Overwhelming.

Well, although it is a bit exaggerated, it does have a bit of such an effect.

Ferrero's handwriting is quite big, not only spending a lot of money to ask Su Mu and Tang Yan to endorse, but also spending a bigger price to buy advertising space.

Mango Channel, Lychee Channel, Imperial Capital Channel and other David TV with the top ratings, Tencent, Youku, iQiwei and other video websites, almost can see it.

If you don't make a move, it's just a blockbuster.

To be honest, Ferrero's advertisement doesn't have much novelty, and that kind of plot can be found in ordinary idol dramas.

But.

The same advertisement, with different actors, has very different effects.

Not to mention the appearance of Su Mu and Tang Yan, with the blessing of the filter, it is not high, Su Mu is even worse, two grades higher than in reality.

The power of filters is terrifying.

In addition to their appearance, the performances of the two of them are particularly natural and not contrived at all.

Those intimate actions seem to be just ordinary interactions that the two of them do every day.

Well, that's how the audience feels.

In particular, some young couples have a unique sense of substitution, as if they have seen the interaction between themselves and their lovers in reality.

It's just that the appearance is not as high as theirs, the house is not so big, the money is not so much, and there is a lack of a cute pet dog.

That's pretty much.

But the core relationship is not bad, they have all been romantic, they have all had sweet interactions and sweet smiles.

It is in this way that Ferrero's chocolate advertisement has had a great response among young people.

Rave reviews.

What's even more terrifying is that Ferrero put the 20-minute extra-long plot version of the advertisement on major video websites.

In just one week, the number of views of a single video website exceeded 50 million, and the combined views of several exceeded 200 million.

The effect is better than the prime-time advertising space of a satellite TV.

This made people in Ferrero's marketing department, as well as those in the advertising industry, a little confused.

It's just an advertisement, and I still run to see it, which doesn't seem stupid.

What's even more annoying is that several video websites seem to have discussed it, and directly pushed it to the homepage, and also added an advertisement at the beginning of the film.

Of course, because Ferrero is the content provider, they share the advertising cost.

"I DNMD, labor and management have to watch another ad before watching a commercial, Made, a black-hearted website. ”

"Well, who are you going to reason with?"

"It's good that I'm a member, Meizizi. ”

"Su Su and Tangtang are too sweet, fortunately the old lady has a boyfriend, otherwise she would have to choke to death by this dog food. ”

"The best heart, give it to the person you cherish, the person Su Su cherishes is sugar candy, the affection in the eyes of the two of them is so strong. ”

It also specially reminded the dog that he could not eat chocolate, and it is estimated that many people only knew after reading this that it was a public welfare. ”

"This can no longer be regarded as an advertisement, the nature is like a micro-film invested by Ferrero, warm and beautiful. ”

"Scumbag Su will have to change his name in the future, dog food Su, I don't know how to consider the feelings of a single dog. ”

"It should be called the wicked Su, bring the wicked!"

“......”

After several days of indiscriminate bombardment, the advertising slogan at the end of the advertisement, "the best heart, to the cherished people", was imprinted in the minds of countless people.

Coupled with the approach of Valentine's Day, the sales of Ferrero chocolates are rising.

The situation is very good, and it is booming.

A supermarket in the magic capital.

A couple of young girls are holding hands and wandering around the snack area.

"Hey, Ferrero Chocolate, there's a poster of Susu and Sugar Candy. ”

"I've seen the ad many times, but I haven't eaten it yet, so this time I just bought a box to try it. ”

"Hee-hee, I've eaten it, it tastes good, my boyfriend gave it a few days ago. ”

"I'll go, Mengmeng, you show affection again, we don't have a boyfriend, so we can only buy it ourselves. ”

"Mengmeng, don't be complacent, I also have a boyfriend. ”

"Huh, when did you talk about it?"

"Just yesterday, I announced that Susu is my boyfriend, well, that's it. ”

"Poof...... You're thinking about fart. ”

"Don't make a fuss, let's go get a few boxes. ”

Not only did a group of girls like them come to the supermarket in groups, but there were more couples.

Wave after wave, the chocolates on the shelves disappear at a speed visible to the naked eye.

Not far away, a boy was asking the supermarket staff.

"Where's Ferrero chocolate? ”

"Right in that row of shelves, a lot. ”

"Thank you. ”

When I came to look, there were only bare shelves: "Hey, it's out of stock!"

Seeing this, the staff hurriedly apologized: "I'm sorry, maybe a few young men bought them all just now, wait, I'll notify someone to replenish the stock immediately." ”

......

Such scenes are constantly being played out in other supermarkets.

Fortunately, the heads of the major supermarkets are not stupid, and when Ferrero is overwhelmingly publicized, they have prepared the supply of goods.

Some small supermarkets are a little worse, and Dove has more sales, because Dove has better sales in the past.

However, in the past few days, the number of customers has increased dramatically, and the number of people who buy Ferrero has increased significantly, and the sales have increased several times compared to before.

I had to place a new order with the manufacturer.

Then they will be told that the supply is tight and that they can only spread a small quantity.

Good gas.

Not only in physical stores, but also on Ferrero's official website, sales have increased rapidly, and even led to the sales of non-genuine products in some online stores.

Of course, this is not only the effect of Su Mu and Tangyan's advertisement, because it was originally close to Qixi Festival, which is the peak season for chocolate sales.

It can only be said that the star effect and Valentine's Day, the two work together to make Ferrero's sales skyrocket.

Moreover, Ferrero and Su Mu and Tang Yan are win-wins.

While Ferrero's sales skyrocketed, the popularity and popularity of the two also increased a lot.

During this time, the number of Weibo fans increased at a rate visible to the naked eye, and the effect was comparable to the increase brought by a "Why".

However, is that the end of it?

Not really.

Just a week after the Ferrero ad aired, new versions of the ads for Heart-to-Heart, L'Oréal Men, and Yida were launched one after another.

Su Mu dominates the screen!

In a way that has never been done before.

Although there is no TV series broadcast now, no matter which satellite TV you turn to, you can see him on which video website you open.

There is a feeling that the spring breeze suddenly comes, and thousands of trees and pear blossoms bloom.

Clean and refreshing L'Oreal advertising, handsome and fresh Yida advertising, and "heart-to-heart" advertising.

He's everywhere, and the advertising works surprisingly well.

Originally, the popularity of "Why" had not yet dissipated, and now, the four advertisements were like pouring a bucket of gasoline on the fire.

The "boom" burned even more vigorously, and Su Mu's popularity and popularity rose gradually.

At the same time, the sales of each product have also increased significantly, and the endorsement effect is very obvious.

This product is not only a prosperous heroine, but also a prosperous endorsement now.

Is this a human thing?

Even koi can't do such a thing!

I don't know how many artists are envious, jealous and hateful behind their backs, who doesn't want such an effect.

Who doesn't want to be recognized by a well-known brand.

However, they are not koi Su, they can only secretly just a lemon.

Sour.