but was completely converted into a 3D movie.

That is, there is such a possibility that once after Tim Burton finished the film, Disney saw that it was profitable, and then turned "Alice in Wonderland" into a 3D film through post-production.

How the 3D of the film is has nothing to do with Tim Burton.

Blind's words continue: "Robert Zemeckis is different, he has made the 3D family film "The Polar Express", and he is also one of the representatives of Hollywood's technical stream, and has a wealth of experience in 3D shooting. ”