Eloquent!

After some business blowing, the atmosphere in the conference room suddenly relaxed a lot, and most of the people lost their initial formality.

Looking at Chu Qiankun again, I feel a lot more comfortable, although the big boss is not very old, he is quite approachable.

There is no such pride as they imagined, that kind of pride that is empty-eyed.

Young and successful in his career, in their initial thinking, Chu Qiankun is likely to be a young and ambitious posture, with empty eyes and nostrils facing the sky.

Now it seems that Chairman Chu has always been in such a style since he got off the car.

Thinking about it the other way, Chu Qiankun can have such an achievement at a young age, and there is no young ambition to have aftermath, which shows that he has a clear understanding of himself, and he will have a different style from what they imagined.

Between talking and laughing, Chu Qiankun also gave full play to the advantage of his strong memory, shouted out the names of the executives sitting one by one, and chatted with them about specific businesses like a home.

This practice once again invisibly shortened the distance between each other, and let everyone have a deeper understanding of him as the chairman.

Time passed unconsciously, basically Chu Qiankun said, the people below listened, Chu Qiankun asked, and the people below answered.

"Everyone's professionalism, I have seen it in my eyes. I hope that in the future, you will still be able to develop Fortune Korea even more under the leadership of Mr. Lee. ”

With everything to talk about and everything you need to know, it's time to get back to the main topic.

Chu Qiankun retracted his gaze and turned to Li Xixuan, who was sitting next to him: "Tell me about the development of the company." ”

"Good. Li Xixuan didn't open any files or notes, and the data came out of his mouth: "Since the establishment of the Korean branch, it currently has more than 500 employees. There is one garment processing factory, one hundred and seven OK direct stores, including five flagship stores. The annual turnover is close to 350 million Chinese dollars, and the annual growth rate is maintained at more than 50%. ”

"However, the number of directly operated stores has reached the company's plan, and the current growth rate is slow, and the growth rate will drop this year. We have set a year-end sales target of 450 million Chinese dollars, and we are confident in this number. ”

"Well, it's okay. ”

Chu Qiankun nodded, after all, the population of Greater Korea is limited, and it cannot be compared horizontally with the Chinese market.

However, this revenue is better than nothing for the current wealth.

Of course, Chu Qiankun asked Li Xixuan to set up a branch in Korea and open an OK direct store, not to make money simply, but to use Korea as a springboard to successfully explore overseas markets.

To put it bluntly, Dahan is more like a test field of wealth, which Chu Qiankun used to practice.

So far, the results have been good, and the experiment has been successful overall.

With South Korea's experience, the next step of wealth is to really go overseas, to the other side of the ocean, to the more competitive European and American markets, Chu Qiankun has the bottom in his heart.

"However, although South Korea is not big, its overall economic strength is still good. The clothing market should still have a relatively large potential to be tapped, I think OK's annual revenue target of one billion is not high, and it is completely feasible to work hard. ”

"In addition, we need to take advantage of the trade links between South Korea and ASEAN countries to open up the market. The cultivation of sub-brands should also be accelerated, and more flowers can be bloomed in the future. ”

Speaking slowly, Li Xixuan doubled their goal.

For the Korean branch, Chu Qiankun still has some expectations, so he hopes that they can go further and take bigger steps.

Li Xixuan and his subordinates looked at each other, and exhaled silently, the pressure came.

big

Han is not better than Huaxia, the clothing market here is very mature, OK as a new brand, it is not so easy to develop.

The market is so big, and if they want to expand, they are bound to squeeze other people's markets, which can easily intensify the contradictions, and then rise to the level of business wars.

But Chu Qiankun made such a request, and it was not too much from a purely numerical point of view.

As an old man of OK, she has always watched the development of OK's Huaxia market, and she is even more clear about OK's annual income.

The equivalent of one billion is really a fraction of the turnover of the OK Huaxia market, but it is such a fraction that they must make great efforts to achieve it.

"Chairman, do you have time to ask for this billion goal?" Minister Jin frowned and asked the question in his heart.

He and Lee Hee-hyun have similar ideas, the goal of one billion really requires them to spend a lot of effort to achieve it.

Because the opening of directly operated stores has reached the current level, the acceptance capacity of the market has basically begun to become saturated, and then it is not possible to bring significant revenue by opening stores alone.

"How about time, what about next year?"

Chu Qiankun tapped his fingers on the table twice, the first quarter of this year has not passed, and by the end of next year, it can be regarded as two years away.

In his opinion, in such a long period of time, it should be very simple to go from the current 350 million to 1 billion, and the annualized growth rate is only about 70 percent, and it cannot even be doubled.

It's a pity that what seemed to him was very simple, but it made Minister Jin and the others gasp.

If he was given three or five years, he felt that there was still a chance to try, and he would have to achieve it in less than two years, and he felt that the opportunity was not possible.

"Chairman, I'm afraid this time is too tight. The rebuttal is also very tactful: "With the current actual situation, it is difficult to increase the number of stores rapidly, and it is difficult to make a big breakthrough in the daily, monthly and annual sales of each directly operated store." It is difficult to achieve your goals in the short term under the existing conditions. ”

"It's not difficult!" Chu Qiankun picked up the mineral water at hand and took a sip: "First, increase the intensity of advertising and increase the popularity of the brand." Second, increase the market launch of new products and new styles, and some styles that have been put on the Chinese market can be moved more. Third, engage in more activities, which can be the unification of the company or the independence of a single store. ”

"We are a direct store, and all our clothing is produced in our own factory, so we have a time advantage and a cost advantage. Discounts can be magnified, don't always worry about short-term profits. ”

Chu Qiankun cares about the market share, he likes the market share of OK clothing in the single market of Greater South Korea, and every percentage point is very important to him.

As for profits, he didn't care much about them at all, he didn't care about the total amount of sales, and he didn't care about the proportion of profits in it.

It is not up to Korea to make money, and it is not up to the present to make money.

What he needs is a beautiful model, and he needs a perfect, satisfactory market share.

As long as there is a market, are you still afraid that you won't be able to make money?

"Don't be afraid to spend money, if you don't have money, you can find a loan from the head office. As long as the activity is done and the atmosphere is done, there is no problem with discounting the fracture. ”

His strategy is very simple, that is, to take advantage of the financial advantage, not afraid of losing money, the spirit of dragging down some other brands in the market.

When they collapse and the market gives way, OK can occupy it.

Fighting price wars, he is very good at it, and he also has capital and confidence.

This trick is actually very familiar, and the new economy such as the Internet in later generations is very good at it, that is, to burn money, to see who has more money, to see who can burn down the opponent, and to withdraw from market competition.

The remnant is king!

Those who remain and those who live are the final victors.

Chu Qiankun never thought of dominating the clothing market in South Korea, after all, he has money, and some large companies also have consortium support behind him, and people are not short of money.

His goal is to clean up some small brands, or brands with unstable foundations and economic crises themselves.

There has never been a shortage of tacit funds in this market, and Chu Qiankun believes that as long as OK is launched, there will soon be a big brand that understands it to follow up.

A market where fish and fish are mixed together, big and small, is very dynamic, but it will not be liked by big money.

He estimated that after such a purge, it was still possible to eliminate 50 percent of the brands in the existing market.

What is eliminated is only the brand, the corresponding production capacity and market will be OK and other brands will be replaced, and the volume of the entire industry will not have much shock, only the brand pattern will change.

"Do you mean to fight a price war?" Minister Jin knew that he had to ask again, and seeing Chu Qiankun nodding slightly, he continued: "If the head office can support it, it is a good choice to fight a price war." But ......"

Since the big boss said that he was not afraid of breaking bones, he would not make money and earn the market.

It's just that although the idea is good, there must still be a lot of difficulties in the actual operation.

"But what?" Chu Qiankun asked.

"Chairman, I understand what you mean. Minister Jin sorted out the thoughts in his mind a little: "However, if we fight a price war, it is easy to trigger a backlash from other brands." Once they unite, it's still dangerous for us to be OK. ”

OK is a new brand that has just entered Korea for a few years, and it is only a local brand in Huaxia, not an international brand.

The price war is an opportunity, just like Chu Qiankun expected, to quickly occupy the market.

If the price war is not fought well, it is likely to be a shot in the foot, and in the end, it is impossible to steal chickens and rice, and it is very likely to lose the existing market.

In that case, their efforts for so many years will be in vain, and for them who already have a sense of belonging to their wealth, this is not the result they expect.

So they'd rather go slower than walk too fast and tear themselves to the end of their eggs and cripple themselves in one fell swoop.

"You don't have to worry about that. They will unite if they want to, and there is nothing to be afraid of. It's useless to join forces, since we want to fight a price war, we have to fight more freely. ”

Once the price war starts, they just don't want to fight, they have to face the war, they will die if they don't fight, and there is still a chance to fight a war.

Looking at the people who were still a little confused, Chu Qiankun smiled faintly and said to Li Xixuan: "I came over this time and brought you a check." Guess how many?"

"Is it the funds prepared for the next preferential battle?" Li Xixuan asked, "With the courage of the boss, it shouldn't be less than 100 million, right?"

Li Xixuan originally wanted to say 50 million, but when he thought that this was proposed by Chu Qiankun himself, with the big boss Chu has always been generous, he should not need to mention the 10 million level personally.

So she boldly doubled the number, 100 million was already a bold guess for her, after all, the annual revenue of the Korean branch was only a few hundred million.

Li Xixuan: The words of 100 million fell, and the sound of the meeting was gasping for air.

With hundreds of millions of revenues, spending 100 million to subsidize preferential discounts is really crazy, and I really don't want to make money.

However, Chu Qiankun smiled weirdly, his neck shook slightly, and he stretched out a finger to everyone's mysterious smile, and said lightly: "One billion!"