As soon as Xiao Yao and the others returned to the hotel, a young man with blond white hair who was paying attention to the movement at the door stood up from the sofa in the rest area and walked over to Xiao Yao and the others. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Hello, Mr. Shaw, I'm Jill Bendmoor, Mr. Groz's assistant. Mr. Groz was on the phone with you. The young man walked up to Xiao Yao and stretched out his hand and greeted him in slightly accented English. He accompanied his boss to the awards scene of the short film film festival, and he saw Xiao Yao accept the award on stage, so he knew Xiao Yao's appearance.

"Hello. Xiao Yao stretched out his hand and shook the young man's hand, and smiled, "What about Mr. Groz and Mr. Sanier?"

"They have arrived, waiting for you at the hotel café, please come with me. So saying, the young man named Jill Bendermo made a gesture of please, turned and led the way.

"Boss, Sister Still, it's nothing to do with me, why don't I go back to the room first?" Pei Minyi felt that this kind of occasion didn't seem to need the presence of her assistant, so she whispered to Xiao Yao and Fang Yi, wanting to take the initiative to avoid it.

"No, I can't. Fang still refused.

"You have to go along. Xiao Yao also said, "You can just watch from the side without talking." ”

"You don't really want to train me to be an agent, do you?" Pei Minyi pouted and complained in her heart, "You are alone, why do you want so many agents?"

The young man took Xiao Yao and the others to the door of a private room in the café, knocked lightly, and opened the door to invite a few people in.

On the sofa in the private room sat two middle-aged men, both in suits and leather shoes, with a strong businessman atmosphere, looking very shrewd.

When the two saw Xiao Yao and others entering the door, they both stood up politely. The middle-aged man in the dark blue suit spoke first, "Hello Mr. Xiao, I'm the director of the marketing department of Michelin tires, Sof Sanier. This is Martin Groz from the BMW Group's headquarters in Germany. With that, Sauff Sanir handed over his business card.

After Xiao Yao politely took it with both hands, another middle-aged man in a black suit also took out his business card and handed it over: "Hello Mr. Xiao, I'm Martin Groz, congratulations on winning the award today." ”

"Thank you. After Xiao Yao also took it with both hands, he handed the two business cards to Fang Yi behind him to put them away, and then took his business card box from Fang Yi's hand, and also handed the two of them a simple business card with only their names and contact information, and then introduced Fang Yi, Pei Minyi and Mu Ying to the two.

Hearing Xiao Yao say that Fang is still the agent, Sof Sanier and Martin Groz both showed a look of surprise. Xiao Yao, as an award-winning short film director, has surprised them once at the awards ceremony, but he didn't expect his agent to be such a young girl who looks no more than 20 years old. Judging from the actions of the two just now, they thought that Fang was still just Xiao Yao's assistant.

Generally in the entertainment industry, the achievements of celebrities have a lot to do with the painstaking management of the agents behind them. They found Xiao Yao this time, in addition to Xiao Yao winning awards at the film festival, partly because they found out that Xiao Yao was the person who used a spoof video to make United's stock fall for more than ten days in a row, and he was related to Keith Craig and his wife in the United States. In their minds, Xiao Yao can achieve this at such a young age, and the agent behind him will definitely not be simple, so they are surprised that the other party is still young.

Because they were going to have a long talk, Sof Sanier and the others directly asked for a whole pot of coffee and a set of coffee cups. After beckoning everyone to sit down, Jill Bendermo did not call the waiter again, and poured coffee for Xiao Yao and the others by himself.

"Miss Fang, we don't have your contact information, but we got your contact information through the staff of the film festival organizer, but I didn't expect you to leave Mr. Xiao's phone number. Sov Sanir explained to Fang in a simple way.

Unless you have an excellent personal relationship with the celebrity herself, you generally talk to the celebrity about work through his agent in advance. It's not that the other party is still honestly afraid, but he doesn't want to give the impression of being unruly, so he explains this sentence.

"It's okay," Fang still smiled, "Actually, my agent is different from other agents. Xiao Yao has always made his own decisions on what work he takes, and I am only responsible for specific contract negotiation and liaison work. He was at the festival for the past few days, but I had been traveling around Clermont-Ferrand, so he left his personal phone number for the organizers so as not to affect my travel plans. However, the phone number he gave you on the business card just now is his work number, and under normal circumstances, it is in my possession. Fang still naturally understood what Sof Sanir meant, and explained with a smile.

"I see. The two middle-aged men on the opposite side both nodded slightly, thinking with relief in their hearts, "It sounds like a senior assistant with the name of an agent, no wonder it is so young." ”

But in this way, the two of them are more interested in Xiao Yao.

"Mr. Xiao, we just talked about it on the phone, I wonder what you think about coming to us to direct the new season of the TV commercial?" Martin Groz asked Xiao Yao at the beginning of the conversation.

It was BMW who wanted to shoot the advertisement, and the Michelin people only accompanied and did their best to help communicate with the landlord, so once it came to the point, it was the BMW people who spoke, and Michelin's Sauff Sanier just sat on the side, and did not even do this for him.

"I want to ask first, are you just looking for a director? Have you planned the advertisement? What is the budget? Have the actors and production staff been decided?" Xiao Yao did not rush to answer, but asked a series of questions.

"No! The new season of advertising is currently being planned, and none of what you just said is yet to be decided. Martin Groz shook his head and said, "I noticed that you were the director and screenwriter of your award-winning short film, so I wanted to hear if you had any good ideas." Of course, if you just want to be a director and don't have any ideas about what to shoot, we at BMW can provide creative ideas from our own publicity and planning department, or you can find a world-class advertising agency to do the planning. ”

"No, quite the opposite. Xiao Yao also shook his head and said, "I still have a job in China recently, so I don't think I can be an advertising director for you, but I have some ideas for the creativity of advertising, are you willing to listen to it?"

A look of disappointment flashed across Martin Groz's face, but he nodded and said, "Of course, please!"

Xiao Yao took a sip of coffee and moistened his throat before he spoke: "I'm going to make the advertisement a story: the protagonist is a skilled driver, freelance, hired for a short time to drive or deliver goods. His employer was the CEO of a large company, he was kidnapped, he went to meet with the kidnappers with a ransom as demanded by the kidnappers, and then found out that the employer was not with the kidnappers..."Xiao Yao told Martin Groz the general plot of "Hostage" that John Woo helped BMW shoot in his previous life.

"Sounds good," Martin Groz nodded noncommittally, thinking that the plot was not very original, like a clip from a movie, but this kind of commercial with a plot sounded quite innovative, but the problem was... Martin Groz asked Xiao Yaodao, "Can you tell me how long your advertising idea will take to shoot?"

"About eight to ten minutes. Xiao Yao recalled.

As soon as Xiao Yao said this, everyone at the scene showed a look of surprise. Martin Groz smiled wryly: "Mr. Xiao, we at BMW are going to make commercials, not short films. ”

"Why can't we make commercials into short films?" Xiao Yao laughed, "If there can be product placement in movies, why can't we turn commercials into movies?"

"Can you tell me about any television station in the world that runs an eight-minute commercial?" said Martin Groz.

"Nope. Xiao Yao said, "But we can put this complete advertising video on your BMW's official website." As for the TV station advertisement, I have two suggestions: first, take the most exciting tens of seconds of the short film and put it on the TV station as an advertisement, which will involve the story plot, which will naturally bring suspense to the audience, and then we tell the audience at the end of the ad that if you want to watch the full version of the plot, go to the official website of BMW to watch it. This will not only make a deeper impression on the audience, but also bring more traffic to BMW's official website. Second, we split the video into several segments and play them separately. Anyway, the advertising period you buy must be fixed, and there is a "to be continued" after each segment, announcing the broadcast time of the next part, so that interested audiences can chase advertisements like chasing dramas. Either way, I think there will be better results. ”

"Shoot the ad like a movie, like a show?" Martin Groz summed it up brilliantly, then laughing, "It's a really creative idea." ”

"So to speak. Xiao Yao nodded, "Also, we can make this advertising movie into a series." I can give you three or five scripts, the same protagonist, different stories. The main character's profession is a driver, and you can also have the main character drive different models in different stories according to your marketing strategy. If the effect is good enough, maybe you don't have to go to the TV station to advertise later, as long as the notice of the new ad is released, people will flock to your official website to watch it. In addition to the official website, the video site is also a good choice, you can open a channel on PV specifically for BMW series movies. ”

In his previous life, BMW made a series of short films starring Cliff Owen. John Woo's "Hostage" is just one of them, and Xiao Yao has seen and remembered, as well as Joe Callahan's "Heart", John Frankenheimer's "Ambush", Guy Ritchie's "Star" and, most recently, Neil Blomkamp's "Escape", making it easy to make a series.

"Sounds interesting!" Martin Grotz was already moved by Xiao Yao's description, and he agreed with his idea very much, and once again argued, "You really don't want to direct the script you provided?"

"Since it's a series, maybe I'll try to direct one of them in the future, but not now, not the first one you're going to put on next season. Xiao Yao said, "In addition to my own other work arrangements, I am not sure about my ability for the time being." Although I won the award today, you can also see that my short film is won by the plot, and I think I still lack a lot of control over the action scenes. I think I need to gain some more experience before I can make a film like this. ”

"However, I have a recommendation for the director. Xiao Yao pointed to Mu Yingdao beside him, "This Mr. Mu is a graduate student of the directing department of USC, familiar with Hollywood commercial films, has experience in making commercials, and his short film was also shortlisted for this short film festival." Although he didn't win the award, being shortlisted is also an affirmation of his ability, isn't it? More importantly, he is also good at shooting action movies, and the work shortlisted for the film festival this time is an action movie. ”

Good at action genre, experience in advertising, familiar with commercial films, short films can be shortlisted for the film festival at least proves his ability to shoot short films, Mu Ying is indeed a very suitable director candidate, the only problem is probably that he is not famous, I don't know if he can control the star actors, this series of movies also needs a Hollywood A-list star to be the starring actor to be able to hold up. However, in Xiao Yao's mind, this problem is actually not big, after all, directors and actors are different, no matter what the world, it is not that I have never seen a first-line big name to play a play by a little-known newcomer director.

"We'll consider it, please leave me the contact information for a while, Mr. Mu. Martin Groz said to Mu Ying, looked at Xiao Yao again, and said, "As you know, I'm only here today to have preliminary contact with you. The advertising plan is not a trivial matter, and it is not something that I can decide on by myself now, and it needs to be discussed and approved by the relevant person in charge and other senior management in the company. Personally, I appreciate your idea and will try to get the company to agree with it. In order to make my words more convincing, I need a complete plan, at least a script, I wonder when you can provide it to me?"

"I'm going back to Huaxia tomorrow," Xiao Yao said.

"It doesn't matter, we keep in touch at all times. "The script can be transmitted over the Internet, and you don't need to go to China or you to Munich." ”

"I mean I'm going to write the script tonight. Xiao Yao continued, "In terms of publicity, I have already said the idea, as for how to operate, I think your company also has professionals in this area, so you don't need me, as a screenwriter, to write detailed operation steps, right?"

"Of course!" laughed Martin Groz.

"Okay, then please send me the detailed product information of your main models for the next season," Xiao Yao said, "I will send my script to your mailbox before ten o'clock tomorrow morning." ”

"Info?" wondered Martin Groz, "isn't the car the car of the main character of the movie, in the form of a prop?"

"Of course, it's a movie, it's also an advertisement. If you don't know the product, how can you plan for advertising?" Xiao Yao said with a smile, "We need to reflect the characteristics of BMW cars in the details of the movie, whether it is the appearance details or the performance." It's not like giving a close-up of the car's logo and that's it. ”

"That makes sense," Martin Groz nodded, "we don't have the product information with us, and we'll send it to you as soon as we get back to the hotel." ”

"OK," Xiao Yao stood up and took the initiative to stretch out his hand and said, "Then let's talk about it here today, Mr. Mu and I have to catch up with the script at night, and after receiving the product information, we will design the details according to the characteristics of the vehicle, I hope we can cooperate happily." ”

"I think so, I'm very confident in you now. Martin Groz said as he shook Xiao Yao's hand.