When it was eager to raise the price to $23 million, Mars was also on the verge of killing red eyes.

This terrible price has made Mars feel deeply hostile, they are very clear about the determination to win at this time, and the more this is the case, the more they can't give this opportunity to longing, they have to defend their status as the big brother of the rivers and lakes, no matter what, they can't be challenged by others.

So, almost as soon as Mars was eager to make a new offer, it immediately raised the price up a notch again.

When Mars made an offer of $25 million, everyone who followed the auction was completely stunned.

Mars' senior management felt that the desire for $25 million should no longer dare to follow up, because any company, if he can survive the fierce competition and become a very top in the industry, does not rely on blind impulse.

The desired industrial structure is far less robust than Mars, which has dozens of product lines, covering a variety of pets, children, and adults, and dog food only covers a few of their dozens of product lines.

If one of these firepower points goes wrong, the other firepower points can also help him achieve firepower output, help him defend against the enemy, and give him valuable time to regroup.

In other words, Mars can take out the profits of the entire dog food business for a year and fight against the desire, and the other Mars product lines can fully ensure that even if the dog food business does not make a penny, the group can still live a comfortable life.

However, longing for such a good life, he does not have the whole line of defense of his own, he only has pet food, which is a firepower point, and if this firepower point is killed, the rear will be in danger.

After all, no one is sure whether it can be earned back after the $25 million is smashed in, and it is not sure how much it will lose if it can't be earned, and if it can be earned, it will take to earn it back.

A one-time investment of 25 million US dollars, one year to earn back and two years, three years to earn back is a world of difference, if two years later, in case the middle of the capital chain is broken, the enterprise simply can not wait two years, if the time is longer, then the risk factor is greater.

In Mars's eyes, if they were still a sane opponent, they should consider quitting at a price tag of 25 million.

If, after this point, the desire blindly follows, then it can be considered that the desire has entered an irrational state.

If an opponent really enters an irrational state, then he is not terrible.

But in the eyes of eager executives, $25 million is terrible, but it's worth it compared to the opportunities behind it, and more, more.

So, when Mars thought they should give up, they again auctioned a new price without hesitation.

Two hundred and sixty million dollars.

When Mars' senior management saw the new amount of money suddenly appearing in the auction backstage, they were shocked and their jaws dropped.

"Is the desire crazy?" was the only thought in the minds of the Mars executives at this time.

At this point, the head of Mars said, "Don't you know what you're doing? Two six million dollars, do they still have so much cash on their books?"

The person in charge of the entire pet business market said: "I am eager for last year's net profit, a total of less than 10 million US dollars, their channel costs are particularly high, and they are investing huge amounts of money to develop new channels, I am not sure if they can still come up with 26 million US dollars on their books, even if they can, this money is also for them." ”

The person in charge of Mars hesitated for a moment, nodded slightly, and said: "In this way, we can be sure that if they are eager to come up with these two million six million US dollars, they will not be able to continue to expand in the traditional channels, which means that they have pinned all their hopes on Li Mu's dog." ”

"That's right. The person in charge of the market said: "Li Mu's influence on this dog is indeed very large, but the premium of 26 million US dollars is too high, if we get it at this price, most of the funds are actually used at the level of defense investment, and we are eager to get it at this price, and we should drag ourselves back."

At this time, the backstage has already begun to prompt: twenty-six million for the first time.

The person in charge of Mars pinched his chin and stared at the number without blinking, and he was speculating repeatedly, eager to get the target for 26 million, would they lose or gain, and if they lost and earned half, how much would they lose?

At this point, the prompt appears again: twenty-six million, the second time,

The person in charge of Mars was thinking that the promotion cost of 26 million US dollars, put on any single channel, I am afraid that it will be the opposite, so he feels that 26 million will definitely lose, in this case, so eager to shoot away, it will accelerate their death, which is beneficial to himself.

At this point, the third prompt appears.

The person in charge of the market couldn't help but say, "President, there is still one last chance to bid." ”

The person in charge of Mars waved his hand and said, "Don't bid, I hope that since I can't think about it, let's slowly digest this evil result by myself, I think they will most likely regret it." ”

As he was talking, a hint popped up in the auction backstage: Congratulations to the desire to get the full rights to this auction for $26 million!

Another senior executive said with a smile: "I think, when the eager people calm down and think about it, they will definitely regret this reckless decision, and then they are likely to give up paying, and at that time, Makino Technology is estimated to start the auction again." ”

"Haha!" said the head of Mars with a smile, "If you are eager to give up the payment, you will be banned from the next round of bidding, and then we will not even have a decent competitor, and it is estimated that we will be able to win this bid for eight million dollars." ”

"The desire to pay an additional million dollars in liquidated damages for this is really miserable, I didn't get anything, and I threw a million in vain. ”

"Hahaha! I guess I've regretted it now. ”

"It is estimated that we can wait for the next round of bidding with peace of mind, if we are eager to regret it, we are the biggest winners, if we are eager to not regret it, when they are dragged to death by these 26 million, we are still the biggest winners!"

Since the entire Mars hierarchy was expecting to step on a thunder on their own, they seemed to be extremely happy.

At this moment, the desire for the top is a different story.

When the system prompted them that the bid was successful, all of them didn't even dare to breathe, although they thought that the sale was worth it, but after all, it was such a huge amount, and the real auction was successful, and they began to feel a little worried and afraid.

At this time, the person in charge of the marketing department of Makino Technology made a direct international call, called the phone left when he was eager to participate in the auction, and asked straight to the point after reporting his home: "Does your company determine the result of the auction?" If so, please make the payment within 24 hours, otherwise our company will unilaterally close the transaction. ”

The eager president will say, "We're sure and we'll send money to your company via PayPal right away!"

Immediately, the president of the desire immediately instructed the company's finance to pay Makino Technology, deducting the one million bidding deposit that had been paid, and the remaining $25 million was all transferred to Makino Technology's account through PayPal.

After doing all this, the eager president felt as if his whole person had been hollowed out.

Two million US dollars, for him, is really a big gamble related to life and death, but he believes in his own judgment, he believes that the resources given by Li Mu are worth the money, and he believes that Li Mu will not let him down.

……

On the other hand, Li Mu was not surprised when he learned that the final auction was sold for $26 million.

However, when he heard that it was not Mars who won all the resources with $26 million, but the desire, he was still a little surprised.

In Li Mu's view, Mars, as an industry giant, should not give up this good opportunity no matter what, but Mars just gave up, which shows that Mars's top management is more conservative than the eager high-level executives.

Li Mu has always admired bold entrepreneurs, although he longed for this company to be just a small company in his eyes, but to be able to deter the industry giants Mars shows their courage and courage to do things.

So Li Mu immediately said to Li Ziwei: "Ziwei, you contact the company, let them immediately announce the desired name, and fully release the press release, in the manuscript, except for the full name of the company that is desired, the other companies participating in the auction will be replaced by a certain company, and XXX." ”

Li Ziwei nodded and said, "Okay, Mr. Li, I'll communicate with the company." ”

Li Mu instructed: "Tell them that if they want to spare no effort to promote the desired brand, I want to let all companies in the world know that I will never cheat my partners, no matter how expensive my resources are sold, I will ensure that my partners have a value-for-money experience." ”

Li Ziwei made a phone call, and all the relevant staff immediately moved, and people in the news department immediately began to issue press releases to the outside world, announcing the results of this shocking auction.

The editor, who is responsible for operating Li Gouzi's Weibo, also got the desired promotional materials for the first time, and posted a tweet on Li Gouzi's Weibo: "Thank you for your desire, my dog food for the next year is finally settled, I believe that your taste and quality will not disappoint me." ”

This Weibo also deliberately @ the official Weibo of longing.

On Weibo, netizens from all over the world were paying close attention to this auction, and this time it completely exploded......